MailerLite is a small and medium business email marketing tool. If you belong to this category or if you are a blogger, MailerLite offers a powerful, robust and user-friendly platform with which you can quickly set up your marketing strategies.
Customer support
9
Value for money
9
Ease of use
9.5
Features
9.5
Pros
Reasonable prices
Very easy to use for beginners and small and medium-sized businesses
Powerful design and automation tools
Free account with premium features
Cons
A limited selection of topics
Although it is sufficient for beginners, the customization and payment options will seem limited to a demanding user.
Like many other online industries, email marketing has been dominated by the same big players over the past decade. However, an outsider appeared who shook the market and caused loyal users to question their loyalty.
This email marketing software, released in 2010, is relatively young compared to market leaders. However, it has paved its way by targeting bloggers and small to medium businesses at very affordable prices.
Read further to learn more about MailerLite, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.
Click on “open” if you want to see exactly what we will talk about in the rest of this article.
MailerLite is a highly effective all-in-one email marketing platform. It offers just about everything a startup or small organization might need.
It’s clear that MailerLite was designed to make life easier for beginners, but that does not mean that this powerful tool can not support sending large amounts of e-mail.
MailerLite specifications
Features
Analytics / Automations / Email marketing
Best suited for
Individuals, Freelancers, Small businesses, Mid size businesses
One of the most common approaches to email marketing is campaign automation. Most competing services offer this feature in the premium subscription. In other words, you have to pay to use the autoresponder and conversion system options, but it’s free with MailerLite. With a free MailerLite account, you can use automation tools to send email to up to 1000 subscribers to your list. You also have access to other functions such as the registration form on the Facebook pages, the website and the form to be integrated on your website. The applied rate will change depending on the number of subscribers and therefore the number of emails you collect. Unlike other competitors who charge according to the number of emails sent by me, Mailerlite charges according to the number of subscribers. A sliding scale is applied and you can quickly be asked to pay more than $100/month if you have more than 20 000 subscribers. However, you shouldn’t worry too much because with 20 000 emails on your list, you will surely be able to generate much more than $100/month! For your information, for 100 000 subscribers, you will have to pay $360, with a restriction of sending 1 200 000 emails per month.
MailerLite is one of the few successful email marketing platforms that break the established order in the industry, and it is no easy task. Although not as fast, feature-rich, or theme-packed as some of its competitors, the software can handle most assigned tasks relatively easily. The MailerLite platform has found the perfect balance between flexibility, simplicity, speed and very affordable prices.
You will see that MailerLite, in addition to its prices, also has other serious benefits, including the ease of use, the beautiful design of emails and newsletters, and the customer service.
Get your account approved at registration
Secured registration
After signing up for MailerLite, you will not be able to start designing your campaign immediately, as it will have to go through an approval process. MailerLite will ask you several questions when you register and its algorithm will filter your account.
MailerLite will ask you to complete your profile when you register. This involves specifying information such as address, industry, website, company name, size of your subscriber list, size of your business and types of campaigns. This filter is in place to keep spammers away. As a result of this filtering process, after signing in, you will have to wait at least 24 hours until your account is approved.
Clean and easy to use interface
Dashboard Features
The interface keeps things clear and simple. The main bar itself offers only five menu options:
The user interface and the graphical interface are intuitive, allowing a very smooth navigation between the different functions. Everything is well organized and all the features are put together for convenience.
The MailerLite control panel is very nice and clean. Basic graphics are displayed as soon as you log in, and the interface is convenient for browsing and exploring.
Most beginners will find this panel easy to understand, as it does not contain unnecessary information or applications. You can manage subscribers directly or monitor campaigns. And it does not take long to access the conversion and collaboration tools.
You can add multiple site accounts to your primary email address directly from the drop-down menu.
Easy to use Drag and Drop email builder
Drag and drop builder
It has a very intuitive interface, with a drag-and-drop editor that makes it easy to create professional emails and newsletters. Just select the features you want and upload your content. The software is also equipped with a custom HTML editor that allows you to create HTML emails whenever you want. This tool allows you to easily create beautiful emails with very high conversion capacity. You do not need to know HTML, but you can use it if you want. You can also edit in rich text.
Add pop-ups, embedded forms or registration buttons to your website
Form types
The software has the ability to generate web forms for you, including pop-ups, landing pages, registration buttons or embedded forms.
Send emails automatically via RSS
Automation of RSS feeds
MailerLite supports sending emails via RSS alerts. These types of campaigns work automatically, and your emails are sent to your subscribers every time you publish a new article.
Campaign trigger with automatic response
Campaign trigger
The automatic campaign activation response is triggered after an action or sequence of actions. You can prepare your campaigns and configure them to be activated when a user registers, buys or performs any of the actions you define.
These automations are very useful for creating a buying journey (sales funnel) and working in a fully automated way. This way, you keep the new subscribers engaged, even when you do not have time to write new letters and prepare new campaigns.
