Apollo.io is an engagement acceleration software for businesses. Any company can make use of the platform no matter the size and industry. It can be used by a team of company representatives to increase conversation rate, engagement, and credibility.
- Many great tools and features
- Database 200M+ contacts
- LinkedIn extension
- Automation & Rules
- Great UI/UX
- Can be difficult to use
- Minor bugs after updates
The platform provides a range of useful tools to help company representatives. Apollo features an advanced search engine to find contacts fast. It can be synchronized with your CRM as well. It collects analytical information for reports that can be customized for your needs and show what strategies work for you. The platform offers a range of tools to organize conversations and optimize them for the best results. These are just a few key features of Apollo.io that will boost your business.
Get leads for your Business with the awesome Apollo features
Apollo accompanies you from the moment you sign up with a step-by-step onboarding session. We advise you to follow the steps to learn how to use Apollo and understand how it works.
Apollo provides an advanced search engine to filter out companies and people of your interest. The prospect researcher shows the businesses that match your needs the best. You can look for the local businesses in your area and sort them by technology, hiring, and funding triggers. The companies can be filtered by industry or market categories, size, raised funds, job openings, or Alexa ranking.
Once you find the most relevant companies for your business, you can search for specific people by job title, name, or location. To ensure that you will not accidentally hit the same person twice, you may connect your CRM. The search engine will leave out those you already contacted.
The Apollo database contains contact information for over 10 million businesses and 200 million people. The database is refreshed every three months. It features verified email addresses and phone numbers. Each email goes through a 5-step verification process to provide the users with the most reliable and accurate information on potential business contacts.
Additionally, there is over 60 advanced filter for the database featured by Apollo.io. People and companies can be sorted out by the title, VC funding, number of employees, revenue, keywords, size by department and more.
Apollo features a desktop extension designed for prospect search on LinkedIn. You can find contacts fast and add them to your CRM directly from LinkedIn.
Contact information such as phone numbers and verified email addresses from any LinkedIn contacts can be added to a sequence. You may synchronize your lists with Salesforce and Hubspot or download as CSV.
Additionally, you will get notifications when someone from your contact list changes job or gets a promotion.
This Apollo feature will enhance your engagement strategy. You can add your contacts to the sequence and create a manual, automated, or semi-automated routine to increase engagement. This features functions such as automated emails, manual calls and action items, customization and others. You can tune the sequences as you like and personalize them for better engagement.
It also has an out-of-office detection system for better automation and higher effectiveness of conversations. Using this Apollo feature, you can choose the best timing for automated and manual emails, calls, and actions based on the office hours of your contacts.
If you are not sure what engagement strategy to apply, you may use the A/B testing feature.
Apollo provides an easy to use testing engine that will help you understand how to outreach your contacts in the most efficient way.
Apollo.io features an in-built dialer that allows you to phone call any contact in one click. One of the interesting functions of Apollo Dialer is the possibility to call with the same area code as your contacts have. This is one way of increasing the connection rates that the application provides. Another one is international call accessibility. You may use the dialer to make phone calls outside your region to connect with people from abroad.
The dialer can be used in less conventional ways as well. For example, you can record the calls and even get transcriptions of recordings.
This can be useful to understand what strategies work the best for your business and even train your representatives for quality conversations.
Task manager is a simple tool to organize automated or manual emails and phone calls effectively. Apollo.io offers in-depth research into your contacts and provides information such as case study, technologies, department sizes, job opportunities, and news articles.
This data is given for each company in the database and can be used by business representatives to offer the best fitting proposals for every single contact. This tool helps to increase the conversion rate and credibility of your business by providing the most relevant data.
This is one more tool to automate conversations. Using it, Apollo.io users can create cross-object rules for automated replies. It works with three levels – Contact, Lead, and Account, and helps to provide relevant credible answers to any questions your contacts may have.
As it is suggested by the name, the rule engine serves to create a set of particular events based on changes to stages, custom fields, activities, or triggers. Additionally, you can schedule and repeat particular actions using this Apollo.io feature.
If you wish to synchronize with Salesforce, you will be able to use analytics tool to see relevant statistical data. The dashboard is fully customizable and you can choose what information to show. The analytics feature contains demographical and behavioral data of your contacts. For example, it provides reports on factors such as meeting conversion, call connect, and opportunity win rates.
With this Apollo feature, you can see what strategies work the best for your business. Moreover, you can see statistics for single company representatives by looking up email consistency.
Scoring Engine & Cockpit
Now, using all these features provided by Apollo.io, you have a list of contacts and an automated or manual response system for conversations. However, since the time and work power are limited, you should somehow allocate resources in order of importance. That is where the scoring engine is most useful.
This feature helps prioritize contacts with higher engagement chances based on demographic and behavioral factors. You can create and customize a real-time scoring model to increase your conversation rates and engage more with your contacts.
Cockpit is the function that allows you to bring all the necessary analytical and organizational information on one dashboard.
You may customize and match it for your team, so the representatives will have a clear overview of prioritized tasks and activities.
Integrations and extensions
You can synchronize your existing accounts with Apollo.io for quicker and easier access to relevant information.
The app features an opportunity to link your accounts on LinkedIn, Gmail, Outlook, Salesforce, HubSpot, SendGrid, Marketo, and others. Thus, you can get access to over 200 million business contacts on HubSpot and send immediate emails with your Gmail and Outlook account without a need to switch between apps and pages.
The platform provides a few extensions that you can use for quick search and answer. It offers LinkedIn, Gmail, and Salesforce extensions.
How much does Apollo.io cost?
One of the best features of Apollo is its price. The smallest package literally costs nothing, so you may enjoy basic functions offered by the platform, learn more about its features, and see if it works for you. Naturally, this package lacks some advanced tools. However, it still provides a good range of functions such as LinkedIn and Gmail extensions.
Namely, this package offers basic sequences automation with a limit of two, basic search filters, an email tracker, and a possibility to synchronize with HubSpot and Salesforce to pull information out of these platforms. The basic filters set cover title, industry, number of employees, keywords, and location search. It does not seem like a lot but may provide a free of charge overview of the software and most basic features.
However, there is another way to check if the platform suits you without paying first. You may take a 14-day trial for two other packages offered by Apollo.
The first package costs $19 per month, or $15 per month with an annual subscription, and features all the functions from the first set plus some of the more advanced tools.
For instance, it provides Apollo features such as A/B testing, advanced search filters (technologies, job postings, revenue, ranking, department sizes, etc.), advanced analytics, Outlook and Sendgrid integration, and CSV export. This package does not have a limit on sequences, so you may enjoy this feature to the fullest.
The third subscription type is called Professional. It costs $49 and $39 per month for monthly and annual subscriptions respectively. This package allows you to customize tasks, stages, fields, and reports. It also provides an access to Apollo.io features such as dialer and call recordings, rules engine, advanced Salesforce and Hubspot integration, and more synchronization options. You can use any email platforms with this package and some of the dialer functions. The dialer can be used for 25 direct local calls per month.
The last package will cost $99 for an annual subscription, which is the only available option. This one opens access to all features provided by Apollo.io. With this package, you can use dialer for international calls as well and get transcriptions for conversations. In addition, you can use advanced dialer functions such as local presence to change area code. It makes it possible to integrate any of your accounts, including Marketo that is not available for other packages. With this custom subscription, you can team up your company representatives and use agency client management functions.
Note that all prices are given per person.
As it can be seen above, Apollo.io offers many features that come in useful for business representatives. It covers all aspects of contact search and outreach, including manual and automated conversations that can be customized and optimized for your interests.
Its sequencing engine is a simple, yet contributive and convenient tool that saves plenty of time and effort. Along with other tools, it eliminates much of manual work and spares resources that can be used for higher priority tasks. Speaking of priorities, Apollo also features tools that help representatives determine and prioritize contacts with greater engagement chances at a given time.
Besides all these functions, Apollo.io provides integration opportunities and a few extensions for more comfortable work. Most of the data can be imported and exported to other platforms in a couple of clicks.
As users often mention, the LinkedIn extension is probably one of the best features of Apollo.io. It provides quick and easy access to valid contact information of LinkedIn users, and you can use integrated email platforms or dialer to start conversations immediately.
Why should you use Apollo.io?
It is a new platform that is constantly updated, so it has its flaws. According to users, it may have some minor bugs after updates. For example, it may sometimes have problems recognizing different contacts and attach information to a different one. This can lead to malfunctioning of other features such as job change alerts, so you might want to double-check some data.
Additionally, some users find it a bit hard to adapt to the interface. There are simply too many tools and too much information in one place. It may take some time to adjust everything and get used to the platform. However, it is generally not complicated to use and the software provides customization.
What makes Apollo.io the best Engagement Acceleration Software?
In a general sense, Apollo.io is a helpful multifunctional tool for a good price. It is suitable for any kind of business and can be used by both small local businesses and large enterprises. Business representatives can enjoy a large range of functions and tools provided by Apollo.
The platform makes it much easier for company representatives to navigate, search business contacts, and start effective engaging conversations right away. It has in-built tools such as search engine and dialer and offers integration possibilities with your existing accounts on other platforms. This provides a valid and relevant direct contact information and fast access to conversations. The information in the database is periodically refreshed and you will get notifications once your contacts change the workplace or get promotions.
Apollo also features effective tools to increase engagement and conversation rates. It has a customizable analytics tool to analyze how your strategies work as well as A/B testing option. Additionally, Professional and Custom subscription plans provide an access to advanced dialer functions that offer an in-depth breakdown of the calls. These features eliminate the need to try numerous tactics and provide the necessary information to come up with the most suitable and effective one instead.
The work of business representatives does not have to be always manual, and Apollo.io features tools that will help you automate responses. It offers functions such as sequence and rules engines that will create a set of actions and conditions for better automatic conversations and scheduling. You may tune the engines, customize, schedule, and repeat actions for relevant and effective responses. With Apollo features, it is extremely simple and fast to set the tools to increase credibility and engagement.
Overall, Apollo.io is a good engagement acceleration tool. It is suitable for companies looking for more leads and higher engagement and conversation rates. It has certain issues with integration and customization. Yet, it is a great, useful instrument for its price.