Unlock the power of seamless social media management with Publer, where user-friendly design meets robust functionality. Say goodbye to the chaos of juggling multiple platforms; Publer brings scheduling, analytics, and team collaboration under one intuitive dashboard. With time-saving features like bulk scheduling and automated recycling of top-performing posts, you’re not just managing social media—you’re mastering it!
- A wide range of features
- Excellent Customer Support
- User-Friendly Interface
- Account Linking Issues
- Limited Analytics
- Feature Availability
In today’s digital landscape, effective social media management is more than just posting updates. It’s about crafting a cohesive and engaging online presence that resonates with your audience.
Dive into the world of Publer, the social media management platform that’s revolutionizing how businesses and marketers navigate the digital landscape.
From scheduling posts with surgical precision to crafting a social media strategy backed by robust analytics, Publer offers a one-stop solution for all your social media woes.
Read further to learn more about Publer, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.
Click on “open” if you want to see exactly what we will talk about in the rest of this article.
What is Publer?
Publer is a comprehensive social media management platform designed to streamline the process of content creation, scheduling, and analytics.
It supports a wide array of social media platforms including Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google Business, YouTube, WordPress, and Telegram.
The software offers features like drag-and-drop calendar views for organizing posts, real-time post previews, and analytics to measure engagement and performance.
It also provides workspaces to manage multiple brands or clients, complete with role-based access for team members. Additional functionalities include a media library for storing visual assets, link-in-bio features for Instagram, and integrations with cloud storage and design tools like Canva.
|AI Assistant / Analytics / Browser extension / Bulk Scheduling / Calendar View / Curate Social Media Content / Link In Bio Tool / Media Library / RSS Feeds / Recycling / Workspace
|Best suited for
|Individuals, Freelancers, Small businesses, Mid size businesses, Large enterprises
|Visit official website
Publer pricing: How much does Publer cost?
Step into the world of Publer’s flexible pricing plans, tailored to fit every need and budget. Whether you’re just starting out or scaling your social media efforts, Publer has got you covered with plans ranging from $10 to +$1000 per month.
From basic scheduling to advanced analytics and AI prompts, discover the perfect plan that aligns with your social media goals!
|From $12 to $2000 per month
|Annual subscription / Monthly subscription
|Yes, 7 days
|Money back guarantee
|Yes, 14 days
|Pricing page link
Publer pricing plans
- Cost: $0.00 per month
- 3 social accounts (limited to one Twitter account)
- 1 workspace
- 10 pending scheduled posts per account
- 25 saved drafts
- 24 hours posts history
- Free trials on paid features
- Link in Bio for Instagram
- Cost for 3 Social Accounts and 0 Additional Members:
- Monthly: $12.00 per month
- Annualy: $115.20
- Multiple Twitter accounts
- Unlimited workspaces
- Unlimited scheduling & drafts
- Unlimited media library storage
- Eternal posts history
- Unlimited RSS Feed automations
- Unbranded Link in Bio for Instagram
- Cost for 3 Social Accounts and 0 Additional Members:
- Cost for 3 Social Accounts and 0 Additional Members
- Monthly: $21.00 per month
- Annually: $201.60
- All features in the Professional plan
- Unlimited AI prompts
- Analytics reports
- Best times to post
- Hashtag & content suggestions
- Automatically recycle posts
- Design professional videos
- Cost for 3 Social Accounts and 0 Additional Members
Note: For every 9 social accounts or team members, the 10th one is free in both the Professional and Business plans. Payments are handled securely, and a 14-day money-back guarantee is offered.
Publer features: What can you do with it?
Publer offers a suite of comprehensive features designed to streamline this process, from automated scheduling and content curation to analytics and beyond.
Whether you’re looking to save time, reach a global audience, or fine-tune your social media strategy, Publer’s features offer tailored solutions to meet your unique needs.
The calendar view is an interactive interface that shows all your scheduled posts in a visual format. You can drag and drop posts to different dates and times, making it easier to plan your social media strategy.
The software also suggests the best times to post to maximize engagement. Additional filters allow you to sort posts by labels, linked social accounts, or team members, giving you a tailored view of your content schedule.
Link in Bio
Publer’s “Link in Bio” feature enhances your Instagram marketing by making every post clickable.
This means you can direct traffic to multiple destinations like your blog, online store, or other social media profiles. The feature allows you to schedule visuals ahead of time and even track all link clicks to measure performance.
The Workspaces feature is designed for those who manage multiple brands or clients. It allows you to create separate environments for each, ensuring that content doesn’t get mixed up.
You can invite team members like social media managers, marketing assistants, freelancers, or guest writers and assign them specific roles and hierarchies. Workspaces also support approval workflows, allowing senior team members to review posts before they go live.
The analytics feature is not just about counting likes and shares. It provides in-depth insights into which posts are performing best, what times are most effective for posting, and who your most engaged audience members are.
You can generate detailed visual reports that can be shared with your marketing team or clients. The analytics also help in planning a strategic marketing plan by leveraging these insights.
Publer’s media library is more than just a storage space for your photos and videos. It allows you to organize your media with color-coded labels and even mark them as favorites for quick access.
The library supports bulk actions, so you can share, delete, or label multiple files at once. It also integrates with popular cloud storage services and design tools, allowing you to import media and create unique marketing visuals directly within the platform.
The AI Assistance feature in Publer is designed to make your social media posting smarter and more effective. While the exact functionalities can vary, AI assistance typically includes features like content suggestions, automated responses, and predictive analytics.
This helps in not only crafting better posts but also in understanding how they might perform, enabling you to make data-driven decisions.
Publer offers browser extensions that make it even easier to manage your social media accounts. These extensions allow you to post to your social media accounts directly from your web browser without having to open the Publer app.
This is particularly useful for sharing interesting content you come across while browsing, as it eliminates the need to switch between different applications.
Bulk Scheduling in Publer is a time-saving feature that allows you to create and schedule multiple social media posts at once. This is particularly useful for businesses or marketers who have a content calendar planned out for weeks or even months. By scheduling posts in bulk, you can:
- Stay Consistent: Consistency is key in social media marketing. Bulk scheduling ensures that your posting schedule remains consistent, helping to keep your audience engaged.
- Active Social Media Feed: An active feed is more likely to attract and retain followers. Bulk scheduling helps you maintain an active presence on social media without the daily hassle of manual posting.
- Free Up Time: By handling your social media posts in one go, you free up valuable time that can be spent on other marketing efforts or business tasks.
The Recycling feature in Publer allows you to automatically repost your top-performing social media content. This is particularly beneficial for evergreen content that remains relevant over time. The feature offers several advantages:
- Highlight Top-Performing Posts: Automatically bring attention back to your most engaging or important posts, thereby maximizing their reach and impact.
- Manage Frequency and Timing: You can set the frequency of the recycled posts as well as specify a start and end date for the recycling. This gives you control over how often your audience sees repeated content.
- Virtual Calendar: Keep an eye on your virtual calendar within Publer to track which recycled posts are scheduled to go live and when.
- Global Reach: By recycling posts, you have the opportunity to reach people in different time zones who might have missed your original post.
- Time-Efficiency: Recycling allows you to invest less time in content distribution, freeing you up to focus on creating new and engaging content.
The RSS Feed feature in Publer allows you to automatically import, archive, and schedule posts from any RSS feeds of global websites you prefer.
This is especially useful for content curation and ensures you always have interesting and relevant material to share with your audience. Here’s how it adds value:
- Content Curation: Easily promote interesting and engaging content from various sources. This helps in keeping your social media feed diverse and informative.
- Automated Scheduling: Once the RSS feeds are set up, Publer can automatically schedule new articles to be posted on your social media channels. This ensures a steady flow of fresh content without manual intervention.
- Import and Archive: Not only can you import articles, but you can also archive them within Publer for future use. This is useful for planning long-term content strategies.
- Filtering: The feature allows you to filter the imported articles based on keywords or other criteria, ensuring only relevant content gets posted.
- Global Reach: Since you can import articles from any global website, it gives you the opportunity to share diverse perspectives and information with your audience.
The Curate Post feature in Publer is designed to elevate your social media marketing by allowing you to carefully craft and personalize each post. It’s not just about scheduling; it’s about creating posts that resonate with your audience. Here’s how it enhances your strategy:
- Strategic Planning: Utilize Publer’s comprehensive features to develop a well-rounded social media marketing plan. Curate Post integrates seamlessly with other features like scheduling, analytics, and recycling to provide a holistic approach to social media management.
- Text Formatting: Personalize your posts by formatting the text to match your brand’s voice and style. This can include adding bullet points, italics, or bold text to emphasize key points.
- Preview Posts: Before scheduling, you can preview how the post will appear on different social media platforms. This ensures that your post looks exactly how you want it to, eliminating any last-minute surprises.
- Time-Efficiency: By curating posts in advance and utilizing Publer’s other features for scheduling and analytics, you save time that can be invested in other marketing activities or creative work.
Publer review: Why you should use it?
Publer stands out as a versatile social media management platform that simplifies the complexities of handling multiple social media accounts. It offers a wide range of features from scheduling and content curation to analytics and team collaboration.
The platform is user-friendly, making it easy even for those who are not tech-savvy to navigate through its functionalities.
Its robust analytics tools provide valuable insights into your social media performance, helping you make data-driven decisions. The software is also noted for its excellent customer support, which is quick to resolve any queries or issues.
- User-Friendly Interface: The platform is designed to be intuitive, making it easy for users to navigate and perform tasks.
- Comprehensive Features: From post scheduling to analytics, Publer offers a wide range of features that cater to various social media management needs.
- Excellent Customer Support: Users have noted the quick and professional support from the customer service team, making it easier to resolve issues or get help.
- Time-Efficiency: Features like bulk scheduling and post recycling save users a significant amount of time.
- Limited Analytics: While the platform does offer analytics, some users feel that it could be more comprehensive.
- Account Linking Issues: Some users have reported difficulties in linking Google My Business accounts, although this seems to be a minor issue.
- Feature Availability: Some desired features like advanced analytics reporting are still in the pipeline, according to user reviews.
Frequently Asked Questions
What Social Media Platforms does Publer support?
Publer supports a wide array of social media platforms including Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google Business, YouTube, WordPress, and Telegram.
How does Publer help in Team Collaboration?
Publer offers a Workspaces feature that enables you to manage multiple brands or clients without mixing their content. You can invite team members and assign them specific roles and hierarchies.
Are there any Limitations to Publer’s Analytics?
While Publer does offer analytics, some users feel that the feature could be more comprehensive. Advanced analytics reporting is a feature that is still in development.
Is Publer’s Customer Support Reliable?
Publer is noted for its excellent customer support, which is quick to resolve any queries or issues you may have.