• 3 weeks ago
  • Email marketing

Written by Ciroapp

ConstantContact

Constant Contact: Effortless Email Marketing, Empowered Growth

Quick overview

ConstantContact Review, Pricing, Features, Pros and Cons

Constant Contact: A user-friendly digital marketing platform with strong support but some scalability and billing concerns

We find Constant Contact to be an accessible and reliable tool for small businesses and beginners, especially praised for its customer support and ease of use. However, some users experience issues with billing, cancellations, and limited features for larger campaigns. Overall, it’s a solid choice for those starting out in email marketing, but may face limitations as your needs grow.

Pros

  • Excellent customer support with patient and knowledgeable representatives
  • Intuitive drag-and-drop email editor and attractive templates
  • High deliverability rate (97%) ensuring emails reach inboxes
  • Helpful onboarding resources like tutorials and webinars

Cons

  • Difficulty canceling subscriptions, often requiring direct contact
  • Billing issues, including accidental charges and refund challenges
  • Limited features for large-scale campaigns and scalability concerns
  • Email Campaigns with Customizable Templates: Create professional, mobile-responsive emails using a wide range of customizable templates that match your brand’s style and ensure seamless viewing across devices.
  • AI-Assisted Message Crafting: Generate compelling content ideas, catchy subject lines, and persuasive calls to action with the help of AI, personalizing your messages and overcoming writer’s block.
  • SMS Marketing: Send text messages directly to your audience’s phones to promote offers, reminders, or updates, benefiting from high open rates and immediate engagement.
  • Social Media Management: Schedule, monitor, and analyze social media posts across multiple platforms from a single dashboard, ensuring consistent content and insightful performance data.
  • eCommerce Integration: Seamlessly connect with popular online store platforms to send targeted campaigns, personalized product recommendations, and abandoned cart reminders, boosting sales.
  • Event Promotion Tools: Design event invitations, track RSVPs, collect payments, and automate reminders to streamline event planning and increase attendance.
  • Multi-Account Management: Manage multiple locations or teams from one dashboard, maintaining brand consistency and facilitating collaboration across different accounts.
  • Detailed Reporting and Analytics: Access comprehensive insights on campaign performance, including open rates, click-throughs, social engagement, and sales impact, to inform smarter marketing decisions.
  • Creating Engaging Email Campaigns: Design and send visually appealing, customizable emails using templates and AI-assisted content creation, with real-time analytics to track open rates and link clicks.
  • Managing and Scheduling Social Media Posts: Schedule, publish, and monitor posts across multiple social media platforms from a single dashboard, ensuring consistent and timely online presence.
  • Launching Integrated Social Media Campaigns: Coordinate email and social media efforts to amplify messaging and reach audiences across channels seamlessly.
  • Promoting Events Effectively: Send invitations, embed registration forms, track RSVPs, and send reminders to boost attendance for events like webinars, fundraisers, or openings.
  • Tracking and Analyzing Engagement: Access detailed reports on email opens, link clicks, social media engagement, and event participation to optimize marketing strategies.
  • Pricing models: Annual subscription
  • Free trial: Yes days
  • Money back guarantee: Yes 30 days

Constant Contact’s software pricing starts at $12 per month for the Lite plan, $35 per month for the Standard plan, and $80 per month for the Premium plan, with discounts available for annual prepayment and options for nonprofits.

Intro

Unlock the full potential of your marketing efforts with Constant Contact’s intuitive tools that make crafting eye-catching email campaigns and managing social media a breeze. Whether you’re aiming to boost engagement or streamline your outreach, this platform brings powerful features right to your fingertips.

From AI-assisted messaging to seamless eCommerce and event promotion integrations, Constant Contact is designed to help businesses of all sizes connect, grow, and thrive. Dive in to see how it can transform your marketing strategy with ease and efficiency.

What is ConstantContact?

ConstantContact is like your digital marketing Swiss Army knife 🛠️, designed to help businesses grow by mastering email, social media, and more. Whether you’re sending snazzy newsletters or managing SMS campaigns, it’s got customizable templates and AI-powered tools to make your messages pop without breaking a sweat.

It’s perfect for everyone—from small businesses to nonprofits, even franchises juggling multiple locations. Think of it as your marketing sidekick that keeps your brand consistent and your team on the same page, all while tracking how well your campaigns perform (because who doesn’t love a little data bragging rights?). 📊

Plus, ConstantContact plays well with others by integrating with popular apps and offering handy list-building tools. With free trials and expert support, it’s like having a marketing coach in your corner, helping you turn clicks into customers and followers into fans. 🚀

Pricing

How much does ConstantContact cost?

Constant Contact’s software pricing starts at $12 per month for the Lite plan, $35 per month for the Standard plan, and $80 per month for the Premium plan, with discounts available for annual prepayment and options for nonprofits.

Constant Contact offers three main pricing plans for small businesses, each designed to fit different needs and budgets. 😊 The plans are based on the number of contacts you have and the volume of email sends, with additional features scaling up as you move to higher tiers.

Lite Plan

The Lite plan is perfect for beginners and those just starting with email marketing. It costs $12 per month and provides essential tools to get your campaigns off the ground.

  • Price: $12 per month
  • Email Sends: 10x your number of contacts per month
  • User Access: 1 user
  • Onboarding: Live 1:1 onboarding session
  • Email Editor: Drag-and-drop, AI copy generation, customizable templates
  • Automation: 3 automation templates
  • Contact Management: Web signup forms, segmentation (up to 110 segments), easy contact management
  • Advertising Tools: Social media ads manager
  • Event Marketing: Host events, sell products, take payments
  • Integrations: 300+ integrations (Google, Microsoft, Facebook, Canva, LinkedIn, Vimeo, Zapier, Shopify, Eventbrite, and more)
  • Support: Live phone and chat support
  • Other Features: Revenue reporting, campaign calendar

This plan is ideal if you want to start simple but still have access to powerful tools and support.

Standard Plan

The Standard plan is designed for growing businesses that need more advanced marketing features. It is priced at $35 per month and offers a significant upgrade in automation and user access.

  • Price: $35 per month
  • Email Sends: 12x your number of contacts per month
  • User Access: Up to 3 users
  • Onboarding: Priority onboarding by a dedicated team
  • Email Editor: Drag-and-drop, AI copy generation, customizable templates
  • Automation: Unlimited templates, custom automations, ecommerce templates, auto-resend to non-openers
  • Contact Management: Web signup forms, segmentation (up to 110 segments), easy contact management
  • Advertising Tools: Social media ads manager, Facebook lookalike targeting, Google Ad Manager, SEO recommendations
  • Event Marketing: Host events, sell products, take payments
  • Integrations: 300+ integrations
  • Support: Live phone and chat support
  • Other Features: Revenue reporting, campaign calendar

This plan is great for most businesses looking to automate more of their marketing and collaborate with a small team.

Premium Plan

The Premium plan is tailored for professionals and larger teams who need the most advanced tools. It costs $80 per month and unlocks all features, including industry-leading automation and unlimited user access.

  • Price: $80 per month
  • Email Sends: 24x your number of contacts per month
  • User Access: Unlimited users
  • Onboarding: Priority onboarding by a dedicated team
  • Email Editor: Drag-and-drop, AI copy generation, customizable templates
  • Automation: All automation features, advanced options, unlimited templates
  • Contact Management: Web signup forms, segmentation (up to 110 segments), easy contact management
  • Advertising Tools: Social media ads manager, Facebook lookalike targeting, Google Ad Manager, SEO recommendations
  • Event Marketing: Host events, sell products, take payments
  • Integrations: 300+ integrations
  • Support: Live phone and chat support
  • Other Features: Revenue reporting, campaign calendar, advanced reporting
  • SMS Marketing: Included (starting at $10/month for first 500 messages if purchased separately)

This plan is perfect for advanced users and larger teams who want to maximize their marketing potential and need robust automation and reporting.

All plans come with a 30-day money-back guarantee, so you can try Constant Contact risk-free. 😊 You can also save up to 15% by prepaying for 12 months, and nonprofits can save up to 30% with annual prepayment.

There is also a free plan and free trial available, though specific details about the free plan are not provided. Constant Contact boasts a 97% deliverability rate, ensuring your emails reach your audience reliably.

Features

ConstantContact features

Let’s dive into the fantastic world of Constant Contact and explore its standout features that make digital marketing a breeze! Whether you’re a newbie or a seasoned pro, these tools are designed to help you connect, engage, and grow your audience with style and ease. Ready? Let’s go! 🚀

Email Campaigns with Customizable Templates

Creating eye-catching emails has never been easier! Constant Contact offers a treasure trove of customizable templates that let you craft professional-looking campaigns without needing a degree in graphic design. Just pick a template, tweak the colors and images to match your brand, and voilà — you’re ready to hit send. It’s like having a personal email stylist at your fingertips! 🎨✨

But wait, there’s more! These templates are mobile-responsive, so your emails look fabulous whether your audience is checking their inbox on a phone, tablet, or desktop. No more squinting or awkward formatting — just smooth, seamless communication that keeps your readers engaged and clicking.

AI-Assisted Message Crafting

If writing emails feels like staring at a blank page with a coffee cup that’s already empty ☕️, Constant Contact’s AI-assisted message crafting is here to save the day. This feature helps you generate compelling content ideas, catchy subject lines, and persuasive calls to action, making your emails not just good, but irresistible.

Think of it as your marketing sidekick who whispers clever phrases and smart suggestions in your ear. It learns from your style and audience preferences, so every message feels personalized and on point. Say goodbye to writer’s block and hello to email magic! ✨🪄

SMS Marketing

Want to reach your customers where they’re most likely to see your message? SMS marketing is the answer! Constant Contact lets you send text messages directly to your audience’s phones, ensuring your promotions, reminders, or updates get noticed fast — because who doesn’t check their phone every five minutes? 📱😄

Plus, SMS campaigns have super high open rates, so your message won’t get lost in the abyss of crowded inboxes. Whether it’s a flash sale or a last-minute event reminder, SMS marketing adds a personal, immediate touch that keeps your brand top of mind.

Social Media Management

Juggling multiple social media accounts can feel like spinning plates while riding a unicycle — tricky and a little scary! Constant Contact’s social media management tools help you schedule posts, monitor engagement, and analyze performance all in one place. It’s like having a social media assistant who never sleeps. 🦸‍♀️📅

You can plan your content calendar ahead, ensuring consistent posting without the last-minute scramble. Plus, the platform’s insights help you understand what content resonates best, so you can keep your followers coming back for more likes, shares, and comments.

eCommerce Integration

Running an online store? Constant Contact seamlessly integrates with popular eCommerce platforms, making it easy to sync your product catalog and send targeted marketing campaigns. Imagine sending personalized product recommendations or abandoned cart reminders without lifting a finger — that’s automation working its magic! 🛒✨

This integration helps you boost sales by connecting your marketing efforts directly to your store’s activity. It’s like having a sales assistant who knows exactly when to nudge your customers toward checkout, increasing conversions and growing your revenue.

Event Promotion Tools

Planning an event? Constant Contact’s event promotion tools simplify the process from invitations to registrations and reminders. You can create beautiful event emails, track RSVPs, and even collect payments — all without breaking a sweat. 🎉💌

These tools help you keep attendees informed and excited, while the automated reminders reduce no-shows. Whether it’s a webinar, workshop, or charity gala, your event will run smoother than a well-oiled machine.

Multi-Account Management

Managing multiple locations or teams? Constant Contact’s multi-account management feature keeps everything organized and consistent. You can oversee different accounts from a single dashboard, ensuring brand messaging stays uniform across all channels. It’s like being the conductor of a marketing orchestra, making sure every instrument plays in harmony. 🎼🎻

This feature also streamlines collaboration, allowing team members to work together without stepping on each other’s toes. Whether you’re running a franchise or a nonprofit with multiple chapters, multi-account management keeps your marketing efforts coordinated and efficient.

Detailed Reporting and Analytics

Numbers don’t lie, and Constant Contact’s detailed reporting tools give you the full scoop on how your campaigns are performing. From open rates and click-throughs to social media engagement and sales impact, you get clear insights that help you make smarter marketing decisions. 📊🔍

The reports are easy to understand, even if you’re not a data scientist, and they highlight what’s working and what needs tweaking. It’s like having a marketing crystal ball that shows you the path to better results and bigger wins.

There you have it — a whirlwind tour of Constant Contact’s powerful features, each designed to make your marketing life easier and more effective. Whether you’re sending emails, managing social media, or promoting events, this platform has your back with tools that are as smart as they are user-friendly. Ready to become a marketing superstar? 🌟🚀

Use Cases

ConstantContact use cases

Looking to boost your business’s online presence? Constant Contact is the perfect tool to help you connect with your audience in fun and effective ways. Whether you’re a small business owner, a nonprofit, or even a busy educator, this platform has something for everyone. Let’s explore some exciting ways you can use it! 🚀

1. Crafting Eye-Catching Email Campaigns That Make Customers Say “Wow!”

Imagine sending an email that your customers actually look forward to opening—no more boring newsletters that get deleted faster than you can say “unsubscribe.” Constant Contact offers customizable templates that make designing beautiful emails as easy as pie 🥧 (and way less messy).

With AI-assisted message crafting, you can create compelling content without pulling your hair out. Plus, real-time tracking lets you see who opened your email and clicked on links—so you know exactly what your audience loves. Think of it as having a crystal ball 🔮 that shows you what makes your customers tick. Who knew marketing could be this fun?

2. Supercharging Your Social Media Presence with Ease

Social media is like the wild west of marketing—full of opportunities but also chaos. Constant Contact helps tame that chaos by allowing you to manage multiple platforms from one dashboard. Schedule posts, monitor engagement, and analyze performance—all without breaking a sweat. 💪

And guess what? You can even create social media campaigns that sync with your email efforts. Imagine your message spreading like wildfire across Facebook, Instagram, and Twitter—without you having to post every single update manually. It’s like having a social media assistant who never sleeps (and doesn’t complain about coffee breaks). ☕

3. Making Event Promotions a Breeze (and a Blast!)

Hosting an event? Whether it’s a grand opening, a charity fundraiser, or a webinar, Constant Contact makes promoting your event as easy as inviting friends to a party 🎉. Use the platform’s event tools to send invites, track RSVPs, and send reminders—all in one place.

Plus, you can embed registration forms directly into your emails or social media posts, making it simple for people to sign up. The best part? You get detailed reports on attendee engagement, so you can see what worked and what needs a little more sparkle ✨ next time. Planning events has never been so fun and stress-free!

Constant Contact is like your digital marketing sidekick—ready to help you grow, engage, and celebrate your successes. Ready to get started?

Conclusion

Why should you use ConstantContact?

Struggling to get your emails opened and your social media noticed? Constant Contact takes the guesswork out of digital marketing with easy-to-use tools that actually boost engagement and sales.

Spending hours crafting emails that don’t convert? Its AI-assisted message creation and customizable templates let you build professional campaigns in minutes, so you can focus on growing your business instead of wrestling with complicated software.

Juggling multiple locations or teams and losing track of brand consistency? Constant Contact’s multi-account management keeps everything organized and on-brand, saving you time and headaches.

Worried your emails won’t reach inboxes? With a 97% deliverability rate, Constant Contact ensures your messages land where they should—right in front of your customers.

Need more than just email? It combines email, SMS, social media, and event marketing in one platform, so you can reach your audience wherever they are without switching tools.

And if you’re new to marketing, their onboarding support and expert help mean you’re never left stuck or confused. No more wasting money on tools you don’t understand or can’t fully use.

FAQ

ConstantContact FAQs

Reviews

 

Overall Sentiment on Trustpilot / Capterra: Constant Contact generally receives positive reviews, especially for its customer support and ease of use. Many users appreciate the helpfulness of support staff and the platform’s user-friendly interface. However, some reviews highlight issues with billing, cancellations, and technical limitations, indicating mixed experiences in certain areas.

Pros

  • Excellent customer support with patient and knowledgeable representatives
  • Intuitive drag-and-drop email editor and attractive templates
  • Strong deliverability rate (97%) ensuring emails reach inboxes
  • Effective list-building tools and social media marketing features
  • Helpful onboarding resources like tutorials and webinars
  • Reliable for small businesses and beginners in email marketing

Cons

  • Difficulty and frustration with canceling subscriptions, often requiring direct contact or phone calls
  • Billing issues, including accidental long-term charges and challenges with refunds
  • Limited features for larger campaigns and scalability concerns
  • Some users report misleading sales practices and aggressive upselling
  • Interface and features sometimes feel outdated or stuck in early 2000s design
  • Inconsistent experiences with refund processing and account management

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