MonsterInsights Review – The Best WordPress Analytics Plugin

In this MonsterInsights review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9/10 (Expert Score)
Product is rated as #1 in category WordPress Analytics Plugin
9Expert Score
The Best WordPress Analytics Plugin

The most used plugin for Google Analytics in WordPress is MonsterInsights. You may quickly and simply link your WordPress website to Google Analytics with MonsterInsights. MonsterInsights enables you to learn how users discover and utilize your website so that you can encourage repeat visits.

Customer support
Value for money
Ease of use
  • Google Analytics 4 tracking
  • Easy to use
  • Universal tacking
  • PDF exports
  • Email summaries
  • Dedicated customer support
  • Expensive

Are you searching for the best google analytics plugin? If so, then MonsterInsights is the perfect option. This google analytics plugin offers you everything you require to grow your business readily, like universal website tracking, real-time stats & metrics viewing, page-level analytics, affiliate link & ads tracking, post & event tracking, and many more.

But is it right for you to grow your business with confidence? Here in this review article, we will show you what MonsterInsights is and its pros and cons of using it. We will also show you what key features it offers that make it the #1 google analytics plugin for WordPress. So read on to learn everything that you need to learn about MonsterInsights.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Quick Overview

What is MonsterInsights?

MonsterInsights is one of the most potent analytics plugins that help you connect Google Analytics to your WordPress site. With this google Analytics plugin, you can effortlessly set up Google Analytics tracking in just a few minutes and get insights into the performance of your website without needing any coding knowledge or technical expertise. You’ll be able to view detailed reports on your visitors, including where they are from, what pages they see, and how elongate they spend on each page.

 Additionally, you can track the performance of your content with advanced metrics like time on site, bounce rate, and pages per session. It also helps track custom campaigns like email newsletters, paid advertising, and more so you can better understand which marketing efforts are working best. It also helps to optimize your website for conversions by tracking important metrics such as goal completion rates, eCommerce transactions, and more.

It also offers you 1-click tracking integration with the most popular WordPress services and plugins like Yoast, google amp, easydigitaldownloads, google optimize, and much more. In simple words, this is the right plugin to handle google analytics in WordPress. It also offers you an EU compliance addon feature so you can easily get compliance with EU data protection regulations such as GDPR.

The amazing thing about this google analytics plugin is that you can translate MonsterInsights in your own language, which means you can use MonsterInsights in different languages. It also offers a Facebook instant articles add-on feature to track your instant article performance.

In addition, Monsterinsights provides A/B testing & split URL tester addon feature to test and optimize your website conversion rate. Whether you want to track page views, average order value, popular post, or keyword, MonsterInsights have it all covered. It’s the perfect statistics plugin for any website, big or small. From tracking and understanding your visitors to unlocking valuable insights into their behavior, MonsterInsights is the ultimate tool for WordPress website analytics.

MonsterInsights specifications

FeaturesCustom Dimensions / EU Privacy Compliance / Enhanced eCommerce Tracking / Form Tracking / Google Analytics Dashboard
Best suited forFreelancers, Small businesses, Mid size businesses
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company addressWest Palm Beach, FL US
Year founded2016


MonsterInsights pricing: How much does MonsterInsights cost?

MonsterInsights offer three different pricing plans that users can pick from depending on their specific requirements. The first one is a plus plan which costs $99.50 per year. Another is the pro plan which costs $199.50 per year. The final is the agency plan which will cost you $399.50 annually. MonsterInsights also offer you a 100% no-risk money-back guarantee in case you dont like its features or services.

Pricing rangeFrom $99.50 to $399.50 per year
Pricing typesAnnual subscription
Free planYes
Free trialNo
Money back guaranteeYes, 14 days
Pricing page linkSee plans

MonsterInsights pricing plans


Plus Plan ($99.50 per year):

  • Use on 1 Site
  • File downloads
  • Standard tracking
  • Unlimited pageviews
  • Unlimited users
  • Growth tools
  • Standard Reports
  • Standard analytics features
  • EU compliance addon

Pro Plan ($199.50 per year):

  • Use on five sites
  • All features in the plus plan
  • Advanced analytics features
  • Advanced growth tools
  • Advance reports
  • Easy digital download
  • Priority support
  • Advanced tracking & integrations

Agency Plan ($399.50 per year):

  • Use on 25 sites
  • All features in the plus & pro plan
  • Advanced access control
  • Site management
  • WordPress multisite support
  • Premium support
  • Client license management


MonsterInsights features: What can you do with it?

Enhanced eCommerce Tracking

For any website that runs a WooCommerce is essential to measure their eCommerce transactions, sales performance, and ROI because it will help to generate insights and make data-driven decisions. With MonsterInsights, you can easily enable Enhanced eCommerce tracking with a single click, which is your store’s most advanced form of tracking.

It offers detailed insights into customers’ shopping habits and sales performance, including what products are being bought, the total revenue made from each product, coupon code usage, and more. You can track even the number of products downloaded with easy digital downloads, which is an invaluable metric for digital store owners.

Without having to navigate to Google Analytics, this eCommerce add-on monitoring gives you the real-time and vital information you need to handle your online store right from your WordPress dashboard, which helps you make smart decisions for your business. In simple words, with MonsterInsights, you can get the most accurate and detailed insights into your online store performance.

Form Tracking

Tracking the form can be hectic because you have to do it manually, which can be time-consuming. With MonsterInsights, you can easily track any form on your website and get immediate access to valuable information from all your forms without needing to program it yourself. No matter how many types of forms you have, this plugin will help you measure impressions, conversions, and conversion rates without any hassle.

Some form types it supports are WPForms, Gravity Forms, Ninja Forms, etc. With this you, you can also view the stats inside Google Analytics to analyze in-depth details like traffic sources, browser types, and mobile devices. By using this collected important data, you can take the necessary steps to increase the value of each of your visitors and make more money. Whether you want to track a simple contact form, survey, or event registration form, MonsterInsights will help you with this and make it easier than ever.

Custom Dimensions

Viewing your custom dimension data can be hard and sometimes overwhelming to manually search for each one. With MonsterInsights, you can easily view all your custom dimension data with a single click, giving you additional time to concentrate on the important stuff. It makes it simple to track all kinds of custom dimensions from your site, enabling you to gain insightful knowledge.

This information includes SEO score tracking, file download tracking, author tracking code, publishing times, and many more once you find what is working or what is not, you can use this data to make changes and improve your website performance. With this, you can easily grow your business because you know exactly what your visitors need. If you want to abide your business to the next level without any roadblocks, then MonsterInsights is the best option for you.

EU Privacy Compliance

Everyone knows that Google Analytics is not compliant with EU privacy regulations because it collects personal data. But not MonsterInsights! With the MonsterInsights EU Compliance addon, you can make sure that Google Analytics is compliant with GDPR, PECR, and CCPA using this one-click solution, which means that you can easily configure and manage your compliance settings without needing any additional coding.

Based on your specific requirements, you can also disable or enable privacy features, like disable author tracking, limiting interest reporting, outbound links, demographic collection, etc. The MonsterInsights EU compliance addon works with top cookie plugins like Cookie Notice, Cookiebot, CookieYes, and Complianz to easily customize your user experience and data collection policies.

It also integrates directly with the standard Google Analytics consent system and chrome extension, which help you ensure that your website complies with all the latest privacy regulations. This google analytics plugin is the ideal option to ensure that your website complies with EU privacy rules.

Google Analytics Dashboard

This thing that makes MonsterInsights more compelling than any other plugin is its intuitive dashboard because it provides you with a full-screen view when you log in to the dashboard. You can get an overview of your stats and data at one glance, so you don’t have to configure settings or dig through your Google Analytics account manually. Anyone who blogs will benefit from its dashboard widgets for greater site monetization.

You can rapidly spot underperforming pages or find untapped prospects like top exit pages, outbound links, top landing pages, download links, and affiliate links. It’s crucial to know how your store is doing if you’re selling products and services. You can also use this to quickly view top conversion sources, marketing campaigns & coupons, top products selling, etc.

With this beautiful full-screen view, you don’t need to navigate away from your WordPress site to see Google Analytics data which can save you time. If you want to dig down more in-depth into the data, MonsterInsights also offers detailed reports that you can access from the WordPress admin area. 


MonsterInsights review: Why you should use it ?

If you are searching for a steadfast and powerful Google Analytics plugin, then MonsterInsights is the ideal choice. It provides user-friendly features that make it easy to track your data with precision, ensuring privacy compliance and giving you access to an intuitive dashboard.

All of these features are designed to help you take your industry to the next level without any roadblocks, so you can confidently grow your online presence. If you are looking for an all-in-one solution for your website analytics, there is no better option than MonsterInsights.


Frequently Asked Questions

Is Google Analytics the same as MonsterInsights?

No, Google Analytics is a powerful web analytics platform that provides insights into website visitor behavior. MonsterInsights, on the other hand, is an advanced WordPress plugin that makes it easy to set up and track your website’s performance with Google Analytics without needing coding knowledge.

MonsterInsights Review – The Best WordPress Analytics Plugin
MonsterInsights Review – The Best WordPress Analytics Plugin

MonsterInsights review
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