ConvertKit Review, Pricing, Features with Pros and Cons

In this ConvertKit review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.2/10 (Expert Score)
Product is rated as #5 in category Funnel Builder
9.2Expert Score
The creator marketing platform for your podcast

Unlock the power of targeted email marketing with ConvertKit, the go-to platform for creators. From its user-friendly interface to its robust segmentation and automation features, ConvertKit is designed to supercharge your subscriber engagement. Plus, with a free plan that supports up to 1,000 subscribers, you can start growing your audience without breaking the bank.

Customer support
Value for money
Ease of use
  • Powerful segmentation and automation
  • Free plan available
  • Easy to navigate
  • Can be expensive
  • Basic email editor

Dive into the world of ConvertKit, the email marketing tool that’s taking the creator economy by storm. Whether you’re a blogger, podcaster, or digital artist, this comprehensive review unpacks the platform’s features, pricing, and even its shortcomings.

Discover why ConvertKit could be the game-changing tool you’ve been searching for to elevate your email marketing strategy. Don’t miss out on this creator-focused tool that’s redefining the email marketing landscape.

Read further to learn more about ConvertKit, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.


What is ConvertKit?

ConvertKit is a marketing platform designed specifically for creators. It offers a range of sustainable growth tools that include email and monetization systems. The platform is used by over 611,000 creators from various fields such as authors, podcasters, and musicians.

Convertkit cover

ConvertKit allows users to grow their audience with visually appealing landing pages, sign-up forms, and link pages.

It also offers automation features for marketing, enabling creators to establish lasting connections and promote their products or services effectively.

Additionally, ConvertKit provides functionalities to market and sell digital products and subscriptions, aiming to drive higher conversions while saving on fees.

ConvertKit specifications

FeaturesAudience Management / Automated Emails / Broadcasts / Content Scoring / Creator Network / Email Marketing Automation / Forms / Free migration from another tool / Landing Page Builder / Newsletter referral system / Newsletters / Paid Recommendations / Real-time Reporting / Reporting and Analytics / Sell Easily / Sell anywhere around the world / Shopify Integration / Team and Collaboration / Third Party Integrations / Visual automation builders / WooCommerce Integration
Best suited forFreelancers, Small businesses, Mid size businesses, Large enterprises
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatYes
Company addressBoise, Idaho, United States
Year founded2013


ConvertKit pricing: How much does ConvertKit cost?

Step into the world of ConvertKit’s flexible pricing, designed to fit every creator’s budget and needs.

With plans ranging from $0 to $29 per month for 300 subscribers, there’s an option for everyone, whether you’re just starting out or ready to scale up.

Explore the features and find the plan that’s the perfect match for your creator journey.

Pricing rangeFrom $15 to $2600 per month
Pricing typesAnnual subscription / Monthly subscription
Free planYes
Free trialYes, 14 days
Money back guaranteeYes, 30 days
Pricing page linkSee plans

ConvertKit pricing plans


Free Plan

  • Cost: $0/month
  • Subscribers: Up to 1,000
  • Features:
    • Unlimited landing pages
    • Unlimited forms
    • Audience tagging and segmentation
    • Sell digital products & subscriptions
    • Community support
    • Creator Network

Creator Plan

  • Cost: $15/month for up to 300 subscribers
  • Features:
    • All features of the Free Plan
    • Automated email sequences
    • Visual automation builders
    • Third-party integrations
    • One additional team member
    • Live chat & email support
    • Advanced reporting

Creator Pro Plan

  • Cost: $29/month for up to 300 subscribers
  • Features:
    • All features of the Creator Plan
    • Priority live chat & email support
    • Subscriber scoring
    • Advanced reporting

These pricing plans are tailored to meet the needs of creators at various stages of their journey, offering a range of features to help you grow and engage your audience.


ConvertKit features: What can you do with it?

In a digital landscape teeming with tools and platforms, ConvertKit stands out as a comprehensive solution designed for creators.

From growing your audience to automating your marketing efforts and monetizing your content, ConvertKit offers a suite of features tailored to meet the unique needs of creators.

Grow your audience

Convertkit grow audience

Creator Network

The Creator Network is a newly introduced feature designed to foster community among creators. By joining this network, you can collaborate with other creators for cross-promotional activities.

This not only helps in gaining new subscribers but also allows for the sharing of best practices and insights within the community.

The network aims to become the largest platform of quality creators and newsletters for mutual growth. Recommendations within this network have become a significant driver for subscriber growth for many creators.

Landing Pages

ConvertKit’s landing pages are more than just a tool for capturing email addresses; they serve as a cornerstone for your online presence. These landing pages are fully customizable, allowing you to align them with your brand’s look and feel.

You can quickly spin up pages to deliver important content, run A/B tests to find out which templates convert the best, and make data-driven decisions to optimize your audience growth.

The landing pages are designed to convert followers from various platforms, including social media and YouTube, into subscribers on your email list.


Forms in ConvertKit are versatile lead-capturing tools that can be tailored to fit various needs. Whether you’re looking to capture leads through a simple opt-in form, a more complex survey, or even through interactive quizzes, ConvertKit has a range of form templates to choose from.

These forms can be embedded directly into your website, blog posts, or shared across your social media channels. The platform also provides quick insights into form performance, allowing you to continually test and tweak for better conversion rates.

Connect with fans

Convertkit stay connected

Email Designer

ConvertKit’s email designer is a user-friendly tool that empowers creators to design professional-looking emails without the need for any coding expertise.

The designer offers a drag-and-drop interface, a variety of pre-designed templates, and the ability to customize every element, from fonts and colors to images and buttons.

This level of customization allows you to maintain brand consistency across all your email communications. Additionally, the email designer supports the embedding of multimedia elements like videos and GIFs, enhancing the interactive experience for your audience.

Email Marketing

When it comes to email marketing, ConvertKit offers a comprehensive suite of features designed to help you engage with your audience in a meaningful way.

Beyond just sending out newsletters, the platform allows for the creation of intricate email campaigns that can be personalized based on user behavior and preferences.

Features like tagging and segmenting enable you to send targeted messages, increasing the likelihood of engagement. ConvertKit also supports A/B testing for email subject lines and content, allowing you to optimize your campaigns for higher open and click-through rates.

The platform even offers automated resend options for recipients who haven’t opened or interacted with your emails, maximizing your reach.


One of the standout features of ConvertKit is its focus on email deliverability. The platform employs advanced algorithms and best practices to ensure that your emails don’t end up in the spam folder but rather land directly in your audience’s inbox.

ConvertKit continuously monitors deliverability metrics and makes real-time adjustments to maintain high deliverability rates.

This is crucial for any creator or marketer, as reaching the inbox directly correlates with higher engagement rates. The platform also offers a free deliverability audit service, providing insights and recommendations on how to improve your email performance further.

Automate your marketing

Convertkit automate

Visual Automations

The Visual Automations feature in ConvertKit is a powerful tool designed to automate complex email sequences and customer journey paths.

With a user-friendly, drag-and-drop interface, you can easily map out the entire lifecycle of a subscriber, from the moment they join your list to various touchpoints down the line.

This feature allows you to set up triggers based on user actions, such as clicking a link or making a purchase, and then automatically send targeted emails or add tags to those subscribers. You can also set up conditional paths, allowing for different sequences based on user behavior.

This level of automation not only saves time but also enables highly personalized and relevant interactions with your audience. For those unsure of how to start, ConvertKit offers pre-built automation templates that serve as a foundation for various marketing funnels.


ConvertKit’s Integrations feature is a gateway to a more streamlined and efficient marketing process.

The platform offers seamless integrations with a wide array of third-party tools and platforms, ranging from e-commerce solutions like Shopify and WooCommerce to course platforms like Teachable.

This means you can easily sync your subscriber data, sales information, and other key metrics across multiple platforms, all from within the ConvertKit dashboard.

These integrations also allow for advanced audience segmentation based on purchase history or course enrollment, enabling more targeted and effective marketing campaigns.

The platform is continuously expanding its list of integrations, providing the flexibility to adapt to your evolving marketing stack.

Earn an income

Convertkit earn income


The Commerce feature in ConvertKit is a robust solution designed to help you monetize your digital products without the need for an external e-commerce platform.

Whether you’re selling ebooks, courses, or downloadable templates, you can set up a storefront right within ConvertKit.

The feature offers a range of pricing options to suit different business models, including one-time payments, recurring subscriptions, and even pay-what-you-want pricing scales. Additionally, you can set up payment plans and accept donations.

The Commerce feature also integrates seamlessly with the rest of ConvertKit’s offerings, allowing you to set up automated email sequences for cart abandonment or post-purchase follow-ups.

It even enables you to integrate your sales data with your audience segmentation, providing a more personalized marketing experience.

The Sponsor Network feature in ConvertKit opens up a new revenue stream by connecting you with potential sponsors for your content. Whether you’re a podcaster, blogger, or video creator, this network helps you find brands that align with your audience and message.

The platform facilitates the entire sponsorship process, from discovery and negotiation to tracking and payment.

This not only provides an additional income stream but also adds value to your content by associating it with reputable brands. The Sponsor Network aims to create a win-win situation for both creators and sponsors by ensuring that the partnerships are mutually beneficial.

Paid Recommendations is a feature that allows you to monetize your influence by recommending products or services to your audience. Unlike traditional affiliate marketing, this feature is integrated directly into ConvertKit, making the process more streamlined.

You can easily add recommendation links to your emails, landing pages, or even within your automated sequences. Each time a subscriber clicks on a recommendation link and makes a purchase, you earn a commission.

This provides an additional income stream and also enhances your content by offering value-added recommendations to your audience. The feature is designed to be transparent and easy to track, providing real-time analytics on clicks, conversions, and earnings.


ConvertKit review: Why you should use it?

ConvertKit is a robust email marketing tool tailored for bloggers and content creators. It excels in subscriber management, segmentation, and form building, making it easier for you to grow and engage your audience.

The software also offers a free plan that supports up to 1,000 subscribers, allowing you to test its capabilities without financial commitment. However, it’s worth noting that ConvertKit is generally more expensive than its competitors and offers limited email design options.

Convertkit conclusion

Pros and Cons


  • Powerful Segmentation and Automation: Allows you to create highly targeted email campaigns.
  • Free Plan Available: Supports up to 1,000 subscribers, great for beginners.
  • Ease of Use: User-friendly interface that is easy to navigate.


  • Limited Email Design Options: The email editor is basic and lacks advanced design features.
  • Pricing: Generally more expensive compared to other email marketing tools.


Frequently Asked Questions

Who is ConvertKit best suited for?

ConvertKit is ideal for creators looking to grow and engage their audience through targeted email marketing campaigns. Its user-friendly interface and powerful features make it a top choice for bloggers, podcasters, and other content creators.

How does ConvertKit ensure high email deliverability?

ConvertKit employs advanced algorithms and best practices to ensure that your emails reach your audience’s inbox and not their spam folder. The platform also offers a free deliverability audit to improve your email performance.

Can I sell products directly through ConvertKit?

Yes, ConvertKit’s Commerce feature allows you to sell digital products directly through the platform. It offers various pricing options including one-time payments and subscriptions.

Does ConvertKit offer integrations with other platforms?

Yes, ConvertKit offers seamless integrations with a wide array of third-party tools and platforms, including e-commerce solutions like Shopify and WooCommerce.

How can ConvertKit help me find sponsors for my content?

ConvertKit’s Sponsor Network feature connects you with potential sponsors for your content, offering another avenue for income.

Can I earn through recommending products on ConvertKit?

Yes, ConvertKit’s Paid Recommendations feature allows you to earn commissions by recommending products or services to your audience.

How easy is it to set up landing pages on ConvertKit?

Setting up landing pages on ConvertKit is straightforward, thanks to its drag-and-drop interface. You can also choose from a variety of pre-designed templates to get started quickly.

How secure is my data with ConvertKit?

The software employs industry-standard security measures to protect your data. It also complies with GDPR regulations, providing an added layer of data protection.

Can I migrate from another email marketing platform to ConvertKit?

Yes, ConvertKit offers free migration services to help you move your existing subscriber data and campaigns from another platform.

What kind of analytics does ConvertKit offer?

ConvertKit provides detailed analytics on your email campaigns, including open rates, click-through rates, and subscriber growth. This helps you make data-driven decisions to optimize your marketing efforts.

Do I need coding skills to use ConvertKit?

No, it is designed to be user-friendly, and you can create professional-looking emails and landing pages without any coding skills.

Can I A/B test my emails with ConvertKit?

Yes, the software allows you to A/B test email subject lines and content, helping you identify what resonates most with your audience for higher engagement.

ConvertKit Review, Pricing, Features with Pros and Cons
ConvertKit Review, Pricing, Features with Pros and Cons

ConvertKit review
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9.2 / 10