Hootsuite Review, Pricing, Features with Pros and Cons

In this Hootsuite review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.3/10 (Expert Score)
Product is rated as #1 in category Social Media
9.3Expert Score
Manage social media in one place

Elevate your social media game with Hootsuite’s all-encompassing features. Streamline content creation with AI-powered tools, plan ahead with an intuitive content calendar, and engage with your audience like never before. Dive into real-time analytics to measure your impact and make data-driven decisions. Whether you’re a one-person show or a large team, Hootsuite offers a one-stop solution to supercharge your social media strategy and achieve measurable results!

Customer support
9
Value for money
9.3
Ease of use
9.3
Features
9.4
Pros
  • Easy to navigate
  • Scheduling features
  • Draft saving
Cons
  • Occasional bugs
  • Integration Issues

Unlock the full potential of your social media strategy with Hootsuite’s diverse suite of features, designed to elevate every aspect of your online presence.

From AI-powered content creation to real-time analytics, this article delves into the functionalities that make Hootsuite an indispensable tool for businesses and individuals alike.

Whether you’re a seasoned social media pro or just getting started, discover how Hootsuite’s comprehensive features can streamline your workflow, boost engagement, and drive results.

Read further to learn more about Hootsuite, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Overview

What is Hootsuite?

Hootsuite is an all-in-one social media management platform designed to help businesses and individuals streamline their social media activities.

The software allows users to schedule and publish content across multiple social profiles, monitor real-time performance, and analyze results to optimize their social media strategy.

Hootsuite cover

Hootsuite offers advanced analytics tools that provide insights into both paid and organic metrics, helping users understand their return on investment (ROI) at every stage of the customer journey.

The platform is versatile, catering to various industries such as government, healthcare, financial services, and more. It aims to save time and drive real results by increasing reach, growth, and revenue through effective social media management.

Hootsuite specifications

FeaturesAI Assistant / Advertising Management / Analytics / Blog post creation / Built-in Canva Templates / Curate Social Media Content / Facebook Posts / Generate Social Posts / Grammarly Integration / Monitor Social Media Conversations / Monitoring and Analytics / Post Planner / Publishing & Scheduling / Reporting and Analytics / Single Sign-On (SSO) / Social Inbox / Social Media Analysis / Social Media Monitoring
Best suited forIndividuals, Freelancers, Small businesses, Mid size businesses, Large enterprises
Website languagesEnglish / French / German / Italian / Portuguese / Spanish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company addressVancouver, BC
Year founded2008

Pricing

Hootsuite pricing: How much does Hootsuite cost?

Discover the perfect Hootsuite plan that fits your social media management needs and budget. With pricing plans ranging from $99 to $249 per month, and custom options for enterprises, there’s a solution for everyone.

Whether you’re an individual, a small team, or a large organization, Hootsuite offers a range of options to help you streamline your social media strategy!

Pricing rangeFrom $99 to $249 per month
Pricing typesMonthly subscription
Free planNo
Free trialYes, 30 days
Money back guaranteeNo
Pricing page linkSee plans

Hootsuite pricing plans

%%tb-image-alt-text%%

Professional Plan

  • Priced at $99 per month, this plan is designed for individual users.
  • It allows for 1 user and 10 social accounts with unlimited posts.
  • You also get access to messages in a single inbox.

Team Plan

  • This plan costs $249 per month and is targeted towards small teams.
  • It allows for 3 users and 20 social accounts.
  • The plan includes everything in the Professional plan, plus roles & permissions and the ability to assign messages to team members.

Enterprise Plan

  • The pricing for this plan is custom and starts at 5 users and 50 social accounts.
  • It includes everything in the Team plan, plus features like social ads management, social ads analytics & reporting, and additional automation tools for social media customer service.

All plans come with a free 30-day trial, and you can get a 20% discount if you skip the trial. Prices are based on annual billing and do not include applicable taxes.

Features

Hootsuite features: What can you do with it?

Hootsuite is a comprehensive social media management platform that offers a wide array of features designed to streamline your social media strategy, enhance customer engagement, and measure performance metrics.

From publishing and scheduling posts to in-depth analytics, the platform provides tools that cater to various aspects of social media management.

Hootsuite features

Composer

Composer is the tool within Hootsuite that allows you to draft, schedule, and publish content across all your social media channels.

It offers built-in Canva templates for quick and easy graphic design, and advanced spell check and grammar suggestions by Grammarly to ensure your posts are error-free.

The feature also provides hashtag suggestions based on both your captions and the media you upload, making your posts more discoverable. Additionally, you can easily attach files and other media from your computer or cloud storage.

Inbox

The Inbox consolidates all your public and private messages and comments from various social media channels into one place. It allows you to assign messages to team members for a coordinated response and offers saved replies to speed up responses to common questions.

Amplify

Hootsuite amplify

Amplify is an employee advocacy tool that makes it easy for your team to share your content. It offers the ability to share approved content in just a few clicks and sets weekly share goals to encourage employees to post.

Messaging and Customer Service

The centralized inbox aggregates messages, mentions, and comments from various social media platforms into one location. This feature supports team assignments, allowing specific messages to be directed to particular team members for response.

It also has an “agent collision” prevention system to ensure that multiple team members don’t respond to the same query. Additionally, users can set up auto-resolve conversations, where certain types of interactions are automatically marked as resolved.

Publishing and Scheduling

Hootsuite scheduling

Hootsuite’s publishing and scheduling feature allows users to draft posts and schedule them to go live at specific times across multiple social media platforms.

The platform offers a social content calendar that visually displays all scheduled posts, making it easier to plan a cohesive social media strategy.

It also suggests optimal times to publish posts based on past engagement metrics. For those who need to schedule posts in bulk, Hootsuite supports uploading a CSV file with pre-planned posts.

Additionally, the platform offers link shortening and tracking capabilities, allowing users to monitor the performance of shared links.

Planner

The Planner is a content calendar that provides a birds-eye view of all your published and scheduled content. It allows you to duplicate published content to create new posts and offers a space to create drafts and get feedback from team members.

Analytics

Hootsuite analytics

Hootsuite’s analytics suite includes customizable report templates that can be tailored to focus on specific KPIs. Users can track post performance, including metrics like engagement and reach, and compare these against industry benchmarks.

Advanced report customizations are available for more in-depth analysis, and there’s an option to include both paid and organic ROI reporting.

Ads Management

This feature allows users to manage social advertising campaigns directly within Hootsuite. Users can set up and monitor ad campaigns, allocate budgets, and track performance through specialized analytics and reporting tools.

The platform supports multiple channels for post boosting, with varying monthly ad spend limits based on the chosen plan.

Access and Security

Hootsuite provides varying levels of user access permissions, allowing businesses to control who can do what within the platform.

It also supports single sign-on (SSO) for easier and more secure access. For businesses that require additional security measures, compliance integrations are available as an add-on.

OwlyWriter AI

Hootsuite AI

This AI-powered writing tool is designed specifically for social media professionals. OwlyWriter AI can instantly generate captions for different social networks and come up with an endless supply of post ideas.

It also helps you save time by repurposing top-performing content and can turn web content into social media posts. The tool even has a feature to automatically generate captions for upcoming holidays.

Streams

Streams is a feature that lets you monitor what people are saying about your brand or industry across social media.

It offers streams to monitor and reply to comments on your posts, streams to listen in on conversations about you and competitors, and streams for finding relevant content to share and discover trends.

Conclusion

Hootsuite review: Why you should use it?

Hootsuite is a robust social media management platform that streamlines your social media strategy by offering features like draft saving and easy scheduling. The software is particularly beneficial for those who aren’t avid social media users but still want to maintain an active online presence.

It’s designed to make social media management as simple as possible so that you can execute your strategy efficiently. The software streamlines your social media strategy, allowing you to plan ahead and save drafts, thus making your social media activities more efficient and effective.

Pros and Cons

Pros:

  • Ease of Use: The platform is user-friendly, making it easy for anyone to navigate through its features.
  • Draft Saving: Allows you to save drafts, enabling a more organized and clear social media strategy.
  • Scheduling: Offers the ability to schedule posts in advance, making it convenient for planning your social media calendar.

Cons:

  • Bugs: Users have reported occasional bugs, such as images failing to upload.
  • Integration Issues: Some users have faced challenges in integrating the software with all their social media platforms.

By offering a mix of user-friendly features and advanced functionalities, Hootsuite makes it easier to manage multiple social media accounts, but be prepared for some minor hiccups along the way.

FAQ

Frequently Asked Questions

How does OwlyWriter AI work in Hootsuite?

OwlyWriter AI is an AI-powered tool designed to assist social media professionals. It can generate captions, come up with post ideas, repurpose top-performing content, and even turn web content into social media posts.

What can I do with Hootsuite Planner?

Hootsuite Planner serves as a content calendar where you can view all your scheduled and published posts. It allows you to duplicate content, create drafts, and get feedback from team members.

How comprehensive are Hootsuite’s Analytics?

Hootsuite Analytics offers a heatmap to identify the best times to post, tracks hundreds of metrics across social media channels, and provides customizable reports. You can also see your top-performing posts instantly.

How does Hootsuite Inbox improve customer service?

Hootsuite Inbox consolidates all your messages and comments from various social media channels. It allows for team collaboration by assigning messages to specific team members and offers saved replies for common questions.

Can I manage ad campaigns with Hootsuite?

Yes, Hootsuite offers an Advertise feature that allows you to manage ad campaigns on platforms like Facebook, Instagram, and LinkedIn. It includes automatic boosting and advanced audience targeting options.

Is Hootsuite suitable for teams?

Absolutely, Hootsuite is designed to accommodate both individual users and large teams. It offers various levels of user permissions and features like message assignment and saved replies to facilitate team collaboration.

Hootsuite Review, Pricing, Features with Pros and Cons
Hootsuite Review, Pricing, Features with Pros and Cons

Ciroapp
Logo