Powtoon Review, Pricing, Features with Pros and Cons

In this Powtoon review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.4/10 (Expert Score)
Product is rated as #7 in category Video editing
9.4Expert Score
Unleash your creativity with Powtoon—where making animated videos is as easy as a breeze!

Powtoon is an easy-to-use platform for creating animated videos and presentations. With its user-friendly interface and a wide array of templates, it’s perfect for those who may not have a design or technical background. The software offers excellent value for money and is particularly strong in producing microlearning content.

Customer support
Value for money
Ease of use
  • Easy to use for beginners
  • Wide variety of templates
  • Offers good value for money
  • Supports microlearning content
  • Some initial learning required
  • Limited export options in free version
  • May slow down browsers on large projects

Ready to elevate your storytelling game?

Dive into our comprehensive review of Powtoon, the ultimate tool for creating animated videos that wow! From its jaw-dropping features to its flexible pricing plans, we’ve got the scoop on why this platform is a game-changer. Don’t miss out—read on to unlock the secret to captivating content!

Read further to learn more about Powtoon, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.


What is Powtoon?

Powtoon is a visual communication platform designed to create short videos and animations for various purposes such as marketing, education, and internal communications.

The software offers a simplified user interface, allowing users to create animated movies without needing to be an animator. It features a wide range of templates, animated characters, video backgrounds, and soundtracks to help users craft compelling stories.

Powtoon is particularly popular for making explainer videos, and it offers advanced editing features even in its free version. Users can export their creations directly to platforms like YouTube and Facebook. The software is used by professionals and novices alike, supported by a plethora of tutorial videos.

Powtoon cover

Powtoon specifications

Features24/7 Customer Support / Animation Effects / Create your own avatar / Custom Avatars / Easy to use Design tool / Free Version Availability / Interactive Presentations and Sharing / Personalized Branding / Powerful Custom Brand Characters / Presenting / Real-Time Data Consolidation / Record live audio / Templates and Customization / Video Animation
Best suited forIndividuals, Freelancers, Small businesses, Mid size businesses, Large enterprises
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company addressUnited Kingdom
Year founded2012


Powtoon pricing: How much does Powtoon cost?

Powtoon offers three main pricing plans: Lite, Professional, and Business. The Lite plan costs $15 per month and includes basic features like 5 premium exports and a 10-minute video length.

The Professional plan, priced at $40 per month, offers unlimited exports and access to a complete content library, with videos up to 20 minutes.

The Business plan, at $125 per month, adds advanced features like custom characters and text-to-voiceover, allowing for videos up to 30 minutes long. All plans come with 24/7 support and the option to remove Powtoon branding.

Pricing rangeFrom $15 to $190 per month
Pricing typesAnnual subscription / Free / Monthly subscription
Free planYes
Free trialNo
Money back guaranteeNo
Pricing page linkSee plans

Powtoon pricing plans


Lite Plan

  • Monthly Cost: $50/mo
  • Annual Cost: $180 billed annually
  • Features: Export without Powtoon branding, 5 premium exports per month, Download as mp4, Access to free assets & templates, Video length up to 10 minutes

Professional Plan

  • Monthly Cost: $190/mo
  • Annual Cost: $480 billed annually
  • Features: Everything in Lite, Unlimited premium exports, Access to complete content library, Access to all images, footage & music, Access to all PRO templates, Video length up to 20 minutes

Business Plan

  • Annual Cost: $125/mo, annual only
  • Features: Everything in Professional, Create your own custom characters, Add custom logo & fonts, Convert text to voiceover, Add camera movement, 3rd-party reseller rights, Video length up to 30 minutes

All plans include Powtoon branding removal, download as MP4, full HD video (1080p), full privacy control, commercial rights, and 24/7 priority support.


Powtoon features: What can you do with it?

Powtoon is a robust visual communication platform equipped with a plethora of features designed to simplify and enhance the creation of videos and presentations.

From 3D objects and animations to audio management and brand overlay, the software offers a comprehensive toolkit for both novice and experienced creators.

Its collaboration and communication management tools further streamline the process, making it easier than ever to produce compelling, professional-quality content. Here’s a closer look at some of the key features that set Powtoon apart.

Powtoon features 1

3D Objects

Powtoon allows users to incorporate 3D objects into their videos and presentations. This feature adds depth and realism, making the content more engaging and visually appealing.


The software provides a range of animation options to bring your content to life. Users can animate text, characters, and objects, enhancing the storytelling aspect of their presentations.

Animations & Transitions

Powtoon offers a variety of animations and transitions to smoothly connect different scenes or slides. This helps in maintaining viewer engagement and provides a professional touch to the videos.

Powtoon features 2

Audio Capture

Users can record audio directly within the platform. This is particularly useful for adding voiceovers or narrations to the presentations.

Audio File Management

Powtoon allows users to manage audio files efficiently. You can upload, edit, and sync audio files to match the visual elements of your project.

Brand Overlay

For businesses looking to maintain brand consistency, Powtoon offers the ability to overlay your brand logo and colors across your videos and presentations.

Powtoon features 3

Collaboration Tools

The software supports real-time collaboration, allowing multiple users to work on a project simultaneously. This is beneficial for team projects and streamlines the content creation process.

Communication Management

Powtoon provides tools for effective communication management. Users can share their projects within the platform and also export them to various other platforms like YouTube and Facebook.


Powtoon review: Why you should use it?

Powtoon is a versatile tool for creating animated videos and presentations, offering a user-friendly interface and a wide range of templates. Users appreciate its ease of use, saying it’s particularly useful for those without a design or technical background. The software is lauded for its value for money and functionality, including its ability to produce microlearning content.

However, it’s not without its drawbacks. Some users find the editing part confusing initially, and the free version is quite limited in terms of export options. Additionally, the software’s web-based nature can make browsers sluggish when working on larger projects.

Overall, Powtoon is a robust tool for those looking to create engaging, professional-looking content without a steep learning curve, but be prepared to invest in a premium subscription to unlock its full potential.


  • User-Friendly Interface: Powtoon is easy to navigate, making it accessible for users with little to no design experience.
  • Wide Range of Templates: The software offers a variety of templates for different industries and use-cases.
  • Value for Money: Many users find the premium features worth the investment for the quality of content produced.
  • Microlearning Capabilities: The software is well-suited for creating bite-sized educational content.


  • Initial Learning Curve: Some users find the editing features a bit confusing at first.
  • Limited Free Version: The free version restricts export options and includes watermarks.
  • Browser Performance: Being web-based, the software can slow down browsers when working on larger projects.


Frequently Asked Questions

Are there any limitations to the free version?

The free version of Powtoon is limited in terms of export options and features. To unlock its full potential, you would need to invest in one of the premium plans.

Is Powtoon easy to use?

Yes, Powtoon is designed to be user-friendly, making it accessible for people without a design or technical background. It also offers a range of tutorials to help you get started.

Can I collaborate with my team on Powtoon?

Yes, Powtoon offers real-time collaboration features, allowing multiple users to work on a project simultaneously.

Is Powtoon web-based or do I need to download software?

Powtoon is a web-based platform, so you don’t need to download any software to use it. However, the web-based nature can make browsers sluggish when working on larger projects.

Can I remove Powtoon branding from my projects?

Can I remove Powtoon branding from my projects?

Powtoon Review, Pricing, Features with Pros and Cons
Powtoon Review, Pricing, Features with Pros and Cons