Ecwid Review – Sell on Web, Mobile or Social Networks

In this Ecwid review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.8/10 (Expert Score)
Product is rated as #1 in category Ecommerce
9.8Expert Score
The best free solution to sell online

Ecwid is an e-commerce widget that works with whatever platform you already use to promote your business, whether it’s a business website, marketplace, app, or something else entirely.
You may develop a virtual shopping cart that allows you to sell your products with just a few lines of code.
Set up your Ecwid store in minutes with shipping, tax, payment, advertising options ready. With all the modern features to help you manage and run your online business.

Customer support
Value for money
Ease of use
  • Lightning Fast
  • Existing Site Integration
  • Seamless Upgrades
  • Always Free Plan
  • 0% commission on sales
  • Fewer integrations than Shopify

Read further to learn more about Ecwid, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Quick Overview

What is Ecwid?

Ecwid is an AJAX application that allows users to sell products by adding an online store to an existing website or social media page. Ecwid is based on a SaaS model – users manage products and categories on a server and place the code of a widget on their webpage.

Ecwid was founded by a Russian businessman and web developer Ruslan Fazlyev in 2009 as an app for small and medium businesses operating their stores online. Since then, it grew significantly and works worldwide nowadays – the application supports 50 languages and works with over a million users from 175 countries.

The most popular regions are the USA and Europe, including about 20% of users operating from Russia where Ecwid is listed as the first and the largest app of its kind.

Ecwid specifications

Best suited forIndividuals, Freelancers, Small businesses
Website languagesChinese / Dutch / English / Finnish / French / Greek / Indian / Italian / Japanese / Korean / Latvian / Multilingual / Polish / Portuguese / Spanish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company address460 Park Ave S 7th Floor New York, NY 10016, United States
Year founded2009


Ecwid pricing: How much does Ecwid cost?

Ecwid venture plan costs you $15 per month. You can save money up to 17% by subscribing the plan annually.

Pricing rangeFrom $15 to $99 per month
Pricing typesAnnual subscription / Monthly subscription
Free planYes
Free trialNo
Money back guaranteeNo
Pricing page linkSee plans

Ecwid pricing plans


Independently from the Ecwid subscription plan, all users can upload files that do not exceed 25GB (per single file) and create and manage a few online stores simultaneously. Ecwid works on a number of platforms, including WordPress, Wix, Weebly, Tumblr, and others, and it can be applied to any existing online store. One of the advantages of Ecwid is that it has a free plan. This is not a trial version and does not have a time limit. With this subscription, you can open an online store, promote it on Facebook, Pinterest, Snapchat, and Google, and add a responsive mobile shopping cart, gift cards, and up to 10 products to the shop. This membership plan does not feature functions such as technical support and social media stores. It will suit small businesses that opened online stores recently and generally any users who want to first see what basic options Ecwid provides before deciding on upgrading the subscription. Next comes the paid plans, there is the Venture plan for €15 per month or €12.50 per month with an annual subscription. This upgrade adds more advanced professional tools like social media stores for Facebook and Instagram, store management app, extra features for your online shop such as discount coupons, tax calculation, live chat on Facebook Messenger, and SEO tools. In addition, users with Venture membership can contact the support center with a chat option. This also upgrades the maximum number of products on the site from 10 to 100. Overall, this option will suit businesses with an established product line that already have online shops and want to promote and expand them. Compared to Shopify, Ecwid does not charge any transaction fees on sales. So the price will not increase if you get more sales! The third membership pack is called Business and will cost you €35 per month (€29.17 per month with an annual subscription). Besides all the features of the previous two plans, Ecwid Business membership provides advanced e-commerce solutions such as selling on Amazon and eBay. The second upgrade adds features like abandoned cart emails, product filters, pricing groups, scheduled pickup options, and dimensional shipping pricing. There are more technical support options available for users with a Business subscription – phone calls and two hours of free customization. It also offers a special feature – a multilingual catalog, which is a great solution for international businesses operating abroad in more than one language setting. Moreover, the limit of products is The last membership plan is called Unlimited, as it provides all the features of Ecwid. With this subscription, you can have an unlimited number of products in your online stores and a unique mobile application for your brand. Additionally, your inquiries will be prioritized whenever you need to contact the technical support center. This is however not a cheap option – Unlimited Ecwid plan costs €99 per month with a monthly subscription and €82.50 per month with an annual subscription. This membership package suits medium businesses with their own established brand that work rather internationally than locally.

Compare Ecwid pricing plan features

Compare Ecwid pricing plan features

Become an Ecwid reseller

When you join the affiliate program, you will receive everything you need to resell Ecwid’s e-business plans to your own customers. They create your personal business panel where you can create store accounts for your customers and manage their plans. If you want to resell Ecwid under your own brand, the white label allows you to display your own brand name and logos on the store account and login pages. They can replace their standard white label domains with your own so that the store login page and all your stores are on your domain, but this is a paid add-on (around $799 or $999 per year). ecwid reseller pricing Their rates for becoming a reseller are very simple to understand. With the Silver membership which costs $299 per year, you will be able to resell the Ecwid solution to your own customers with a 30% discount on subscriptions. This means that if the customer takes a subscription equivalent to a $10/month offer at Ecwid, you will pay $7/month for this offer and will invoice your customer the price you want. With the Gold membership which costs $899 per year, you will be able to resell the Ecwid solution to your own customers with a 45% discount on subscriptions.

Compare the Ecwid reseller pricing features

reseller pricing features


Ecwid features: What can you do with it?

Ecwid combines some of the e-commerce, management, and web and app development features. The software provides various design tools that make it easier for users to create sites for their businesses and promote the products effectively.

Ecwid includes features such as online shop design, social media advertising, SEO tools, and even mobile management app. The best thing about it is that most of these features are partially available starting from a free subscription plan.

When you register, you will be guided through the on-boarding process. This will make it easy for you and makes registration simple. Then once on your dashboard, you will have a to-do list with an overview of what you need to do next. For example, Ecwid recommends us to:

  • Add our store to a website or social network
  • Add our products and services
  • Review regional settings
  • Choose how to deliver our products
  • Set up payment options
Ecwid onboarding process

By following all the above steps, which will take you an estimated time of less than half an hour, you will have almost completed setting up your store and be ready for your first sale!

Instant Site Builder

If you are new to the site design and development field, Ecwid is the right choice for you. Ecwid features an Instant Site builder option that helps users to open their own online stores in a few simple steps. The builder provides over 70 store design templates that can be used to create an online shop for your business even if you do not have experience in site development.

The design of the site is really simple with Ecwid! You just have to replace the page content in well defined sections, arrange the sections if needed and check or uncheck options. In less than 15 minutes your store will be ready to receive its first visitors!

Online Store

Ecwid Online Store

With Ecwid, you can create an online shop for your business on the basis of an existing website or online store. It can be applied to almost any kind of web page to help users open and operate their business online. This suits small business owners with little to no experience in web development – Ecwid deals with the technical part and offers users design freedom and easy access to developer tools.

Facebook and Instagram Ecwid Stores

Ecwid Facebook and Instagram Ecwid Stores

This is a similar feature that allows you to create a Facebook or/and Instagram shop. Alike the first tool, this one makes it possible to open and set an online store on the basis of your social media account.

There is no limit on how many shops a user can open using Ecwid, which means you may operate a few stores simultaneously to reach out to more potential clients in the most suitable way. This increases sales and conversions as your customers will have a choice to purchase goods using their preferred platform.

Product process in Ecwid

For example, functions such as product filters, buy buttons, coupons, scheduled order pickup, shipping details, and tax calculators can be added to online shops.

Shopping Cart

Ecwid Shopping Cart

This is an additional feature you can add to your online store with Ecwid. A mobile shopping cart can be applied to any kind of online shop of any business. It is a practical minor Ecwid feature that makes online shopping easier for customers and more organized for businesses.

Mobile Point-of-Sale

This is another useful feature available for Ecwid users. This feature makes selling simpler and more flexible for you and your customers. A mobile pos system allows performing transactions on the go independently from the physical location of your business, which provides high freedom of movement.

Ecwid features a one-tap checkout with Apple Pay to make it even faster and easier to purchase and conduct transactions. Besides, this is can come in handy at the times like these when many businesses have to switch from local offices to online shops and perform cashless transactions. Square, Clover, and Alice options are available.

Selling on Amazon and eBay

Ecwid Selling on Amazon and eBay

Additional to dedicated sites and social media stores, you may want to sell via well-known e-commerce platforms as well.

Ecwid allows you to sell directly on Amazon and eBay with all the extra features and settings available for online shops on the above-mentioned platforms. The e-commerce sites such as Amazon and eBay have an established reputation that may help to increase credibility and sales. This can be a great way to expand your business and attract new customers.

Social Media and Google Advertising

Online shops are not the only business promotion option that Ecwid offers. You can advertise on Facebook, Pinterest, Snapchat, and Google using a single joint Ecwid account. The ads can be synchronized with online stores and controlled over Ecwid.

Applying both social media advertising and shop features together will result in a higher conversion rate and increased sales with a fresh flow of new customers.

Mailchimp and Automated Email Marketing

Mailchimp ecwid

This is yet another option to promote your business online. With this Ecwid feature, you can create a mailing list to advertise new products and keep your customers informed about the latest updates and promotions. You can set different types of automated emails to notify clients about sales, new products, discounts, new stock arrivals, etc.

Store Management Mobile App

Ecwid mobile app

Ecwid offers a dedicated mobile application for business owners and managers to control online shops. From this app, different store settings, personalization options, and analytical data are available. You can manage your online business directly from this Ecwid application, including online stores, websites, and advertisements. The application is available for Android and IOS devices.

Other Ecwid features

Other Ecwid features

Ecwid provides a few more minor features for online stores and marketing. These small details will give your site a fresh, stylish, and reliable look in addition to higher customers’ comfort and fast navigation. In addition, clients can contact the seller via synchronized Facebook Messenger.

For business owners, Ecwid offers useful features such as SEO tools, inventory tracking, abandoned cart emails, and staff accounts. Ecwid features tech support as well. It can be reached out in a chat or through a phone call.


Ecwid review: Why you should use it?

Overall, Ecwid is a well-designed, multifunctional tool to create and operate online stores. It has a number of features that make it fast and easy to set an online shop and promote your business on different platforms.

The great thing about Ecwid is that it suits virtually any small and medium business operating online.

It is possible to open an online store in a matter of minutes with all the preset templates and designs available with the Store builder even with no experience in site development.

Moreover, many features do not require any special knowledge to add them to your site – you can easily create gift cards, coupons, mailing lists, filters and more.

More advanced users can find some useful features as well. You can promote your online stores on platforms such as Facebook and Instagram and create automated emails for your customers informing them about important updates and promotions they might be interested in.

It is also possible to add two team members to manage the stores and get an app to operate them from your phone. You may even design a personalized mobile application for your business and work with a number of languages.

Thus, it is fair to say that it is a suitable option for various online businesses. It has four different memberships, the cheapest of which costs literally nothing and can match the needs of both users with no experience in web design and advanced clients.  


Frequently Asked Questions

Is Ecwid any good?

Right now the merchants’ sales made thanks to Ecwid is almost 5 billion dollars and trusted by more than 200k merchants. You can see the exact number here.

Is Ecwid legit?

Yes Ecwid is legit! They have more than 200k merchants, they serve 175 countries and offers their sites in 50 different languages.

How does Ecwid work?

It is difficult to answer this question in a few words. We suggest you read our review about Ecwid.

Ecwid Review – Sell on Web, Mobile or Social Networks
Ecwid Review – Sell on Web, Mobile or Social Networks