Kit (formerly ConvertKit) vs Mailpoet
Kit and Mailpoet both help you email your audience, but they're built for totally different worlds. Kit is a standalone creator hub, while Mailpoet lives inside WordPress. Your pick depends on whether you're a blogger or a professional creator.
Creator-friendly, but check support.
We find Kit a capable and intuitive email marketing platform tailored specifically for creators, offering strong automation and a clean interface. Overall, it's a great starting point for growing an audience, though users should weigh the mixed customer support reviews and potential pricing scale against their needs.
Ventajas
- Intuitive, clean interface designed for creators and non-technical users.
- Powerful visual automations and sequences to nurture audiences.
- Generous free plan for up to 10,000 subscribers.
- Strong focus on deliverability and building owned audiences.
Desventajas
- Customer support responsiveness and quality receive frequent criticism.
- Pricing can become steep as subscriber counts increase significantly.
- Some users report unexpected account suspensions or deliverability issues.
- Advanced analytics and collaboration features are limited.
Problemas de Fiabilidad Socavan la Fuerte Integración con WordPress
Evaluamos la integración nativa de Mailpoet con WordPress, que realmente simplifica el uso de contenido y la creación de correos electrónicos directamente en tu panel existente. Sin embargo, los comentarios externos señalaron fallos críticos en la fiabilidad de la cuenta y la capacidad de respuesta del soporte al cliente, especialmente en lo que respecta a suspensiones arbitrarias de cuentas y largos tiempos de resolución. En general, la inconsistencia operativa reportada y la mala experiencia de soporte hacen que sea difícil para nosotros recomendar Mailpoet para campañas de misión crítica.
Ventajas
- La integración nativa simplifica el flujo de trabajo y acceso al contenido de WordPress.
- Ofrece un potente plan gratuito para hasta 500 suscriptores.
- El intuitivo constructor de diseño soporta personalización de arrastrar y soltar.
- Incluye campañas automatizadas (emails de bienvenida, notificaciones de publicaciones).
Desventajas
- Suspensión frecuente y arbitraria de cuentas de pago y capacidades de envío.
- Soporte al cliente a menudo no responde y no está disponible los fines de semana.
- La función de carrito abandonado es limitada, solo funciona para suscriptores existentes.
- El proceso de incorporación requiere pasos de verificación y validación tediosos, lo que provoca retrasos significativos.
Acerca deKit (formerly ConvertKit)
Kit is an email marketing platform specifically for creators like authors, podcasters, YouTubers, and entrepreneurs. It's the hub for growing your email list, sending beautiful newsletters, and selling digital products—all while keeping the experience intuitive and straightforward. 💡
Acerca deMailpoet
Mailpoet es el plugin esencial de marketing por correo electrónico creado específicamente para WordPress 💡. Actualmente ayuda a más de 500,000 sitios web a conectar con su audiencia. Como funciona junto a tu CMS existente, utilizas instantáneamente tu biblioteca de medios y contenido. Esta integración fluida significa que puedes empezar a enviar mensajes importantes en minutos, no en horas. Está diseñado para propietarios de sitios ocupados que necesitan eficiencia y un rendimiento fiable.
Aspectos destacados
Comparación de características
Resumen de Funcionalidades
Destacamos las principales diferencias y elegimos un ganador para cada característica.
Core Workflow
Kit is a standalone creator hub. Mailpoet is a WordPress plugin.
Kit (formerly ConvertKit) is a full-featured, independent platform. You log into Kit.com to build your entire email business. This includes landing pages, automations, and direct product sales—all outside WordPress.\n\nMailpoet operates as a plugin inside your WordPress dashboard. You access it from your familiar admin menu. It pulls content and images directly from your WordPress media library for a seamless flow.\n\nThe key difference is dependency. Kit works with any website. Mailpoet is specifically built for WordPress users.\n\nThis matters if your primary hub is a WordPress site. You'll save time switching between tools.
Automation Power
Kit offers more advanced automation. Mailpoet covers the essentials.
Kit (formerly ConvertKit) features a powerful visual automation builder. You can create complex sequences to nurture leads and make sales. Creators report 30% sales growth from these automations.\n\nMailpoet provides automated welcome emails and new post notifications. These are simpler but effective for core needs. Welcome emails boast 40%+ open rates.\n\nKit's automations are deeper and more customizable. Mailpoet's are more straightforward.\n\nIf you need to build a detailed sales funnel, Kit has the edge.
E-commerce & Sales
Kit sells products directly. Mailpoet integrates with WooCommerce.
Kit (formerly ConvertKit) lets you sell digital products and subscriptions right from your emails. It handles the checkout process (with a 3.5% + $0.30 fee). You own the entire customer journey.\n\nMailpoet's strength is its deep integration with WooCommerce. It can send transactional emails and set up automations based on purchases. It's designed to enhance an existing store.\n\nKit is an all-in-one sales platform. Mailpoet is an add-on for existing e-commerce.\n\nChoose Kit if you're starting from scratch. Choose Mailpoet if you already run a WooCommerce store.
WordPress Integration
Mailpoet is native to WordPress. Kit connects via plugins.
Mailpoet is built exclusively for WordPress. You manage everything from your dashboard. Adding images from your media library is instant—no re-uploading. This is its biggest selling point.\n\nKit (formerly ConvertKit) integrates with WordPress through a plugin. You can embed forms and content, but the core work happens in Kit.com. It's a connection, not a merger.\n\nThis is a clear win for Mailpoet for WordPress-centric users.\n\nIf you live in WordPress, Mailpoet saves you constant context switching.
Pricing Structure
Kit has a generous free plan. Mailpoet's free plan is smaller but paid plans are cheaper.
Kit (formerly ConvertKit) offers a free Newsletter plan for up to 10,000 subscribers. However, it has only basic automation. Paid plans start at $39/month (Creator) for 1,000 subscribers.\n\nMailpoet's free plan supports up to 500 subscribers and 5,000 emails/month. The Advanced Marketing plan costs $10/month for 500 subscribers and includes unlimited sending.\n\nFor very small lists (under 500), Mailpoet is cheaper. For larger lists, Kit's free plan is incredibly generous.\n\nKit's paid plans get expensive fast as you grow. Mailpoet's scaling cost is lower.
User Interface
Both are user-friendly. Kit is cleaner, Mailpoet is WordPress-native.
Kit (formerly ConvertKit) is praised for its intuitive, clean interface. It's designed for non-technical creators. Users say it's easy to learn.\n\nMailpoet's interface is built right into WordPress. If you know WordPress, it feels familiar. The drag-and-drop editor is simple to use.\n\nKit's UI is more polished and modern. Mailpoet's is more functional within its environment.\n\nYour preference may depend on whether you value a sleek standalone app or seamless WordPress integration.
Scalability & Limits
Kit scales with creators. Mailpoet scales across sites for agencies.
Kit (formerly ConvertKit) scales up to hundreds of thousands of subscribers. The Pro plan allows unlimited team members. It's built for growing individual creator businesses.\n\nMailpoet scales in a different way. The Agency plan lets you manage up to 50 separate WordPress sites. Subscriber counts are per site. It's built for freelancers and agencies.\n\nKit scales with audience size. Mailpoet scales with client count.\n\nYour choice depends on whether your growth is in subscribers or in websites you manage.
Customer Support
Support reviews are mixed for both. Kit offers 24/7 chat on paid plans.
Kit (formerly ConvertKit) provides 24/7 email and chat support on paid plans. However, reviews frequently mention slow responses and unhelpful agents. Some report account suspensions without warning.\n\nMailpoet offers priority email support on paid plans. Reviews are also negative, citing unresponsiveness and long wait times. Some find the verification process tedious.\n\nBoth platforms have significant customer support issues according to user reviews.\n\nThis is a major point of frustration for users of both tools.
Kit (formerly ConvertKit) costs between $0 and $790 per year for 1,000 subscribers with 3 plans: Newsletter at $0, Creator at $390 billed yearly, and Pro at $790 billed yearly.
Take a look at the breakdown below to see which features fit your current creative goals.
Newsletter
Price: $0 per month Websites Supported: Not explicitly stated Best For: New creators starting out Refund Policy: Not explicitly stated Other Features: Unlimited landing pages, Audience tagging, Digital product sales, 1 basic Visual Automation
- 1 basic Visual Automation
- Unlimited landing pages & forms
- Unlimited email broadcasts
- Audience tagging & segmentation
- Sell digital products & subscriptions
- Everything in Newsletter plan
- Unlimited Visual Automations
- Unlimited email sequences
- A/B test subject lines
- Remove Kit branding
- Everything in Creator plan
- Unlimited users
- Insights dashboard
- Deliverability reporting
- Newsletter referral system
Mailpoet cuesta entre Gratis y $30 al mes para 500 suscriptores, con tres planes accesibles: el Plan Gratuito a $0, el Plan Advanced Marketing a $10/mes, y el Plan Multi-Site Agency a $30/mes.
Aquí te mostramos con más detalle lo que obtienes con cada opción, basado en el nivel inicial de 500 suscriptores.
Plan Gratuito
Precio: Gratis Sitios web soportados: No se declara explícitamente Ideal para: Bloggers, pequeñas empresas o aquellos que recién comienzan. Política de reembolso: No se declara explícitamente Otras características:
- Envía hasta 5,000 correos electrónicos al mes
- Incluye formularios de suscripción
- Ofrece herramientas de email y marketing de ecommerce
- Envía hasta 5,000 emails al mes
- Formularios de suscripción
- Email y marketing de ecommerce
- Envía emails ilimitados al mes
- Elimina la marca (branding) de MailPoet
- Soporte prioritario
- Usa MailPoet en hasta 50 sitios web
- El número de suscriptores se ajusta por instancia de MailPoet
Pricing Notes
- Kit's free plan is incredibly generous, supporting up to 10,000 subscribers. It's great for starting out.
- Mailpoet's free plan is more limited (500 subscribers), but its paid plans are cheaper at the low end ($10/month).
- Kit's paid plans become expensive as your list grows. Mailpoet's cost scales more gently.
- Kit offers a 14-day free trial on paid plans. Mailpoet does not, but has a free plan to test.
- Annual billing saves you money with both. Kit offers clear yearly pricing. Mailpoet offers up to 15% off.
Pricing Head-to-Head
Reseñas de usuarios
On Trustpilot, Kit (formerly ConvertKit) receives mixed feedback. Users frequently praise its ease of use, highlighting a simple, intuitive interface perfect for creators and beginners.
Many appreciate the automation features and clean design for emails and landing pages. However, a significant number of reviews cite poor customer support, with long response times and unhelpful agents.
ConvertKit is super easy to use. I love how simple it is to set up automations and sequences without any tech headaches. It's perfect for my newsletter.
Las opiniones externas sobre Mailpoet revelan una experiencia de usuario marcadamente polarizada, fuertemente inclinada hacia la frustración. Aunque algunos usuarios a largo plazo elogian la asequibilidad y la facilidad de uso para la creación de correos electrónicos básicos y afirman una entregabilidad fiable, la gran mayoría reporta fallos críticos en el soporte técnico y al cliente, sobre todo en cuanto a suspensiones arbitrarias de cuentas y largos tiempos de resolución. Los revisores mencionan con frecuencia que las cuentas pagadas son suspendidas o bloqueadas arbitrariamente, a veces relacionadas con altas tasas de rebote o gestión de fraude, lo que provoca la pérdida de campañas y una alta fricción independientemente del nivel de suscripción.
Crucialmente, las quejas sobre el soporte son recurrentes. Los usuarios informan esperas de varios días, recibiendo respuestas vagas, 'generadas por IA', o descubren que el soporte dedicado no está disponible los fines de semana ⚠️. Otros señalan una incorporación dolorosa (retrasos en la validación de la suscripción) y limitaciones en funciones clave, como los correos de carrito abandonado que solo se dirigen a suscriptores existentes, lo que deja la herramienta inútil para la captura de leads. La fiabilidad y la capacidad de respuesta del servicio al cliente son las principales preocupaciones planteadas consistentemente en estas plataformas. En última instancia, muchos usuarios sienten que los bloqueos sistémicos anulan por completo la comodidad de la integración con WordPress.
Me encanta usar Mailpoet para mí y para los clientes de mi negocio local. Hace que crear y gestionar correos electrónicos en varios sitios web de clientes sea muy fácil. Es asequible y los correos siempre llegan a donde deben ir.
Nuestro Veredicto
Let's be real: both Kit (formerly ConvertKit) and Mailpoet have serious customer support issues. Your choice hinges on your platform, not perfect service.\n\nKit's superpower is being a creator's all-in-one hub. It handles email, automations, and product sales in one clean place. Its free plan for up to 10,000 subscribers is unbeatable for getting started.\n\nMailpoet's superpower is living inside WordPress. It pulls images from your library and feels like part of your site. For agencies, the ability to manage 50 sites from one plan is unique.\n\nThe deciding factor is your tech stack. If you're building a brand on WordPress, Mailpoet offers seamless integration. If you want a powerful, standalone email business, Kit is built for you.\n\nChoose Kit (formerly ConvertKit) if you're a professional creator selling digital products and need advanced automation. Choose Mailpoet if you're a WordPress user, blogger, or agency managing multiple sites. For most creators not tied to WordPress, Kit offers more growth potential.
Preguntas Frecuentes
Which is better for WordPress users: Kit (formerly ConvertKit) or Mailpoet?
Mailpoet is better for WordPress users. It's a native plugin that uses your media library directly. Kit connects via a plugin but works best as a separate platform. For a seamless WordPress workflow, Mailpoet wins.
Can I sell digital products with Mailpoet like I can with Kit (formerly ConvertKit)?
No, not directly. Kit (formerly ConvertKit) has built-in checkout for digital products. Mailpoet integrates with WooCommerce to handle sales. You'd need a WooCommerce store to sell through Mailpoet.
Is Kit (formerly ConvertKit)'s free plan really better than Mailpoet's?
It depends on your list size. Kit's free plan supports up to 10,000 subscribers. Mailpoet's free plan is limited to 500 subscribers. For larger lists, Kit's free offering is far more generous.
Which tool has more reliable email deliverability?
Both claim excellent deliverability. Kit (formerly ConvertKit) boasts a 99.8% rate. Mailpoet states it delivers over 30 million emails monthly. Independent verification is hard, but both prioritize reaching the inbox.
Can my team collaborate on emails with Mailpoet?
Yes. All paid Mailpoet plans offer unlimited user seats. Kit's Creator plan allows only 2 users. The Pro plan offers unlimited users. For large teams, Mailpoet's lower-tier plans are more accessible.
Is it easy to migrate from Mailpoet to Kit (formerly ConvertKit)?
Kit (formerly ConvertKit) offers free migration help. Their team can rebuild forms, templates, and automations when you switch. Mailpoet has a feature to import subscribers from Mailchimp, not Kit.
¿Listo para elegir?
Ambas herramientas tienen sus fortalezas. Elige según tus necesidades específicas.