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This metric shows how many words you use in your copy compared to number of characters (characters, not ounces thereof). 86.88% is a good Text to HTML ratio for any length text block. When there are more words than characters creating an interesting and valuable experience the reader feels compelled to read it all before moving on having reached their destination. If your website or blog typically derives its content from other source then look into W3C Markup Validation service. It will help you in assessing the WYSIWTH quality of what's on your site and find problem areas or opportunities for improvement.
The best practice is to have the same ratio of HTML/txt for every page on an almost site. It depends primarily on your audience, what they are used to and not so much with less content per sitting but more responsive people who appreciate full information in great layouts...
30%-40% should be a good ratio. Sometimes this number can also fluctuate, but it depends on the current page generated and if there is to much text not needed elsewhere its better to have a lower limit of less than 20%.
It's not just SEO that matters. It should be the same for all needs, whether you want to get more traffic into your site or build search engine crawler friendly code structure. The best hypothesis is that Google may start rater webpages based on text/code ratio instead of content only .
Filtering out as much text as possible makes the page lighter and better suited for quick crawler load. That makes your site more open to all of us who would like to enhance or even ruin it, unless there is a way you can filter incoming users from an external location. This indirectly implies that every second spent on writing/editing templates adds value too...
There are 2 main reasons to thin content. Besides removing unnecessary characters (HTML code), it gets easier for search engine spidering, processing and indexing the pages faster. Also if you're optimizing your site's SEO because of lesser amount of words or small 'space saving' tweaks like reduced line-break codes, subtractive methods give better results.
Using more efficient and powerful CSS, can speed up page rendering and reduce Server/Processing time.
Graphic Optimization: Text settings like smaller font weight for titles or maximizing inner blocks with background colors will save valuable cache memory creating a positive effect on search engine rankings. A major factor that most people don't consider is the use of text with minimal size.
For most sites there is a know formula to calculate it. It's the number of characters/lines returned from a given web-site divided by HTML link text length. In short, you can figure out how much CSS your site needs with just looking at the page content and then check if that looks enough for search engine crawlers or journalists aiming to come up on first pages of Google results(or any other). The ratio will give a good estimate for optimizing the design and speed of your site.
Add the total amount of HTML code in your website, including Main Index and all webpages. Then divide it with the total words contained in your site's articles (including Alt attributes) to find out how many characters per word is low or high: for example, if you have 40k article text then convert that into a number between 0.1 and 1 means we can consider anything below 20 - 35 character/word as optimal; anything below 0.5 will be classified as thin content!
The above tool can calculate text to HTML [Code] ratio for any website. It further allows users to analyze and compare their sites in order to identify problems that need immediate attention. In addition, it is optimized for SEO purpose with built-in keyword analyzer feature; we highly include this tool on our arsenal of tools!
Google does not use this metric for ranking, it is used to create a rough idea about the quality of your content. A high proportion of words in comparison with other websites has been proven that writing long articles boosts search engine rankings and generates more traffic due to better user experience.
The ratio is an important factor when it comes to SEO optimization of your site. Google's algorithms provide tools that allow you define this metric in conditions necessary for effective indexation, but if you fall below certain limits (optimal range between 0.5 and 1), the page may be de-indexed or penalized with warnings.
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