CallRail Review – Call Tracking and Marketing Analytics

In this CallRail review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.4/10 (Expert Score)
Product is rated as #1 in category Call tracking
9.4Expert Score
Are Your Marketing Dollars Making Your Phone Ring?

CallRail is a suite of call recording software that helps you get the most out of your marketing and improve your conversion rates. Its robust call tracking module monitors customers, and conversation intelligence features provide useful call reporting capabilities for increased productivity.

Customer support
9.6
Value for money
9.4
Ease of use
9.2
Features
9.3
Pros
  • Intuitive Call recording and routing options
  • User-Friendly intuitive system
  • Android and iOS compatible
  • Proving Virtual Numbers
  • Phone Tracking
  • Live Chat 24/7, email and phone customer support
Cons
  • Costly

CallRail is a suite of call recording software that helps you get the most out of your marketing and improve your conversion rates. Its robust call tracking module monitors customers, and conversation intelligence features provide useful call reporting capabilities for increased productivity.

With CallRail, businesses of all sizes can easily convert more leads into better customers. By integrating with leading marketing and sales software, CallRail business communications solutions and marketing analytics platforms provide real-time insights that enable customers to bring clarity to their marketing efforts.

Read further to learn more about CallRail, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Overview

What is CallRail?

The goal of CallRail is to help marketers who depend on high-quality inbound leads succeed and want to become more visible.

CallRail prioritizes providing customer service with a clear view of its digital marketing efforts by connecting data from calls, forms, and other sources frequently overlooked by marketing tools. CallRail aims to assist customers in improving customer service and maximum outcomes.

You can use CallRail in every industry, like Real estate, health care, Agencies, Home services, Legal services, Financial services, and Automotive.

CallRail specifications

FeaturesCall Tracking / CallRail For Health Care / CallRail for Marketing Agencies / Conversation Intelligence / Form Tracking / Integrations / Lead Centre
Best suited forFreelancers, Small businesses, Mid size businesses
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatYes
Company address100 Peachtree St., Suite 2700, Atlanta, GA 30303, US
Year founded2011

Pricing

CallRail pricing: How much does CallRail cost?

CallRail pricing comes with multiple subscription plans. These plans are offered on both a monthly and annual basis. CallRail does not provide free plans but has a 14-day free trial available on all plans.

The basic plan is Call tracking, and costs $45 per month; this plan analyzes and demonstrates call-based marketing campaigns. The call tracking plus Intelligence plan is offered for $95 per month. This plan provides additional information and analysis on call transcriptions. Call Tracking plus Form tracking is also offered for $95 per month. This plan provides attributed form sources. The complete Call Tracking plan costs $145 per month. With this plan, you can find the solution on a single interface for monitoring, analyzing, and optimizing forms and calls. CallRail charges more on each plan in case of additional usage.

Pricing rangeFrom $45 to $125 per month
Pricing typesAnnual subscription / Monthly subscription
Free planNo
Free trialYes, 14 days
Money back guaranteeNo
Pricing page linkSee plans

CallRail pricing plans

%%tb-image-alt-text%%

Call Tracking is $45/month and $40/ month in the annual plan.

  • Five local Numbers
  • 250 Local minutes
  • 100 messages
  • Call and text tracking attribution
  • Recording and routing of calls

Call Tracking Plus Intelligence is $95/month and $85/ month in the annual plan.

  • Five local Numbers
  • 250 Local minutes
  • 100 messages
  • Call and text tracking attribution
  • 10,000 Call transcription minutes
  • Recording and routing of calls
  • Call transcripts
  • Keyword analysis

Call Tracking plus Form Tracking is $95/per month and $85/per month in the annual plan.

  • Five local Numbers
  • 250 Local minutes
  • 100 Text messages
  • Call and text tracking attribution
  • Recording and routing of calls
  • Call transcripts
  • Keyword analysis
  • Form tracking
  • Custom form builder

Call Tracking Complete $145/month and $130/ month in the annual plan.

  • Five local Numbers
  • 250 Local minutes
  • 100 messages
  • Call and text tracking attribution
  • 10,000 Call transcription minutes
  • Recording and routing of calls
  • Call transcripts
  • Keyword analysis
  • Form tracking
  • Custom form builder
  • Call transcripts
  • Keyword analysis
  • Custom form builder

Features

CallRail features: What can you do with it?

Call Tracking

CallRail is a tracking software. It is used by sales and marketing teams use to link specific marketing channels to phone lines. Call Tracking uses the following powerful features.

Form Tracking

Form Tracking reveals which advertisement or keyword prompted a user to submit a form, whereas Call Tracking reveals which prompted a user to call. 

All touch points, including call recordings and transcriptions, are connected by Form Tracking into a straightforward, unified timeline, with access to the entire contact history of each lead. Rapid responses can be helpful. When someone fills out a form, it immediately calls or texts you the new lead information.

Conversation Intelligence

This feature automatically transcribes all outgoing and incoming calls, and then Artificial intelligence is used to analyze them, giving you insights.

Customer issues that may require attention can be pinpointed. You can quickly determine which talk tracks are being followed by automatically analyzing the language customers use.

Lead Centre

Use all of your business phone numbers to make and receive calls. Easily send and receive SMS and MMS text on a desktop or mobile device.

CallRail for Marketing Agencies

CallRail offers its agency partners onboarding, account management, extensive education, and a partner community to ensure success.

CallRail makes it simple to manage the services and data of an agency. With the robust Account Center, you can manage each client’s account separately or keep a single Agency Account for simplicity and transparency. With CallRail, you can build call flows that give your sales team more data to ensure success.

CallRail For Health Care

Compliance with HIPAA (Health Insurance Portability and Accountability Act) is important. You can setup your Business associate agreement with us. CallRail reveals which strategies are bringing in patients and which need to be through call and form tracking and call transcription analysis. With Conversation Intelligence, you can improve the quality of your phone calls with patients, prospects, and their families. Calls are automatically scored and categorized by AI.

Integrations

CallRail offers more than 50 integrations. It has simple and effective integrations for marketing. You can select from the list of integrations. CallRail covers all basic categories required for marketing.

These categories include

  • Bid management
  • Chats and notifications
  • CMS Plugin
  • CRM
  • Data visualization
  • Google app collection
  • Marketing automation
  • Mobile Optimization
  • Search advertising
  • Social media advertising
  • Website optimization
  • Workflow automation

Conclusion

CallRail review: Why you should use it?

CallRail is the platform that provides ease of use plus full functionality on its features for its users. Suitable for small businesses seeking. It offers all-inclusive subscription plan packages. CallRail record the outcomes of marketing efforts across channels like calls and online forms. In addition, their plans include phone numbers, call minutes, and text credits. Moreover, CallRail ensures Live 24/7 support team availability.

FAQ

Frequently Asked Questions

What Methods does CallRail use for call tracking to measure ROI?

There are several tools that marketers use to measure the ROI. Google Ads and Google Analytics are two of the tools that are utilized the most frequently. 
ROI is measured by following four ways using CallRail:
Visitor-level Call Tracking
Campaign Call Tracking
Multi-Channel Attribution
Call score

What Is Lead Scoring?

Leading scoring is a technique for classifying or valuing leads that your company generates. Lead scoring is frequently determined by the telephone conversation and previous interactions between you and callers. CallRail focuses on the importance of lead scoring. It allows you to thoroughly examine the channels and programs generating high-quality leads.

Can I buy or port a local and toll-free Phone number?

Yes, It takes a little time for your tracking number to go live. You can buy or port a number. Select a unique phone number to keep track of your online reporting dashboard. Your number is available for use immediately after purchase.

CallRail Review – Call Tracking and Marketing Analytics
CallRail Review – Call Tracking and Marketing Analytics

Ciroapp
Logo
CallRail review
Try 14 days for free!
Visit CallRail
9.4 / 10
Continue in browser
To install tap Add to Home Screen
Add to Home Screen
Ciroapp
Install our Mobile App. Keep us in your pocket.
Install
Add Ciroapp to Home Screen
Close

For an optimized experience on mobile, add Ciroapp shortcut to your mobile device's home screen

1) Press the share button on your browser's menu bar
2) Press 'Add to Home Screen'.