Oribi review – All-in-one Marketing Analytics tool

In this Oribi review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
8.4/10 (Expert Score)
Product is rated as #7 in category All-in-one Marketing
8.4Expert Score
Analytics is confusing. They make it easy

It is a very adaptable instrument for extracting information and data from web pages, resulting in a comprehensive and flexible analysis. It is user-friendly because it helps you to view the facts, which makes them more accessible and manageable.

Customer support
Value for money
Ease of use
  • Can help you understand your statistics
  • Help improve your ROI
  • Really expensive

Are you looking for software that can help you optimize your marketing effort to the fullest and produce the best positive result?

The eCommerce industry is one of the most competitive industries today. As a business owner, you only want the best for your business. Doing much business-related stuff can be a pain sometimes. Nowadays, business owners use software and programs to help them with their daily operations. Luckily, powerful software/tools like Oribi can improve your business function.

While you’re looking for software to use in your eCommerce business, you’re missing out on a good opportunity. Oribi is a budget-friendly software that can provide you with unique features. Look no more, download and subscribe to their paid plans and start building your business raise to the market.

You can request a free seven-day trial demo if you’re still unconvinced. If you are ready to take the plunge, you may avail yourself of their affordable plans, so what are you waiting for?

Read further to learn more about Oribi, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Quick Overview

What is Oribi?

Oribi - A Guided Product Tour

Oribi is basically an excellent web management tool that can help you collect and understand data from your website. It’s one of the best analytic tools anyone can use, giving them ease in integrating data from web pages.

Along with providing a friendly user experience, web system maintenance and making it more viewable is essential for both owner and client. Oribi can help your website update.

Oribi is a powerful tool that enables you to track your business goal efficiently. There are thousands of software you can opt for. However, Oribi is one of the best to choose because of its excellent feature and affordable paid plans.

Also, it gives you 100% accurate data that you need and notifies you whether you need to optimize your website or not. Web optimization is not as simple as you think, and Oribi can help you with your website needs.

This software is an alternative to Google Analytics for many marketers who haven’t enough time to dig data files. Oribi also helps users reduce cart abandonment and has many vital features you might need. These are all covered in one app, from viewing market trends, marketing budgets to viewing key metrics.

Oribi specifications

Best suited forSmall businesses, Mid size businesses, Large enterprises
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatYes
Company addressDelaware, US
Year founded2015


Oribi pricing: How much does Oribi cost?

Oribi costs from $675 to infinity. They haven’t provided a specific amount for paid plans but instead has custom plans that have different pricing, features, and benefits. This is a common practice for software sellers. You can look at the exact price on their website.

Pricing rangeFrom $675 to $3,000+ per month
Pricing typesAnnual subscription / Monthly subscription
Free planNo
Free trialYes, 7 days
Money back guaranteeNo
Pricing page linkSee plans

Oribi pricing plans


If you are convinced that this software can help build your website, you may refer to this custom plan pricing:

Note: optimize, grow, and scale categories can be adjusted

Business Website

Optimize plan. The lowest price is $810 a month and capped at 10k unique visitors each month.

Grow plan. The lowest price is $940 a month and capped at 10k unique visitors each month.

The scale plan price is $1620 a month and capped at 50k unique visitors each month.

Ecommerce Shop

Optimize plan. The lowest price is $675 a month and capped at 10k unique visitors each month

Grow plan. The lowest price is $878 a month and capped at 10k unique visitors each month

Scale plan price is $1485 a month and capped at 50k unique visitors each month

Marketing Agency

1-10 clients maximum

The marketing agency plan’s lowest price starts at $1136 per month with a maximum of 1 client.

These are just the lowest price via monthly payments. You can customize how many visitors and clients you need. They also offer annual payment that is much cheaper than monthly payments.

  • Marketing agency plans include channel analysis, funnel optimization, 200k unique visitors per month, budget planning, import and export events, White Labeling & Custom Design for Your Reports, Export Unlimited Smart Audiences, Advanced User Management, 1:1 Onboarding, and 2 Years Data History.
  • Optimize plan includes Funnel Optimization, Automated Event Capturing – Unlimited, 6-Month Data History, Channel Analysis, Custom Reports, 100% support, visitor Journey and Email Capturing, Track Up to 3 Domains, Custom Reports, 1:1 Onboarding, 100% support, Analytics Bootcamp, Webinar access
  • Grow plan includes 1 Year Data History, Visitor Journey and Email Capturing, Export Unlimited Events to Facebook, Google Ads & More, Export Unlimited Smart Audiences, Automated Event Capturing, Funnel, Track Up to 10 Domains, Optimization, Channel Analysis, Budget Planning, Custom Reports, 1:1 Onboarding, Advanced User Management, and White Labeling & Custom Design for Your Reports.
  • Scale plan includes Advanced User Management, Automated Event Capturing, Budget Planning, Channel Analysis, Custom Reports, Export Unlimited Events to Facebook, Google Ads & More, Export Unlimited Smart Audiences, Funnel Optimization, Track Unlimited Domains, Visitor Journey and Email Capturing, White Labeling & Custom Design for Your Reports, 1:1 Onboarding, and 2 Years Data History.


Oribi features: What can you do with it?

Oribi features include marketing channel analysis, event correlations, individual visitor journeys, actionable insights & trends, attribution, etc. Oribi is a fantastic tool that offers four affordable plans. All of these plans come with unique features that any user can enjoy. Below are the features of oribi that you can use for web analytics.

Insights & Trends

Oribi gives answers with less effort. We all know hard to dig thousands of data piles, right? Using oribi can save you time and, of course, effort in finding data. It highlights the data that need your action. Using this will give you actionable insights that produce positive results. Explain how trends work, giving you ahead of changes. Oribi only highlights the information you only need.

Magic Events

Oribi magic events is a 100% code-free tracking tool that tracks the activity of the website visitors, literally everything, the button clock, page visited, form submission, or making a purchase, thus freeing you from developers’ cost. It enables you to track key conversions see which websites have the same focus. Plus, you never have to worry about maintenance as they keep the events updated from time to time.

Funnels, Correlations & More

This feature can optimize your website features and recommend what works and what doesn’t. It also drives more conversions. It also helps where you lose prospects in multiple domains. A powerful tool that can provide practical insights and reveal which drive conversions.

Marketing Channel Analysis

Investing in the proper channels makes a huge difference. You can opt out of many channels, but you’ll waste your resources, not to mention money, if you invest in the wrong channels. Orbi helps you spot potential channels that can bring you more client engagement and drive more conversions. Use this tool to track ad spend and revenue. Using this tool gives you detailed information on which channel can bring the highest return on investment. Plus, it evaluates each channel that can contribute to your goals, and it helps you stay on top and spot new opportunities.

Visitor Journeys

This tool can help you pinpoint specific behavior. Orbi gives you access to your visitors to understand particular behavior and look into top paths. You can follow your website visitors’ sessions and multiple domains. Use the smart filters for a better journey of specific segments. Plus, it enables you to connect email addresses to match journeys to every user and look for top prospects.


As a business owner, time is essential, and building reports can take a long period of time. With Oribi’s help, you can build your reports with just a few clicks of the button. Using Orbi can provide you with excellent customized reports which boost your business in the market. It also enables you to customize the looks, logo, and data you want to include. Your beautifully made reports can be shared automatically.

Marketing Attribution

Prospecting the best available touchpoints is not that simple. Luckily oribis marketing attribution can give you several touchpoints before converting it to your website. Millions of social media users planning your marketing strategy would be very problematic. However, Oribi can solve these issues. Oribi also provides different models to help you evaluate your activities. Plus, marketing attribution can define the right acquisition strategy for your business goals.

Export Events

Boost your marketing with the help of Oribi. Or has a feature that enables you to magic events to other platforms, making it quick and easy to use visitor action in your marketing activities. This feature is currently available on various platforms such as Google, Facebook, Klaviyo, etc. Export events integration is kept updated all the time. If you’re looking for a way to gather more visitors/audience to your website, Oribi can help you. Using Oribi can provide you with personalized campaigns based on the visitor’s action who landed on your website and send it in your marketing activities. A beautifully made website can trigger powerful interaction and boost your website workflow.

Event Tracking

Oribi eliminates the need for a developer as it is 100% code-free can be used even when you are a beginner. No need to do manual tracking as it automatically tacks events for you. Tracking a website with just a few clicks of a button can free your hands from hours and hours of stressful work. Furthermore, it updates events on your site dynamically to groups with the same focus, which doesn’t need any maintenance.

Other web analytic tools often need tech support because it’s hard for them to use the app, and they also need to define web events manually, which can be labor-intensive. Oribi, however, lets you identify prospects using their email and automatically change your website based on visitors’ actions. Oribi can export codeless events to google ads and Facebook making it easier for you to optimize your campaigns without needing a developer.

You can quickly get an advantage over your competitors by exporting segments of your site’s gathered users’ behavior. It also assists you in creating better lookalike audiences, analyzing keywords, and defining better objectives. For a better explanation, suppose you want to create an event. Using another web analytic tool will take you along to tag buttons and pages. If you use Oribi, you will need to click the button a few times, making it more user-friendly.

Visitor Journeys

Other web analytic tools limit your access to the journey of users. Oribi doesn’t give you restrictions and lets you see what visitors do when they have landed on your web page.

Every visitor journey is monitored, so you won’t miss important data that can help you leverage your business on the market. This app monitors what brought them to your website, the actual location, how many times they visit the website, what device they use, the web page they visited, and how many clicks they make.

Oribi allows you to get information across domains, thus providing insights into what made their comeback, leaving your web page, purchasing your product, etc. This can give you accurate information about your website visitors and what they like and dislike about your website.

In addition, if you use Oribi, you can filter all visits, including the origin of location, organic and inorganic traffic, and why people continue to visit your webpage even without purchasing anything from you. It stores every visitor session that helps 

you to know how many seconds, minutes, or hours have stayed on your website. This session can determine visitors’ behavior and provide you with better marketing campaigns. Oribi’s journey aggregator can give you an accurate overview of what is the most rewarding path for your website. This tool can help you determine where to focus your goals.

Alerts and Notifications

Oribi always will always notify you when there are new activities on your website so that you won’t miss anything. Get alerted about important changes on your webpage without reading tons of reports.

They provide actionable insights about new activities such as new audience referrers, the performance of your marketing channel, and more. 

Moreover, Oribi constantly monitors all your website’s key parameters such as marketing channels, conversions, sales, and website traffic. 

Mobile App

Oribi is also available on mobile, which is pretty useful when you are not in your office. You can always track your reports, website activities, and much more. 

ROI Tracking

Marketers’ goal is to focus on effective efforts that draw positive results. Luckily Oribi can help. They provide accurate data that can help you save time and money. They have an amazing ROI calculator that helps you calculate your previous wrong activities that have caused negative values on profit.

Using this tool enables you to find out how much you can earn with Oribi for every dollar spent. They also tell you which specific activity draws money and has the potential to make an ROI. 

Website Funnels

Oribi is different from other web analytic tools, which often limit features. Using Oribi can widen your website capacity to create prospects and find missed blind spots for each button.

Furthermore, Oribi tracks information from the moment you install the code onto your site. It also enables you to see events data to all of the events that occurred when you installed Oribi’s code on your website. Unlike other web analytic tools that can’t provide events data when you have not defined it.

Oribi also allows you to modify the historical events from your website. Thus, enabling you to choose which event you wish to include in the funnel. Buttons can be added or removed in the funnel depending on how you like your website.

You can break down different insights and see what works well in your website with this. This includes the user device, channel, and location. In addition, the insights can be used to improve your funnel.

Filtering your funnel is essential if you want to improve your marketing campaigns. You can also monitor it weekly or daily for needed adjustments and more effective campaigns. Generating funnels using this app can give you a head’s up over others, fast and easy. What’s more, it supports the funnel even outside the domain.

Attribution That Credits the Right Campaign

 Your website attribution can be confusing for visitors if you misuse them. Luckily you can use Oribi’s feature that can help you make neat attribution for your website touchpoints. Attributing channels to boost marketing sales and campaign is vital in keeping your business afloat.

Furthermore, visitors came from multi-channels such as Facebook, Google, and other platforms. The conversion will be an annoying job if you don’t have a web analytic tool like Oribi.

A better attribution display will help you gather more visitors that can be converted into potential sales. Using Oribi can help you understand each visitor’s behavior, thus giving you better channels.

It also can gather visitor data across multiple touchpoints and gives you accurate data of every user activity. This attribution generates a better touchpoint that you can examine whether your marketing efforts have produced a good result.

Oribi can attribute all your conversion in multiple channels making it more visible for both owners and visitors. Oribis attribution is the best for delivering attribution that generates a good campaign, conversion, and a better sales channel.

This tool also supports an attribution calculator that you can use to customize or adjust the percentage to attribute touchpoints. From the first touchpoint to the last, it’s up to you how much rate you would like to put. Inputting percentage in touchpoint can be based on visitors’ behavior.

You can determine where to put the most significant percent and the lowest touchpoint. Using all of these tools can help you in marketing decisions and making the right campaign based on the touchpoints on your multiple channels.

Event Correlations

Event correlation gives you accurate data on how can an event impact another. Every one of us has different hobbies and interests. This gives you a pattern on who would likely purchase your product, who would probably sign up, and who would likely reach a particular page on your website, which can be pretty easy to understand.

In addition, Oribi has an excellent conversion team available 24/7 for all customers. Contacting them any time of day is not a problem. In addition, they sometimes help clients with their marketing campaigns and web optimization.

Customized Reports

Oribi can provide you with a unique customized report. Unlike other web analytic tools, it allows you to add your logo and edit colors. Metrics in your report can also be customized depending on your taste! In addition, Oribi can provide you with fully customizable reports that you can export with just one click of a button.

All Features:

  • Action Management
  • Attribution Modeling
  • Audience Targeting
  • Behavioral Analytics
  • Campaign Analytics
  • Channel Management
  • Collaboration Tools
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Journey Mapping
  • Customer Profiles
  • Dashboard
  • Data Discovery
  • Data Import/Export
  • Data Visualization
  • Email Marketing
  • Event-Triggered Actions
  • For Mobile
  • For Websites
  • Goal Setting / Tracking
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Touch Attribution
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Prioritization
  • Referral Tracking
  • Reporting/Analytics
  • Resource Management
  • ROI Tracking
  • Self Service Data Preparation
  • Self-service Analytics
  • Storytelling
  • Time on Site Tracking
  • Usability Testing
  • User Interaction Tracking
  • User Journeys
  • User Research Analysis
  • Visitor Tracking
  • Web Traffic Reporting
  • Website Analytics


Oribi review: Why you should use it?

Analytics-related work can be a hassle, mainly if you use the wrong software. Oribi is one of the most user-friendly web analytics tools that many business owners and analytic management teams use. The downside of this tool is the custom plans can be pretty expensive, especially if you want to add the cap of website monthly visitors.

Time and money are essential to any business owner, but if you are faced with predicaments like this, you have no choice but to balance time and money. Now, you have to keep in mind that all analytics tools might be expensive. However, they help you save more time.

Oribi is an excellent choice for beginner analytics as they provide support along the way. Oribi is probably the best choice out there, and if you’re still not convinced, you can try it out for free!


Frequently Asked Questions

Oribi review – All-in-one Marketing Analytics tool
Oribi review – All-in-one Marketing Analytics tool

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8.4 / 10