In the last five years, privacy laws and technological advancements have compelled marketers to develop new approaches for data-driven marketing strategies. It’s getting harder to get and access the data that marketers need to use the appropriate channels to communicate with customers in a personalized way.
So then how can businesses respect the privacy of their clients while still gathering data for targeted advertising, personalization, and marketing campaigns? Zero-party data is the solution to this problem.
Octane AI is one of the top zero-party data platforms for Shopify stores. With an emphasis on direct-to-consumer eCommerce brands, Octane AI primarily serves Shopify store owners with Facebook Messenger and SMS chatbots. Let’s take a look at what Octane AI has to offer.
Read further to learn more about Octane AI, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.
Click on “open” if you want to see exactly what we will talk about in the rest of this article.
Octane AI review: Learn everything in 30 seconds
What is Octane AI?
Octane AI is a Shopify app that helps create quizzes for your customers. It enables you to gather comprehensive data about your prospective customers and provide individualized suggestions that are more likely to result in sales.
Consider that you manage a company that sells pet supplies. You may ask your website’s users if they prefer dogs or cats using a quiz created with Octane AI. You can suggest particular products that are likely to convert to sales based on how they respond.
By gathering this zero-party data, as opposed to the progressively less trustworthy and costly third-party data from companies like Apple, Google, and Facebook, Octane AI gives you the ability to target your marketing efforts very precisely. You create every element of the quiz that your consumers take using Octane AI. You can alter the specifics of the question based on what you sell and the information required to make the best product recommendations.
Octane AI specifications
|Features||Analytics / Chatbot / Order fulfillment / Product recommandation / Quizz / Survey|
|Best suited for||Individuals, Freelancers, Small businesses, Mid size businesses|
|Website URL||Visit official website|
|Support link||Support page|
|Support email||[email protected]|
|Company address||San Francisco, California, United States|
Our Octane AI review
Octane AI is a platform that helps create conversational quizzes that sells products on your Shopify store. Users can use it to get useful information like phone numbers and email addresses. This allows for the fine-tuning of any subsequent email and SMS marketing campaigns depending on previously expressed preferences.
- Customized quizzes
- Integration with several apps
- Helps build brand loyalty
- Easy setup
- SMS and Facebook channels
- Good revenue analytics
- Built for Ecommerce
- Not suitable for live chat
- Needs heavy traffic
Octane AI pricing: How much does Octane AI cost?
Octane AI’s pricing depends on your store’s annual revenue and whether you choose the regular subscription or Octane Plus. The least expensive option, a regular Octane membership, costs $50 per month for a store with yearly sales under $1 million USD. The Octane Plus price for the same store will be $200 per month. Octane offers subscription plans of up to $1000 per month.
|Pricing range||From $50/month to $200/month|
|Pricing types||Monthly subscription|
|Free trial||Yes, 14 days|
|Money back guarantee||No|
|Pricing page link||See plans|
Octane AI pricing plans
There is no free plan offered by Octane AI, but there is a 14-day free trial period. The cost varies according to how many SMS messages you send and how many active Messenger contacts you have.
The Basic plan, which costs $50 per month, includes unlimited Facebook messages, automated marketing campaigns, and automated customer care. This has all the tools you should need to begin using Facebook Messenger marketing, but it is intended for new businesses. However, the Basic package does not allow audience segmentation and targeting or SMS text marketing.
SMS is included in the Pro plan, which has a monthly starting price of $200, for an additional $0.02 per message. This package is designed for businesses that are expanding quickly and comes with tools to help you expand and support your customer base via SMS and Facebook Messenger.
What can you do with Octane AI?
You can post the quizzes you make on your website, in adverts, or even as pop-ups. Regardless of the point of contact you choose, the data gathered and the products you present as a result can enhance conversions, raise average order values, and encourage more cross-selling and upselling.
For instance, consider the sleek beauty line Jones Road Beauty. They used TikTok advertisements to direct traffic to an Octane AI quiz where users were asked to match their skin tone.
This personalized consumer journey was quite successful. As a result, their average order value rose from $60 to $90, and 15% of quiz takers made purchases. They obtained 36,000 net new email signups in a single month which means that they made an impact with their customers.
With Octane AI, you can integrate your Shopify store with Facebook Messenger. Octane AI lets you set up personalized campaigns, send receipt and shipment reminders through Messenger, as well as send abandoned cart messages. SMS texting can also be used to broadcast messages to customers.
Dynamic Product Recommendations
Octane AI provides an easier way to decide what is suggested to clients. At the response level, you can specify which product categories, tags, or categories should be included or excluded. By doing this, you can scale your suggestions as your Shopify store catalog expands without having to return and make further changes.
Send follow-up messages to targeted audience segments at predetermined intervals with follow-up drip campaigns. Additionally, shipping changes, new merchandise, special offers, news, and information gathering can be included in follow-up letters.
Your quiz results’ complete performance metrics are available to you. There is a breakdown of statistics including the number of views, the completion rate, the number of starts, and the average response time. This gives you the opportunity to enhance and increase the value of the quizzes you offer.
In the Octane AI help center, you can post questions and receive responses from Octane AI’s knowledge base in the form of postings or articles. Additionally, Octane AI offers its consumers video masterclasses with the founder and CEO of the company as well as live chat agents on its website.
Advertise on Facebook Messenger to start discussions and send sales messages. This tool can be used for generating leads, advertising, sales automation, quizzes, and promotional strategies.
Website and Lead Pop-up
Your Shopify business can construct a pop-up using Octane AI that will let you do things like generating leads, sign up users for discounts, shipping information, back-in inventory notifications on Messenger, and more.
Why you should use Octane AI?
Making personalized product recommendations and gathering insightful data for your company are both easy with Octane AI. Personalized suggestions could be a significant tool in your Shopify toolbox for interacting with customers.
You can improve the accuracy with which you market your store’s products by developing quizzes that are focused on the goods you sell and then using the zero-party data that you collect.
Octane AI, which is simple in appearance but engaging in its skills, might possibly be the tool that enables you to comprehend what motivates your target audience.
Frequently Asked Questions
Who should use Octane AI?
With the help of Octane quizzes, some niches in the fields of beauty, food and beverage health, fashion, accessories for pets, and housewares can curate products.
Does Octane AI offer demos?
Yes, you can book a demo to speak with their staff and tour the platform on the Octane AI website. This will help you learn the features and working of Octane AI better.
What all integrations are offered by Octane AI?
Through their integration with Facebook, Octane AI can send messages via Messenger and make conversational advertising using Facebook Ads Manager. SMS texting is also supported by them. They also integrate with Shopify and Shopify Plus.