Format has three plans billed annually: Basic at $10/mo, Pro at $17/mo, and Pro Plus at $26/mo — all discounted from their normal monthly rates. A 14-day free trial is available with no credit card required.
Format costs between $10 and $26 per month, billed annually, with three plans: Basic at $10/mo, Pro at $17/mo, and Pro Plus at $26/mo.
Those prices are lower than the normal monthly rates because you're paying for a year up front. Here's what each plan includes.
Basic
Price: $10/mo billed annually (normally $14/month)
Best For: Starting your creative career
Other Features:
- 10 website pages and 70 high-resolution images
- Free custom domain for your first year
- Client contracts, CRM Light, and gallery password protection
- 2 GB file transfers and a 1-chapter business masterclass
Basic is the friendly entry point. It covers a clean portfolio with SEO tools, a mobile app, and SSL security, so you can look professional on day one. Pick it if you're a student or hobbyist who mainly needs to show work rather than sell it. Just note that the 70-image cap fills up fast if you shoot a lot.
Pro (Most Popular)
Best For: Building your business
Other Features:
- Unlimited website pages and 1,500 high-resolution images
- 100GB storage, 15 hosted video minutes, and a 15-product commission-free store
- 50 client galleries with 5 GB file transfers
- Free custom domain for your first year
Pro is the sweet spot for working creatives. You get the full site builder, a small online store, and enough client galleries to handle real jobs. It makes sense once you're booking paid work and delivering files to clients regularly.
Pro Plus
Best For: Growing your business
Other Features:
- Unlimited pages and unlimited high-resolution images
- 1TB storage, 120 hosted video minutes, and a 1,000-product store
- Priority support and the full Photography Business Masterclass
- Free website build service with full-price annual plans
Pro Plus suits busy studios and full-time professionals. The generous storage and video allowance handle large archives, and priority support jumps the queue. If you only take the occasional commission, you probably don't need this tier yet.
A few billing details worth knowing. Every plan includes hosting, a mobile-optimized site, and a custom code editor. A professional branded email is an optional $100/year add-on across all plans. You can try Format free for 14 days with no credit card, and you can cancel at any time. Intro discounts apply to the first year only and must be redeemed by September 30, 2026, so expect standard rates at renewal. If you're unsure which limits fit your work, start with the trial before you commit. 📸