Mangools Review – SEO tools suite

In this Mangools review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.1/10 (Expert Score)
Product is rated as #9 in category SEO
9.1Expert Score
The most affordable SEO suite

Mangools is composed by 5 different tools which allows you to research keywords, audit your backlinks, track your website and more.

Customer support
Value for money
Ease of use
  • Really easy to use
  • Powerful Keyword research tool
  • Live chat support
  • 10 days free trial
  • Can't audit your website
  • lacking of powerful features

Read further to learn more about Mangools, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Table of contents open

Quick Overview

What is Mangools?

Mangools is a suite of 5 tools to help you improve the referencing of your website. Nothing is magic with SEO, without keywords and backlinks study, your site will not get any results.

Thanks to Mangools and its 5 different tools, you will be able to search for different long-tail keywords and visualize your results on the SERP.

The 5 tools are actually named:

  • KWFinder
  • SERPChecker
  • SERPWatcher
  • LinkMiner
  • SiteProfiler

Mangools started with only its KWFinder tool. After improving it to version 2.0, they then created the SERPChecker tool and launched the “Mangools” brand. Almost a year later, SERPWatcher was born, then LinkMiner and SiteProfiler came along.

As you can see, Mangools is constantly improving its tools and it is highly possible that a 6th tool will appear.

Mangools specifications

FeaturesBacklink checker / Keyword research / SEO Tool
Best suited forIndividuals, Freelancers, Small businesses
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatYes
Company addressObchodná 2 811 06 Bratislava Slovakia, EU
Year founded2013


Mangools pricing: How much does Mangools cost?

Mangools “Basic” plan costs you $49 per month. You can save 40% of your money if you buy the yearly plan.

Pricing rangeFrom 49€ to 129€ per month
Pricing typesAnnual subscription / Monthly subscription
Free planNo
Free trialYes, 10 days
Money back guaranteeYes, 2 days
Pricing page linkSee plans

Mangools pricing plans


Unlike Mangools’ competitors, its monthly price is half the price. But Mangools doesn’t stop there and offers you a 40% discount if you pay annually! Their Mangools Premium plan becomes very accessible and can help you get great results. If you have a blog, an eCommerce website and you want to improve your Google referencing without having to pay more than 300€/month for various software, Mangools is the solution for you. There’s also a special time-limited offer for all their new registered users who subscribe to one of their plans within 1 hour of registration. If you skip the trial within one hour, you can get a 10% lifetime discount. So you can finally save 50% on annual plans.


Mangools features: What can you do with it?

On your Mangools dashboard, you have a summary of the use of your resources as well as the different shortcuts to use the 5 Mangools tools.

Mangools Dashboard access to 5 apps

You will also be able to promote Mangools to your friends or others via their affiliate program.


KWFinder, the Keyword Research Tool

KWFinder Features

Since 2014, KWFinder became one of the most popular tools on the market known mostly for its ease of use, user-friendly interface and accuracy of the keyword difficulty.

KWFinder is a keyword research tool in which you can find hundreds of keywords with low SEO difficulty.

Search by Keyword

Mangools search

If you want to write an article, there is bound to be one main keyword that will come to mind. In our case, this article is mainly about Mangools, so we wrote the keyword “Mangools”.

As Ciroapp is a multilingual website, we will put the localization “Anywhere” and any language.

Different search features

As you can see in the image above, it is possible to search by related Keywords, Autocomplete feature or Questions feature.

Search by Domain

Results by searching the URL of Mangools

Searching by domain name can be interesting to find the keywords where your competitors rank.

You’ll basically see search terms that bring the most of your competitor’s website traffic.

Paid Keywords by Mangools for their PPC Campaign

You can spy on keywords paid by your competitors. We can see that Mangools pays Google to position itself in the first Google results, targeting the keywords “Mangools” and “semrush free account”.

Keyword metrics

Depending on the type of research (by keyword or domain), you’ll see the following metrics:

  • Trend (“Search by Keyword” only) – Trend of the search volume in the last 12 months
  • Pos (“Search by Domain” only) – The highest achieved position of the website in SERP
  • Search – Average monthly search volume (exact match) based on the last 12 months
  • EV (“Search by Domain” only) – Estimated visits per month based on SERP positions, their estimated CTRs and search volumes
  • CPC – Average cost per click estimate of the keyword in PPC advertising (you can change the currency in the tooltip – currency rates are updated once a week)
  • PPC – Level of competition in PPC advertising (min = 0; max = 100)
  • KD – Keyword Difficulty of the keyword-based on the URLs and their Link Profile Strength (LPS) on the 1st Google SERP (min = 0; max = 100)

Keyword Difficulty

The Keyword Difficulty or SEO Difficulty estimates how hard it is to rank on the 1st SERP when optimizing for the keyword. It’s indicated on a scale from 0 to 100.

How Mangools calculate the Keyword Difficulty:

  1. They calculate the overall Link Profile Strength (LPS) of every URL on the 1st Google SERP. It’s based on the widely-used Moz metrics (Domain Authority, Page Authority) and Majestic metrics (Citation Flow, Trust Flow).
  2. Once they have the LPS values, Mangools calculate the Keyword Difficulty (KD) taking into account both high-authority and low-authority URLs in the 1st SERP. It’s because the low-authority ones can outrank the others thanks to their relevance.
How difficult it is to rank
Keyword Difficulty caching

You can get the Keyword Difficulty by clicking on the keyword row. Generally, the data can be cached for up to 30 days.

For keywords that no one clicked on within the 30 days, the score is naturally cached for a longer period of time. These values have decreased opacity (they are washed out).

Keywords without cached Keyword Difficulty

You will find many keywords without any KD value. That means that no one ever clicked on these keywords. They may represent an interesting opportunity for you since none of the KWFinder users decided to analyze them before.

Just click on the magnifier to get the latest KD value.

In KWFinder, you will find exact search volumes. Many of them will differ from the data you’ll see in Google Keyword Planner because Mangools detect clustered search volumes (close variants) whenever it’s possible.

Unfortunately, it’s not possible in all cases since Google clusters the search volumes continuously.

The upper part of the right screen displays 2 trend charts:

  • Monthly Search Volumes – historical search volumes starting from 2015 (depending on the keyword)
  • Interest Over Time – Google Trends chart with data starting from 2004 (depending on the keyword)

SERP metrics

SERP analysis in an inevitable part of keyword research. It will help you to find out whether:

  1. You picked the right keyword in terms of search intent
  2. You can outrank the SERP competitors
Serp metrics kwfinder

The SERP metrics are located in the lower half of the right screen:

  • Google SERP – the 1st page of Google Search results for the selected keyword.
  • DA (Domain Authority) – predicts how well the domain will rank in the SERP compared to others. Scale: 0 – 100 (developed by Moz).
  • PA (Page Authority) – predicts how well the specific page will rank in the SERP compared to others. Scale: 0 – 100 (developed by Moz).
  • CF (Citation Flow) – predicts how influential is the URL based on the number of backlinks. Scale: 0 – 100 (developed by Majestic).
  • TF (Trust Flow) – predicts how influential is the URL based on the quality of backlinks. It indicates that backlinks from trustworthy websites will increase the Trust Flow while backlinks from questionable websites will lower the score. Scale: 0 – 100 (developed by Majestic).
  • Links – the number of external authority-passing links to the URL.
  • FB – the number of Facebook shares for the URL.
  • LPS – it estimates how difficult it is to rank on that particular position. The higher it is, the harder it is to compete with the URL (min = 0; max = 100).
  • EV – estimated visits per month on the SERP position.

For the advanced local Google SERP analysis based on 45+ SEO metrics, visit the other tool SERPChecker.

SERP data caching

Similarly to the Keyword Difficulty, the SERP data can be cached for up to 30 days.

The exact date when the data was fetched is shown above the SERP table.

You can fetch new SERP data to get the most updated search results. It counts as 1 SERP lookup.

Advanced features

Click on the “three dots” menu to:

  • See the URL profile in SiteProfiler
  • Show backlinks of the URL in LinkMiner
  • Show keywords that the URL ranks for

Filter results

Filtering the results lets you narrow down your research to find the most profitable keywords for your website.

You can filter the results of KWFinder

Start by eliminating low traffic keywords by setting the minimum search volume and the maximum keyword difficulty your website can beat or select the number of keywords when searching for long tail keywords or pick a combination that suits you best.

There are many criteria to choose from when you click on the “Filter”.


Spy on the SERP Results
with SERPChecker

SERPChecker Features

Just in case you are not familiar with the topic, Google SERP is a Search Engine Results Page which is displayed by search engines every time you submit a search query. 


Serp result of Mangools prix keyword

Above you can see the SERP result for the keyword “mangools avis” (french), meaning “mangools review” in English. As you can see, the Keyword SEO Difficulty is quite low compared to the keyword “mangools”. Plus, you can see many different metrics for the ranked domain.

Surprisingly, you can see the results of the SERP on computer and mobile, you will be amazed to realize that there is a difference.

SEO metrics

metrics settings in SERPChecker

You can activate many different type of SEO metrics, such as Alexa Rank, a score developed by Amazon to measure a website’s popularity, considering the number of unique visitors and the number of pages viewed on each visit. But there are a lot more metrics such as:

Moz metrics
  • Domain Authority
  • Page Authority
  • MozRank: URL
  • MozRank: External
  • Equity
  • MozRank: Root Domain
  • MozRank: Root Domain Combined
  • MozRank: Root Domain, External Equity
  • MozRank: Subdomain
  • MozRank: Subdomain Combined
  • MozRank: Subdomain, External Equity
  • MozTrust
  • MozTrust: Subdomain
  • MozTrust: Root Domain
  • Authority Links
  • All Links
  • External Links
  • External Links to Root Domain
  • External Links to Subdomain
  • Subdomain External Links
  • Links to Subdomain
  • Links to Root Domain
  • Subdomains Linking
  • Subdomain, Subdomains Linking
  • Root Domain, Root Domains Linking
  • Root Domains Linking to Subdomain
  • Root Domains Linking
  • Linking C Blocks
  • Subdomain Spam Score
Majestic Metrics
  • Citation Flow
  • Trust Flow
  • AC Rank
  • External BackLinks
  • External Back Links EDU
  • External Back Links EDU (Exact)
  • External Back Links GOV
  • External Back Links GOV (Exact)
  • Indexed URLs
  • Out Domains External
  • Out Links External
  • Out Links Internal
  • Referring Domains
  • Referring Domains EDU
  • Referring Domains EDU (Exact)
  • Referring Domains GOV
  • Referring Domains GOV (Exact)
  • Referring IPs
  • Referring SubNets
Social metrics

You can see how many times the article has been shared on Facebook.

SERP Rich snippets

Rich snippets shown in SERP results

As you can see on the screenshot above, you have the information about the Rich snippets displayed on the SERP for the given keyword.

Compare box

You can compare the results with an URL you're not ranking for

If you are not ranking yet on the Keyword results, you can enter your post URL and compare the metrics with your competitors. On the screenshot above, our post on Plutio, a project management software, isn’t ranking on this keyword so we can compare the metrics and understand why. If you want to know, it’s because our website isn’t powerful right now, we need more Backlinks.

Try to enter a keyword in the search above, to check if your website is ranking on this keyword.


Track your ranking with SERPWatcher

SERPWatcher Features

SERPWatcher is a ranking tracking tool that focuses on aggregate data to track overall progress.

SERPWatcher Dashboard

Serpwatcher dashboard

You can see the results of your trackings on the dashboard. It is possible to add an infinite number of trackings and the tracking is generated according to the added keywords. It is therefore possible to have different results in real-time if you don’t track the right keywords or if you didn’t add them.

Ranking tracking

The rankings are updated daily so the tool can show you the following data:

  • Daily desktop/mobile rankings
  • Performance Index
  • Estimated visits
  • Top gainers and losers
  • Keyword position flow and distribution
  • Interactive shared reports
  • Scheduled email reports and alerts

You can track:

  • 10 keywords in the 10-day FREE trial
  • 200 keywords in the Basic plan
  • 700 keywords in the Premium pan
  • 1500 keywords in the Agency plan

You can split the keywords into an unlimited number of domains.

When you track keywords added to both trackings (desktop and mobile), they are counted as 2 keywords. This is caused by fetching 2 different SERPs.

Keyword Rankings

Ciroapp tracking rank

The right part of the Dashboard is dedicated to the aggregate metrics and charts that focus on the overall progress of your rankings.

Performance Index (PI)


The Performance Index is a metric that tracks your ranking performance in Google based on actual positions of your website and search volumes of keywords tracked in SERPWatcher used as weights. It takes into account all position changes in your tracking.

PI is indicated on a scale from 0 to 100. The higher it is, the better is the performance of your rankings.

Estimated visits (EV)

Estimated visits on Ciroapp

The Estimated visits inform you about the potential organic traffic gathered from the tracked keywords. The metric is based on the average CTR (click-through rate) of the current SERP position of a particular keyword.

This metric reflects the changes of rankings on the 1st and 2nd SERP since there’s no real potential of any CTR on lower positions while the Performance Index counts with all positions (up to 100).

Keyword position distribution

Keyword position on results

See how many keywords rank #1, in the top 3, top 10, top 20, or top 100. Hover your mouse over the chart to see the count and percentage of keywords in the categories.

Share Tracking

Mangools developed this feature to let you share more than just a generic rank tracking report.

Sharing a report is a two-click effort. Click on the button “Share tracking” in the top right corner.

It enables everyone with the link to see an interactive report in which they can select the timeframe, play with the filter options or see the keyword details.

Copy the link to the clipboard and share it with your teammates, clients, or everyone else.


LinkMiner is an easy-to-use backlink checker tool that will help you find the backlinks of your competitors so that you can try to replicate them.

The tool is designed to evaluate backlink data by providing different metrics, embedded link previews and other features to filter and save the most interesting links.

Linkminer dashboard

What types of links can you select?

  • All links – based on the Fresh and Historic Indexes by Majestic containing more than 2 trillions crawled URLs
  • New links – based on daily updated backlinks from last 30 days
  • Lost links – deleted backlinks

You can switch between them anytime.

How to write the input URL?

Choose the input according to data you would like to analyze. Here are the most common input types you can use:

  • Root domain –
  • Subdomain –
  • Exact URL –
  • Path URL –*

LinkMiner comes with following metrics for analyzed domain or URL:

  • Citation Flow – a score between 0-100 which helps to measure the link equity or “power” the website or link carries
  • Trust Flow – a score based on quality, on a scale between 0-100 containing many trusted seed sites based on a manual review of the web
  • Referring IPs – the number of referring IPs (usually lower than referring domains because there can be more domains located on a single IP address)
  • Referring domains – the number of referring domains
  • Total backlinks – total number of backlinks based on the Fresh Index

The backlinks table provides all backlink data including metrics and attributes. Right below the “Source URL” are basic characteristics:

  • DoFollow/NoFollow
  • Deleted backlink tag
  • Image tag
  • Language of the referring site

As we mentioned earlier, the data is based on Majestic database. The most critical metrics for link evaluation are Citation Flow (CF) and Trust Flow (TF). You can sort the results by any metric:

  • EL – Number of external links from page
  • FB – Number of Facebook shares
  • AR – Alexa Rank
  • HREF – Backlink HREF path pointing to website
  • Anchor – Anchor text of the backlink (visible only on higher resolutions)
  • LS – The Link Strength

The Link Strength is a new metric developed to evaluate the power of backlink considering various factors such as Citation Flow, Trust Flow, Do/NoFollow attributes, number of referring domains and other metrics.

This metric is all about saving time. Instead of analyzing a bunch of metrics Mangools has created an algorithm that identifies the potential of each backlink.

Website Preview

You can preview where the backlink is

This is one of the main time-saving features of the tool. Live website preview is located in the right part of the dashboard. Just click on one of the backlink rows to load it.

The preview will scroll down to the actual backlink and highlight the anchor text with an orange border.

The right panel includes additional settings and options. You can:

  • open the linking page in the new tab
  • analyze the URL in SiteProfiler
  • switch between the desktop and mobile view
  • close the preview

SiteProfiler, the website analysis tool

Site Profiler Features

SiteProfiler is a website analysis tool bringing all important SEO metrics and website insights on one screen.

Overview section

Siteprofiler overview

The overview section evaluates the domain authority and popularity by using the well-known SEO metrics by Moz, Majestic and the popularity metrics such as Alexa and Facebook.

As you can see in the screenshot, SiteProfiler displays the following metrics:

Domain Authority – a metric developed by Moz that predicts how well the domain will rank in the SERP compared to others. Scale: 0 – 100.

Page Authority – another metric by Moz that predicts how well the specific page will rank in the SERP compared to others. Scale: 0 – 100.

Understand them both as relative metrics mostly based on backlinks.

Citation Flow – predicts how influential is the URL based on the quantity of backlinks. This metric is developed by Majestic. Scale: 0 – 100.

Trust Flow – predicts how influential is the URL based on the quality of backlinks. It’s developed by Majestic and indicates that backlinks from trustworthy websites will increase the Trust Flow while backlinks from questionable websites will lower the score. Scale: 0 – 100.

Alexa Rank – approximates the domain popularity compared to others based on the number of unique visitors and page views. The lower is the number, the more popular is the domain. That’s why the chart is reversed.

Referring IPs – is the number of referring IP addresses based on the Majestic backlink index. This metric is more precise than the number of backlinks, but keep in mind that many domains (websites) can be hosted on the same IP address.

Facebook shares – is the number of Facebook shares of the analyzed domain (URL).

The charts of the “Alexa Rank”, “Referring IPs” and “Facebook shares” display the data from the last 6 months.

This section includes a lot useful of information to identify the backlink profile, its health or spam potential.

The interactive chart represents the trend of the total number of backlinks in the last 4 months with daily data. Move your cursor over the chart area to see the number of backlinks on different days.

Right below is the number of new and deleted backlinks grouped together in another interactive chart. These numbers are also based on the last 4 months and you can see the daily comparison of new vs. deleted backlinks by moving the cursor.

Besides the link type distribution, there are pie charts with the following ratios for deeper insights:

  • Dofollow links ratio (Dofollow vs. Nofollow links)
  • Active links ratio (Active vs. Deleted links)

The number of “Referring domains”, “Referring IPs” and “Referring subnets” with the number of average links per each will give you detailed information of how many backlinks the website really has.

The “Referring subnets” metric is the most precise as there can be many websites hosted on the same IP address.

Top referring domains and anchor texts

The list of the “Top referring domains” comes with the following metrics:

  • CF – Citation Flow
  • TF – Trust Flow
  • Link – Total number of backlinks
  • Alexa Rank

The pie chart shows the Alexa Rank distribution of the referring domains. It’s an indicator of a healthy/unhealthy link profile.

When it comes to the “Anchor texts”, there are the top 100 anchors. Feel free to select from:

  • All anchor types
  • Branded
  • Naked
  • Other

Sort the results by:

  • RD – The number of referring domains
  • Total – The total number of the particular anchor text
  • Share – The percentage share of the particular anchor text

The pie chart gives you a quick overview of the anchor text type distribution.

Top content

Top content of Ciroapp

The “Top content” shows the best URLs of the analyzed domain in terms of the Facebook shares and referring domains. Sort the results depending on your preferences.


Ciroapp competitors

The last section is a brief competitor analysis. The algorithm finds potential competitors or similar websites.

You can compare the analyzed website with the results by using the following metrics:

  • Alexa Rank
  • Referring IPs
  • Facebook shares

Mangools Chrome and Firefox extension

Chrome extension Mangools

The Mangools extension allows you to get a summary of the website you are analyzing. In one glance you get the following data:

  • Domain Authority
  • Page Authority
  • Citation Flow
  • Trust Flow
  • Alexa Rank
  • Referring IPs
  • Facebook shares

Free Learning Materials

Get some SEO tips for FREE

Free SEO lesson with Mangools

Mangools offers you free access to high-value items on SEO. Most of the articles are more often suitable for beginners but even intermediate people will be able to learn things. We strongly recommend you have a look at their blog!


Mangools Alternatives

Before subscribing to Mangools, it’s always a good idea to check out the competition and find the best SEO software for your needs. You can find the Mangools alternatives here.

Here are some versus to compare Mangools with its competitors:


Frequently Asked Questions

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