GoTo Webinar Review, Pricing, Features with Pros and Cons

Discover the ins and outs of GoTo Webinar, the powerhouse of virtual events that’s changing the game in online engagement.

From its user-friendly interface to its high-definition audio and video capabilities, this platform offers a plethora of features designed to make your webinars a hit. But it’s not all sunshine and rainbows; we’ll also delve into some of the challenges users have faced.

Whether you’re a seasoned webinar host or a newcomer to the virtual stage, this article is your comprehensive guide to mastering GoTo Webinar. Get ready to host webinars that are not just bigger, but better!

Read further to learn more about GoTo Webinar, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

GoTo Webinar is a comprehensive virtual event platform designed for a range of applications, from remote employee training to large-scale conferences.

The platform offers a suite of interactive features, including customizable modes, insightful analytics, and robust integrations with CRM and other applications.

It prioritizes user safety with enterprise-grade security and allows for seamless event management without the need for IT support.

The software can accommodate up to 3,000 attendees without requiring any downloads, and offers advanced features like HD video, crystal-clear audio, and interactive polls.

It also provides powerful analytics tools to help optimize your event strategy, including comprehensive attendee reports and downloadable event analytic reports.

GoTo Webinar specifications

Unlock the full potential of your webinars with GoToWebinar’s flexible pricing plans, designed to fit every budget and need. Whether you’re a small business or a large enterprise, there’s a plan for you, with prices ranging from $49 to $399 per month.

From basic functionalities to advanced analytics and integrations, discover the perfect plan to elevate your virtual events!

GoTo Webinar pricing plans

Lite Plan

• Cost: $49 per organizer per month, billed annually
• Participants: Up to 250
• Core Features:
  • Basic webinar functionalities
  • Automated emails
  • Mobile app support

Standard Plan

• Cost: $99 per organizer per month, billed annually
• Participants: Up to 500
• Core Features:
  • Standard webinar features
  • Reporting and analytics
  • Full-service registration
  • Automated emails
  • Mobile app support
• Add-ons:
  • GoTo Meeting included

Pro Plan

• Cost: $199 per organizer per month, billed annually
• Participants: Up to 1,000
• Core Features:
  • Advanced webinar features
  • Reporting and analytics
  • Full-service registration
  • Automated emails
  • Mobile app support
  • Unlimited cloud storage
  • Source tracking
• Add-ons:
  • GoTo Meeting included

Enterprise Plan

• Cost: $399 per organizer per month, billed annually
• Participants: Up to 3,000
• Core Features:
  • Enterprise-level functionalities
  • Reporting and analytics
  • Full-service registration
  • Automated emails
  • Mobile app support
  • Unlimited cloud storage
  • Source tracking
• Add-ons:
  • GoTo Meeting included

Each plan is designed to offer a range of features that cater to different needs, from basic webinar hosting in the Lite Plan to advanced analytics and integrations in the Enterprise Plan.

From planning and promotion to real-time engagement and post-event analytics, these functionalities offer a comprehensive toolkit for virtual events.

Whether you’re looking to host a large-scale conference, a recurring series, or an on-demand webinar, GoTo Webinar’s robust features have you covered.

Before the Webinar: Plan and Promote

Pre-recorded Events

This feature allows you to record webinars in advance and play them as if they are live. This is particularly useful for ensuring a polished presentation and mitigating the risks associated with live events, such as technical glitches.

Webcast Mode

This mode is designed for large-scale events, allowing up to 3,000 attendees to join via their web browsers without the need for any downloads. This makes it more accessible and eliminates potential barriers to entry.

Event Promotion

This feature enables you to promote your upcoming webinar on GoToStage, GoTo Webinar’s own platform for on-demand webinars. This can help you attract a larger audience by leveraging an existing network of professionals interested in webinars.

Expert Event Planning and Support

GoTo Webinar offers a specialized service where you can collaborate with a professional event producer. This expert guidance can help you navigate the complexities of planning a successful webinar. From technical setup to content strategy, the producer can offer insights and best practices to ensure your event runs smoothly and achieves its objectives.

Flexible Scheduling

The platform allows you to schedule webinars based on your specific needs. You can set up one-time events, recurring series, or on-demand webinars. This flexibility enables you to reach different audience segments more effectively.

Whether you’re targeting global attendees across time zones or offering a series of educational webinars, you can tailor your scheduling to meet your goals.

Custom Registration Forms

GoTo Webinar enables you to create custom registration forms or quizzes to capture information from attendees. This feature allows you to gather valuable data for lead generation and audience segmentation. You can use this information for targeted marketing campaigns or to personalize the webinar experience for attendees.

Webinar Templates

The platform provides pre-designed templates for setting up your webinars. These templates save you time and effort in the initial setup phase. They come with preset configurations that you can customize, allowing you to focus more on content creation and promotion.

Branding

GoTo Webinar allows you to add your brand colors, logos, and images to your webinar materials. This feature enhances the professional look and feel of your webinars, providing a consistent brand experience for attendees. It also helps in building brand recognition and trust among your audience.

During the Webinar: Engage and Convert

Engagement Dashboard

The Engagement Dashboard is a real-time analytics tool that provides metrics on audience engagement and the remaining time for your webinar. This feature enables you to gauge the effectiveness of your content and the level of audience interaction.

With real-time data at your fingertips, you can make immediate adjustments to your presentation, such as speeding up, slowing down, or diving deeper into topics that are resonating with your audience.

Multi-presenter Webinars

GoTo Webinar allows up to six organizers, presenters, and panelists to share their webcams during the event. This multi-presenter capability adds a layer of interactivity and personal connection to your webinars.

It allows for a more dynamic presentation style, as different speakers can take turns presenting or participate in panel discussions. This feature also helps the audience put faces to names, making the event more engaging.

Polls & Surveys

The platform offers the ability to create and launch interactive polls and surveys during the webinar. Polls and surveys serve as powerful tools for audience engagement. T

hey can be used to gather opinions, test knowledge, or simply break the ice. The live results can be shared instantly, adding an element of real-time interaction that can keep your audience engaged and attentive.

Raise Hand

Attendees have the option to virtually “raise their hand” during the webinar. This feature facilitates real-time interaction by allowing attendees to signal when they have a question or comment.

It makes the webinar more interactive and gives you, the presenter, immediate feedback on points that may require further clarification or discussion.

After the Webinar: Analyze and Improve

Attendee Reports

Attendee Reports generate comprehensive data on who participated in your webinar, including metrics like attendance duration, geographic location, and interaction levels.

This feature helps you identify your most engaged audience segments, enabling targeted follow-up actions. Whether you’re looking to nurture leads, improve content, or segment your audience for future webinars, these reports provide the insights you need.

Event Analytics

It offers post-event analytics that include key performance indicators such as engagement metrics, attendee feedback, and overall event success. These analytics allow you to measure the effectiveness of your webinar against your objectives.

You can download these reports for a deep dive into the data, helping you make data-driven decisions for future events. This feature is crucial for understanding what worked well and what areas may need improvement.

Source Tracking

This feature enables you to track the sources from which attendees signed up for your webinar. Source Tracking provides valuable insights into the effectiveness of your promotional channels, whether it’s social media, email campaigns, or partner websites.

By understanding which channels are driving the most sign-ups, you can allocate your marketing resources more efficiently and optimize your promotional strategies for future webinars.

Additional Features

GoToStage

GoToStage is an on-demand platform where you can upload and share your recorded webinars. This feature extends the life and reach of your webinar content.

By making your webinars available on-demand, you can attract a new audience who may not have been able to attend the live event. It’s also a way to provide value to existing attendees who may want to revisit the content.

Integrations

Salesforce, Outlook, Slack:

The platform allows you to launch and join webinars directly from Salesforce, Outlook, and Slack. This integration streamlines the user experience by reducing the number of steps needed to join a webinar.

It also makes it easier to manage webinars directly from platforms you’re already using, thereby increasing efficiency and reducing the likelihood of technical issues.

Aweber, Unbounce, Hubspot

These integrations enable you to create landing pages that can help attract more attendees to your webinar.

By integrating with leading marketing platforms like Aweber, Unbounce, and Hubspot, you can create high-converting landing pages that are optimized for webinar sign-ups. This can significantly boost your attendee numbers and potentially increase the ROI of your webinars.

Zoho, Salesforce, Automate.io

These CRM integrations allow for the easy synchronization of guest information between your CRM system and GoTo Webinar. This feature simplifies data management by automatically updating your CRM with attendee information.

Whether it’s lead scoring, segmentation, or follow-up campaigns, these integrations make it easier to manage your audience data effectively.

GoTo Webinar stands out for its ease of use, robust features, and high-quality audio and video. The platform is designed for scalability, capable of hosting large events without compromising on performance.

It offers a range of interactive features like polls, Q&A, and real-time analytics, enhancing audience engagement. The software also integrates seamlessly with CRM and marketing automation tools, making it a comprehensive solution for businesses looking to generate leads and analyze data.

Pros

• Ease of Use: The software is user-friendly, requiring minimal setup.
• High-Quality Audio and Video: Offers excellent sound and video quality.
• Interactive Features: Includes polls, Q&A, and real-time analytics to engage the audience.
• Integration: Easily integrates with CRM and marketing automation tools.
• Scalability: Capable of hosting large events.

Cons

• Password Issues: Some users have reported losing attendees due to password-related issues in webinar registration.
• Sound Issues: Occasional sound issues have been reported where people get cut off during meetings.

GoTo Webinar Review, Pricing, Features with Pros and Cons

• 1Overview
• 2Pricing
• 3Features
• 4Conclusion
• 5FAQ

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