MarketMuse offers a Free plan and three specialized paid tiers: Optimize, Research, and Strategy. While the Free plan delivers limited applications for individual users, the paid subscriptions scale based on your team size and the volume of tracked topics you need.
Exact pricing for the paid tiers is not explicitly published here.
MarketMuse offers 4 content strategy plans: Free, Optimize, Research, and Strategy, but pricing details are not explicitly stated for any paid tier.
Here’s a detailed breakdown of the tools and limits available in MarketMuse's content strategy platform:
Free
Price: Not explicitly stated
Websites Supported: Not explicitly stated (No site inventory)
Best For: Individuals with a low content volume.
Refund Policy: Not explicitly stated
Other Features:
- 1 user included
- 10 queries/month
- Access to Topic Navigator and Keywords
- Limited applications
This package is the best choice if you have a modest content volume but still want to improve the quality of your output. You can put your best foot forward on every piece you publish, leveraging core access to SERP analysis tools.
Optimize
Price: Not explicitly stated
Websites Supported: 1 site inventory
Best For: Individuals publishing content regularly.
Refund Policy: Not explicitly stated
Other Features:
- 1 user included
- 100 tracked topics
- 5 Content Briefs per month
- 1 Content Strategy Document per month
- 100 queries/month
The Optimize tier is ideal for individuals who publish content often and need site and topical insights to accelerate high-quality content creation. You can easily share your saved data with external writers or editors, which simplifies production.
Research
Price: Not explicitly stated
Websites Supported: 1 site inventory
Best For: Teams looking to add rocket fuel to their content output.
Refund Policy: Not explicitly stated
Other Features:
- 3 users included
- 1,000 tracked topics
- 10 Content Briefs per month
- 3 Content Strategy Documents per month
- Unlimited queries/month
Mid-sized teams will find the Research plan powerful for making the best content decisions and achieving high quality quickly. You get unlimited content analysis queries, allowing you to research as much as you need while accelerating production time with Documents and Content Briefs.
Strategy
Price: Not explicitly stated
Websites Supported: 1 site inventory, and you can add more sites as needed.
Best For: Large teams and agencies scaling their content planning.
Refund Policy: Not explicitly stated
Other Features:
- 5 users included
- 10,000 tracked topics
- 20 Content Briefs per month
- 5 Content Strategy Documents per month
- Access to all 9 Brief types
This tier is uniquely suited for agencies or large marketing teams managing extensive content portfolios or multiple sites. It provides automated inventory intelligence, helping you prioritize what to create and optimize, saving hours on manual planning and audits.
MarketMuse offers a permanent Free plan, which is a great way to start leveraging limited content applications right away. If you are ready to scale, you can easily advance to a paid plan by reaching out to their team to start a free trial option.