HubSpot CRM is one of the more innovative CRM providers we have seen. The platform is aimed at small businesses and has a freemium model and a series of additional components.
Read further to learn more about Hubspot, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.
Click on “open” if you want to see exactly what we will talk about in the rest of this article.
Hubspot is an American company created in 2006 by Brian Halligan and Dharmesh Shah and known for its marketing automation software. It also offers a sales, customer service and CMS module.
Hubspot is valued at 8 billion dollars and has 73,000 customers in 120 countries, making it the world leader in marketing automation.
The American company offers a very complete software that allows to automate all the marketing and sales processes of companies.
Hubspot specifications
Features
A/B test / Analytics / Appointments / CRM Marketing / Drag and drop builder / Email marketing / Live chat / SMS Marketing
Best suited for
Freelancers, Small businesses, Mid size businesses
Website languages
Dutch / English / French / Japanese / Portuguese / Spanish
It includes 3 subscription packages (the prices indicated correspond to a monthly payment, it is possible to pay less by paying the whole subscription in one go).Please note that Hubspot offers a free version with the following features (Marketing and other modules):
CRM: contact management, contact activity on your site, company, transactions, tasks and activities
Marketing: forms, emails, ads and segmentation
Customer service: chat, conversational bot and ticket creation
Hubspot Marketing Starter offer
Hubspot’s Starter plan starts at 41€/month and you can save 10% by paying annually. The Starter plan includes the following features:
All free features
Landing page editor
Form editor
Ads management
Retargeting
Hubspot Marketing Professional offer
Hubspot’s Professional plan starts at 740€/month and you can save 10% by paying annually. The Professional plan includes the following features:
All the Starter plan features
Landing page editor
Form editor
Ads management
Retargeting
Reporting and intelligent content
Blogging
SEO recommendations
Social networks
A/B testing
Video hosting
Call to action
Reporting
Hubspot Marketing Enterprise offer
Hubspot’s Enterprise plan starts at 2944€/month and you can save 10% by paying annually. The Enterprise plan includes the following features:
Hubspot is known for its marketing automation software. The company has diversified in the last few years and offers sales, customer service and CMS modules. We focus on the automation part in our analysis.
The American software is the most complete on the market with a lot of features. In detail:
Blog editor
Landing page editor
Social media post scheduler
Real-time SEO optimization
Form, call to action and banner editor
Possibility to integrate video format
Email sending
SMS sending
Email templates
Numerous resources on inbound marketing
Workflow
Segmentation
Deduplication
The software is very complete, which can make it difficult for small and not very digitalized teams to learn. Do not hesitate to ask for support.
Analysis and reporting
Data is at the heart of inbound marketing. It is important to be able to measure each of your actions in order to be able to iterate. As such, Hubspot emphasizes data visualization for your automation campaigns
Whether your data comes from Hubspot marketing or sales, you can gather it in one place and schedule reporting to your teams whenever you want.
Hubspot’s reports are very well thought out: they are customizable, you have templates and a lot of data is accessible.
Hubspot CRM
The American company offers a CRM module (free) that allows you to manage your sales prospecting easily. This module is very well thought out and allows Hubspot to attract many customers for its more expensive marketing module.
The CRM module allows you to automate your communication without being impersonal. You can:
Create and share email templates
Set up notifications based on a prospect’s behavior
Optimize your sales process
Automate your data entry and sending
For a free tool, Hubspot CRM is very efficient.
Customer service
The marketing automation software is less known for its customer service module which is however very well-thought-out. If it is not up to the level of the leaders of the sector, it quickly allows to improve your customer satisfaction.
When entrepreneurs calculate the impact of customer retention versus acquisition, they often invest in a tool to manage their customer relationship.
Hubspot’s customer service module allows you to:
Gather conversations from multiple communication channels (emails, Facebook, chat, contact form) into one (the ticketing tool)
Notify the most appropriate person to respond
Change the person in charge of a customer
Contextualize the exchange with the information available on the customer
Have a knowledge base available for your customers
Benefit from a chat to quickly respond to customer requests
Visualize the efficiency of your teams thanks to the reports
Measure satisfaction
Propose up-selling actions
If you need a ticketing tool and you already use Hubspot Marketing or CRM, Hubspot Service is for you.
Hubspot CMS
The marketing automation software offers a CMS (Content Management System) tool that allows you to edit your content like WordPress or Wix.
Hubspot CMS allows you to quickly edit your blog, landing page and all content for your business with many features:
Site Themes
Real-time SEO recommendations
Multi-language support
Drag and drop editor
A/B testing
Reporting
In our opinion, this is the least developed module of Hubspot. It is still quite new and may evolve quickly.
Integrations
Integration is often the strength of leaders who manage to attract the best software and thus make their common use easier.
Hubspot is no exception to the rule and integrates with all the major software (the list of 300 integrations is available on the Hubspot website).
Who is Hubspot for?
Who should use Hubspot?
Marketing automation software is aimed at technology companies and particularly at startups, SMEs and large groups.
The price of the software is often an obstacle for many small structures and individual entrepreneurs. It is in the high end of the market.
The American company allows to automate marketing and commercial processes. It offers a complete software with many features that will be detailed in the following section.
To maximize the potential of the marketing automation software, it is advisable to have a team or a dedicated person in-house. You can be accompanied by agencies specialized in implementation.
Hubspot is the originator of the term “inbound marketing”, which refers to actions taken to attract readers, prospects or customers to your company. Inbound marketing is often characterized by a blog, tools, white papers or webinars.
Conclusion
Hubspot review: Why you should use it?
HubSpot deserves its place as the market leader with the most user-friendly, comprehensive and reliable software. Marketing automation software can be a real gas factory, HubSpot takes special care to make its software as intuitive as possible.
Positive
All in one software
Free resources available
Numerous integrations
24/7 support
Many features
Negatives
Expensive pricing
Not for small companies
For us, it is the best solution on the market for most companies. If you are a technology company and you have the means, choose HubSpot. It’s a safe bet that we recommend.