Kartra Review – All in One Marketing Platform

In this Kartra review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.1/10 (Expert Score)
Product is rated as #12 in category Ecommerce
9.1Expert Score
A ClickFunnel Alternative

Kartra gives you all the tools you need to build your online business. Easily create, market and launch products or services online.

Customer support
Value for money
Ease to use
  • All in one solution
  • Many features
  • Scalable
  • Easy to use
  • Can be expensive

If you are considering starting an online business, you may have heard about software and all-inclusive marketing programs that can help you create a website. 

Kartra is one of the best known platforms on the market. With this fully integrated software, users can establish, market and conduct online business on a single platform. 

You don’t need to invest in other tools and you don’t need to hire a team of writers, web developers, system integrators and designers. For small businesses and new marketers with a small technical background or a small budget, investing in a marketing platform like Kartra is ideal. Finally, if you want to effectively sell products or services online, you need to consider many aspects of the sales process. 

Just think about it:

  • You need a reliable website and a login page.
  • You need an effective sales channel to attract potential customers.
  • You need an easy-to-use payment page to sell your products. 

Spending money on all these individual tools can be very expensive, but choosing an all-in-one platform will make the whole process cheaper and easier. 

Kartra may be one of the best e-commerce platforms, but that doesn’t necessarily mean it’s the best option. There are many other options that may be better for your business. If you are looking for a complete and honest review of Kartra, keep reading.

We’re here to show you the features, integration, pricing and more information so you can see if the platform is right for you and your business. 

Read further to learn more about Kartra, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Quick Overview

What is Kartra?

Kartra Review – All in One Marketing Platform #ciroapp

Kartra includes everything you need to start an online business:

  • Hosting
  • Email marketing
  • Videos
  • Webinars
  • Split testing
  • Shopping cart verification
  • and many other useful tools.

Each is designed to integrate seamlessly with each other. For example, when a user fills out a Kartra form, Kartra Mail can automatically add the person to its mailing list. 

One of the main advantages of Kartra is that the platform is aimed at both beginners in the online business world and experienced technical users. Beginners will appreciate the ease of use of the platform and will love the predefined templates and the convenient drag and drop interface. 

Even those with no prior technical knowledge can easily become familiar with the software within a few days. This doesn’t mean that the platform is too simple or too rigid for technical professionals. Those with extensive coding and design experience will want to try advanced, customized and complex sales channels and marketing activities to meet their specific business needs. 

Another advantage of Kartra is that the platform is entirely cloud-based. So you don’t have to worry about losing valuable business information – it’s always safe in the cloud! All you need is an Internet connection and you can access Kartra via a web browser. 

After downloading Kartra, it’s time to get started. You don’t have anything else to download and you always have the latest version of the platform. It is different from many other online marketing platforms, other features or updated versions of these platforms require additional costs. By using Kartra, all functions and parts of the program are included without any other additions.

Kartra stands out among other all-inclusive marketing platforms because the software provides proven sales channels and marketing activities supported by marketing legends like Frank Kern.

While the technical and worry-free website configuration is excellent, another feature that appeals to people is the ability to immediately create predefined, high-conversion sales channels. Think of the time, money and energy you’ll save! So far, Kartra looks good, doesn’t it? Let’s take a look at some of the Kartra’s main features to learn more about their functionality. 

Kartra specifications

FeaturesEcommerce / Funnel builder / Lead Nurturing
Best suited forIndividuals, Freelancers, Small businesses
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatYes
Company addressGenesis Digital LLC 4730 S. Fort Apache Rd. Suite 300 Las Vegas, NV 89147-7947
Year founded2013


Kartra pricing: How much does Kartra cost?

Kartra starter plan starts from $99 per month. You can save money up to 25% by subscribing annual plan.

Pricing rangeFrom $99 to $499 per month
Pricing typesAnnual subscription / Monthly subscription
Free planNo
Free trialYes, 14 days
Money back guaranteeYes, 30 days
Pricing page linkSee plans

Kartra pricing plans


Kartra offers several monthly subscription packages, each with different prices. However, the main differences between the plans are the number of monthly contacts and e-mails and the monthly bandwidth.

Each package offers equal access to Kartra’s different tools, features and benefits. Since Kartra offers a monthly subscription service, this means that you are also not bound by any contract.

The starter plan is a great start at the beginning and costs $99/month.

What includes in the package:

  • Up to 2,500 Leads
  • 1 custom domain
  • 15,000 emails /mo
  • 50 GB bandwidth
  • Host 100 pages
  • Host 50 videos
  • Sell 20 products
  • Build 2 membership sites
  • Add 1 additional team member
  • Connect 1 helpdesk

The silver plan will come in handy once you’ve exceeded 2500 leads and you’ll need an unlimited number of emails, membership sites or anything else. It costs 2 times more than the starter plan, $199/month.

You will be able to get:

  • Up to 12,500 Leads
  • 3 custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimited videos
  • Unlimited products
  • Unlimited membership sites
  • Unlimited team members
  • Unlimited helpdesks
  • Kartra Agency

The gold plan is based on the same features as the silver plan but gives you more leads and custom domains. The gold plan costs $299/month.

  • Everything included in the Silver plan
  • Up to 25,000 Leads
  • 5 custom domains

When you need to subscribe to the platinum plan, the cost of the subscription will no longer be a worry for you. However, for $499/month you can get up to 50,000 leads and 10 custom domains.

  • Everything included in the Silver plan
  • Up to 50,000 Leads
  • 10 custom domains

Don’t worry, if you get to the point where you need a plan that gets you more than 50,000 leads, all you have to do is contact Kartra’s support to get a customized plan. You will never be limited by Kartra and can grow your business to infinity!


Kartra features: What can you do with it?

Now, let’s take a look at Kartra’s many features. Beware, if you already know Kartra or have used the software, you know that there are too many features that cannot be covered in a single review. However, we will discuss the main features to give you a better understanding of the platform. 

Drag and drop Landing Page Builder

Let’s talk about the heart of Kartra, the page builder. You can’t do business online without a website, can you? That’s why Kartra Page Builder is so important. 

Kartra provides a rough editor for “what you see is what you get”. For those of you who are not very technical, Kartra provides over a hundred predefined templates for just about any type of page you can think of. 

These include classic home pages, blogs, sales pages and thank you pages. You can import them with one click! The templates are also very nice, from vintage designs to modern designs. If you have a navigation system, you should be able to find bookmarks under each type of page. 

Kartra Drag and drop landing page  builder

If you want to change the template, you can start from the beginning. Just select the selected option and load it into the page generator. 

Changing the template directly is very simple and requires one click. This includes editing text, modifying images and changing the style of the template. 

You can also choose to add new elements using the blocks provided. In general, the editor is fast and intuitive. Although the tool is lightweight, it is quite rigid and long. Even simple actions can take longer than necessary. 

For example, to adjust the size of a column, you must first switch to column mode, then click to adjust the width of the column and finally change it manually. Ideally, all you have to do is click and drag. 

This is not the only example. Although the editor can fill in the basics well and is suitable for beginners in marketing, it cannot be compared to a more flexible page builder. 

The good news is that you will benefit from the software integration. 

For example, if you want to include photos on the page, you can easily select them from your current photo library or download new options. No external hosting is required. 

Another advantage of Kartra when creating landing pages is the useful sales copies that the software provides on all pages. Kartra does not provide the basic Lorem Ipsum symbols and text, but provides detailed examples of sales pages written by Frank Kearn himself. 

This copy not only shows what Frank has used in the past, but also allows us to see why he wrote and what he did to help him become a better writer. If you want to add a popup to the page, you can choose the popup function hosted by Kartra instead of looking for auxiliary popup tools.


The built-in features provided an advantage to the editor, but unfortunately, he was disappointed by the rigidity of the layout function. Also, when navigating on a mobile device, the pages created by Kartra can sometimes look a little different and the instructions may seem strange. 

Although the page builders created by some programs use useful separators between sections, Kartra hasn’t caught up with the trend yet, but maybe he should! The Kartra page builder can be seen as an improvement over other all-in-one platforms, but let’s face it, it has never done justice to the dedicated page builder. 

Although Kartra’s Page Builder is different from many other options on the market, some features can be added to improve functionality. It can also be simplified. 

Split test your landing pages

Kartra split test of landing page

Split test landing pages are now very popular. This feature allows you to create two variants of the page, both of which will be displayed in the browser at random. The most successful page will be used afterward. Kartra provides a powerful split test function, which offers great flexibility in testing. 

Want to delete the entire page entirely and try two completely different pages? Why don’t you do that? Compared to many other landing page builders, this flexibility is invaluable, in which case users can only split up small test functions at a time.

Sell your products or services

If you can have the best website in the world, what’s the point of selling products? To help you sell products or services efficiently, Kartra has a built-in shopping cart function. 

When adding products to the platform, there are two options. The first one is to create the main product and the second one is to sell the product. The products will be displayed according to the options you have selected. 

Kartra will guide you through the normal process of adding products. If you have already used the shopping cart function, you will be familiar with the settings. The user-friendly interface makes this process much easier than a shopping cart. 

Kartra product selling services

With these steps you can configure everything, including the PayPal or credit card payment gateway, product price, trial structure, orders, thank you page layout and cancellation rules. Shopping cart and so on. If necessary, you can also stack several of these functions to create complex and detailed quotes. 

If it is an online course you wish to sell, you can also integrate your product with Kartra’s subscription feature to make the process easier for customers. 

Reward people to promote your products

Since Kartra’s shopping cart function is part of a larger system, this functionality is impressive. It’s even better if you include a partner portal. For each product you design, you can integrate a partner portal so that your customers become your promoters. 

Customized questionnaires and binding terms and conditions can be used to check and select potential partners. Provide customized URLs for affiliates, which can be shared with a tracking code. After using the code, you can choose to provide a percentage of sales or a fixed interest rate. 

Kartra promoting product features

You can even analyze data and view information about your partners, the number of referrals they received and their payment history. This data allows you to get information on everything from visits to sales, refunds, cancellations, revenues and customer earnings. 

Although the use of many carts can be a problem, the Kartra version does not require any major improvements in terms of usability or other functionality. In addition to some very advanced features provided by various shopping carts, it also has everything you need to use the shopping cart function to sell products and services. 

Get a powerful email marketing system

It is recommended that you adopt a reliable e-mail marketing strategy to get these leads. Here, Kartra can help you to send e-mails, automate, encrypt, transmit, etc. This platform module is designed to replace popular e-mail marketing services such as MailChimp, ActiveCampaign and ConvertKit. As you can imagine, this is no small task. 

So, how does Kartra’s e-mail marketing module work? First of all, you can create a mailing list by adding quotes manually or by importing them from a CSV file. This is useful if you switch to another e-mail marketing platform (like one of the above mentioned platforms). The Kartra sending function allows you to send e-mails and if you think it suits your business, you can even send an SMS. 

Optin Forms

If you are not familiar with e-mail marketing or if you don’t have any leads, you can also design a form to collect new leads directly via Kartra. The form generator uses the same interface as the rest of the platform, making it easy to use and navigate. 

Like other software, Kartra makes it easy for new marketers by providing templates for new marketers to customize for each format. Once you’ve chosen a template and customized it to your liking, you can start capturing leads. 

The form can be customized in many ways, including one or two login options, a welcome message, encoding and automation, form behavior, and many different templates. 

Kartra opt-in forms

Unlike the page generator, the form editor only allows simple template changes. Let’s take a look at the different order forms you use, as the functions and features of the forms are very different. 

Smart opt-in forms

The Kartra users are in various fields. Therefore, Kartra can split the cookie information in the middle of your e-mail registration form. Are you embarrassed?

Let’s explain. This means that if your browser selects another Kartra user form and finds it separately, your information will already have been downloaded. 

All you have to do is click on the “Register” button. This is very useful because it can help you get more references by removing this feature from the registration process. And as we all know, people can be very lazy! Do you already have a WordPress blog? Don’t worry about it. When you create a form in Kartra, you get an encoding that you can add to your blog or another network. This code will display the form normally. 

Embedding forms

And when it adapts to the Kartra platform, there is no need to change the code on your website or WordPress page. It will be updated automatically. Changes are always synchronized between your WordPress blog and Kartra. 

One criticism of Kartra’s email registration forms is that you cannot simply share the layout of the test forms, which can be done with other email marketing products such as Entertain Leads.

Overall, however, Kartra’s voluntary email registration forms do an excellent job of creating tons of landing page conversions to get leads. Although it doesn’t offer more advanced features than other programs on the market, it definitely does a good job. 

Workflow automation


Kartra also has an automated workflow generator called a sequence generator. If you have used other e-mail marketing services, such as ActiveCampaign or ConvertKit, you will soon find that it is exactly like the automation manufacturers listed there. 

However, the automation capabilities may be better than other specialized e-mail marketing solutions. The use of this feature is very cumbersome, as adding or modifying items will cause the editor to freeze. As you can imagine, this can be frustrating.

However, if you can resolve this delay, Kartra provides a useful e-mail marketing system that includes many features used by other e-mail marketing products. This has never been better than the famous email marketing solutions mentioned above, but it is good enough for an integrated marketing system. 

If you already use e-mail marketing tools, think about how much money you can save by unsubscribing. After all, even the basic plan of an e-mail marketer costs enough. 

GDPR Compliance

Another advantage of Kartra’s e-mail marketing module is its GPDR compatibility. GPDR came into force in May 2018, if you have customers residing in the European Union, you have to comply with these laws and regulations. 

However, Kartra can meet the GPDR requirements quickly and easily. 

Marketing Campaigns

Kartra Marketing Campaigns

Another key element of Kartra is the creation of marketing activities. The software helps users to create successful marketing campaigns by leveraging the work of renowned marketers such as Frank Kern. 

With Kartra, if you have technical skills, you can create a campaign from scratch or choose from Handy’s ready-to-use campaign templates. 

If you plan your campaign from scratch, the installation will require all the media you create on the platform. However, if you use a predefined campaign, Kartra will solve all these problems. 

You currently have the choice between five ready-to-use campaigns, each addressing different marketing issues. 

For example, a simple list-building activity focuses on developing mailing lists to generate leads. The four-day sales event will allow you to sell on existing mailing lists. 

To learn more about each campaign, click on the campaign and you will see a video explaining the campaign and its objectives. 

If you choose to import campaigns, they will be exported to your Kartra account via email stream, product channels, advanced automation and other related elements. 

Once the campaign is complete, you can log into your account to find the content you need and modify it if necessary. They should be easy to spot, so pay special attention to the campaign name. 

For example, you can change the pages used for your company and the offers of your campaign. 

Add your offers on Kartra’s Marketplace

Marketplace offers

Finally, you can share the created campaign with other users of Kartra and vice versa. Here you will find unique campaigns that may be suitable for your company but are waiting for payment. This is a great way to find new and different perspectives to stimulate business development. 

If you have learned how to run marketing campaigns, it is also a good way to generate additional profits. To sell a marketing campaign, you must first plan the campaign and add all the resources associated with it. 

For example, you can charge about $250 to share campaign resources with other users (pages, lists, automation) so they can use them and save time by creating their own resources. You can even provide additional services, such as customizing campaign styles for users or managing the Kartra software for them (monthly fee). 

Host your videos inside Kartra


When we think about video services, brands like YouTube, Vimeo and Wistia come to mind. But did you know that Kartra also offers a video services platform? Exclusive video content helps increase sales. It has the ability to sell browsers and interact with them more than any other type of content. 

Major social media markets such as Facebook, Twitter and Instagram favor video content over images and written text. With Kartra, you can upload your marketing images and product content videos directly and integrate them across multiple pages. This includes WordPress blogs, member portals and other landing pages. 

Kartra’s video service platform offers unique features, including a call to action that appears during video playback. You can also send automatic follow-up messages to new subscribers, assign tags, and add funnels. 

Video hosting

However, the video services are not very impressive. If you can use other hosting services such as YouTube and Vimeo, it may be a bit unnecessary. Uploading videos is a bit tricky because you have to compress the content. Video buffering can also be a problem. It seems that with a lot of use, videos can stop and try to catch up. 

There are also restrictions on video recording. If you choose a Silver plan (we will discuss plans later), you will have 125 GB of bandwidth to play the videos. As this can be a limitation for some companies, it is recommended to host only your main videos with Kartra. 

These can be subscription videos, videos on sales pages and promotional videos. You can then use another service for all other videos. 

Give a member access to your customers


Kartra also offers a subscription feature that is suitable for business owners who sell courses, publish quality content or offer group training. This makes the learning process more stimulating for customers and gives them a sense of exclusivity. 

Some of the subscription features offered by other products are missing from your subscription system. For example, as a member of Kartra, you cannot show a student the percentage of courses they have taken. Although it does show students whether courses have been previously viewed with a useful visual icon. 

course system

Different themes are available for member sites, each with a similar structure and restricting customization of the design. However, Kartra has almost everything you need to be a successful business partner. 

Ticketing system of Kartra


The more successful your business is, the more difficult it will be to manage questions and requests through your inbox. That’s where Kartra’s technical support will save the day. Using advice points, users can create a traceable ticket system when customers or visitors have questions about their products or activities. 

This e-mail management system makes it easy to answer questions. Your customers receive different contact options (ticket, live chat, skype, call) and tickets are tracked according to their status (open, pending, resolved). This creates a fair system and allows you to keep everything in order. 

Helpdesk ticketing system

Customers can also evaluate their support experience so you and your customer service team know if you are doing a good job. Kartra analytics also allows you to measure the average time it takes to respond to a customer’s question or request. 

This will help you learn how to manage your employees and workload more effectively, which will help your business grow in a positive way. If you receive a customer service ticket, you can also automatically add that person to your mailing list. You can then add specific labels to see if the support system has added them. 

You may also notice a number of frequently asked questions. Inspiring blog content or a frequently asked questions page is a great idea to relieve the stress of your email. The live chat does not have an updated mobile application to use it. This means that your computer must be open to help customers. However, Kartra said they were working on it. 

Other support tools seem more enjoyable and have worked harder to create a richer chat experience. But when it comes to the functionality of the cross-functional marketing platform, we have a long way to go.

Who needs Kartra

Who needs Kartra and why?

Although it is very easy to use an integrated marketing platform, Kartra is not for everyone. If you already have a reliable installation for your company, integrating Kartra into your sales process may be a burden, not an improvement. 

It is designed for low-budget entrepreneurs who don’t have the budget or time to hire development teams and systems integrators to build a successful online business. Suitable for people who want to spend less time solving software problems and more time focusing on what really matters: creating and closing sales. 

Kartra also targets people who are looking for alternative products from other popular marketing platforms, such as Systeme.io and Instapage. Although Instapage is the leading builder of landing pages on the market, its value costs a lot of money. 

If you are comparing or looking for different marketing platforms and tools, this review will help you find more information about Kartra.

Kartra Support

Kartra’s different support methods

Using a new system to grow your business can be overwhelming. Fortunately, Kartra offers many types of support to help you explore. 

Onboarding support

After you register, you will be informed that you will receive several emails as part of your presentation. 

The main e-mail you will receive will contain a link to the login page and your login information. When you log in to your account, you will be asked to watch the welcome video. 

This video explains some of the main features and what to do next during your trip. 

The video should provide enough information so that you can view it without being overwhelmed. 

You will be informed by a checklist in the sidebar to familiarize yourself with Kartra. Although you don’t have to follow it, it is recommended that you do so as it will be very useful. 

Overall, the integration process is quite solid and simple. It is clear and concise and should make you feel like you are moving on to the next step. 

Private Facebook Group

There is also a private Kartra group on Facebook that you can join immediately, even during the 14-day $1 trial period. 

When you join the Facebook group, you will have the opportunity to connect and chat with other Kartra users and marketers. 

Many people like to share their experiences with Kartra and answer all their questions. The group is also well supervised so that you don’t have to deal with frustrating spam or unsolicited promotions. 


Kartra Alternatives

Before subscribing to Kartra, it’s always a good idea to check out the competition and find the best funnel builder for your needs. You can find the Kartra alternatives here.

Here are some versus to compare Kartra with its competitors:

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9.1 / 10