AdGuard bases its pricing on the number of devices you need to protect and your chosen commitment period. You can select either a Personal license covering 3 devices or a Family license covering 9 devices, available as annual subscriptions or one-time Lifetime purchases.
AdGuard offers two license types—Personal and Family—available as annual subscriptions or a one-time Lifetime purchase.
You can view the full comparison of purchasing options below.
Personal License (1 Year)
Price: Not explicitly stated
Websites Supported: Not explicitly stated
Best For: Individual users or very small households.
Refund Policy: 60-day money-back guarantee
Other Features:
- Protects up to 3 devices
- Billed annually
- Universal license (works on Windows, macOS, Android, and iOS)
- Automatic renewal enabled
This annual plan is the perfect starting point for protecting your essential devices. It guarantees worry-free security and ad blocking for one, two, or three devices across different operating systems.
Family License (1 Year)
Price: Not explicitly stated
Websites Supported: Not explicitly stated
Best For: Larger families needing extensive device coverage.
Refund Policy: 60-day money-back guarantee
Other Features:
- Protects up to 9 devices
- Billed annually; VAT may apply
- Option to upgrade from a Personal license
- Automatic renewal enabled
If you have a busy household or many devices to secure, the Family annual plan offers excellent value. It lets you cover nine different PCs, phones, or tablets with a single, convenient subscription.
Personal License (Lifetime)
Price: Not explicitly stated
Websites Supported: Not explicitly stated
Best For: Users who prefer a single payment without recurring fees.
Refund Policy: 60-day money-back guarantee
Other Features:
- Protects up to 3 devices
- One-time payment
- No need to worry about annual renewals
- VAT may apply
Choose the Lifetime Personal plan if you know you'll use AdGuard indefinitely and want to avoid annual billing hassle. You pay once and enjoy permanent protection for your three devices.
Family License (Lifetime)
Price: Not explicitly stated
Websites Supported: Not explicitly stated
Best For: The ultimate protection for a large family or power user, requiring no future fees.
Refund Policy: 60-day money-back guarantee
Other Features:
- Protects up to 9 devices
- One-time payment
- Universal license across all platforms
- Purchases with cryptocurrency are not auto-renewed
This Lifetime Family option provides the maximum device protection available under a standard plan. It’s the smart choice for securing your entire digital life forever with one simple purchase.
AdGuard provides both free versions and free trials for various applications. For instance, you can try the full Windows, Mac, and Android apps with a 14-day free trial. The paid Premium features in AdGuard for iOS offer a 7-day free trial through the App Store purchase process. Furthermore, the browser extensions are completely free to use. If you purchase any license and aren't satisfied, AdGuard offers a straightforward 60-day money-back guarantee.