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Semrush

Semrush

The growth engine for Enterprises

#9 dans SEO
2 Min. Lesezeit · Aktualisiert 10/6/2025
Semrush Homepage-Screenshot

At a glance

Quick overview for Semrush: rating, pricing summary, key features, and highlights.

Ciroapp review

3.6
Powerful data, challenging user experience.

We found Semrush to be an undeniably powerful, AI-driven platform for comprehensive competitive research and SEO strategy at scale. It offers immense infrastructure with vast keyword and backlink data, supporting advanced enterprise needs like dedicated API access. Overall, users must carefully navigate the automated subscription and cancellation requirements, as widespread billing issues severely detract from the software’s technical strength.

Vorteile

  • Pro:AI-powered platform provides precise competitive insights.
  • Pro:Massive database featuring 43 trillion backlinks and 27 billion keywords.
  • Pro:Offers integrated toolkits for SEO, Content, Social, and Advertising.
  • Pro:Suitable for large organizations; Business Plan includes API access.

Nachteile

  • Con:Widespread reports of hidden auto-renewal fees and unexpected charges.
  • Con:Cancellation process is intentionally complicated and difficult to find.
  • Con:Customer support is consistently reported as unresponsive and unhelpful.
  • Con:Fees are charged for adding every new website or project.
Kostenlose Testphase
Yes — 7 Tage
Bereich: $117.33–$499/monthFree trial, Monthly subscription, Yearly subscription
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Komplette Rezension lesen

Semrush Bewertung, Preise, Funktionen, Vor- und Nachteile

Are you tired of guessing what makes your competition successful? Finding clarity and growth opportunities is tough in the complex digital space. Semrush is the AI-powered platform that solves this frustration.

It delivers precise insights so you can track competitors, analyze traffic, and gain essential audience data fast. ✨

Was ist Semrush?

Semrush is the leading AI-Powered Marketing Platform trusted by the world’s leading brands. It provides specific toolkits for nearly every marketing task, from Local optimization to AI PR. It helps 10 million marketing professionals manage their digital strategy effectively.

This platform is truly the growth engine for Enterprises, offering critical, actionable data backed by immense scale. ✅

Semrush Wichtige Funktionen

✨ Unrivaled Competitive and Market Intelligence

It's tough finding clarity in the complex digital space. Semrush solves this frustration by letting you analyze the traffic flow on any website instantly. You gain essential audience data fast, helping you move past guesswork.

You can actively track and benchmark your competitors' performance, seeing insights that opponents will never see coming.

✨ Comprehensive SEO and Ranking Management

Our platform is powered by an AI-driven database featuring 27 billion keywords and 43 trillion backlinks. You can find billions of keywords with intelligent AI insights to power your strategy. The tool helps you analyze traffic potential, run necessary technical audits, and consistently track your daily keyword rankings across multiple projects.

Semrush makes it easier to close competitive gaps fast. You can quickly analyze the core keyword and backlink differences with your competition, leading to smarter SEO decisions.

✨ Content Creation and Real-Time Optimization

You can achieve significant content results without needing an army of experts. The content tools help you create SEO-ready content using integrated AI. You gain access to high-ranking content ideas that resonate with your audience.

Crucially, Semrush allows you to score and optimize your content in real time. This ensures your final drafts are highly polished for SEO, text readability, originality, and tone of voice before you hit publish.

✨ AI Visibility and Strategy Optimization

Stay ahead of the rapid shift in AI search technology. Semrush analyzes exactly how Large Language Models (LLMs) feature your brand in their answers. This dedicated toolkit helps you track and monitor your competitors' AI visibility, ensuring you don't fall behind.

You receive concrete, actionable AI tips to improve your overall digital strategy and increase your brand presence in AI search results.

✨ Paid Advertising Campaign Optimization

Improve your PPC strategy by understanding the competitive landscape. You can launch sophisticated Google and Meta ads enhanced by AI power for higher return on investment (ROI). The toolkits help you plan and optimize your entire Pay-Per-Click (PPC) campaigns efficiently. This competitive intelligence makes it easier to distribute your budget and tactics intelligently.

Semrush helps you uncover the specific ad strategies your competitors are running, letting you find weaknesses in their paid efforts quickly.

✨ Local Search Management

Managing hundreds of locations can feel impossible, but the Local toolkit saves you weeks of work. You can effortlessly optimize your Google Business Profile to improve local search results. The platform helps you surpass your key performance indicators (KPIs) and dominate local search.

Key Local Capabilities include:

✨ Integrated Social Media and PR Toolkits

The platform offers comprehensive support across Social and AI PR. You can create and schedule new social posts easily using integrated AI features. Plus, the platform helps you find the right influencers for your brand while constantly monitoring brand mentions and performance. You’ll save serious time by integrating these toolkits into your workflow.

For public relations, you can launch fast outreach campaigns in minutes. Semrush helps you monitor your brand presence and find relevant media contacts trusted specifically by Large Language Models.

Anwendungsfälle

💡 Closing Core Competitive Gaps

You know a competitor is excelling in search results, but you need objective data to beat them. Semrush helps you close this gap fast by leveraging its massive database of backlinks and keywords. You can analyze the exact keyword and backlink differences between your site and your main competition.

This platform lets you determine crucial topics you should be ranking for right now. You can also specifically uncover competitors' current PPC ad strategies, allowing you to prioritize targets and quickly fix core SEO and paid weaknesses.

✍️ Running Efficient, High-Growth Content Strategy

You can achieve significant organic growth results without needing a large specialized team. Semrush provides powerful AI insights to help you find high-ranking content ideas immediately. You then create SEO-ready content directly within the platform.

As your team writes, the tool scores and optimizes the content in real time, ensuring quality before publication. Users have consistently reported doubling their traffic or achieving sevenfold growth by running their comprehensive content strategy with this data-driven efficiency.

📍 Dominating Local Search and Customer Reviews

For businesses managing multiple physical locations, local search prominence is crucial. If you aren't in the top three results on Google Maps, potential customers may not know you exist. Semrush Local saves you weeks of work while boosting local visibility.

🤖 Preparing for the AI Search Revolution

The way search works is evolving due to Large Language Models (LLMs). Semrush helps modern marketers stay ahead of this AI shift, assuring your brand remains relevant and visible. The platform specifically analyzes how these LLMs are featuring your brand information and tracks your competitors' efforts.

You receive concrete AI tips on how to improve your strategy immediately. This also assists in finding effective media sources trusted by LLMs for targeted AI PR outreach.

💸 Optimizing Digital Advertising Budgets

Wasting money on paid campaigns often happens when you lack specific competitive intelligence. You need to know what ad campaigns are succeeding for others before launching your own. Semrush provides the critical data needed to make savvy advertising decisions and distribute your budget smarter.

Use the PPC analysis tool to uncover what kinds of ads specific domains run. This reveals competitor strategies in detail. You can then launch highly targeted, AI-powered Google and Meta ads knowing your campaign keywords are based on proven, successful data.

📈 Streamlining Marketing Workflow for Enterprises and Agencies

If you manage a large number of internal sites or numerous client projects, project capacity is crucial. The platform offers plans that support up to 40 projects and 5,000 keywords tracked daily. This scale allows you to manage dozens of client projects smoothly.

Because the platform covers all areas of search using integrated toolkits—SEO, Social, Content, and Advertising—you get a full 360-degree view. This efficiency helps save time and is essential for better pitch results and comprehensive project management.

Preisübersicht für Semrush

Pricing range
$117.33–$499/month
Preistypen
Free trial, Monthly subscription, Yearly subscription

Semrush offers three structured SEO plans: Pro, Guru, and Business, tailored for different organizational sizes. By choosing annual billing, you can secure monthly rates starting at $117.33, saving you up to 17% compared to monthly subscriptions.

Pläne und Preise

Pro

Monthly$139
Yearly$117.33/mo
5 projects, 500 keywords to track (daily updates)
  • Up to 5 projects
  • Keyword research tools
  • Competitor analysis tools
  • Position Tracking (500 keywords daily)
  • Backlink Analysis
  • Site Audit
Try for free

Guru

Monthly$249
Yearly$208.33/mo
15 projects, 1,500 keywords to track (daily updates)
  • All Pro features plus
  • Up to 15 projects
  • Historical data
  • Multi-location and device data
  • Content marketing tools
Try for free

Business

Monthly$499
Yearly$416.66/mo
40 projects, 5,000 keywords to track (daily updates)
  • All Guru features plus
  • Up to 40 projects
  • Share of Voice
  • Extended limits
  • API access
  • Migration from third-party tools
Subscribe

Semrush costs between $117.33 and $499 per month with three plans: Pro at $117.33, Guru at $208.33, and Business at $416.66, all based on annual billing.

Here is a detailed look at what is included in each of Semrush's three SEO plans.

Pro

Price: $117.33/mo billed annually ($139 monthly) Websites Supported: Up to 5 projects Best For: Beginners and individual projects Refund Policy: Not explicitly stated Other Features: Keyword research tools, Backlink Analysis, 500 keywords tracked daily, Competitor analysis tools, Site Audit

This entry-level Pro plan is specifically designed for individuals or newer users looking to execute foundational SEO tasks. You can immediately begin detailed competitor research and monitor your essential rankings within the 500 daily keyword limit.

Guru

Price: $208.33/mo billed annually ($249 monthly) Websites Supported: Up to 15 projects Best For: Small businesses Refund Policy: Not explicitly stated Other Features: All Pro features plus historical data, Multi-location and device data, 1,500 keywords tracked daily, Content marketing tools

Small businesses consistently choose the Guru plan because it offers a significant increase in project limits and unlocks valuable historical data. This tier provides robust content marketing tools and helps you conduct deeper analysis for growing your brand online.

Business

Price: $416.66/mo billed annually ($499 monthly) Websites Supported: Up to 40 projects Best For: Agencies and mid-market companies Refund Policy: Not explicitly stated Other Features: All Guru features plus Share of Voice monitoring, Extended limits, API access, 5,000 keywords tracked daily, Migration from third-party tools

The Business plan truly suits larger organizations and marketing agencies needing advanced capabilities and high tracking capacity. This top tier provides essential API access and extended limits, allowing you to manage dozens of client projects smoothly and integrate Semrush with your existing software.

Semrush provides a helpful "Try for free" option for both the Pro and Guru plans, allowing users to test the toolkits for 7 days before subscribing. If you commit to annual billing, remember you can save up to 17% compared to paying month-to-month, making it a cost-effective choice.

Nutzerbewertungen

Semrush is widely recognized as a powerful platform tool, but external sentiment currently focuses heavily on operational dissatisfaction. Reviewers frequently describe the software as technically strong but cite pervasive transparency issues related to pricing and subscriptions.

Many users report feeling misled by the "free trial" structure, often citing automatic, unauthorized charges and significant difficulty canceling their subscriptions. The required cancellation process is often described as complicated, hidden, and sometimes 'illegal,' resulting in recurring charges, even for those who canceled minutes late.

Customers express profound frustration with support responsiveness, calling it unhelpful and unwilling to fix billing errors or issue refunds, leading to feelings of being treated unfairly, and even scammed. Pricing is also a key pressure point, with many finding the base costs high and citing unexpected additional fees for advanced features like API access or the new AI tools.

💰

Was anderswo gesagt wird

K. P.
· Trustpilot
1.0 / 5

I signed up for a free trial and was charged $139.95 automatically without clear consent or transparent terms of service disclosure. I feel completely misled and scammed by this company.

Mike R.
· Trustpilot
1.0 / 5

I was just five minutes late canceling my 7-day trial and was charged $400+. They refused to process any cancellation or refund. This behavior is unacceptable for a company claiming to support small businesses.

Noch keine Bewertungen.

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Warum Semrush nutzen?

You need more data and smarter insights to win. Semrush provides the competitive edge you need, leveraging sophisticated AI and one of the world's largest marketing databases. Users consistently report huge growth, including tripling organic traffic and improving agency pitch results.

Here’s why marketers love using Semrush:

  • Gain insights opponents will never see coming. The platform is powered by an AI-driven database featuring 43 trillion backlinks and 27 billion keywords.
  • Close competitive gaps fast. You can quickly analyze the keyword and backlink differences with your competition, making your ad and SEO decisions smarter. 💡
  • Achieve significant results without an army. Users have leveraged Semrush to double their traffic or run comprehensive content strategies efficiently, saving serious time.
  • Get a 360-degree view of your projects. The platform covers all areas of search using integrated toolkits for Marketing, SEO, Social, and Advertising.
  • Stay ahead of the AI shift. Semrush analyzes how Large Language Models (LLMs) feature your brand and gives you tips to improve your AI visibility.

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Häufige Fragen

How long is the Semrush free trial, and which plans are covered?

You can try Semrush toolkits for 7 days without charge. This free trial is available for the Pro plan and the mid-tier Guru plan. Please remember that you must cancel the trial before the 7-day period expires to avoid automatic subscription charges.

If I purchase an annual plan, can I get a refund if I decide to cancel early?

The official pricing site does not explicitly state a money-back guarantee or a specific refund policy for annual commitments. We recommend reviewing the current Terms of Service before subscribing if a refund option is critical for your decision.

Is Semrush priced per user seat, or is it based on usage limits?

Semrush pricing is primarily consumption-based, scaling according to defined data limits. Your cost depends on the number of projects and the volume of keywords tracked daily. The official plan details do not specify pricing based on individual user seats.

Which plan provides access to the Semrush API for custom data integration?

API access is reserved exclusively for the high-end Business plan. This feature supports larger organizations and marketing agencies needing seamless, deep data integration with their proprietary tools.

What is the key difference between the Pro, Guru, and Business plans?

The primary difference lies in the volume of work you can manage daily. Limits scale from 5 projects/500 keywords (Pro) up to 40 projects/5,000 keywords (Business). The higher tiers also unlock advanced features like historical data and API access.

If I am migrating from a different SEO platform, will Semrush provide support?

Yes, migrating companies should choose the Business plan. This subscription tier specifically includes 'Migration from third-party tools' as a dedicated feature for smooth onboarding.

Does the platform offer historical keyword and ranking data?

Historical data is considered a premium upgrade feature. You must subscribe to the Guru plan or the Business plan to access and analyze the historical trends within Semrush.

If I don't want an annual commitment, how much more does month-to-month billing cost?

Monthly billing generally costs up to 17% more than the annual rate. For example, the basic Pro plan is $139 monthly, compared to the annual equivalent of $117.33 per month.

Who should choose the Guru plan over the Pro plan?

The Guru plan is designated as the best option for small businesses. It offers a significant increase in project limits (15 vs. 5) and includes historical data access, enabling deeper competitive analysis.

Does Semrush provide targeted data for specific countries or global regions?

Yes, Semrush is built on massive scale data and provides extensive coverage. The platform currently includes 142 geo databases, allowing sophisticated, location-specific research and tracking.

What is the guaranteed response time (SLA) for customer support?

Not explicitly stated on the official site. The provided product descriptions and pricing information do not outline an official Service Level Agreement (SLA) or a guaranteed response time for support inquiries.

What kind of competitive data provides Semrush its advantage?

Semrush is powered by one of the largest AI-driven marketing databases. This infrastructure includes analyzing 43 trillion backlinks and 27 billion keywords, offering deep competitive insight.

What kind of new features are available related to AI search and Large Language Models (LLMs)?

The platform includes AI PR and AI SEO toolkits. These tools help you analyze how LLMs feature your brand and provide tips to improve your visibility in AI-driven search results.

Does Semrush charge extra fees for accessing new AI tools or specialized functionalities?

Not explicitly stated on the official site. The core plan outlines feature tiers, but details regarding potential extra fees for specialized add-ons or new AI functionalities are not specified on the primary pricing page.

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