Personalize messages with simple and powerful marketing automation
Freshmarketer is an industry-leading marketing CRM solution that offers impressive features like funnel analysis, heatmaps, A/B testing, form analytics, and more. This software by Freshworks is suited for marketing teams who want to build an improved partnership with sales and marketing and deliver more personalized customer experiences.
Through this marketing CRM software, you can get insights into your target audience’s engagement and behavior to create a unique customer experience. It enables you to automate conversations using AI chatbots, nurture customers to ensure retention, create targeted email campaigns, and segment contacts into lists.
Read further to learn more about Freshmarketer, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.
Click on “open” if you want to see exactly what we will talk about in the rest of this article.
Freshmarketer offers an all-in-one solution as it brings telephony, chat, marketing automation, and sales force automation together. In return, organizing customer data and engagement in a centralized location is possible. Plus, your marketing team will better understand who they market, and your sales team knows who they sell to.
The software’s powerful campaign analytics allows you to gain insights on clicks, opens, and responses to generate quality leads and improve engagements for sales teams. The native CRO and self-serve landing page builder help speed up lead generation and conversion.
Freshmarketer software enables you to run email marketing campaigns for potential marketing contacts. You can even upload those contacts into a single database for easier access.
This CRM software is also suitable for marketers who want to execute essential marketing needs, like auto-responding, lead nurturing and scoring, triggered lead journey building, and dynamic form capture.
Freshmarketer specifications
Features
CRM Marketing / Project Management
Best suited for
Small businesses, Mid size businesses, Large enterprises
Freshmarketer pricing: How much does Freshmarketer cost?
When it comes to pricing, you can choose from Freshmarketer’s four plan pricing options. You can also choose between monthly or annual payments. If you want to enjoy up to 17% discount, go for the annual plans. Every time you upgrade your plan, you can unlock additional features with improved marketing contacts your teams can reach each month.
Here is the software’s pricing plans for a bigger picture: When to compared to other CRM software options, Freshmarketer allows users to enjoy highly competitive pricing. For example, the highest price tier plan Enterprise only costs $3,588 at annual payment, while others may offer their highest price tier at over $38,000. Even if Freshmarketer is cheaper than its competitors, the software still offers an incredible set of features and even outperforms them.
The features in this CRM software support marketing and sales teams throughout the customer lifecycle. Plus, it comes with cross-functional tools necessary for bridging the gap between marketing and sales. In return, the two teams will work in sync and achieve common goals.
Let’s deep dive into Freshmarketer’s features!
Email Marketing
In modern marketing strategies, email automation is a must-have feature. Fortunately, Freshmarketer offers a vast range of tools designed to create, test, deliver, and optimize high-quality marketing emails.
You can choose from a number of pre-built email templates. You can also design your own using the software’s drag-and-drop email builder. Freshmarketer enables you to quickly create custom emails even if you have no coding or design experience.
Lead Management
This software offers everything you need to manage customers, leads, prospects, and contacts from a single marketing automation solution.
It allows you to utilize emails, online forms, and other offline and online engagements to bring and input information into the system automatically. With regards to offline input, the software lets you create custom fields where you can input particular needs for easy tracking.
All those inputs are synthesized to qualify and assign scores according to lead quality with the lead scoring tools. So, you can track leads and prioritize outreach as they move across the marketing and sales funnels.
Journey Builder
Modern marketers use lead and customer journey builder tools to map their success. The software offers the necessary tools to help you build and execute these journeys.
You can create optimized offers, designs, or messages and build triggered paths with customers in mind. This CRM software also lets you set stop triggers and ensure leads are not hit with so many emails throughout their journeys.
Custom Forms and Landing Page
Freshmarketer offers custom form and landing page creation the same way with email builder. You can use the drag-and-drop builder if you want to create custom assets. You can also choose from tons of existing form fields and landing page templates.
You have a chance to design various triggers on the forms to ensure leads will engage as quickly as possible after the conversion. You can send a welcome email to website visitors for the first time or send your new newsletter subscribers a “thank you for joining” email.
To ensure optimal design, the forms come with analysis and reporting capabilities, such as time spent completing the form, drop-off rate, form abandonment, hesitation time, etc.
Analytics and Attribution
Freshmarketers offer reporting tools allowing you to go deeper than common metrics to understand better the details that detract from or contribute to your campaigns. Conversion tactics triggered journeys and email performance are the analysis’ key areas. All these things are brought together to deliver well-rounded reports on individual asset performance and campaigns.
What’s more, you can easily break down this performance analysis with known customer, lead, and prospect data to determine the actionable insights surrounding particular segments, times of day, locations, and more. As the software helps you monitor the journey overview, you have a better chance of attributing the lead conversions and purchases to ROI.
Conversion Optimization
This software comes with conversion optimization capabilities that thoroughly analyze all aspects of the conversion funnel for an easy and seamless prospect experience. Some of the conversion analysis tools are session replays, classic A/B testing, and heat mapping.
Funnel analysis tools are also provided. You can use these tools to monitor every page’s visitor exit rates to determine where or if potential conversions were missed.
Conclusion
Freshmarketer review: Why you should use it?
If you are looking for a robust marketing CRM solution, Freshmarketer is worth trying. Plus, you do not need to break the bank just to take advantage of incredible features. The software offers advanced features, like drag-and-drop landing page builder and automatic marketing journeys. It is also easy to use and set up. You can also contact the support team if you have inquiries.
Freshmarketers is known for offering advanced features like feedback collection, heatmaps, A/B testing, and funnel analysis. So, the power of analytics is in your hands. These tools allow you to monitor the website traffic and how many conversions you get.
Seamless Marketing and Sales Connection
Marketing and sales teams working separately usually contend with scattered customer data, resulting in inefficient teams and poor customer service. Fortunately, Freshmarketer solves this issue through Freshsales integration to seamlessly connect the two teams.
Better Customer Engagement
Freshmarketer offers AI chatbots alongside other automation tools to let you automate conversions in different channels. The software provides sales and marketing automation tools to quickly engage with customers and prospects through business phone numbers, social media, or websites.
Customer Support
Freshmarketers offers reliable customer support, where users can access 24/7 support through email, document knowledge base and phone, and online ticketing systems. If you prefer using the knowledge base, you can find around 20 topics. It also features various explanations and write-ups for each topic.
Ease of Use
The software offers easy-to-use and robust marketing automation solutions. All the tools are found on the main page so that you can quickly find them and start your tasks as soon as possible.
No Additional Expertise Required
One of the best things about this tool is that all the design and creative components come with pre-built templates. That way, you can easily and quickly use them. The software does not require users to have the additional expertise to get the most out of the tools.
Personalization
The software is designed with personalization capabilities like triggered journey builders. It also offers personalization capabilities dedicated to optimizing messages. You can even set up marketing assets that particular audiences are only funneled to, like emails with discounts codes for price-conscious audiences or industry-specific copy for unique landing pages.
