Flodesk Review – Email Marketing Made Easy

In this Flodesk review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9/10 (Expert Score)
Product is rated as #8 in category Email marketing

The one golden piece of advice every prominent marketer and content creator promotes is the must-have of a prominent email marketing tool.

The soul of a business is the level of engagement a business has with its clients. Every blog or business of any scale will require a social media account and an email marketing plan to create and maintain such engagement. Social media for brand exposure and client engagement is a well-known concept. The same thing can be said for email marketing; however, the latter’s significance is usually undermined.

Although sending a weekly newsletter to your customers’ inboxes may appear on the surface to be a strategy to build a solid reputation, the fundamental goal of email marketing is to keep customers engaged with the brand and increase their likelihood of making purchases.

Due to the success of email marketing tools, many are available online, and some well-known names are usually the best-recommended email marketing tools that take care of everything about emails, from designing to sending bulk emails automatically. Everything is done in one click; however, not at an affordable price. And that’s where Flodesk steals the limelight.

Read further to learn more about Flodesk, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Quick Overview

Flodesk review: Learn everything in 30 seconds

What is Flodesk?

Flodesk is an email marketing tool that offers similar features any other platform will provide. The option to send bulk emails, craftily design visually enhancing emails, and many other marketing tools to generate and maintain growth. However, one of Flodesk’s notable and lauded features that are drawing the interest of organizations is the platform’s ability to help them send visually stunning emails and its distinctive pricing.

Financially speaking, one of the major drawbacks of any email marketing platform other than Flodesk is their explicitly high price ranges which grow as the list grows. Since the primary objective of using email marketing tools is to increase numbers, high prices might hinder the profitability of businesses.

However, Flodesk offers users a rather standard pricing plan. It is always $38 monthly forever. With this amount, you have the freedom to connect with any other marketing platform and also send bulk captivating emails and engage in a long-lasting reputation-building relationship with your clients.

The next best thing about Flodesk is its user-friendly interface. Businesses can easily set up their logos, brand palette, and other design features on this platform and can proceed to design intuitive and engaging email designs. The flexibility to design beautiful emails is one of the reasons why most businesses choose Flodesk.

The hype about self-employment is higher than ever. Content creators, small businesses, and even high-end business owners are seeking and choosing a variety of approaches to maintain a positive relationship with their clients to cultivate a following of devoted patrons who will support a steady income.

In light of this, email marketing is frequently regarded as the best form of advertising compared to other strategies. Internet users are particularly picky about the content they consume; therefore, Flodesk offers businesses the chance to elegantly design their emails to keep customers informed about their services.

Flodesk specifications

FeaturesA/B test / Email marketing
Best suited forFreelancers, Small businesses, Mid size businesses, Large enterprises
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Support emailhttp://[email protected]
Live chatYes
Company addressSan Francisco, California, United States
Year founded2018

Our Flodesk review

9Expert Score
Design emails people love to open

Flodesk is a content creator’s best friend. It is a relatively new email marketing platform loaded with features that anyone can easily implement regardless of their experience with marketing tools. The application is well known mainly for two reasons, the design functionality, which lets businesses flexibly infuse their creativity in designing captivating emails, and its simple price option.

Customer support
9
Value for money
9
Ease of use
9
Features
9
Pros
  • Easily include brand logos, palettes, and other necessary elements to the platform
  • Quickly and elegantly design and customize stunning emails with Flodesk
  • Business owners can quickly design workflows that send automated emails when a specific event occurs
  • As your email list grows, you can segregate the subscribers in terms of segments to accordingly plan, customize and send emails
  • Has a library consisting of tons of visually exquisite templates for emails, pop ups, inline forms, and landing pages to choose from
  • Ability to view their user status and the activity they perform on their emails
  • Straightforward analytics
  • Can be easily integrated with WooCommerce, Zapier, Squarespace
Cons
  • Does not allow for A/B testing
  • Does not allow for manual tagging. Users only have the option to segment the email subscribers, and tagging is done automatically by the platform based on the user's status and activity
  • Limited in its font options. There currently is no option to upload your font to match your specific brand, and you will be forced to use its available font options

Pricing

Flodesk pricing: How much does Flodesk cost?

One of the attractive aspects of Flodesk is its straightforward pricing model. Users after the 30-day free trial can pay only $38 a month or $418 yearly to gain access to each other.

Pricing rangeFrom $38/month to $418/month
Pricing typesAnnual subscription / Monthly subscription
Free planNo
Free trialYes, 30 days
Money back guaranteeNo
Pricing page linkSee plans

Flodesk pricing plans

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Flodesk offers a 30-day free plan for users to try out the platform’s many valuable features and then offers two standard paid programs: A monthly plan at $38 and an Annual Plan at $418, providing users with access to every feature offered by the platform. 

Features

What can you do with Flodesk?

Flodesk offers users a simple interface that makes it easier to choose templates from and proceed to customizing and designing the emails. Unlike some email marketing tools, Flodesk is a comprehensive no-code email builder. So users need not worry about not having prior code experience.

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Flodesk is an email service provider that prioritizes aesthetic and functionality above all else and that can be great if you’re in an industry where people expect everything you produce to look amazing. With the simple yet sophisticated editor, businesses need not go to lengths to hire a graphic designer and instead design pretty emails as quickly as they like.

With Flodesk, small business owners and others have limitless options to access their services at a flat rate of $38. The pricing structure remains the same no matter the increase of email addresses on the mailing list. For users who are new to email marketing and is looking for a first time friendly, Flodesk might be the best email marketing software, to begin with.

The Flodesk Dashboard

Flodesk dashboard

The simple dashboard of Flodesk makes it simple and neat for users to start designing their emails. Users can sort the emails based on date and view drafts, sent, archived and scheduled emails.

The Flodesk Email Builder

Flodesk email builder

Now proceeding on one of the most pleasing aspects of Flodesk is often pointed out by many, the Flodesk email builder is the all-in-one place to design a visually appealing and aesthetic email perfectly.

Here you can add your brand color palette, logos, social media accounts, and other necessary elements you would prefer to add to your email.

Some of the elements you can add are as follows:

  • Logo
  • Image
  • Layouts
  • Instagram Feed
  • Text, with over 100 font options.
  • Button
  • Social Icons
  • Mailing Address 

Users can quickly add and align the mentioned elements into their emails using the email builder’s user-friendly interface. They can design the emails to encourage subscribers to open and read them.

Code-Free

Flodesk is simple to use regardless of your level of computer expertise or email marketing experience. Additionally, starting won’t require you to understand HTML or CSS, removing a significant barrier for many non-technical users.

Without the need for coding, Flodesk offers a sleek user interface stuffed with automation that frees you up to concentrate on creating emails, constructing forms, and designing workflows.

Email Templates

Flodesk offers many remarkable features that make it a standout among other email marketing tools. One of those highly praised features of this platform is its library of beautifully designed and decorated email templates. 

Email templates

The internet is filled with highly selective individuals about the content they view and like. Boring emails result in boring outcomes. At the same time, well-designed emails with catchy praises invite more open activities. And that’s why users need to take advantage of the pretty email templates of Flodesk and send their subscribers a visual treat.

The platform provides customers options on the left tab to simplify selection. You can browse the various templates and choose one based on the purpose and type. For instance, you have a welcome sequence, say thanks and plain options available on the Flodesk template variety.

Another redeeming feature about the templates is that they are easily customizable. As you continue with your designing process, you can pause the process in the middle and view the template preview on different screens. As you continue with your designing process, you can break the cycle in the middle and view the template preview on different screens. Depending on what kind of message you’re trying to convey and what action you want subscribers to take, you can tinker with the design to stay on brand.

Flodesk Analytics

To create resounding emails, it is essential to know the previous emails’ performance, and Flodesk’s analytics tool performs this job very well. The analytics tool provides a simple overview of the performance of the emails you have sent.

Flodesk analytics

Through the concise analysis, you can quickly learn the open rate and how your email campaign is performing among your subscribers in terms of numbers, and visual charts make understanding a lot easier.

The analytics of a platform can be viewed in two ways. Users can click on the bar chart symbol in the lower right-hand corner of the email in your dashboard or click on the ‘View Result’s button.

Subscribers and Segments

The subscriber lists display to the users an overview of the activity of the users on your emails. Via this list, businesses can view the subscriber’s status, the last date they showed action on your emails, and the segments to which they belong.

Subscribers dashboard

For easier viewing, you can easily view the emails using the filters. You can filter the subscriber as follows:

  • Status, which shows whether the subscriber is subscribed, unsubscribed, inactive, or marked the email as spam.
  • Activity, the activity of subscribers on the email
  • Source, the source from which the subscriber subscribed to your email list. 
  • Segment is a way to organize subscribers into various components easily.

For more thorough analytics, users can click on the subscriber’s email address. This valuable data can be used to decide whether a certain subscriber is reading your emails or needs to be removed from your list.

Users can send different types of customized emails to other segments by categorizing subscribers into elements. This way, you can plan and customize your marketing messages accordingly. For example, you can segment first email subscribers and current subscribers in different segments.

Flodesk Forms

Forms are used to invite visitors to become a subscriber. To do so, Flodesk offers various options to the users to create beautiful forms that are neatly presented to prompt visitors to your website to become subscribers.

Flodesk forms

On Flodesk, the forms come in the following formats:

  • Landing page: An entire webpage dedicated to attracting subscribers
  • Pop-up: A window that appears on the screen every time a visitor checks out your website
  • Inline: A form that you can build into your website

Like the emails, forms of Flodesk are also available for users to customize. There are a plethora of form templates available on the platform, which users can use and customize to fit their brand.

To avoid the instances of spam subscriptions, Flodesk also offers a ‘double opt-in’ feature which requires an email verification procedure. 

Additionally, Flodesk forms can be used without a website if you don’t have one. To draw subscribers, you may use the URLS from published forms. To maintain brand consistency, you can customize the URLs using a third-party website.

Workflows

On Flodesk, workflows consist of automated emails sent once triggered by a specific action. When a visitor subscribes to your email list, Flodesk will direct the subscriber to the segment you assigned.

Flodesk workflows

For instance, visitors who subscribe to your email list will receive an email welcoming them to the list. Once this is performed, you can set your preferences on how to automate the send-up of subsequent emails in this specific segment. 

Creating workflows in Flodesk is simple. You will be presented with a number of templates that you can easily design and customize. While building a workflow, make sure to create a trigger, which refers to an action performed by the subscriber to proceed to trigger the workflow.

After creating your workflow, hit the “Publish Now” button, and you’re ready to start organizing your email list. You can also mention the following four conditions to make email automation more accessible and efficient.

  • Email: Using this option, you can choose an email to send as the following action in your workflow.
  • Time Delay: The option halts all further activity for a predetermined period of time.
  • Condition: If one set of criteria is satisfied, your workflow will perform one action; if another set of requirements is satisfied, it will take a different action.
  • Action: Using the action condition, you can automatically include or exclude a subscriber from a segment.

Integrations

Shopify is the only native integration of Flodesk at the moment. So, e-commerce owners might find it easier to integrate their business with Flodesk. Regrettably, Flodesk does not yet interface with Squarespace Commerce using Zapier. Having said that, a feasible workaround, for the time being, is to connect Stripe and Flodesk using Zapier.

You can link Flodesk with Squarespace forms, Facebook, Instagram, and more than 5000 other apps thanks to its Zapier connector.

Other Features

Flodesk makes it easier for users who are migrating from another email tool. Here are some of the options available to you when switching from any email marketing provider to Flodesk.

  • Import your existing lists
  • Bulk connects your existing subscribers to segments.
  • Simple signup forms that you can embed on any website
  • You may quickly construct standalone signup form landing pages without having to set up a website.
  • Recommended workflows using preset emails to speed up your setup

Flodesk is constantly adding on new features to make its platform better. One of the recent features introduced by the application is to pave the way for subscribers to opt into different workflows or tags with a toggle button. 

Affiliate Program

Flodesk offers an affiliate program that pays a one-time fee of $19 per signup. The commission is low compared to other email marketing companies’ affiliate programs, but it’s something.

Customer Service

The Flodesk Help Center contains articles and tutorials to assist you in setting up your Flodesk account. You can obtain help from Flodesk in three ways:

  • The Flodesk Help Center
  • Flodesk Customer Support
  • The Flodesk Insiders Facebook Group

The Flodesk customer support team is friendly and eager to help. 

The customer service team, as well as thousands of Flodesk users, are present in the group. Joining the club will also inform you of the most recent Flodesk news. Users can also seek assistance from the Flodesk Insiders Facebook community.

Conclusion

Why you should use Flodesk?

Email marketing is one of the most efficient marketing tactics for reaching and connecting with your target audience in a personalized manner while increasing sales at a low cost. Email marketing solutions, like other platforms and media, enable your company to reach clients more efficiently than ever before.

Businesses must ensure that their audience is continuously updated on new information or features pertaining to their brand if they hope to keep them as customers. You may keep subscribers interested in your material and encourage them to use your services by regularly delivering newsletters on unrelated themes and providing seasonal discounts on your services and goods.

Flodesk stands out from the mass of email marketing solutions such as MailChimp and ConvertKit for two reasons: its collection of attractive email templates and a reasonable price make it easier, particularly for small businesses, to utilize it as their email marketing tool.

In addition to the previously mentioned features, Flodesk is favored by customers for various reasons, including its extensive analytics tools, form choices, and other features.

With Flodesk, you can preview how your email will look in desktop and mobile views after creating the emails, workflows, and other necessary procedures. You can relax and let the emails elevate your marketing campaign.

FAQ

Frequently Asked Questions

Is Flodesk any good?

It’s a great experience to utilize Flodesk. Businesses and content producers may simply build beautiful emails using the platform and straightforward and aesthetically pleasant workflows, custom emails, segments, and pop-ups. Additionally, users may quickly design emails using its straightforward setup.

Does Flodesk own your app?

Flodesk is similar to any other design tool you come across on the internet. Whatever design you create and customize, all the designs will belong to you. All your data and designs are your original work.

How much does Flodesk cost a month?

Flodesk comes with a 30-day free trial following a paid plan where the user can opt to pay either monthly or yearly. The monthly plan comes with a flat $38 per month option, while the yearly plan is flat at $418. Within this plan, users have the flexible option to use any tool and design. Another plus of this plan is that the cost is the same for unlimited subscribers in the subscriber list.

Is Flodesk free to use?

No. Flodesk does not offer any free plan. However, they do offer a 30-day free trial. However, the paid plans offered by Flodesk are cost-effective compared to other email marketing platforms, so the cost will not be an issue for users.

Flodesk Review – Email Marketing Made Easy
Flodesk Review – Email Marketing Made Easy

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