Lucky Orange Review – Heatmaps, Recordings and Live Chat

In this Lucky Orange review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.1/10 (Expert Score)
Product is rated as #2 in category Heatmap
9.1Expert Score
Less time crunching numbers, more time growing your business

 Lucky Orange is a conversion tool specifically made for businesses of all sizes and types. The owners can easily know what lets their customers or users abandon their journey on their website and why the website doesn’t get conversion from the traffic that reaches it. Through features like the Live Chat and Session Recordings, you can know to talk to your users in real-time and see what they are doing when they are on your site.

Customer support
Value for money
Ease of use
  • Surveys are quite simple.
  • Quite easy to use.
  • Great Speed.
  • Amazing support team.
  • You don’t need to pre-setup the URL you need to track.
  • Excellent services at such a price.
  • Approval takes time.
  • Waiting times are a bit long.

How often have you wondered why your business isn’t growing and why your website visitors are not converting?

When you are running a business, the one thing that always keeps you up is the conversion rate of your website. It is quite tricky and difficult to understand why your website gets traffic that doesn’t end up converting into leads or sales.

Therefore, having access to a conversion optimization tool that helps you gain insight into what people do on your website becomes quite important for running your business successfully.

When you search for a conversation optimization tool, you may get hundreds of options available that provide various features. However, getting everything important under one roof like Dynamic Heatmaps, session recordings, live chat and live view of your visitors is not really easy. This is where Lucky Orange comes as a life-saviour tool.

If you want to know more about Lucky Orange, its pricing, the features it offers, and the pros and cons of using this tool, you are exactly at the right place.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Quick Overview

What is Lucky Orange?

Lucky Orange is a tool specially designed for business owners or users to check what their customers are doing while they are on their website. It is a conversation optimization tool that is suitable to be used by businesses of all types and sizes and will help the owners understand why some of their customers don’t convert. Using this tool, the website owners are able to see everything their customers do on their website through video recordings and heatmaps.

This tool also helps the users identify the drop-offs and issues coming in their conversion process due to having amazing features like form analytics, conversion funnels, polls, etc. Also, to check how many people are visiting the website at a time and how they reached there, the Lucky Orange Tool offers the feature of Real-time dashboard analytics.

This tool stands out because the installation only takes a few seconds, and you don’t need to have coding skills or knowledge to run it because it is quite simple to use.

Lucky Orange can easily be declared as combining ten tools for the price of one since you get all the necessary and amazing conversion features that previously were available in different tools and may have cost one’s arms and legs.

This tool’s exceptional and unique features include Conversion Funnel, Surveys, Announcements, Dynamic Heatmaps, Live Chat, Live View, Form Analytics, Visitor Profiles, and a Real-Time Dashboard.

Another feature that makes it one of the best conversion tools is that it reduces card abandonment to a significant extent. This is because both the features of live Chat and live view will let you see someone struggling on your website and you can start live chat to help them find what they are looking for or answer their questions.

Still, if you are confused about going for this tool or not, they offer a 7-day free trial of seven days to let you use and understand the tool properly and make your final decision.

Lucky Orange specifications

FeaturesA/B test / Heatmap / Live chat / Session recording
Best suited forFreelancers, Small businesses, Mid size businesses
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatYes
Company addressN/A
Year founded2010


Lucky Orange pricing: How much does Lucky Orange cost?

The Starter plan of Lucky Orange starts from 10 USD per month, in which you get to have access to the website, member seats, page views and recordings and heatmap data. The prices reduce if you decide to subscribe yearly or for two years together. The other four packages, named Small Business, Medium, Large and Enterprise, increase your access to features along with the whole month fee. Bonus, you can start with a free trial which gives you access to all the above features available in the Starter plan; however, the accessible quantity is definitely less. The available features in the free trial are enough and great to let you know about this tool and help you make the final decision.

Pricing rangeFrom $10 to $100 per month
Pricing typesAnnual subscription / Monthly subscription
Free planYes
Free trialYes, 7 days
Money back guaranteeNo
Pricing page linkSee plans

Lucky Orange pricing plans


Lucky Orange gives you the benefit of accessing their free trial if you are tight on budget or still confused about selecting this tool as your conversion analyst. You don’t need to pay anything at all for the free trial and can still enjoy amazing features, as discussed previously. The most reasonable of their plans out of the other four is the Starter plan, in which you just have to pay 10 USD per month and get access to 1 website, two member seats, 25000 page views per month and unlimited recordings and heatmap data throughout the month. You get a 10% off on a yearly subscription and a 30% off on a two-year subscription and still enjoy all these features at 9 USD and 7 USD per month, respectively. The next plan is the Small Business plan, the most popular among the other four plans and starts at 20 USD per month on a monthly subscription. If you choose to go for this plan, you will have access to 3 websites, 4 member seats, 60,000 page views per month and unlimited recordings and heatmap data for 30 days. The prices reduce on yearly and two years subscriptions to 18 USD and 14 USD per month because of 10% and 30% discounts, respectively. Coming up is the Medium plan which is suitable if you need more websites and member seats as it offers eight websites, ten member seats, 200,000 page views per month and unlimited recording and heatmap data for 30 days at just 50 USD per month. The same features are available at a discount on yearly and two-year subscriptions, and the prices reduce to 45 USD and 35 USD per month for both subscriptions, respectively. The next plan is their Large plan which increases access to the features and also increases in price since it starts at 100 USD per month on a monthly subscription. The plan is worth the price since you get access to 16 websites, 20 member seats, 500,000 page views per month, and unlimited recordings and heatmap data for 30 days. The prices reduce to 90 USD on a yearly subscription and 70 USD per month on a two-year subscription because you get a whopping discount of 10% and 30% on both subscriptions. The last one is their Enterprise plan which you can subscribe to if you need Dedicated support and want to request feature enhancements. You can talk to their sales team to discuss what you require or need from the plan, and they’ll customize it for you exactly as you require.


Lucky Orange features: What can you do with it?

Lucky Orange has some exceptional features to offer, and here are all of them discussed in detail to give you insights into what you’ll get to enjoy using this tool:

Dynamic Heatmaps

The Dynamic Heatmap feature by Lucky Orange is specifically designed to let you see which part of your page gets in people’s way and drives conversions successfully. In short, it helps turn each page of your website into a conversion machine and performs dynamic analysis, element analysis and segmentation.

Through dynamic analysis, you will be able to study the clicks and scrolls of your visitors all around the menus, popups and forms. The element analysis helps you dive deep into the performance of elements on each page. Finally, the segmentation is created to check how a specific audience behaves differently on your website.

Session Recordings

The feature of Session Recordings helps you check what is stopping the visitors to your website from converting. Using this feature, you can easily watch your visitor navigate your site while you sit in the comfort of your home. You get to enjoy three things in this feature, including Full replay, Timeline View and Live View.

The Full Replay option allows you to study each click of your user and take notes from completions to key events. The Timeline view lets you jump to the key events like chat conversations or conversion. Last but not least, the Live View is the best of all since it lets you see the active visitor and follow their browser in real-time.

Dashboard Insights

Staying focused on the data that actually matters is quite important to running your website successfully, and this is exactly what the Dashboard Insights feature is designed for. The Lucky Orange Dashboards keep the website metrics that matter the most fully organized so that you can track easily what matters the most to your team.

You can create unlimited dashboards which allow you to have a separate dashboard for each campaign or team. Additionally, you will get data presented your way so that you can easily pick the data cards that are the most important for your business. You can also get to click blocks to check the filtered view of heatmaps or visitors by diving deeper.

Live Chat

Customer support is what visitors and users get impressed by the most, and you can have Lucky Orange’s Live Chat feature to provide world-class customer support as a collaboration tool. You can have a saved response to answer the common questions that are usually asked on your site.

There are three ways you can get the conversation started. Through the Available to Chat option, you can allow people to have a chat with you whenever they need some help. The Chat invites automatically invite the people to chat with you, and lastly, the Ask to Chat option will invite someone to chat who may be in need of your assistance.

Form Analytics

The form analytics feature is specially designed to let you know why people are abandoning your forms and help you drive more conversions with better forms. You can keep an eye on the field the users are working on before abandoning any form and track how long the user stays on a page before filling out the form.

This feature helps the tool to auto-detect the form on your site or manually add a new one. It also lets you analyze in one view, through which you can check the performance of each field in the form. Additionally, you are also allowed to access the form analytics data while browsing your heatmaps.

Conversion Funnels

Using Lucky Orange’s conversion funnel feature, you can easily get to know where people decide to abandon their journey on your website. Not only this, you can easily find the conversion roadblocks and fix them through this feature.

You get to enjoy three things in this feature: watching the recordings of people who either decide to complete their journey or abandon it, building funnels based on the completion of any event, and lastly, including any page to analyze the traffic between the URLs.


Surveys are definitely the best way to get honest feedback from your visitors, and Lucky Orange made sure to ease that out for you by introducing this feature. Through Lucky Orange’s survey feature, you can easily interview your website’s visitors by asking key questions to different parts of your audience.

You can have access to a pre-launch preview which allows you to verify the design, placement and triggers before publishing the final survey. Also, the intelligent triggers allow you to select who to survey based on their behaviour. The surveys are completely customizable, and you can make them according to your brand’s themes and colours.

Visitor Profiles

Get to enjoy next level visitor research through this feature of Visitor Profiles. You can have the entire history of a visitor’s experience on your site and see their complete record of interactions each time that they have visited your site in the past.

The full profile option in this feature allows you to check the complete interactions of a visitor on your site and their contact info and other necessary information. There is also an option of search and filter, which lets you find the visitors who meet the criteria like cart value and traffic source. The last one is to watch recordings through which you can jump to live view, see a full replay of sessions and star the key events.


Using Lucky Orange’s Announcement feature, you can let the visitors know about any important news or promotions going on your website. You can build the right kind of announcements that are necessary to get the attention of the right and loyal visitors.

In order to meet the style of your site, you can enjoy the option of placement which lets you pick a sticker or lightbox and place it accordingly. You will have full visual control and will be able to change the colours of the announcements or add any images so that it meets your brand’s theme and requirements.

Lastly, the intelligent triggers option lets you know after the behaviour of the visitors on any specific page.


Lucky Orange review: Why you should use it?

Having high conversion rates is one of the main things that let you know your website is doing good. However, even when the conversion rates are low, knowing the reason behind it is extremely important to make you understand where you need improvements. This is where tools like Lucky Orange come to the rescue.

Through its session recording features and live Chat, you can see the behaviour of your website’s users on your site to know where they abandon the journey and can also have a one-on-one conversation with them to help them find their desired items or clear out their confusion. Lucky Orange is definitely an amazing tool to increase the conversation rate of your website through its features like dynamic insights, conversion funnels, surveys, etc.


Lucky Orange Alternatives

Before subscribing to Lucky Orange, it’s always a good idea to check out the competition and find the best heatmap software for your needs. You can find the Lucky Orange alternatives here.

Here are some versus to compare Lucky Orange with its competitors:


Frequently Asked Questions

Is lucky orange good?

Lucky Orange is exceptionally good if you are tight on your budget and still want to enjoy some amazing features like form analytics, conversion funnels, regular email reports, heat mapping, mouse tracking, etc.

What does lucky orange do?

Lucky Orange is a conversion tool that is specifically designed to let website owners replay a visitor’s session anytime they want to. Visitors’ every movement like the original HTML that is shown to the visitor, any changes in the HTML, touch events, scrolls, mouse movements, etc.

Does lucky orange slow down your site?

Lucky Orange should never slow down your website because it is designed in a way that it first completely loads your website and, in order to start running, it then downloads the required resources. This practice will never let your site slow down no matter what.

Who owns lucky orange?

Brian Gruber is the owner of the Lucky Orange conversion tool.

Lucky Orange Review – Heatmaps, Recordings and Live Chat
Lucky Orange Review – Heatmaps, Recordings and Live Chat

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9.1 / 10