GetResponse Review – Digital Marketing tools

In this GetResponse review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.1/10 (Expert Score)
Product is rated as #4 in category Digital Marketing
9.1Expert Score
All-in-one marketing software at an unbeatable price

GetResponse is a powerful and intuitive tool to send emails, create landing pages and automate your marketing.

Customer support
9.5
Value for money
10
Ease of use
8
Features
9
Pros
  • 24/7 support
  • Free plan
  • Complete digital marketing tool suite
  • Fair pricing
Cons
  • UI/UX can be improved
  • No native SMS functionality

Here is what we will talk about in the rest of this article:

GetResponse is an emailing software created in 1998 by Simon Grabowski in Washington. The American company positions itself as a worldwide emailing competitor of Mailchimp and Mailjet.

The American company puts forward impressive figures: available in 26 languages, 300 000 customers, 193 countries and 12 billion emails per year. Without raising funds, the company has grown steadily and has been able to keep up with market changes.

It is an ideal solution to manage transactional and marketing emails with strong points on automation and deliverability.

GetResponse features

What can you do with GetResponse?

GetResponse is a powerful and intuitive tool to send emails, create landing pages and automate your marketing.

Emailing

GetResponse’s core business is what the software calls “auto-responder”. As early as 1998, GetResponse offered this function. It is actually about automation and workflow.

GestResponse has built its evolution by adding email creation, marketing platform, landing page creation, etc.

The software is particularly known for sending automated transactional emails. The email editor is very well thought out and easy to use, the template library is very rich and automation is still one of the strengths of the American software.

In detail, GetResponse offers the following emailing features:

  • Email editor with drag and drop, one of the easiest to use on the market
  • Numerous templates and full email customization
  • Subscription form
  • Organization, segmentation and sorting of lists
  • A/B testing


The company offers a simple, complete and clear reporting part:

  • Real-time opening and click rates
  • Desktop/mobile usage statistics
  • Comparison of results
  • Tracking of sales and objectives


Marketing automation

Marketing automation is the second pillar of the software:

  • Workflow
  • segmentation
  • tagging
  • conditions
  • actions
  • filters or add/remove lists

The automation tool is very easy to use. This part can sometimes be a gas factory with some competitors, GetResponse stands out for its ease of use on the automation thanks to an interface with drag and drop and many possibilities.

We can regret the absence of native SMS solutions. You can always link GetResponse to another tool thanks to Zapier.

Customer support

GetResponse emphasizes the reactivity and professionalism of its support. For a global company of this size, support is sometimes one of the black spots of emailing software.

The software tries to remedy this by offering 24/7 support in 8 languages (English, French, Spanish, Italian, Russian, Portuguese, German and Polish). This is a rare and reassuring approach.

Who is GetResponse for?

Who should use GetResponse?

The software is aimed at all market segments: VSEs, SMEs and large groups thanks to a complete quality software.

This software is suitable for sending emails on opt-in bases, i.e. transactional or marketing emailing and not cold emailing on scrapped, sourced or purchased bases.

The company offers many features:

  • Creation of emails/Templates
  • Automation
  • Reporting
  • Conversion funnel
  • Landing page
  • Webinars
  • Registration form
  • Creation of FB Ads

GetResponse pricing

How much does GetResponse cost?

4 formulas are possible (the prices indicated correspond to a monthly payment, it is possible to pay less by paying the totality of the subscription in one time). We list here only the most useful features to keep this part readable.

GetResponse pricing

GetResponse pricing is complicated to understand and depends on the number of contacts on your lists. We assume 1000 contacts.

The Basic offer at 13€/month

  • Unlimited emails
  • Automation
  • Unlimited landing pages
  • 1 sales funnel
  • Facebook ads

The Plus Offer from 45€/month

  • Unlimited emails
  • Automation
  • Unlimited landing pages
  • 5 sales funnels
  • Facebook ads
  • Automation builder (5 streams max)
  • Webinars (100 participants max)
  • Scoring
  • Collaborative work (3 users)

The Professional offer from 89€/month

  • Unlimited emails
  • Automation
  • Unlimited landing pages
  • 5 sales funnels
  • Facebook Ads
  • Unlimited automation builder
  • Webinars (300 participants max)
  • Scoring
  • Collaborative work (5 users)

The Enterprise offer on quotation and from 100 000 contacts

  • Unlimited emails
  • Automation
  • Unlimited landing pages
  • 5 sales funnels
  • Facebook ads
  • Unlimited automation builder
  • Webinars (500 participants max)
  • Scoring
  • Collaborative work (5 users)
  • Transactional emails
  • Account Manager
  • Dedicated IP address

GetResponse is free and you get a 30-day free trial.

Conclusion

Why you should use GetResponse?

GetResponse boasts impressive numbers with 300,000 customers, offices in 7 countries and great references. The software has been specializing in email marketing for more than 20 years and focuses on the quality of the software and customer support.

Positive
  • The quick learning curve
  • The possibility to work with several people on emails
  • The numerous functionalities
  • The 24/7 support
  • Report and resources
Negatives
  • The lack of education on the penalties when users do not comply with the RGPD
  • Difficult to understand pricing plan
  • UI/UX can be improved
  • No native SMS functionality

GetResponse is a very good quality software even if it had a little dip before the last software update. The support is a priority and it is very appreciable for the user experience. For us, it’s a safe bet that we recommend for international companies that send a lot of emails to different countries.


If you need advice, do not hesitate to contact us via our live chat, we will gladly advise you.

Ciroapp

At Ciroapp we are a team of digital marketing experts. We have acquired a great expertise in understanding, researching and comparing software. Many times we have had to compare and test dozens of software to finally find the one that best suits our needs. Software comparison websites are not really useful and do not really help in the choice of software, there is also no way to contact them, so we have to read dozens of articles (only in English...) to finally not know which software to choose. So we realized that there is a real need for advice and personalized comparison to help entrepreneurs and digital companies to choose the software that best suits their needs.

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