Kapwing Review, Pricing, Features with Pros and Cons

In this Kapwing review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.3/10 (Expert Score)
Product is rated as #13 in category Video editing
9.3Expert Score
Create more content in less time

Unlock the future of effortless content creation with Kapwing’s suite of AI-powered and collaborative features. Say goodbye to tedious editing tasks and hello to real-time teamwork, all while maintaining impeccable brand consistency. With Kapwing, you’re not just editing; you’re crafting compelling stories, engaging audiences, and elevating your creative game—all in one user-friendly platform.

Customer support
9
Value for money
9.2
Ease of use
9.4
Features
9.6
Pros
  • Collaborative environment
  • AI-powered tools
  • Intuitive interface
  • In-Browser Editing
  • Brand consistency
Cons
  • Learning curve for AI tools
  • Limited advanced features
  • Internet dependency

Dive into the future of video editing with Kapwing, the all-in-one platform that’s revolutionizing content creation.

Whether you’re a solo content creator or part of a bustling creative team, discover how Kapwing’s blend of AI-powered and traditional editing tools can elevate your projects, streamline your workflow, and keep your brand consistently stunning.

Read further to learn more about Kapwing, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Table of contents open

Overview

What is Kapwing?

Kapwing is an online content creation platform designed to streamline video editing and production. It offers a range of tools and features that facilitate everything from the initial draft to the final video, making the process 10 times faster.

Kapwing cover

The platform is particularly useful for teams, providing a centralized hub for all video creation tasks. It employs AI tools and templates to automate repetitive tasks, making it easier to maintain brand consistency across all content.

Kapwing also supports real-time collaborative editing, similar to Google Docs, allowing team members to see changes instantly. The platform is trusted by millions and aims to make video editing accessible to anyone, regardless of their level of expertise.

Kapwing specifications

Features404 Illustrations / AI Assistant / AI Content Generator / AI Editor / AI Photo Editor / AI Video Editor / AI Video Generator / AI art / Add Audio to Video / Add Subtitles to Video / Background Remover / Built-in Video Editor / Create Videos Without Video Editing Skills / Cut & Speed Up / Meme Generator / Mockup Generator / Resize Video / Smart Cut / Text-Based Video Editor / Text-to-Speech / Video Editing Tool
Best suited forIndividuals, Freelancers, Small businesses, Mid size businesses, Large enterprises
Website languagesArabic / English / French / Japanese / Portuguese / Spanish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company addressSan Francisco, California
Year founded2019

Pricing

Kapwing pricing: How much does Kapwing cost?

Explore Kapwing’s flexible pricing options to suit every content creator’s needs. Whether you’re just getting started or are a seasoned pro, there’s a plan for you.

With pricing ranging from $0 to $16 per month (billed annually), unlock a suite of features designed to make your video editing experience seamless and efficient. Choose the plan that’s right for you and elevate your content creation game!

Pricing rangeFrom $16 per month
Pricing typesMonthly subscription
Free planYes
Free trialNo
Money back guaranteeNo
Pricing page linkSee plans

Kapwing pricing plans

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Free Plan

  • Cost: $0
  • Features:
    • Unlimited exports with a watermark
    • Export videos up to 4 minutes long
    • Use the auto subtitler for 10 minutes/month
    • 720p video quality

Pro Plan

  • Cost: $16 per member, per month (billed annually)
  • Features:
    • No Kapwing watermark
    • Create videos up to 120 minutes long
    • Auto-subtitle videos up to 300 mins/month
    • Translate videos up to 300 mins/month
    • Edit with AI features 50 times/month
    • 4K video quality
    • Unlimited cloud storage
    • Brand Kit and custom fonts
    • Collaborative shared workspace

Enterprise Plan

  • Cost: Contact Sales for pricing
  • Features:
    • Unlimited auto-subtitling minutes
    • Unlimited translation minutes
    • Unlimited usage of generative AI features
    • Dedicated account manager
    • Priority customer support

Note: All plans come with different levels of cloud storage, collaboration features, and support options.

Features

Kapwing features: What can you do with it?

In today’s digital landscape, video content reigns supreme, but creating high-quality videos often requires specialized skills and software.

This is where our platform’s features come into play, offering a suite of AI-powered and traditional video editing tools designed to simplify and enhance the content creation process.

From AI-driven functionalities like Smart Cut, which automatically removes silences, to Text-Based Video Editing that revolutionizes how you edit footage, our features are engineered to make video editing not just easier, but smarter.

Whether you’re a seasoned videographer or a social media enthusiast, these features provide a streamlined, user-friendly experience for all your video editing needs.

Kapwing video editor

Video Editor

The Video Editor feature allows you to edit video clips directly in your browser. It offers a range of functionalities, including track combination and effect addition.

This is particularly useful for those who need a quick and efficient way to edit videos without the need for specialized software. The in-browser capability ensures that you can work on your projects from any device, offering flexibility and convenience.

Meme Generator

Kapwing meme generator

The Meme Generator feature is designed to simplify the meme creation process. Users can choose from a variety of templates and add their own images or videos to generate memes. The entire process takes just a few clicks, making it incredibly user-friendly.

This tool is perfect for social media managers or anyone looking to create engaging content quickly.

Add Subtitles to Video

Kapwing subtitles

This feature allows you to add captions and subtitles to your videos entirely within the browser. Subtitling is crucial for making content accessible and can also increase viewer engagement.

The in-browser functionality means you can add or edit subtitles without having to download or upload files, streamlining the process.

Add Audio to Video

Kapwing add audio

The Add Audio to Video feature enables users to add audio tracks or music to their videos with ease. You can also adjust the start time of the audio to sync it perfectly with the video.

This feature is particularly useful for adding background music or voiceovers to enhance the overall impact of your video content.

Resize Video

Kapwing resize

With the Resize Video feature, you can adjust the dimensions of your video to fit various frame sizes, such as square, widescreen, or portrait. This is especially useful for content creators who publish across multiple platforms, each with its own aspect ratio requirements.

Trim Video

Kapwing trim

The Trim Video feature allows users to select and cut specific sections of a video by simply dragging the start and end points.

This is particularly useful for cutting out unnecessary footage or focusing on key moments in a video, making the final product more engaging and to-the-point.

Convert Video

Kapwing convert

The Convert Video feature enables you to change the file format of your video easily. Whether you need to convert a video for compatibility reasons or to reduce file size, this tool makes the process straightforward and quick.

Smart Cut

Kapwing smart cut

Smart Cut is designed to speed up the video editing process by automatically removing silences from your footage.

This AI-powered feature is particularly useful for interviews, presentations, or any content where eliminating pauses can make the narrative flow better and keep the audience engaged.

AI Video Editor

The AI Video Editor is not just another video editing tool; it’s a comprehensive suite that uses advanced AI algorithms to simplify complex editing tasks. Users can edit, trim, and enhance videos with a range of features that are designed to make the process as smooth as possible.

One of the standout features is the one-click option to automatically remove silence and background noise. This is particularly useful for interviews, podcasts, or any content where audio clarity is crucial.

By streamlining these often tedious aspects of video editing, users can focus more on the creative side of their projects.

AI Video Generator

Kapwing AI video generator

The AI Video Generator goes beyond traditional video making by employing GPT technology. Users can simply enter a topic, and the tool will generate a stylized summary video that’s perfect for social media sharing.

This is a game-changer for content creators who need to produce high-quality videos but may lack the time or expertise to do so from scratch. The automation provided by this tool can significantly speed up the content creation process, allowing for more frequent and consistent output.

Text-Based Video Editor

Kapwing text based

The Text-Based Video Editor offers a unique and innovative approach to video editing. Instead of scrubbing through timelines, users can edit the text transcript of the video to remove or keep specific sections.

This text-based interface makes it incredibly easy to identify and eliminate unwanted content, making the editing process more efficient. It’s especially useful for long-form content like interviews or lectures, where pinpointing specific moments can be time-consuming.

AI Image Generator

Kapwing AI image generator

The AI Image Generator uses OpenAI’s Dall-E to create images based on text prompts. This feature opens up a world of creative possibilities, allowing users to generate original images that can be incorporated into various types of digital content.

Whether you’re creating a blog post, a social media update, or a video, this tool enables you to have custom visuals that are aligned with your message.

AI B-Roll Generator

Kapwing AI B roll generator

Finding the right B-roll can be a time-consuming and often frustrating experience. The AI B-Roll Generator aims to solve this problem by automatically scanning your existing video and generating relevant, high-quality B-roll footage.

This not only saves time but also ensures that the additional footage enhances, rather than distracts from, the main content.

AI Article to Video Generator

Kapwing AI article to video

This feature turns any article into a video in just a few clicks. It uses AI to summarize the article’s content and then allows you to add various elements like music, images, and animations to create a compelling video.

This is particularly useful for content marketers who want to repurpose written content into different formats to reach a broader audience.

AI Video Script Generator

Kapwing video script generator

Powered by ChatGPT technology, the AI Video Script Generator is designed to help you brainstorm and generate ideas for social media videos.

Once you have a concept, you can either record it yourself or use the platform’s other tools to generate the video. This feature is a boon for content creators who may struggle with the ideation phase of video production.

AI Photo Editor

Kapwing AI photo generator

Photo editing can be complex, but the AI Photo Editor simplifies it by offering a range of AI-powered tools. Whether you want to adjust the color balance, add artistic filters, or apply special effects, this feature has got you covered.

It’s designed to make photo editing accessible, even for those who may not have advanced editing skills.

AI Meme Generator

Kapwing ai meme generator

The AI Meme Generator allows you to create memes effortlessly using a variety of popular templates. You can generate memes on any topic and customize them before exporting.

Whether you’re looking to create memes for social media engagement or just for fun, this tool makes the process quick and easy.

Document to Video

Kapwing AI document to video

The Document to Video feature is designed to convert long-form documents into concise video summaries.

This is particularly useful for educational content, business presentations, or any scenario where a written document needs to be presented in a more engaging format. The tool offers smart features that make the conversion process both quick and efficient.

Smart Cut

Kapwing ai smart cut

Smart Cut is an AI-powered tool that automatically trims the silences from your video. This is particularly useful for content that requires a fast-paced, engaging narrative. By removing these pauses, the tool ensures that the audience remains engaged throughout the video.

Remove Background

Kapwing background

The Remove Background feature allows you to automatically eliminate the background from your video or place your video on a new backdrop.

This is especially useful for creators who don’t have access to a green screen or advanced editing software but still want to achieve a professional look.

Text to Speech

Kapwing text to speech

The Text to Speech feature uses AI-generated voices to narrate your content, adding an extra layer of engagement.

This is particularly useful for explainer videos, tutorials, or any content where narration can enhance the viewer’s understanding and retention of the information presented.

Magic Subtitles

Kapwing magic subtitles

Magic Subtitles automatically add subtitles to your videos and even allows for the application of animations to make them more engaging.

This not only makes your content more accessible but also increases viewer engagement by providing multiple ways to absorb the information.

Funny features

404 Illustrations

Kapwing 404

This feature offers a hand-picked collection of trendy 404 pages that can be integrated into your web projects. These illustrations are designed to engage users even when they land on an error page, thereby improving user experience and potentially reducing bounce rates.

The illustrations come in various styles and themes, making it easier for you to find one that aligns with your brand identity.

Cartoonify

Kapwing cartoonify

Cartoonify is an AI-powered tool that transforms any image into a cartoon version. This feature is particularly useful for social media posts, profile pictures, or any project where you want to add a whimsical or artistic touch.

The AI algorithms ensure that the cartoonified image retains essential features while adding a playful aspect.

Logo Redesigns

Kapwing logo redesign

This feature showcases how six famous logos would look when redesigned in six essential art styles. It serves as a source of inspiration for graphic designers and brand strategists, offering a fresh perspective on how flexible and adaptive brand logos can be.

Each redesign is carefully crafted to maintain the essence of the original while introducing a new artistic angle.

Mobile Mockup Maker

Kapwing mobile mockup

The Mobile Mockup Maker is a user-friendly tool designed to create sleek and professional mobile mockups. This feature is invaluable for designers and developers who need to present their app interfaces in real-world scenarios.

The tool offers various templates and customization options, allowing you to create mockups that perfectly suit your project requirements.

Motion

Kapwing motion

Motion allows you to create stunning geometric GIFs that can be used in a variety of digital projects.

Whether you’re looking to add dynamic elements to a website or seeking eye-catching visuals for social media, this tool offers a range of geometric shapes and animation styles to choose from, making your projects more engaging.

Museum of Websites

Kapwing museum of website

This feature is a curated gallery that takes you on a nostalgic journey through the design evolution of famous internet companies.

It’s an educational resource for designers and marketers to study how web design trends have shifted over time and how these companies have adapted their online presence to stay relevant.

New Tab Stretches

Kapwing new tab

New Tab Stretches aims to improve your physical well-being by encouraging you to stretch every time you open a new tab in your browser.

This feature is perfect for those who spend long hours in front of a computer and need a quick and easy way to incorporate physical activity into their routine.

Rick Roller Extension

Kapwing rick

This Chrome extension is designed for those who enjoy pranking their friends in a light-hearted manner. Once installed, it plays Rick Astley’s iconic song “Never Gonna Give You Up” unexpectedly, catching the recipient off guard and adding a moment of humor to their day.

Semblance

Kapwing semblance

Semblance is an online quiz that challenges your frontend design skills through a series of questions and practical tasks.

Aimed at both novice and experienced developers, this feature offers a comprehensive assessment of your design capabilities, providing insights into areas where you excel and where there’s room for improvement.

Startup Demo Videos

Kapwing startup demo

This feature is a treasure trove of demo videos from the early days of startups that have since become successful.

It serves as an inspirational resource for budding entrepreneurs, providing insights into how companies like Dropbox, LinkedIn, and Robinhood pitched their initial concepts and gained traction.

Twitch Streamers’ Income

Kapwing twitch

Twitch Streamers’ Income provides a detailed breakdown of how much popular Twitch streamers earn per hour. This feature is particularly useful for aspiring streamers looking to turn their passion into a career, offering a realistic view of the earning potential in this field.

Unofficial Netflix Wrapped

Kapwing

Similar to Spotify’s Wrapped feature, the Unofficial Netflix Wrapped provides a comprehensive summary of your viewing habits on Netflix for the year.

It breaks down the genres you’ve watched, your most-viewed shows, and even the total time spent watching, offering a personalized snapshot of your entertainment consumption.

Conclusion

Kapwing review: Why you should use it?

Choosing Kapwing as your go-to video editing platform offers a plethora of advantages, particularly for teams looking to streamline their creative process. Kapwing is not just a video editor; it’s a comprehensive content creation platform that incorporates AI tools to automate tedious tasks.

The platform is designed to be collaborative, allowing real-time editing and feedback, much like Google Docs but for video. It also ensures brand consistency by providing a shared space for brand assets and custom templates.

With Kapwing, you can focus more on the creative aspects of your project, knowing that the platform has the technicalities covered.

Pros

  • AI-Powered Tools: Features like Smart Cut automatically remove silences, making your videos more engaging.
  • Collaborative Environment: Real-time editing and inline feedback make it ideal for team projects.
  • Brand Consistency: Shared space for brand assets ensures that all content meets brand standards.
  • User-Friendly: Intuitive interface requires little to no instruction, making it accessible for users of all skill levels.
  • In-Browser Editing: No need for downloads or installations.

Cons

  • Limited Advanced Features: May not offer some of the advanced editing options available in specialized software.
  • Internet Dependency: Being a browser-based tool, a stable internet connection is required for smooth operation.
  • Learning Curve for AI Tools: While AI tools offer advanced functionalities, they may require some time to fully understand and utilize effectively.

FAQ

Frequently Asked Questions

How does Kapwing incorporate AI in video editing?

Kapwing utilizes AI technology to automate various aspects of video editing. Features like Smart Cut automatically remove silences from your videos, making them more engaging and easier to watch.

Is Kapwing suitable for team collaboration?

Yes, Kapwing offers a collaborative environment similar to Google Docs but for video editing. Team members can edit in real-time and provide inline feedback, making it ideal for team projects.

How does Kapwing ensure brand consistency?

Kapwing provides a shared space for brand assets and custom templates. This ensures that all content created on the platform meets your brand’s standards, maintaining consistency across projects.

Do I need to download any software to use Kapwing?

No, Kapwing is a browser-based platform, which means you don’t need to download or install any software. All editing can be done directly in your web browser.

Is there a learning curve for Kapwing’s AI tools?

While Kapwing’s AI tools offer advanced functionalities, they are designed to be user-friendly. However, like any advanced feature, they may require some time to fully understand and utilize effectively.

How can Kapwing improve my content creation workflow?

Kapwing streamlines the content creation process by automating tedious tasks and offering real-time collaboration features. This allows you to focus more on the creative aspects of your project, saving you time and effort.

How does Kapwing handle audio editing?

Kapwing offers a feature to easily add audio or music to your videos. You can adjust the start time of the audio to ensure it syncs perfectly with your video, enhancing the overall impact of your content.

Can I resize videos for different social media platforms?

Absolutely, Kapwing’s Resize Video feature lets you adjust the dimensions of your video to fit various frame sizes, such as square, widescreen, or portrait. This is particularly useful if you’re publishing content across multiple platforms.

What file formats does Kapwing support?

Kapwing supports a variety of file formats for both video and audio. It also offers a Convert Video feature that allows you to easily change the file format of your video to meet specific needs.

Is Kapwing mobile-friendly?

While Kapwing is a browser-based tool, it is designed to be responsive and can be used on various devices, including mobile phones and tablets.

How secure is my data on Kapwing?

Kapwing prioritizes user data security and employs various measures to ensure that your files and information are kept safe.

Can I use Kapwing for long-form content?

Yes, Kapwing is versatile enough to handle both short-form and long-form content. It even offers a feature to convert long-form documents like scripts and reports into video summaries.

Do I need prior video editing experience to use Kapwing?

No, Kapwing is designed to be user-friendly and accessible for people with varying levels of video editing experience. Its intuitive interface makes it easy to navigate through various features.

How do I get started with Kapwing?

Getting started with Kapwing is simple. Since it’s a browser-based platform, all you need is an internet connection. You can sign up for a free account and begin exploring its range of features right away.

Kapwing Review, Pricing, Features with Pros and Cons
Kapwing Review, Pricing, Features with Pros and Cons

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