Aweber and Drip are both email marketing tools, but they target very different users. Aweber is a straightforward, budget-friendly option for small businesses. Drip is a powerhouse built for advanced e-commerce automation and personalization.
Богатый функциями, но сдерживаемый недостатками в работе.
Мы считаем, что AWeber предлагает функциональную платформу email-маркетинга, ориентированную на малый бизнес, с мощными инструментами автоматизации и ИИ. Однако внешние отзывы, касающиеся неожиданных практик выставления счетов и необъявленных приостановок учетных записей, вызывают серьезную озабоченность по поводу доверия пользователей и надежности обслуживания. В целом, заявленные операционные недостатки и недостатки поддержки серьезно нивелируют сильный набор функций платформы.

Powerful for e-commerce, but check the support.
We find Drip to be a highly capable email automation platform built specifically for B2C e-commerce. Its visual builder and smart segmentation are standout features for creating personalized customer journeys. Overall, it's a strong choice for online brands, provided your team can manage the learning curve and verify support levels.
AWeber — это специализированное решение для email-маркетинга и автоматизации, созданное для поддержки малого бизнеса. Их цель — предоставить мощные инструменты, которые помогут вам расти при доле расходов от других систем. Платформа сосредоточена на том, чтобы вам было легко расширять свою клиентскую базу и увеличивать общую выручку. ✅
Она предлагает готовые, привлекательные целевые страницы и формы подписки, которые вы можете без труда добавить на свой веб-сайт. Если вы готовы продавать напрямую, вы также можете настроить свой собственный интернет-магазин всего за несколько минут. Эта комплексная система разработана для вывода вашего бизнеса на новый уровень.
Drip is an email marketing automation platform built for B2C companies that sell online. Whether you're an e-commerce brand, a course creator, or a travel provider, it gives you the tools to move beyond generic newsletters. It's designed to be a powerful yet simple engine for driving revenue through personalization. 💡
Мы выделяем основные различия и выбираем победителя для каждой функции.
Aweber offers simple, pre-built automations. Drip provides a powerful visual builder for complex, behavior-driven workflows.
Aweber gives you automations that are 90% built out of the box. You customize them and activate. It's designed for simplicity. Drip lets you build sophisticated, multi-step workflows from scratch. You can trigger emails based on precise shopping behavior and browsing history. The key difference is complexity. Aweber automates basic tasks. Drip automates entire customer journeys. For a solo creator, Aweber is enough. For an e-commerce brand, Drip's depth drives more revenue.
Aweber has basic built-in selling. Drip is built from the ground up for online stores.
Aweber lets you set up a simple store and collect payments via Stripe. It supports subscriptions and 100+ currencies. Drip integrates directly with major platforms like Shopify and WooCommerce. It pulls in rich customer data for personalization. Drip's integrations are deeper and more specialized for e-commerce. Aweber's are more general-purpose. If you sell online, Drip will connect to your existing tools more seamlessly.
Aweber is straightforward for beginners. Drip has a steeper learning curve for its advanced features.
Aweber's interface is simple. You can create landing pages and emails quickly. Pre-built templates reduce setup time. Drip's visual builder is powerful but more complex. Learning to set up advanced segmentation and workflows takes time. Aweber wins for pure simplicity. Drip wins for capability once you learn it. Choose based on how much time you want to invest upfront.
Aweber has clear tiered pricing. Drip's usage-based model requires a calculator.
Aweber shows three clear plans with annual billing prices starting at $12.49/month. Drip's pricing scales with your contact count. You use a slider on their site to estimate costs. It starts at $39/month. Aweber is easier to budget for. Drip's cost can rise quickly with a growing list. For small budgets, Aweber is more predictable.
Aweber offers 24/7 phone support on its Plus plan. Drip's support quality is mixed in reviews.
Aweber provides 24/7 phone, chat, and email support. This is only on the Plus plan ($19.99/month). Drip offers email support on all plans and live chat on plans $99+/month. Reviews cite slow response times. Aweber's support channels are more comprehensive at a lower price point. However, Aweber has also received complaints about unhelpful support.
Drip offers more advanced, behavior-based insights. Aweber's analytics are basic on lower tiers.
Aweber's Lite plan has simple subscriber and message analytics. The Plus plan adds advanced insights. Drip provides deeper analytics tied to customer behavior and revenue attribution. It shows how segments perform. For data-driven marketers, Drip's reporting is more actionable. Aweber's reporting is sufficient for basic campaign tracking.
Drip is built to scale with e-commerce growth. Aweber's limits may force an upgrade sooner.
Aweber's Lite plan limits you to 3 users, 3 automations, and 3 landing pages. You'll hit these walls. Drip allows unlimited users and sub-accounts. Its features are designed for growing, complex businesses. Drip scales better for teams and high-contact lists. Aweber is better for staying small and simple.
Aweber is cheaper upfront. Drip may provide a higher ROI for e-commerce businesses.
Aweber's entry price is low, but you pay transaction fees on sales. Drip has no transaction fees and unlimited sends. Its advanced features can directly increase revenue. The value depends on your business. For simple newsletters, Aweber is cheaper. For driving sales, Drip may pay for itself.
Aweber стоит от $12,49 до $20,00 в месяц (при ежегодной оплате) для 0-500 подписчиков с тремя опциями: Lite за $12,49/месяц, Plus за $19,99/месяц и Done For You за $20,00/месяц плюс плата за настройку $79.
Эти ценовые точки отражают вариант ежегодной оплаты для начального количества подписчиков. Ваша ежемесячная стоимость будет расти по мере роста вашего списка сверх 500 подписчиков.
Цена: $12,49/месяц (Выставляется ежегодно) Поддерживаемые веб-сайты: Не указано явно Лучше всего подходит для: Создателей, запускающих побочный проект или продающих курсы Политика возврата средств: Не указано явно Другие функции:
Drip pricing: Drip offers a flexible, usage-based subscription starting at $39/month for up to 2,500 people. Pricing scales based on your email list size and includes a 14-day free trial with no credit card required to start browsing its powerful automation tools tool and visual builder.
Your monthly cost increases as your audience grows, but you always get features like unlimited email sends and onsite campaigns. This ensures you only pay for what you actually use while accessing expert support and pre-built marketing playbooks right from the start.
You can cancel your subscription at any time within your billing settings if your business needs change. This model is specifically designed for e-commerce brands looking for deep segmentation and personalized customer journeys without enterprise-level complexity or hidden fees.

Отзывы пользователей из Trustpilot подчеркивают серьезные проблемы, в первую очередь связанные с прозрачностью выставления счетов и практиками управления учетными записями. Пользователи часто упоминают случаи неожиданных списаний и «подлого выставления счетов», например, списание средств за отписавшихся контактов или повышение цен после окончания рекламных периодов.
Некоторые клиенты сообщали, что списания продолжались даже после того, как они пытались отменить годовые подписки. Опыт работы со службой поддержки сильно поляризован; хотя AWeber рекламирует отмеченный наградами круглосуточный сервис, несколько рецензентов описывают бесполезное взаимодействие, произвольные приостановки учетных записей (часто связанные с проблемами импорта списков) и досадную сложность с получением возврата средств даже в пределах указанных пробных периодов, что приводит к утверждениям о «недобросовестных» практиках.
Я являюсь клиентом AWeber уже некоторое время и обычно вполне доволен их предложением. Их служба поддержки надежна и работает быстро, когда мне нужна помощь с кампаниями. Эти долгосрочные отношения предполагают стабильное качество предоставляемых услуг.
We found a mixed bag of user sentiment from Trustpilot, as the Capterra link was inaccessible. Reviews praise Drip's powerful automation and segmentation for driving revenue, with many noting its ease of use for e-commerce.
💡 On the downside, several users report frustration with customer support responsiveness and occasional platform glitches. Pricing is frequently cited as a concern, with some feeling the cost can escalate quickly as contacts grow.
Drip's automation tools are top-notch. We set up abandoned cart sequences that really boosted our recovery rate. The visual builder makes it easy to see the customer journey.
Aweber and Drip serve very different masters. Aweber is the reliable workhorse for small businesses. Drip is the specialized tool for e-commerce growth. Aweber's superpower is simplicity. You can set up email marketing fast without a developer. Their pre-built automations and AI tools save you time. It's perfect if you want something that just works. Drip's superpower is revenue-focused automation. It turns customer data into personalized sales sequences. The deep Shopify integration and behavior-based segments are unmatched for driving online store revenue. The deciding factor is your business model. If you sell products online, Drip's e-commerce focus is worth the learning curve. If you're a service business or blogger, Aweber's simplicity wins. Choose Aweber for budget-friendly, straightforward email marketing. Choose Drip if you're an e-commerce brand ready to automate and scale your revenue. The right tool depends entirely on what you sell.
Aweber is generally better for small teams. Its Plus plan includes unlimited users. Drip's pricing scales with contacts, not users, but its features are built for more complex teams. For a simple setup, Aweber is easier.
No, Aweber's e-commerce is more basic. It uses Stripe for payments. Drip has deep, native integrations with Shopify, WooCommerce, and BigCommerce, pulling in rich customer data automatically.
It depends on your business. For e-commerce stores, Drip's advanced segmentation and automation can directly increase revenue. For simple newsletters, Aweber offers better value at a lower price.
Drip offers free migration and one-on-one onboarding for lists with over 17,500 contacts. Smaller lists will need to use self-serve guides. The process is designed to be smooth with expert help.
Drip has more powerful and flexible automation for abandoned carts. You can build complex workflows in its visual builder. Aweber has simpler, pre-built automations that can handle basic cart recovery.
Yes, both offer a 14-day free trial. You can test the features before committing. Aweber's trial includes full access. Drip's trial gives you access to tools but not unlimited email sends.
Оба инструмента имеют свои сильные стороны. Выбирайте в соответствии с вашими конкретными потребностями.