Incogni Review, Pricing, Features with Pros and Cons

In this Incogni review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.2/10 (Expert Score)
Product is rated as #2 in category Data Broker Removal
9.2Expert Score
Don't let companies exploit your personal information

Take back control of your digital life with Incogni’s automated, user-friendly, and comprehensive data broker removal service. Say goodbye to endless spam, reduce the risk of identity theft, and shield your personal information from prying eyes—all with just a few clicks !

Customer support
Value for money
Ease of use
  • User-friendly
  • Automated process
  • Comprehensive coverage
  • Limited information on Brokers
  • No Re-verification

Unlock the secret to reclaiming your online privacy with Incogni, the automated data broker removal tool that puts you back in control of your personal information.

Dive into this comprehensive guide to discover why Incogni is the go-to solution for data removal, its standout features, and the pros and cons you need to know before taking the plunge.

With Incogni, you’re not just removing data; you’re reclaiming peace of mind. Don’t miss out on this chance to fortify your digital footprint effortlessly !

Read further to learn more about Incogni, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.


What is Incogni?

Incogni is a data broker removal software designed to help individuals regain control over their personal information. Developed by Surfshark, the platform automatically contacts data brokers and people search sites to request the removal of your data.

Incogni dashboard

The service is subscription-based and aims to reduce spam, prevent scams, and enhance privacy by opting you out of databases that exploit your personal details.

The platform covers a wide range of broker types, including risk mitigation, recruitment, and financial information brokers.

It automates the often time-consuming process of manual data removal, making it easier for users to secure their privacy.

The software is particularly effective in regions covered by data protection laws like GDPR, CCPA, and PIPEDA, including the United States, Canada, the European Union, the United Kingdom, and Switzerland.

Incogni specifications

FeaturesAutomated Data Removal / Central Dashboard / Easy Setup / Easy-To-Use Dashboard / Extensive Coverage / Notifications / Regular Updates / User Review Analytics
Best suited forIndividuals, Freelancers, Small businesses, Mid size businesses, Large enterprises
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company addressUnited States
Year founded2021


Incogni pricing: How much does Incogni cost?

Step into the world of hassle-free online privacy with Incogni’s affordable pricing plans. Whether you’re looking for a short-term solution or a year-long commitment, Incogni has got you covered.

With pricing ranging from $6.49 to $12.99 per month, reclaiming your digital footprint has never been more accessible. Explore the options to find the plan that best suits your needs !

Pricing rangeFrom $6.49 to $12.99 per month
Pricing typesAnnual subscription / Monthly subscription
Free planNo
Free trialNo
Money back guaranteeYes, 30 days
Pricing page linkSee plans

Incogni pricing plans


Annual Plan:

    • Cost: $6.49 per month
    • Billing: Billed as $77.88 now, and annually after 12 months.

Monthly Plan:

    • Cost: $12.99 per month
    • Billing: Billed as $12.99 now, and each following month.

Additional Informations :

  • Both plans come with a 30-day money-back guarantee.
  • Payments are encrypted and secure.
  • Available for residents of the US, UK, EU, Switzerland, and Canada.


Incogni features: What can you do with it?

The features of Incogni offer a comprehensive and user-friendly approach to data broker removal.

From extensive coverage of data brokers to real-time monitoring through a user dashboard, Incogni aims to make the process of reclaiming your online privacy as seamless as possible !

Incogni report

User Dashboard

The user dashboard serves as the central hub for monitoring Incogni’s activities. It provides real-time updates on the data removal process, showing which brokers have been contacted and what stage each request is at—whether “in progress” or “completed.”

The dashboard also categorizes the sensitivity level of the data held by each broker, giving users an idea of the potential risks involved. Additionally, the dashboard features a “detailed view” tab that offers a more granular look at each removal request.

Users can also find resources and guidelines on how to handle direct contact from data brokers, adding an educational component to the service.

Easy Setup

Incogni offers a straightforward setup process that requires minimal personal information. Users need to provide their full name, physical address, and email address to start the data removal process.

After verifying the email, users grant Incogni a limited power of attorney, authorizing the company to request data removal from brokers’ systems. The legal proceedings are explained clearly, ensuring that users are comfortable with the level of authority they are granting Incogni.

Automated Data Removal

Once the setup is complete, Incogni takes over the data removal process. The software sends out information removal requests to a wide range of data brokers, including marketing, recruitment, risk mitigation, financial, and health information brokers.

Users can monitor the status of these requests through a dashboard, which shows the number of data brokers contacted, requests in progress, and completed requests.

Comprehensive Coverage

Incogni’s coverage is extensive, targeting up to 180 different data brokers that range from marketing and recruitment agencies to financial and health information brokers. This wide net ensures that various types of personal data are addressed.

The software is continuously updated to include new data brokers, making it a dynamic tool that adapts to the ever-changing landscape of data brokerage.

This comprehensive approach aims to offer users a one-stop solution for removing their data from multiple platforms, thereby enhancing their online privacy.

Incogni detailed report

Notifications and Alerts

Incogni’s notification system is designed to keep users informed and engaged in the data removal process. If the software requires additional information to proceed with a removal request, an “action required” notification will appear on the user dashboard.

This prompt guides users through the necessary steps to provide the missing data, ensuring that the removal process is not stalled and continues to move forward efficiently.

Customer Support

Incogni’s customer support system includes a well-organized knowledge center accessible through its portal. This center provides answers to common queries, offering users a self-service option for troubleshooting.

For more complex issues or privacy-related concerns, users can reach out to Incogni’s support via email. The support team is known for its prompt and helpful responses, adding another layer of reliability to the service.

User Reviews

Incogni has garnered positive feedback for its user-friendly interface and effective data removal capabilities. Users appreciate the straightforward design and the clarity of information provided.

However, some users have expressed a wish for more in-depth details about the specific data brokers that Incogni targets.

This feedback suggests a demand for greater transparency in the data removal process, which could help users better understand how their data is being managed and protected.


Incogni review: Why you should use it?

Incogni offers a streamlined, automated process for removing your personal data from a wide array of data brokers, which collect and sell your information for various purposes like marketing, financial loans, and even scams.

By using Incogni, you regain control over your personal data, reduce spam, and minimize the risk of identity theft.

The software is particularly beneficial for those who lack the time or expertise to navigate the complex process of data removal, as it automates what would otherwise take hundreds of hours to complete manually.

Pros and Cons


  • Ease of Use: The software is incredibly user-friendly, offering a simple dashboard that tracks the progress of data removal requests.
  • Comprehensive Coverage: Incogni covers a wide range of data brokers, including marketing, financial, and people search sites, among others.
  • Automated Process: Incogni handles all interactions with data brokers, making the data removal process seamless and efficient.


  • No Re-verification: The software does not confirm whether data brokers have actually deleted your information after claiming to do so.
  • Limited Information on Brokers: Some users have expressed a desire for more detailed information about the specific data brokers that Incogni targets.


Frequently Asked Questions

Incogni Review, Pricing, Features with Pros and Cons
Incogni Review, Pricing, Features with Pros and Cons

Incogni review
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9.2 / 10