OptinMonster Review – Most Powerful Lead Generation Software

In this OptinMonster review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
8.9/10 (Expert Score)
Product is rated as #4 in category Popup Builder
8.9Expert Score
Convert and Monetize Your Website Traffic

OptinMonster is a powerful lead generation and conversion optimization tool that helps businesses capture and convert website visitors into subscribers or customers through customizable opt-in forms. This proves helpful for marketing your products or services.

Customer support
Value for money
Ease of use
  • It has a user-friendly interface, so, it is accessible to users of all technical backgrounds
  • You can customize colors, fonts, images, and form fields to create appealing and engaging forms
  • It has options like exit-intent technology, which detects when a visitor is about to leave the website
  • It allows you to test different variations of your opt-in forms to determine which performs better
  • Relatively higher pricing compared to competitors.
  • Potential difficulty in navigating numerous features.
  • Its effectiveness relies on website traffic
  • Lacks a dedicated native mobile app, accessible only via web browsers on mobile devices.

Ever since human beings started commercializing things or products, there aroused a need for marketing. So, different marketing strategies have been used from time to time. Newspapers, wall chalking, billboards, etc. were used for advertisement and marketing purposes.

Then with the invention of Television, we could see video ads as a marketing strategy for products and services. With the invention of computers and the Internet, marketing strategies were needed for your websites as well.

So, different techniques are being used. One of the marketing strategies that is being used is controlling the internet traffic and directing it to your products and services.

OptinMonster is one such company, it was established to provide marketing solutions to other people’s businesses. That is, it helps you create different opt-in forms for your website with an attractive ad.

Using those forms, you get access to the data of your customers and then you can advertise your products and offers to them. OptinMonster has evolved as a prominent player in the realm of online marketing since its launch.

The company was founded in 2013 and has made significant contributions to the field over the years.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.


What is OptinMonster?

OptinMonster focuses on helping businesses convert website visitors into valuable leads and customers.

The platform provides a range of user-friendly and customizable tools, such as pop-ups, slide-ins, and floating bars, which enable businesses to capture visitors’ attention and encourage them to take desired actions.

The company has always delivered high-quality products along with exceptional customer service. This is what has earned them a loyal customer base.

The team of experts constantly innovates and updates its offerings to meet the evolving needs of businesses in an ever-changing digital world.

Moreover, OptinMonster’s user-friendly interface and attractive design have made it easier for users who don’t have any technical knowledge or skills.

This ease of use has been important in attracting and retaining customers, as businesses can quickly implement new strategies without requiring technical knowledge.

Another aspect that sets OptinMonster apart from its competitors is its extensive integration capabilities. It allows integration with popular content management systems, email marketing services, and customer relationship management tools.

OptinMonster specifications

FeaturesA/B Testing / Drag-and-Drop Builder / Exit-Intent Technology / Integrations / Targeted Campaigns
Best suited forIndividuals, Freelancers, Small businesses, Mid size businesses
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company addressAnywhere, World
Year founded2013


OptinMonster pricing: How much does OptinMonster cost?

OptinMonster offers a free trial for all new users. So that they can become familiar with how OptinMonster works and what good it can cause for your website and businesses.

Once the free trial period is over, you will have to subscribe to a pricing plan for using OptinMonster services. It offers four different pricing plans.

First of all, there is a Basic plan which offers essential features such as unlimited campaigns, integration with popular email marketing services, basic form types, and basic targeting options. This plan is suitable for small businesses or those just starting with lead generation.

Then there is the Plus plan. It has all features from the Basic plan and a few new features are offered in this plan. You gain access to advanced form types, advanced targeting options, A/B testing, and advanced reporting and analytics. This plan is ideal for businesses looking to optimize their lead-generation efforts.

Then there is the Pro Plan. It offers all the features of the Plus plan. And along with that, many advanced features like exit-intent technology, device-based targeting, attention activation, and more. It is suitable for businesses that require advanced targeting capabilities and want to maximize conversions.

The last plan is Growth Plan. It is designed for growing businesses, It includes all the features of the Pro plan, plus additional features like advanced campaign triggers, on-site retargeting, custom branding, and priority support.

Pricing rangeFrom $9 to $49 per month
Pricing typesMonthly subscription
Free planNo
Free trialNo
Money back guaranteeYes, 14 days
Pricing page linkSee plans

OptinMonster pricing plans


Basic Plan ($9/Month)

The Basic plan of OptinMonster offers various services. A few of which are:

  • can use on 1 Site only
  • gives you pageviews up to 2500
  • Unlimited Campaigns
  • Unlimited Subscribers
  • Basic form types

Plus Plan ($19/Month)

Everything that is present in Basic Plan, plus:

  • can use on 2 Sites
  • Pageviews increased to 10,000
  • A/B Testing
  • Content Locking

Pro Plan ($29/Month)

it includes all features of the Plus plan, and:

  • can use on 3 Sites
  • Pageviews increase to 25,000
  • Mobile-Specific Campaigns
  • Countdown Timers
  • Exit Intent Technology is available
  • Device Targeting is also present

Growth Plan ($49/Month)

it has all features of the pro plan, plus:

  • can use on 5 Sites
  • 100,000 Pageviews increased to 4x the time of the Pro plan i.e. 1,00,000
  • Geolocation Targeting is offered
  • Keeps track of the New as well as the Returning Visitor


OptinMonster features: What can you do with it?

Drag-and-Drop Builder

With drag-and-drop technology, you can easily create and customize visually appealing opt-in forms without any coding skills, offering a great design experience.

Exit-Intent Technology

This feature detects when a visitor is about to leave a website and triggers a targeted opt-in form, increasing the chances of converting them into a lead before they exit.

Targeted Campaigns

OptinMonster uses accurate targeting strategies to develop marketing campaigns that effectively generate a higher number of potential customers, increase the subscriber base, and result in increased sales volume.

A/B Testing

A/B testing capabilities enable users to test different variations of their opt-in forms to identify the most effective design for maximizing the conversion of users.


OptinMonster allows integration with popular email marketing services and CRM platforms.

Therefore allowing businesses to effortlessly sync data, automate email campaigns, and manage leads effectively within their existing marketing ecosystem.


OptinMonster review: Why you should use it?

OptinMonster stands out as a powerful and unique tool for businesses looking forward to optimizing their website’s lead-generation capabilities. With its drag-and-drop feature, you can create appealing and highly customizable opt-in forms to attract your target audience.

The exit-intent feature provides an advantage by capturing visitors’ attention at the critical moment when they are about to leave the website. This feature increases the likelihood of converting them into leads.

The A/B testing functionality offered by OptinMonster allows businesses to tune their opt-in forms by testing different variations and identifying the most effective design and messaging.

This approach enables continuous improvement and optimization of lead generation strategies.

Moreover, the advanced targeting option of the platform provides control over when and where opt-in forms are displayed. This ensures that the right message is delivered to the right audience, increasing the chances of engagement and conversion.

The integration capabilities of OptinMonster with popular email marketing services and CRM platforms ensure data synchronization and automation.

Thus, empowering businesses to efficiently manage leads and keep them updated through personalized email campaigns.

So, you can say that OptinMonster’s user-friendly interface, extensive customization options, advanced features, and integrations make it a valuable asset for businesses of all sizes.

By using the power of OptinMonster, businesses can optimize their website’s lead generation efforts and ultimately drive growth in their customer base.


Frequently Asked Questions

OptinMonster Review – Most Powerful Lead Generation Software
OptinMonster Review – Most Powerful Lead Generation Software

OptinMonster review
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8.9 / 10