This is a strange comparison because Big Cartel and Drip solve completely different problems. Big Cartel is a simple online store builder for artists. Drip is a powerful email marketing tool for e-commerce brands. Your choice depends entirely on whether you need a storefront or a marketing engine.
Простая продажа для начинающих творцов
Big Cartel превосходен как простая платформа без комиссии, специально разработанная для независимых художников, которым нужен легкий старт. Мы считаем щедрый бесплатный план идеальным для проверки возможностей, но ограничения в расширенных функциях и сообщения о проблемах с временем отклика поддержки затрудняют масштабирование. В целом, это отличный, доступный выбор для любителей или новых продавцов, которые ставят простоту выше сложной функциональности.

Powerful for e-commerce, but check the support.
We find Drip to be a highly capable email automation platform built specifically for B2C e-commerce. Its visual builder and smart segmentation are standout features for creating personalized customer journeys. Overall, it's a strong choice for online brands, provided your team can manage the learning curve and verify support levels.
Big Cartel — это простая в использовании платформа, созданная для того, чтобы помочь творческим людям превратить свое увлечение в прибыль. Это то место, куда DIY-мастера приходят, чтобы стать профессионалами.
Это решение подходит независимым художникам, музыкальным группам и мастерам всех типов. Их разнообразная аудитория включает в себя художников, ювелиров, дизайнеров, печатников и фотографов.
Цель проста: предоставить вам инструменты, необходимые для продажи ваших товаров и развития вашего магазина. Вы сохраните больше заработанного благодаря прозрачному ценообразованию и отсутствию скрытых платежей.
Drip is an email marketing automation platform built for B2C companies that sell online. Whether you're an e-commerce brand, a course creator, or a travel provider, it gives you the tools to move beyond generic newsletters. It's designed to be a powerful yet simple engine for driving revenue through personalization. 💡
Мы выделяем основные различия и выбираем победителя для каждой функции.
Big Cartel builds your store. Drip automates your marketing.
Big Cartel is an e-commerce platform. It helps you list products, process payments, and manage a simple online shop. Think of it as your digital storefront. Drip is a marketing automation platform. It helps you send personalized emails, recover abandoned carts, and segment customers. Think of it as your marketing department. The key difference is fundamental. Big Cartel sells your products directly. Drip helps you market and sell through email. If you need a place to sell, choose Big Cartel. If you need to market better, choose Drip.
Big Cartel has simple flat rates. Drip's cost scales with your list size.
Big Cartel costs $0, $15, or $30 per month. You choose a plan based on how many products you list. You save 20% by paying annually. Drip's pricing starts at $39/month for up to 2,500 contacts. The cost increases as your email list grows. All plans include unlimited email sends. Big Cartel's cost is predictable and fixed. Drip's cost can grow quickly as your audience expands. For a small, growing catalog, Big Cartel is cheaper. For a large email list, Drip may cost more.
Big Cartel is the store. Drip connects to your existing store.
Big Cartel is the platform where you list and sell products. It has a built-in mobile app for selling in person. Drip integrates deeply with platforms like Shopify, BigCommerce, and WooCommerce. It syncs customer and order data for smarter marketing. Big Cartel is a self-contained selling solution. Drip enhances an existing store with email power. You can't use Drip without a compatible store platform. Big Cartel is the store platform.
Big Cartel has no email automation. Drip is built for it.
Big Cartel focuses on storefront management. It does not offer advanced email marketing or automation features. Drip's core strength is email automation. It offers a visual builder, behavior triggers, and smart segmentation. They claim customers using segments earn 5x more revenue. This is the biggest functional gap. Big Cartel handles the sale. Drip drives the sale through email. For any serious email marketing, Drip is the clear choice.
Big Cartel is famously simple. Drip requires store integration.
Big Cartel promises a four-step setup. You pick a template, add products, and start selling. It's designed for non-technical users. Drip requires you to connect a compatible e-commerce store first. Then you set up email workflows and segments. There's a learning curve. Big Cartel is faster to launch a basic shop. Drip takes more time to configure properly. If you want to sell today, Big Cartel is quicker.
Big Cartel has none. Drip automates your entire customer journey.
Big Cartel offers abandoned cart recovery only on its top Diamond plan. It has no broader automation capabilities. Drip provides automated workflows for browse abandonment, welcome series, post-purchase follow-ups, and more. It runs on autopilot. This is a major advantage for Drip. It handles repetitive marketing tasks for you. Drip saves significant time and drives more revenue automatically.
Both have mixed reviews. Big Cartel prioritizes top-tier users. Drip offers live chat at higher tiers.
Big Cartel offers support from real humans. However, users report slow response times, sometimes hours. Diamond plan users get priority support. Drip reports a 97.3% satisfaction score. Live chat responds in under 2 minutes for $99+/month plans. Email replies in under 1.6 hours. Both have areas for improvement. Drip's support metrics are better on paper, but costs more for full access. Response speed seems more consistent with Drip's paid tiers.
Big Cartel стоит от $0 до $30 в месяц с 3 планами: Gold за $0, Platinum за $15/месяц ($144 в год) и Diamond за $30/месяц ($288 в год).
Давайте рассмотрим детали каждого плана, чтобы найти подходящий вариант для вашего творческого бизнеса.
Цена: $0/месяц (Бесплатно) Поддерживаемые веб-сайты: Не указано явно Лучше всего подходит: Для базовых продаж онлайн Политика возврата: Не указано явно Другие функции:
Drip pricing: Drip offers a flexible, usage-based subscription starting at $39/month for up to 2,500 people. Pricing scales based on your email list size and includes a 14-day free trial with no credit card required to start browsing its powerful automation tools tool and visual builder.
Your monthly cost increases as your audience grows, but you always get features like unlimited email sends and onsite campaigns. This ensures you only pay for what you actually use while accessing expert support and pre-built marketing playbooks right from the start.
You can cancel your subscription at any time within your billing settings if your business needs change. This model is specifically designed for e-commerce brands looking for deep segmentation and personalized customer journeys without enterprise-level complexity or hidden fees.

Внешние отзывы о Big Cartel резко разделены, что отражает крайне поляризованную базу пользователей, в результате чего рейтинг Trustpilot низкий (2,3). Многие давние пользователи выражают глубокое разочарование, ссылаясь на недавнюю ненадежную разработку платформы и высокие цены за то, что они считают ограниченной функциональностью и базовым обслуживанием (максимум 500 товаров).
Повторяющиеся негативные темы включают чрезвычайно медленное время отклика службы поддержки, когда некоторые пользователи ждут часами базового ответа. И наоборот, независимые художники и новые продавцы высоко ценят платформу за ее простоту и легкость использования.
Я использую Big Cartel годами, и он идеально подходит для моих работ. Мне нравится 0% комиссия с продаж, я плачу только ежемесячную плату. Их служба поддержки была быстрой и полезной всякий раз, когда мне это требовалось.
We found a mixed bag of user sentiment from Trustpilot, as the Capterra link was inaccessible. Reviews praise Drip's powerful automation and segmentation for driving revenue, with many noting its ease of use for e-commerce.
💡 On the downside, several users report frustration with customer support responsiveness and occasional platform glitches. Pricing is frequently cited as a concern, with some feeling the cost can escalate quickly as contacts grow.
Drip's automation tools are top-notch. We set up abandoned cart sequences that really boosted our recovery rate. The visual builder makes it easy to see the customer journey.
This isn't a direct fight. Big Cartel and Drip serve completely different needs. Big Cartel is your simple digital storefront. Drip is your sophisticated email marketing machine. Big Cartel's superpower is effortless selling. You can launch a free shop in minutes. It's perfect for artists who want to focus on creating, not tech. Drip's superpower is automated revenue. Its email workflows and segmentation work in the background. It's designed to turn browsers into repeat buyers. The deciding factor is your core problem. Do you need a place to list and sell products? Choose Big Cartel. Do you need to market better to an existing audience? Choose Drip. For a solo artist just starting, Big Cartel is the clear, affordable launchpad. For an established e-commerce brand ready to scale with email automation, Drip is the powerful tool you need.
Yes. Big Cartel handles your product sales. Drip can connect to your Big Cartel store (if supported) or another platform to manage email marketing. They solve different parts of the e-commerce puzzle.
Big Cartel is almost certainly cheaper. Its free plan and $15/month tier beat Drip's starting price of $39/month. Drip's cost grows as your email list grows.
It depends on your need. If you need advanced email automation to drive sales, Drip's features can provide a strong return. If you just need a simple store, Drip is overkill and more expensive.
Big Cartel has basic email features for order confirmations. It lacks marketing automation, segmentation, and campaign tools. For serious email marketing, you need a tool like Drip.
Yes. Big Cartel supports product imports from Shopify, Etsy, and Squarespace. You can use this to test Big Cartel before moving to a different storefront.
Drip is better. It includes abandoned cart automation in all plans. Big Cartel only offers this feature on its top-tier Diamond plan ($30/month).
Оба инструмента имеют свои сильные стороны. Выбирайте в соответствии с вашими конкретными потребностями.