LettrLabs prices direct mail per campaign rather than as a flat monthly subscription, so your cost depends on the format, piece size, quantity, and list size you choose. You can start with a free trial and no credit card, then request a quote built around your actual mailing volume.
LettrLabs prices direct mail per campaign, not per seat. Your cost depends on the mail format you pick, the size of each piece, how many you send, and how many names are on your list. You pay for the mail you send, which keeps the entry point low for small sends. Every quote is built around your real volume.
Here's what drives the number for each format.
Postcards
Best For: Businesses that want wide reach at the lowest cost per piece
Other Features:
- Four sizes: 4x6, 6x9, 6x11, and 11x18
- AI templates and a Canva-style drag-and-drop editor
- 4,000+ targeting attributes with radius and polygon geo targeting
- Upload a CSV, build a custom list, or connect 7,000+ integrations
- Same-day production and mailing available
Postcards are the most budget-friendly way to start. A 4x6 is the cheapest to print and mail, while larger sizes grab more attention and cost more to produce and post. If your message is simple and your list is long, this is the format to pick. Watch the postage step-up as pieces get bigger.
Handwritten Mail
Best For: Campaigns where a personal touch is worth a higher cost per piece
Other Features:
- Robotic handwriting with a real ballpoint pen and real ink
- Envelope plus printed letter, postcard, card and envelope, or bi-fold card and envelope
- Every piece personalized with data from your CRM
- Automated triggers, like birthdays and follow-ups
- Delivery tracking with real-time updates
Handwritten mail costs more per piece than printed postcards. That gap buys something specific: mail that looks and feels personal, so more people open it and read it. Pick this when relationships matter more than raw volume. If you're mailing thousands every month, printed postcards will stretch your budget further.
Targeting and Measurement
Best For: Teams that need to prove direct mail earned its budget back
Other Features:
- Built-in holdout testing to measure incremental lift
- Attribution windows aligned to your sales cycle
- Custom conversion criteria so you define what counts
- Delivery tracking synced with email or SMS outreach
- Map-based list building with rooftop-level accuracy
These tools come with the platform rather than as a separate add-on line item. They're how you learn which format and which list actually performed, so your next campaign spends smarter.
Getting started is low risk. LettrLabs offers a free trial with no credit card needed, and you can request a free sample card before you buy. New accounts also get a $30 credit to put toward a first mailing. Because pricing scales with volume, see a quote for your real list size before committing to a big send, and confirm per-piece and postage minimums with the team first.