Ploy.ai runs a tiered pricing model that starts with a free plan and moves up to paid tiers for startups, agencies, and enterprise teams. You can begin at no cost with no credit card, while higher tiers are set up through sign-up or a demo.
Ploy.ai uses tiered pricing that starts with a free plan and scales up through paid options for startups, agencies, and enterprise teams.
Here's a quick look at each option before you dig in.
Free
Best For: founders and small teams who want to test the platform first
Other Features:
- No credit card needed to get started
- Import an existing site in about 60 seconds
- AI website builder, hosting, analytics, and answer engine optimization
- PloyBooks: ready-made growth workflows your agents run for you
Start here if you want proof before you spend. You paste in your URL, Ploy pulls in your site, and the agents start watching rankings, traffic, and content gaps. It's a low-risk way to see how the engines work together.
Startups
Best For: small teams that need growth before they can hire for it
Other Features:
- Ship a site in hours instead of weeks
- SEO and AEO that compound while you build product
- Lead generation running on autopilot from day one
- Startup-friendly pricing
This tier suits a lean team with no marketing hire yet. You get the same agents bigger customers use, pointed at one site and one product. If you already have a full growth team, you'll likely want more room than this tier gives you.
Agencies
Best For: agencies managing sites for several clients
Other Features:
- Manage every client site from one dashboard
- White-label ready — your brand, not Ploy's
- PloyBooks run automatically across each account
- Real-time client dashboards with no manual reporting
Pick this if you bill clients for web work and want to cut the reporting grind. Running many sites from one place saves the back-and-forth, and white-labeling keeps your name in front. If you only run your own site, a startup plan is simpler.
Enterprise
Best For: large teams optimizing hundreds of pages at once
Other Features:
- Optimize many pages in parallel
- AEO built in, so AI assistants can cite you
- Connects to your CRM, analytics, and content stack
- SOC 2, SSO, and role-based access
Enterprise is quoted after a demo. The team looks at your site count, seats, and integrations, then prices the plan around that. Come with your traffic and page numbers so the quote lands close to reality, and confirm seat and page limits before you sign.
Ploy offers a free tier with no credit card, so you can try the platform before paying anything. Paid tiers and enterprise quotes are arranged through sign-up or a demo.