Are you looking for a platform that will help you promote your brands without hurting your wallet too much? Or do you struggle to find a trusted long-term partner that can promote and advertise your product/services?
All businesses need to promote, advertise, and have effective marketing campaigns to help raise their business on top. One of the easiest and most effective promotional campaigns is through a partnership management platform.
Business owners are always looking for efficient and affordable platforms/tools. There may be variations of this third-party management platform that you can opt for, but Impact would be a great place to start. They offer the best feature that helps you manage all types of partnerships – including B2B, affiliates, agencies, and much more.
Moreover, they can help you build a strong relationship with consumers and publishers. What is more is that they have adequate technology that drives revenue growth, builds trust, and turns an existing customer into a marketing team minus the cost. If you are still unconvinced, you can request a demo here.
Read further to learn more about Impact, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.
Click on “open” if you want to see exactly what we will talk about in the rest of this article.
Impact is a leading global partnership management platform that has helped many enterprises discover and management platforms such as affiliates, commerce, publishers, B2B, and more.
This platform is specifically designed to manage and monitor all of your partnerships in one dashboard. They are one of the best affiliate platforms that have proven their services to many customers.
Impact accelerates enterprise growth by recruitment, engagement, optimization, and onboarding your partners like affiliates, bloggers, influencers, strategic, ads, mobile apps, and much more. Along with providing unlimited selling channels, this platform offers transparency across the entire consumer, publisher, and advertiser.
It helps you build a solid long-term partnership that drives growth and creates new values for the customer. You will not only get a hold of a fantastic tool, but you can also gain tremendous opportunities and knowledge by working with your partners, thus will generate an effective marketing campaign.
Best suited for
Small businesses, Mid size businesses, Large enterprises
Impact costs $500 a month to get everything you need to lunch your partnership program. With the three plans they offer, you get various features for various marketing needs. However, they don’t provide a free trial. Hence, you’ll need to pay a setup fee to request a demo. Payless first. This will help you decide what plan suits your needs.
While you cannot try the Impact platform for free, you can request a demo; once you are convinced to avail yourself of the program, you will have three excellent plans to choose from. The Starter l Plan starts from $500 per month and offers everything you need to launch a partner program. This plan includes:
Work with any type of partner
Onboarding, migration, and ongoing support
Recruitment tools and prospect CRM
Flexible, electronic, contracting
Automatically pay partners
Track online events
Unlimited partner groups
Host and distribute resources
The Pro Plan starts from $2500 per month and offers drive efficiency as your partner program grows. This plan includes all of the starter plans and:
Customer Success Manager
24/5 live in-app chat
Marketing Development Funds (MDF)
Track through your CRM
Learning management system (LMS)
White-labeled partner portal
The Enterprise Plan starts from $5000 per month and offers ideal for complex SaaS partner ecosystems. This plan includes all of the Pro plans and:
Fraud monitoring tools
Forecasting and anomaly detection
Cross channel reporting, insights, and de-duplication
These plans are available for all users; each plan has different pricing and perks. If you don’t know what to pick, you can request a demo for free!
Impact.com helps a marketer track and measure the return of investment by analyzing the campaign structure and provides methods to measure your campaign if it aligns with your business goals. Moreover, it examines the marketing campaign’s effectiveness against the total cost.
Impact.com gathers accurate data about your marketing campaign’s effectiveness, reach, and impact. This helps you adjust the data needed for a positive outcome, ROI, and anything that needs to be customized or adjusted.
Affiliate network platforms like impact collect and report data on customer journeys, visits, clicks, history, and preferences. All data about customers’ activity is recorded and collected.
Multi-user access is allowed on impact. This enables you to see a transparent overview of reports, analytics, marketing campaign results. Transparency can help you build a solid relationship with all your partners.
Impacts also have a spend management feature to track and manage activities for budgeting, managing campaigns, and much more.
This platform also has campaign insight that lets you analyze trends, historical and present marketing campaigns to help provide insights for future strategy and marketing improvements.
Reports and Dashboards
Like any other network affiliate platform, the impact creates reports and dashboards that provide you with accurate results of campaigns and notifies you of essential matters that need action.
Campaign Stickiness is another helpful feature impact provides for their users. It helps you identify which marketing campaigns need attention, closed or open campaigns, and closed opportunities.
Impact also multichannel tracking collects marketing campaign performance data outside or across multiple domains and channels.
This platform provides you with a boost for your brands as they find open opportunities to help you grow and leverage your brands using customers feedbacks. This enables you to modify your current campaign for better revenue and customer experience.
Impact allows affiliates to create custom links for their products for boosting product appearance in the market and reach more audiences. This feature is a great way to advertise and promote your products/services or website.
Referral Link Generator
They provide you with an affiliate link generator that will serve as your front in inviting new partners, affiliates, and customers. This tool is excellent that it automatically generates referral links with just a few clicks of the button.
They support smart links, which is excellent if you want to redirect users to a specific website page with just one click of a button.
Regularly updates affiliates and merchants through emails
Impact provides merchants with data on the performance of their affiliate partners and marketing campaigns.
The Impact has cookie-less tracking meaning no cookies are required to track data.
This feature lets you assign your affiliate partners based on permission role. This information might be based on groups, companies, or roles.
The Impact has included a system for assigning, generating leads and projects based on the cost, bidding, region, and other things related to opportunities.
Impact allows your partner to move their existing deals on the main channel while they can still have access to compensation.
They provide a private portal for each of your partners
Marketing Material Bank
Impact acts as a repository for your marketing campaigns, advertising campaigns, and sales collateral.
It also enables your partners to collaborate on specific projects and campaigns.
Action tracking enables you to track the actions taken toward your business strategy with your partners.
The Impact has a feature that lets you share your calendar with your partners. This calendar includes planned meetings, schedules, and specific events.
The Impact has an attribution model that applies to customers’ journey touchpoints. These attributions are single, multiple, algorithmic, offline, and custom attribution. This also includes B2B and B2C attributions that provides a feature for marketers.
Impact enables you to track multiple marketing channels
Enables you to integrate with your affiliates’ sales, marketing, and marketing software
Impact provides journey reporting, trends reporting, advanced data filtering, and a dashboard. This feature lets you track, report, and filter data for customers’ journeys.
Impacts let you access an affiliate’s network, custom reports, and commission payouts for your advertised marketing campaign, whether pay-per-sale or pay per click, pay per lead, etc.
Those mentioned above are vital features of the impact network affiliate platform. Using this platform can help your business rise to the market. Many platforms like this, but Impact is the number one leading platform in affiliate networks. Whether you own a small business investing in third-party tools and platforms can make a huge difference.
Hence, marketers like to significant, investing lots of capital in software because they see it as an opportunity rather than a liability.
Impact review: Why you should use it?
Third-party software and platforms are essential if you are serious about your business. The impact can prove your arsenal for finding long-term partners because it has many unique features. From finding long-term affiliate partners to unlimited sales channels, you can enjoy lots of features without breaking your bank.
The impact is straightforward, and the number of companies who work with impact provides you with endless possibilities for choosing a partner to work with. Payout is on point, which is great for marketers.
However, too many users can have a drawback. Although there are many partners you can work with, choosing can be pretty hard. All in All, the impact is a great platform that can help your business grow.