Ahrefs vs Moz
People often choose between Ahrefs' raw data firepower and Moz's reliable foundational framework. Ahrefs focuses on massive data infrastructure and AI integration. Moz provides excellent foundational learning and proprietary Domain Authority metrics. This comparison helps you decide which SEO giant fits your workflow best.
Données SEO de premier ordre, obstacles de prix importants.
Ahrefs fournit des données robustes de premier plan dans l'industrie, essentielles pour la recherche concurrentielle et de mots-clés complète sur les marchés mondiaux. Nous avons constaté que le modèle de paiement à l'usage élevé et la mauvaise expérience utilisateur signalée peuvent restreindre injustement l'accès aux équipes plus petites. Dans l'ensemble, Ahrefs reste un investissement de données extrêmement puissant, mais coûteux.
Avantages
- Accès à une structure de données SEO massive et fiable (utilisée par le Fortune 500).
- Excellent ensemble d'outils pour l'analyse concurrentielle et la recherche approfondie de mots-clés.
- Limites élevées sur les données historiques (jusqu'à 5 ans) dans les niveaux avancés.
- Personnel de support spécifique salué pour son assistance rapide.
Inconvénients
- Coût élevé associé à un modèle de tarification restrictif basé sur l'utilisation des crédits.
- Frustration importante des utilisateurs concernant les changements apportés aux forfaits historiques (grandfathered plans) et la suppression de fonctionnalités.
- Expérience utilisateur (UX/UI) signalée comme obsolète et confuse.
- Proposition de valeur diminuant fortement pour les petits sites Web et les utilisateurs à faible volume.
Recherche SEO complète, grande valeur d'apprentissage
Moz maintient une position de plateforme SEO fondamentale grâce à ses métriques propriétaires fiables et à ses excellentes ressources éducatives comme Moz Academy. Nous observons que la fonctionnalité de base est solide, mais les plaintes récurrentes concernant les pratiques de facturation et l'incohérence du support client sont préoccupantes. Dans l'ensemble, c'est une plateforme solide pour apprendre les fondamentaux du SEO et l'audit de site, à condition de vérifier attentivement les conditions d'essai gratuit.
Avantages
- Métriques propriétaires fiables comme l'Autorité de Domaine (DA) et l'Autorité de Page (PA).
- Excellents supports fondamentaux SEO fournis via les cours de Moz Academy.
- MozBar est un outil précieux, en particulier l'extension de navigateur gratuite, pour des informations rapides.
- Moz Local est très bien noté comme un outil robuste pour la gestion efficace des fiches d'établissement.
Inconvénients
- Plaintes récurrentes d'utilisateurs concernant la facturation récurrente automatique après les essais gratuits.
- La réactivité du support client peut être incohérente concernant les problèmes de facturation complexes.
- Certains utilisateurs estiment que le service s'est dégradé et que les stratégies sont obsolètes.
À propos deAhrefs
Ahrefs est reconnu comme une Plateforme de Marketing IA conçue spécifiquement pour réussir dans la recherche et l'IA. Elle est alimentée par une infrastructure de données massive, incluant le crawler SEO n°1, vous assurant ainsi des informations fiables. La plateforme aide les spécialistes du marketing modernes à performer sur l'ensemble de leur pile marketing. Que vous vous concentriez sur le SEO, le contenu ou la marque, Ahrefs vous fournit la base de données nécessaire pour aller plus vite. C'est comme avoir une agence d'analystes de données fiable et infatigable à votre disposition 24h/24 et 7j/7. 💡
À propos deMoz
Moz propose une suite complète de solutions de marketing numérique et de SEO. Plus de 500 000 marques et agences font confiance à leurs données et outils chaque jour.
Ils proposent des plateformes distinctes pour des besoins spécifiques. Moz Pro fournit la boîte à outils SEO essentielle tout-en-un. STAT gère le suivi des classements à grande échelle pour les utilisateurs à fort volume. Moz Local s'occupe de la gestion de vos fiches d'établissement et de votre réputation sur de nombreux emplacements.
Moz propose également des métriques propriétaires, comme l'Autorité de Domaine et l'Autorité de Marque, qui façonnent l'industrie du SEO depuis 2004. Vous obtenez des données et des aperçus clairs qui vous aident à obtenir des résultats mesurables. ✅
Points forts
Comparaison des fonctionnalités
Features Overview
Nous mettons en évidence les principales différences et désignons un gagnant pour chaque fonctionnalité.
Data Foundation & Scale
Ahrefs focuses on massive raw data; Moz leverages trusted proprietary metrics.
Ahrefs uses the world’s #1 SEO crawler and filters over 28.7 billion keywords globally. It provides exceptional depth for competitive intelligence and raw data analysis. Moz primarily provides data measured through its proprietary metrics, like Domain Authority (DA) and Page Authority (PA). Moz Pro’s Link Research analyzes 44.8 trillion indexed links. While Ahrefs gives you the biggest, rawest data lake, Moz offers metrics that simplify site strength prediction. Moz’s data is easier to consume for beginners. For large-scale rank tracking, Moz utilizes STAT, analyzing 8 million SERPs daily across 170+ search engines. Ahrefs excels in historical depth, offering up to five years of data.
Pricing Structure
Moz offers a far lower starting price; Ahrefs relies on expensive consumption credits.
Ahrefs starts high at $129/month, and its pricing is complicated by usage-based P.A.Y.G. credits. Users report frustration because minor clicks quickly drain credit limits. Moz is significantly cheaper, starting at just $39/month (billed annually) for the Starter plan. Its pricing is straightforward with fixed quotas per tier. If you need to add users, Moz charges a fixed $49/month per seat, which is transparent. Ahrefs charges vary widely, from $40/month to $80/month per user, depending on the tier. Moz is clearly better value for solo entrepreneurs and small businesses due to its accessible starting price and clearer limits.
Local SEO & Reputation
Moz Pro has superior Local SEO tools; Ahrefs offers basic monitoring.
Moz Local is a robust, separate product dedicated to optimizing and managing local presence. It handles listings and reputation for up to 10,000 locations. Moz allows management of customer reviews and business listings across essential platforms like Google and Facebook. This centralization is vital for multi-location businesses. Ahrefs includes a GBP Monitor to optimize Google Business Profiles and track local rankings. This is integrated functionality, not a dedicated enterprise solution. If Local SEO is a core part of your strategy, Moz provides a highly rated, comprehensive platform. Ahrefs offers functional but less specialized tools.
Competitive Analysis
Ahrefs reveals competitor PPC strategies; Moz focuses on link research and keyword gaps.
Ahrefs' Site Explorer helps you study competitors thoroughly and immediately reveals their PPC advertising strategies. You can benchmark their ad performance. Moz focuses on using Link Research to uncover competitor link profiles and identify key keyword gaps. It helps optimize your organic share of voice efficiently. Ahrefs offers integrated tools like Brand Radar to track brand visibility across AI chatbots and LLMs. Moz does not mention this kind of advanced intelligence tracking. For an all-around view—especially if PPC is involved—Ahrefs gives a better competitive edge. Moz is superior for classic link-based analysis.
User Experience (UX)
Moz is known for MozBar ease-of-use; Ahrefs users report a frustrating, outdated interface.
User reviews heavily criticize Ahrefs’ interface, calling it outdated and confusing. The non-standard language reportedly hinders basic function use. Moz is often recommended for beginners because of its clarity and excellent features like the popular MozBar browser extension. This makes quick checks easy. The learning curve is steep for Ahrefs due to its complex UX and credit-based system. Moz Academy helps users master the platform quickly. Moz provides an established, less frustrating experience, while Ahrefs requires more patience to navigate its powerful, complex tools.
Technical SEO Audits
Ahrefs allows direct technical fixes; Moz provides clear, actionable recommendations.
Ahrefs’ Site Audit automates technical checks and offers a unique benefit: deploying SEO fixes directly. This limits reliance on developers. Moz Pro’s Site Crawl systematically diagnoses technical issues, scanning millions of pages. It provides clear, actionable steps to resolve problems quickly. Both tools identify crucial ranking gaps and surface top backlink opportunities after the audit. Moz’s audit is clearer for foundational fixes. If technical fixes need to be deployed internally without development intervention, Ahrefs offers a significant workflow advantage.
Notre verdict
Choosing between Ahrefs and Moz feels like picking a fighting style; you need to understand your strengths. Both Ahrefs and Moz offer powerful tools for organic search, but their core philosophies differ greatly. Ahrefs centers itself on raw, massive data acquisition and advanced competitive intelligence. Ahrefs is the clear choice for agencies and enterprises that need immense scale and depth. It uses the world’s #1 SEO crawler to fuel its insights. Ahrefs provides superior competitive PPC analysis and five years of historical data depth for high-level strategy. Moz is the undisputed champion of foundational SEO, clarity, and education. Moz offers the accessible Domain Authority (DA) metric, which simplifies link analysis. Its pricing is transparent and Moz Local is phenomenal for managing hundreds of local listings effectively. The deciding factor should be your budget and required metric system. Ahrefs is expensive, often starting at $129/month, and penalizes heavy use with P.A.Y.G. credits. Moz Pro offers a friendly starting price of $39/month and a much easier user experience. Pick Ahrefs if you manage large client portfolios and need the ultimate raw data depth. Go with Moz if you are an SMB, a beginner, or if Local SEO success is your primary focus.
Questions fréquemment posées
Which tool is better for beginners: Ahrefs or Moz?
Moz is generally better for beginners due to the highly-rated Moz Academy courses. The MozBar browser extension is also great for quick, simplified insights. Ahrefs has a steeper learning curve and a confusing user interface, according to many users.
Does Ahrefs offer proprietary ranking metrics like Moz’s Domain Authority?
No, Ahrefs focuses on its massive database and raw data analysis rather than proprietary metrics. Moz is known for its proprietary Domain Authority (DA) and Page Authority (PA). Many SEOs use Moz's DA/PA scores as an industry standard.
Which SEO tool has better customer support?
Ahrefs quotes a median first response time of under seven minutes, which is very fast. However, user reviews for both Ahrefs and Moz show inconsistent quality depending on the topic. Moz Local support receives high praise, but general support can be spotty.
Why do users complain about Ahrefs’ pricing structure?
Ahrefs uses a strict usage-based pricing model with P.A.Y.G. credits for exceeding limits. Users report that features, such as batch analysis, consume these credits too quickly. Moz uses simpler, fixed usage quotas per plan.
Which tool is superior for analyzing local business listings and reputation?
Moz is superior due to its dedicated product, Moz Local, which is robust and highly rated. Moz Local allows centralized management of reviews and listings for thousands of locations. Ahrefs offers solid monitoring but is not as specialized.
Can I integrate data from Ahrefs or Moz into a custom dashboard?
Yes, both offer robust API access for Enterprise-level users and custom dashboards. Ahrefs offers over 100 flexible API endpoints for data querying. Moz also provides APIs and Looker Studio connectors for flexible reporting.
Prêt à choisir ?
Chaque outil a ses forces. Choisissez selon vos besoins.