IFTTT Review, Pricing, Features with Pros and Cons

In this IFTTT review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.2/10 (Expert Score)
Product is rated as #1 in category Workflow Management
9.2Expert Score
Automation for business and home

Step into a world where your apps and devices talk to each other, making your life effortlessly streamlined. With IFTTT, you can automate everything from your morning routine to your business workflows. Its user-friendly interface, extensive compatibility with a myriad of services, and a treasure trove of pre-made Applets make it a one-stop-shop for all your automation needs.

Customer support
Value for money
Ease of use
  • Large library of user-created Applets
  • Various Supported Apps and Devices
  • User-Friendly Interface
  • Time-Saving Automation
  • Limited Customization
  • Limited Complexity
  • Occasional Delays

Unlock the power of automation and elevate your digital life to new heights with IFTTT, the ultimate connectivity platform. Whether you’re a tech novice or a seasoned pro, discover how you can streamline tasks, integrate your favorite apps, and even create your own automated workflows.

Dive into this comprehensive guide and find out why it’s the go-to solution for making your devices and services work seamlessly together! Say goodbye to tedious tasks and hello to a smarter, more efficient lifestyle.

Read further to learn more about IFTTT, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.


What is IFTTT?

IFTTT (If This Then That) is a leading no-code automation platform designed for both business and personal use. The software allows users to create custom automations, known as “Applets,” that connect multiple apps and devices.

IFTTT cover

With features like filter code, queries, and multiple actions, users can customize and control their integrations more effectively. IFTTT also offers mobile apps for iOS and Android, enabling automation from anywhere at any time.

The platform supports a wide range of apps and services, and even allows businesses to integrate with its 27 million-strong user community. Whether it’s automating social media posts, tracking leads, or making your home smarter, IFTTT aims to save time and increase productivity.

IFTTT specifications

FeaturesAI Content Generator / AI features / AI services / AI workflows recommendations / Applets / Automate Your Workflow / Automation / Automation and Workflows / Automation-Focused Integrations / Connect Multiple Accounts per Service / Customizable Workflows / Filter Code / Fitbit Integration / Group Location Notifications / Home and Property Monitoring / Improved Workflow / Link platforms / Queries / Spotify Automation / Workflow Automation / Workflows and Automation / iRobot Integration
Best suited forIndividuals, Freelancers, Small businesses, Mid size businesses, Large enterprises
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company addressSan Francisco, CA
Year founded2011


IFTTT pricing: How much does IFTTT cost?

Discover the perfect plan to supercharge your automation journey with IFTTT. With pricing options ranging from $0 to $5 per month, there’s a tailored solution for everyone.

Whether you’re dipping your toes into the world of automation or you’re a seasoned pro looking for advanced features, IFTTT has got you covered!

Pricing rangeFrom $2.5 to $5 per month
Pricing typesMonthly subscription
Free planYes
Free trialYes, 7 days
Money back guaranteeNo
Pricing page linkSee plans

IFTTT pricing plans


Free Plan

    • Cost: $0.00 forever
    • Features: 2 Applets, standard Applet speeds, DIY or use published Applets, unlimited Applet runs, free mobile app access, simple no-code integrations.

Pro Plan

    • Cost: $5.00 / month
    • Features: Unlimited Applets, fastest Applet speeds, multi-action Applets, Twitter Applets, increased rate limits, exclusive triggers and actions, AI services, connect multiple accounts, use queries and filter code, developer tools, prioritized customer support.

Pro+ Plan

    • Cost: $2.50 / month
    • Features: 20 Applets, fastest Applet speeds, multi-action Applets, Twitter Applets, increased rate limits, exclusive triggers and actions, customer support.

These plans offer a range of options to suit different needs, from basic automation to advanced, multi-step workflows. Whether you’re a casual user or a business, there’s a plan tailored for you.


IFTTT features: What can you do with it?

In the ever-evolving landscape of automation and smart technology, IFTTT stands out with its diverse range of features designed to simplify both personal and professional lives.

From location-based notifications for family safety to AI-driven content creation for marketers, the platform offers a comprehensive suite of tools to automate tasks and enhance productivity.

IFTTT features

Unlimited Applets

With the Unlimited Applets feature, you’re not restricted to a set number of automations. This is particularly beneficial for power users or businesses that require complex, multi-step automations.

You can either choose from a wide array of community-created Applets or design your own from scratch, offering you unparalleled flexibility in automating tasks.

Connect Multiple Accounts per Service

The Connect Multiple Accounts per Service feature is a boon for those who manage multiple accounts on platforms like Twitter, Instagram, or email services.

You can link all these accounts to a single IFTTT account and create Applets that work across them. This is particularly useful for businesses that need to maintain a consistent brand presence across multiple platforms.

Exclusive Triggers, Actions, and Services

IFTTT triggers

The Exclusive Triggers, Actions, and Services feature provides you with unique automation capabilities not available to free users.

This could include specialized triggers like geofencing or unique actions like sending bulk emails. It essentially broadens the scope of what you can automate, allowing for more specialized and intricate workflows.

Multiple Actions

The Multiple Actions feature enables you to string together several actions in a single Applet.

For instance, if a new client signs up, an Applet could send them a welcome email, add their contact details to your CRM, and set a reminder for a follow-up call, all automatically. This multi-action capability streamlines processes and enhances efficiency.

Queries and Filter Code

Queries and Filter Code allow for a higher degree of customization in your Applets. Queries can be used to specify conditions under which an Applet runs, like only sending a weather update if the forecast predicts rain.

Filter code, on the other hand, can be used to manipulate data between the trigger and the action, like formatting text or performing calculations. These features give you more control over the behavior of your Applets.

Fast and Friendly Customer Support

IFTTT support

The Fast and Friendly Customer Support feature ensures that you’re never left in the dark when facing issues or challenges.

The support team is available across time zones, allowing for timely responses. This is crucial for businesses that rely on automation and need quick resolutions to any problems that may arise.

Group Location Notifications

The Group Location Notifications feature is designed to enhance safety and coordination among family members or roommates. It uses geofencing technology to trigger notifications when someone enters or leaves a predefined area, such as home or work.

This is particularly useful for parents who want to know when their children arrive home from school, or for roommates coordinating chores based on who is home.

AI Summarizer

The AI Summarizer feature uses natural language processing to analyze meeting notes and generate a concise summary, along with action items and takeaways.

This is particularly useful for professionals who attend multiple meetings and need a quick recap. The feature can integrate with note-taking or project management software to streamline the process further.


AI Content Creator

The AI Content Creator is a boon for bloggers, marketers, and content creators. It uses AI algorithms to draft blog posts based on a given topic or set of keywords.

This can significantly speed up the content creation process and allows for more time to be spent on refining and editing the content.

Spotify Automation

The Spotify Automation feature automatically archives your Discover Weekly playlists in Spotify. This ensures that you never lose track of songs you loved but didn’t have time to save.

It can also integrate with other music services or social media to share your playlists, offering a more interactive music experience.

Fitbit Integration

IFTTT fitbit

The Fitbit Integration feature syncs your Fitbit sleep data with Google Calendar, providing a visual representation of your sleep patterns.

This can be useful for those looking to improve their sleep quality, as it allows for easy tracking and analysis over time. The feature can also integrate with other health apps to provide a more comprehensive view of your well-being.

Arm the House

IFTTT house

The Arm the House feature is another aspect of IFTTT’s Group Location services. It integrates with smart home security systems to automatically arm the security features, like cameras or alarms, when everyone has left the house.

This eliminates the need to manually set the security system and ensures that your home is protected as soon as it’s empty.

Instagram to Twitter

The Instagram to Twitter feature allows for seamless cross-posting between the two platforms. When you post a new photo on Instagram, the feature automatically tweets it as a native photo on Twitter.

This is particularly useful for influencers or businesses that want to maintain a consistent visual presence across platforms without manual cross-posting.

iRobot Integration

IFTTT iRobots

The iRobot Integration feature works with iRobot’s Roomba vacuums. When you arrive home, the feature triggers the Roomba to dock itself, ensuring it’s charged for the next cleaning cycle.

This is especially useful for those with busy schedules who don’t have time to manually manage their home cleaning appliances.


IFTTT review: Why you should use it?

IFTTT (If This Then That) is a connectivity platform that bridges the gap between different apps and devices in your everyday life. It offers a simple interface and is designed for non-technical users, making it accessible for anyone to create their own “Applets” which involve triggers and actions between different services.

For example, you can set up an Applet that sends you a text message when your smart home camera detects movement.

The platform is trusted by major enterprises like BMW, Domino’s, and Amazon, and has a wide range of applications from automating simple tasks to integrating with complex systems.


Pros and Cons


  • User-Friendly Interface: IFTTT offers a simple, easy-to-use interface that allows you to set up Applets without any coding skills.
  • Wide Range of Supported Apps and Devices: From smart home devices to social media platforms, IFTTT supports a broad array of services.
  • Time-Saving Automation: Automate repetitive tasks across different platforms, saving you time and effort.
  • Community Support: The platform has a large library of user-created Applets, providing a rich resource for users to find pre-made solutions.


  • Limited Complexity: IFTTT is great for simple, one-to-one actions but lacks the depth required for more complex tasks.
  • Occasional Delays: Some users have reported delays in trigger actions, which may not be ideal for all types of tasks.
  • Limited Customization: While IFTTT is easy to use, it doesn’t offer the same level of customization as some other, more advanced automation platforms.

By using IFTTT, you can create a more interconnected, automated environment, whether you’re a tech-savvy individual or a large enterprise.


Frequently Asked Questions

IFTTT Review, Pricing, Features with Pros and Cons
IFTTT Review, Pricing, Features with Pros and Cons

IFTTT review
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9.2 / 10