Kit (formerly ConvertKit) vs Mailpoet
Kit and Mailpoet both help you email your audience, but they're built for totally different worlds. Kit is a standalone creator hub, while Mailpoet lives inside WordPress. Your pick depends on whether you're a blogger or a professional creator.
Creator-friendly, but check support.
We find Kit a capable and intuitive email marketing platform tailored specifically for creators, offering strong automation and a clean interface. Overall, it's a great starting point for growing an audience, though users should weigh the mixed customer support reviews and potential pricing scale against their needs.
Плюсы
- Intuitive, clean interface designed for creators and non-technical users.
- Powerful visual automations and sequences to nurture audiences.
- Generous free plan for up to 10,000 subscribers.
- Strong focus on deliverability and building owned audiences.
Минусы
- Customer support responsiveness and quality receive frequent criticism.
- Pricing can become steep as subscriber counts increase significantly.
- Some users report unexpected account suspensions or deliverability issues.
- Advanced analytics and collaboration features are limited.
Проблемы с надежностью сводят на нет сильную интеграцию с WordPress.
Мы оценили нативную интеграцию Mailpoet в WordPress, которая действительно упрощает использование контента и создание писем прямо в вашей существующей панели управления. Однако внешние отзывы указали на сбои в работе аккаунтов и недостаточную оперативность службы поддержки, особенно в отношении произвольных приостановок аккаунтов и длительных сроков решения проблем. В целом, сообщаемая операционная непоследовательность и плохой опыт поддержки затрудняют для нас рекомендацию Mailpoet для критически важных кампаний.
Плюсы
- Нативная интеграция упрощает рабочий процесс WordPress и доступ к контенту.
- Предлагает мощный бесплатный план для 500 подписчиков.
- Интуитивно понятный конструктор дизайна поддерживает настройку перетаскиванием (drag-and-drop).
- Включены автоматизированные кампании (приветственные письма, уведомления о публикациях).
Минусы
- Частые, произвольные приостановки платных аккаунтов и возможностей отправки.
- Служба поддержки часто не отвечает и недоступна по выходным.
- Функция брошенной корзины ограничена, работает только для существующих подписчиков.
- Процесс адаптации (onboarding) требует утомительных шагов по верификации и валидации, что приводит к значительным задержкам.
ОKit (formerly ConvertKit)
Kit is an email marketing platform specifically for creators like authors, podcasters, YouTubers, and entrepreneurs. It's the hub for growing your email list, sending beautiful newsletters, and selling digital products—all while keeping the experience intuitive and straightforward. 💡
ОMailpoet
Mailpoet — это незаменимый плагин для email-маркетинга, созданный специально для WordPress 💡. В настоящее время он помогает более чем 500 000 веб-сайтов поддерживать связь со своей аудиторией. Поскольку он работает прямо рядом с вашей существующей CMS, вы мгновенно используете свою существующую медиатеку и контент. Эта бесшовная интеграция позволяет вам начать отправлять важные сообщения за минуты, а не часы. Он разработан для занятых владельцев сайтов, которым нужна эффективность и надежная производительность.
Основные моменты
Сравнение функций
Обзор функций
Мы выделяем основные различия и выбираем победителя для каждой функции.
Core Workflow
Kit is a standalone creator hub. Mailpoet is a WordPress plugin.
Kit (formerly ConvertKit) is a full-featured, independent platform. You log into Kit.com to build your entire email business. This includes landing pages, automations, and direct product sales—all outside WordPress.\n\nMailpoet operates as a plugin inside your WordPress dashboard. You access it from your familiar admin menu. It pulls content and images directly from your WordPress media library for a seamless flow.\n\nThe key difference is dependency. Kit works with any website. Mailpoet is specifically built for WordPress users.\n\nThis matters if your primary hub is a WordPress site. You'll save time switching between tools.
Automation Power
Kit offers more advanced automation. Mailpoet covers the essentials.
Kit (formerly ConvertKit) features a powerful visual automation builder. You can create complex sequences to nurture leads and make sales. Creators report 30% sales growth from these automations.\n\nMailpoet provides automated welcome emails and new post notifications. These are simpler but effective for core needs. Welcome emails boast 40%+ open rates.\n\nKit's automations are deeper and more customizable. Mailpoet's are more straightforward.\n\nIf you need to build a detailed sales funnel, Kit has the edge.
E-commerce & Sales
Kit sells products directly. Mailpoet integrates with WooCommerce.
Kit (formerly ConvertKit) lets you sell digital products and subscriptions right from your emails. It handles the checkout process (with a 3.5% + $0.30 fee). You own the entire customer journey.\n\nMailpoet's strength is its deep integration with WooCommerce. It can send transactional emails and set up automations based on purchases. It's designed to enhance an existing store.\n\nKit is an all-in-one sales platform. Mailpoet is an add-on for existing e-commerce.\n\nChoose Kit if you're starting from scratch. Choose Mailpoet if you already run a WooCommerce store.
WordPress Integration
Mailpoet is native to WordPress. Kit connects via plugins.
Mailpoet is built exclusively for WordPress. You manage everything from your dashboard. Adding images from your media library is instant—no re-uploading. This is its biggest selling point.\n\nKit (formerly ConvertKit) integrates with WordPress through a plugin. You can embed forms and content, but the core work happens in Kit.com. It's a connection, not a merger.\n\nThis is a clear win for Mailpoet for WordPress-centric users.\n\nIf you live in WordPress, Mailpoet saves you constant context switching.
Pricing Structure
Kit has a generous free plan. Mailpoet's free plan is smaller but paid plans are cheaper.
Kit (formerly ConvertKit) offers a free Newsletter plan for up to 10,000 subscribers. However, it has only basic automation. Paid plans start at $39/month (Creator) for 1,000 subscribers.\n\nMailpoet's free plan supports up to 500 subscribers and 5,000 emails/month. The Advanced Marketing plan costs $10/month for 500 subscribers and includes unlimited sending.\n\nFor very small lists (under 500), Mailpoet is cheaper. For larger lists, Kit's free plan is incredibly generous.\n\nKit's paid plans get expensive fast as you grow. Mailpoet's scaling cost is lower.
User Interface
Both are user-friendly. Kit is cleaner, Mailpoet is WordPress-native.
Kit (formerly ConvertKit) is praised for its intuitive, clean interface. It's designed for non-technical creators. Users say it's easy to learn.\n\nMailpoet's interface is built right into WordPress. If you know WordPress, it feels familiar. The drag-and-drop editor is simple to use.\n\nKit's UI is more polished and modern. Mailpoet's is more functional within its environment.\n\nYour preference may depend on whether you value a sleek standalone app or seamless WordPress integration.
Scalability & Limits
Kit scales with creators. Mailpoet scales across sites for agencies.
Kit (formerly ConvertKit) scales up to hundreds of thousands of subscribers. The Pro plan allows unlimited team members. It's built for growing individual creator businesses.\n\nMailpoet scales in a different way. The Agency plan lets you manage up to 50 separate WordPress sites. Subscriber counts are per site. It's built for freelancers and agencies.\n\nKit scales with audience size. Mailpoet scales with client count.\n\nYour choice depends on whether your growth is in subscribers or in websites you manage.
Customer Support
Support reviews are mixed for both. Kit offers 24/7 chat on paid plans.
Kit (formerly ConvertKit) provides 24/7 email and chat support on paid plans. However, reviews frequently mention slow responses and unhelpful agents. Some report account suspensions without warning.\n\nMailpoet offers priority email support on paid plans. Reviews are also negative, citing unresponsiveness and long wait times. Some find the verification process tedious.\n\nBoth platforms have significant customer support issues according to user reviews.\n\nThis is a major point of frustration for users of both tools.
Kit (formerly ConvertKit) costs between $0 and $790 per year for 1,000 subscribers with 3 plans: Newsletter at $0, Creator at $390 billed yearly, and Pro at $790 billed yearly.
Take a look at the breakdown below to see which features fit your current creative goals.
Newsletter
Price: $0 per month Websites Supported: Not explicitly stated Best For: New creators starting out Refund Policy: Not explicitly stated Other Features: Unlimited landing pages, Audience tagging, Digital product sales, 1 basic Visual Automation
- 1 basic Visual Automation
- Unlimited landing pages & forms
- Unlimited email broadcasts
- Audience tagging & segmentation
- Sell digital products & subscriptions
- Everything in Newsletter plan
- Unlimited Visual Automations
- Unlimited email sequences
- A/B test subject lines
- Remove Kit branding
- Everything in Creator plan
- Unlimited users
- Insights dashboard
- Deliverability reporting
- Newsletter referral system
Mailpoet стоит от Бесплатного до 30 долларов в месяц за 500 подписчиков, с тремя доступными планами: Бесплатный план за 0 долларов, План Расширенного Маркетинга за 10 долларов в месяц и План Агентства для нескольких сайтов за 30 долларов в месяц.
Вот подробный обзор того, что вы получаете с каждым вариантом, исходя из базового уровня в 500 подписчиков.
Бесплатный план
Цена: Бесплатно Поддерживаемые сайты: Прямо не указано Лучше всего подходит для: Блогеров, малого бизнеса или тех, кто только начинает. Политика возврата: Прямо не указана Другие функции:
- Отправка до 5 000 писем в месяц
- Включает формы подписки
- Предоставляет инструменты для email- и ecommerce-маркетинга
- Отправка до 5 000 писем в месяц
- Формы подписки
- Email- и ecommerce-маркетинг
- Отправка неограниченного количества писем в месяц
- Удаление брендинга Mailpoet
- Приоритетная поддержка
- Использование Mailpoet на 50 веб-сайтах
- Количество подписчиков настраивается для каждого экземпляра Mailpoet
Pricing Notes
- Kit's free plan is incredibly generous, supporting up to 10,000 subscribers. It's great for starting out.
- Mailpoet's free plan is more limited (500 subscribers), but its paid plans are cheaper at the low end ($10/month).
- Kit's paid plans become expensive as your list grows. Mailpoet's cost scales more gently.
- Kit offers a 14-day free trial on paid plans. Mailpoet does not, but has a free plan to test.
- Annual billing saves you money with both. Kit offers clear yearly pricing. Mailpoet offers up to 15% off.
Pricing Head-to-Head
Отзывы пользователей
On Trustpilot, Kit (formerly ConvertKit) receives mixed feedback. Users frequently praise its ease of use, highlighting a simple, intuitive interface perfect for creators and beginners.
Many appreciate the automation features and clean design for emails and landing pages. However, a significant number of reviews cite poor customer support, with long response times and unhelpful agents.
ConvertKit is super easy to use. I love how simple it is to set up automations and sequences without any tech headaches. It's perfect for my newsletter.
Внешние отзывы о Mailpoet выявляют резкий и поляризованный пользовательский опыт, сильно смещенный в сторону разочарования. В то время как небольшое число давних пользователей хвалят доступность и простоту использования для базового создания писем и заявляют о надежной доставляемости, подавляющее большинство сообщает о серьезных технических проблемах и проблемах со службой поддержки. Пользователи часто упоминают о произвольной приостановке платных учетных записей или блокировке, иногда связанной с высоким показателем отказов или обработкой мошенничества, что приводит к потере кампаний и высокому трению независимо от уровня подписки.
Критически важно, что жалобы на поддержку повторяются. Пользователи сообщают о недельных ожиданиях, получении неясных, «сгенерированных ИИ» ответов или о том, что выделенная поддержка недоступна по выходным ⚠️. Другие отмечают болезненную адаптацию (задержка активации подписки) и ограничения в основных функциях, таких как письма о брошенной корзине, которые отправляются только существующим подписчикам, что делает инструмент бесполезным для привлечения потенциальных клиентов. Надежность и оперативность обслуживания клиентов являются главными проблемами, постоянно поднимаемыми в этих обзорах. В конечном счете, для многих пользователей системные блокировки полностью нивелируют удобство интеграции с WordPress.
Мне нравится использовать Mailpoet для себя и моих клиентов из местного бизнеса. Он позволяет очень легко создавать и управлять рассылками на нескольких клиентских веб-сайтах. Это доступно, и письма всегда попадают туда, куда должны.
Наш вердикт
Let's be real: both Kit (formerly ConvertKit) and Mailpoet have serious customer support issues. Your choice hinges on your platform, not perfect service.\n\nKit's superpower is being a creator's all-in-one hub. It handles email, automations, and product sales in one clean place. Its free plan for up to 10,000 subscribers is unbeatable for getting started.\n\nMailpoet's superpower is living inside WordPress. It pulls images from your library and feels like part of your site. For agencies, the ability to manage 50 sites from one plan is unique.\n\nThe deciding factor is your tech stack. If you're building a brand on WordPress, Mailpoet offers seamless integration. If you want a powerful, standalone email business, Kit is built for you.\n\nChoose Kit (formerly ConvertKit) if you're a professional creator selling digital products and need advanced automation. Choose Mailpoet if you're a WordPress user, blogger, or agency managing multiple sites. For most creators not tied to WordPress, Kit offers more growth potential.
Часто задаваемые вопросы
Which is better for WordPress users: Kit (formerly ConvertKit) or Mailpoet?
Mailpoet is better for WordPress users. It's a native plugin that uses your media library directly. Kit connects via a plugin but works best as a separate platform. For a seamless WordPress workflow, Mailpoet wins.
Can I sell digital products with Mailpoet like I can with Kit (formerly ConvertKit)?
No, not directly. Kit (formerly ConvertKit) has built-in checkout for digital products. Mailpoet integrates with WooCommerce to handle sales. You'd need a WooCommerce store to sell through Mailpoet.
Is Kit (formerly ConvertKit)'s free plan really better than Mailpoet's?
It depends on your list size. Kit's free plan supports up to 10,000 subscribers. Mailpoet's free plan is limited to 500 subscribers. For larger lists, Kit's free offering is far more generous.
Which tool has more reliable email deliverability?
Both claim excellent deliverability. Kit (formerly ConvertKit) boasts a 99.8% rate. Mailpoet states it delivers over 30 million emails monthly. Independent verification is hard, but both prioritize reaching the inbox.
Can my team collaborate on emails with Mailpoet?
Yes. All paid Mailpoet plans offer unlimited user seats. Kit's Creator plan allows only 2 users. The Pro plan offers unlimited users. For large teams, Mailpoet's lower-tier plans are more accessible.
Is it easy to migrate from Mailpoet to Kit (formerly ConvertKit)?
Kit (formerly ConvertKit) offers free migration help. Their team can rebuild forms, templates, and automations when you switch. Mailpoet has a feature to import subscribers from Mailchimp, not Kit.
Готовы выбрать?
Оба инструмента имеют свои сильные стороны. Выбирайте в соответствии с вашими конкретными потребностями.