Hubspot Review – Digital Marketing tools

In this Hubspot review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
8.8/10 (Expert Score)
Product is rated as #5 in category Digital Marketing
8.8Expert Score
All-in-one marketing software for big companies

HubSpot CRM is one of the more innovative CRM providers we have seen. The platform is aimed at small businesses and has a freemium model and a series of additional components.

Customer support
9.5
Value for money
8.5
Ease of use
8
Features
9
Pros
  • 24/7 support
  • Free plan
  • Complete digital marketing tool suite
  • Many integrations
Cons
  • Can be really expensive
  • Not suitable for a small company

Here is what we will talk about in the rest of this article:

Hubspot is an American company created in 2006 by Brian Halligan and Dharmesh Shah and known for its marketing automation software. It also offers a sales, customer service and CMS module.

Hubspot is valued at 8 billion dollars and has 73,000 customers in 120 countries, making it the world leader in marketing automation.

The American company offers a very complete software that allows to automate all the marketing and sales processes of companies.

Hubspot features

What can you do with Hubspot?

Hubspot is known for its marketing automation software. The company has diversified in the last few years and offers sales, customer service and CMS modules. We focus on the automation part in our analysis.

The American software is the most complete on the market with a lot of features. In detail:

  • Blog editor
  • Landing page editor
  • Social media post scheduler
  • Real-time SEO optimization
  • Form, call to action and banner editor
  • Possibility to integrate video format
  • Email sending
  • SMS sending
  • Email templates
  • Numerous resources on inbound marketing
  • Workflow
  • Segmentation
  • Deduplication

The software is very complete, which can make it difficult for small and not very digitalized teams to learn. Do not hesitate to ask for support.

Analysis and reporting

Data is at the heart of inbound marketing. It is important to be able to measure each of your actions in order to be able to iterate. As such, Hubspot emphasizes data visualization for your automation campaigns

Whether your data comes from Hubspot marketing or sales, you can gather it in one place and schedule reporting to your teams whenever you want.

Hubspot’s reports are very well thought out: they are customizable, you have templates and a lot of data is accessible.

Hubspot CRM

The American company offers a CRM module (free) that allows you to manage your sales prospecting easily. This module is very well thought out and allows Hubspot to attract many customers for its more expensive marketing module.

The CRM module allows you to automate your communication without being impersonal. You can:

  • Create and share email templates
  • Set up notifications based on a prospect’s behavior
  • Optimize your sales process
  • Automate your data entry and sending

For a free tool, Hubspot CRM is very efficient.

Customer service

The marketing automation software is less known for its customer service module which is however very well-thought-out. If it is not up to the level of the leaders of the sector, it quickly allows to improve your customer satisfaction.

When entrepreneurs calculate the impact of customer retention versus acquisition, they often invest in a tool to manage their customer relationship.

Hubspot’s customer service module allows you to:

  • Gather conversations from multiple communication channels (emails, Facebook, chat, contact form) into one (the ticketing tool)
  • Notify the most appropriate person to respond
  • Change the person in charge of a customer
  • Contextualize the exchange with the information available on the customer
  • Have a knowledge base available for your customers
  • Benefit from a chat to quickly respond to customer requests
  • Visualize the efficiency of your teams thanks to the reports
  • Measure satisfaction
  • Propose up-selling actions

If you need a ticketing tool and you already use Hubspot Marketing or CRM, Hubspot Service is for you.

Hubspot CMS

The marketing automation software offers a CMS (Content Management System) tool that allows you to edit your content like WordPress or Wix.

Hubspot CMS allows you to quickly edit your blog, landing page and all content for your business with many features:

  • Site Themes
  • Real-time SEO recommendations
  • Multi-language support
  • Drag and drop editor
  • A/B testing
  • Reporting

In our opinion, this is the least developed module of Hubspot. It is still quite new and may evolve quickly.

Integrations

Integration is often the strength of leaders who manage to attract the best software and thus make their common use easier.

Hubspot is no exception to the rule and integrates with all the major software (the list of 300 integrations is available on the Hubspot website).

Who is Hubspot for?

Who should use Hubspot?

Marketing automation software is aimed at technology companies and particularly at startups, SMEs and large groups.

The price of the software is often an obstacle for many small structures and individual entrepreneurs. It is in the high end of the market.

The American company allows to automate marketing and commercial processes. It offers a complete software with many features that will be detailed in the following section.

To maximize the potential of the marketing automation software, it is advisable to have a team or a dedicated person in-house. You can be accompanied by agencies specialized in implementation.

Hubspot is the originator of the term “inbound marketing”, which refers to actions taken to attract readers, prospects or customers to your company. Inbound marketing is often characterized by a blog, tools, white papers or webinars.

Hubspot pricing

How much does Hubspot cost?

It includes 3 subscription packages (the prices indicated correspond to a monthly payment, it is possible to pay less by paying the whole subscription in one go).Please note that Hubspot offers a free version with the following features (Marketing and other modules):

  • CRM: contact management, contact activity on your site, company, transactions, tasks and activities
  • Marketing: forms, emails, ads and segmentation
  • Customer service: chat, conversational bot and ticket creation
Hubspot pricing

Hubspot Marketing Starter offer

Hubspot’s Starter plan starts at 46€/month and you can save 10% by paying annually. The Starter plan includes the following features:

  • All free features
  • Landing page editor
  • Form editor
  • Ads management
  • Retargeting

Hubspot Marketing Professional offer

Hubspot’s Professional plan starts at 823€/month and you can save 10% by paying annually. The Professional plan includes the following features:

  • All the Starter plan features
  • Landing page editor
  • Form editor
  • Ads management
  • Retargeting
  • Reporting and intelligent content
  • Blogging
  • SEO recommendations
  • Social networks
  • A/B testing
  • Video hosting
  • Call to action
  • Reporting

Hubspot Marketing Enterprise offer

Hubspot’s Enterprise plan starts at 2944€/month and you can save 10% by paying annually. The Enterprise plan includes the following features:

  • All the Professional plan features
  • Management of teams and different brands
  • Multi-touch attribution
  • Custom event triggers
  • Premium reporting

Conclusion

Why you should use Hubspot?

HubSpot deserves its place as the market leader with the most user-friendly, comprehensive and reliable software. Marketing automation software can be a real gas factory, HubSpot takes special care to make its software as intuitive as possible.

Positive
  • All in one software
  • Free resources available
  • Numerous integrations
  • 24/7 support
  • Many features
Negatives
  • Expensive pricing
  • Not for small companies

For us, it is the best solution on the market for most companies. If you are a technology company and you have the means, choose HubSpot. It’s a safe bet that we recommend.


If you need advice, do not hesitate to contact us via our live chat, we will gladly advise you.

Ciroapp

At Ciroapp we are a team of digital marketing experts. We have acquired a great expertise in understanding, researching and comparing software. Many times we have had to compare and test dozens of software to finally find the one that best suits our needs. Software comparison websites are not really useful and do not really help in the choice of software, there is also no way to contact them, so we have to read dozens of articles (only in English...) to finally not know which software to choose. So we realized that there is a real need for advice and personalized comparison to help entrepreneurs and digital companies to choose the software that best suits their needs.

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