Review, Pricing, Features with Pros and Cons

In this review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9/10 (Expert Score)
Product is rated as #14 in category AI Video Generator
9Expert Score
The fastest way to Repurpose your Video (and other) Content

Elevate your content marketing to new heights with Automata’s cutting-edge features. From an AI-powered engine that audits and organizes your existing content, to multi-source repurposing that breathes new life into old assets, Automata is your one-stop solution for effortless and efficient content transformation. With pre-built templates, versatile content types, and robust analytics, this platform is the ultimate toolkit for maximizing reach and impact while saving time and resources.

Customer support
Value for money
Ease of use
  • Semantic search engine
  • Multi-source content repurposing
  • Content repurposing templates
  • AI-powered engine
  • Learning curve
  • Can be expensive

Unlock the full potential of your content marketing strategy with Automata, the game-changing platform designed to streamline and automate your content repurposing efforts.

From AI-powered content audits to multi-source repurposing, this comprehensive guide dives deep into the features that make Automata an indispensable tool for modern marketers.

Whether you’re a seasoned pro or new to the content game, discover how Automata can revolutionize your approach to content creation, distribution, and optimization.

Read further to learn more about, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Table of contents open


What is is an AI-powered platform designed to repurpose video and text content across multiple formats and channels. The software offers features like platform-specific writing styles, content repurposing templates, and the ability to handle long YouTube videos. dashboard

Users can opt for a pay-as-you-go model or a monthly subscription, both providing various credits for content transformation. The platform also offers an AutoPilot feature that monitors your YouTube channel or blog feed to automatically generate repurposed content as soon as it’s published.

With over 150 input/output combinations, aims to automate content creation and distribution, allowing marketers and content creators to publish more consistently and efficiently. specifications

FeaturesAI Video Editor / AI-Generated Video / Content Management / Content Repurposing / Content creation / Convert Video / Human-like content / Knowledge Base / Marketing Analytics / Multiple content creation / RSS Feeds / Repurpose old content / Resize Video / Single semantic search engine / Templates / Video Editing Tool / Video tracking
Best suited forSmall businesses, Mid size businesses, Large enterprises
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company addressHingham, Massachusetts
Year founded2015

Pricing pricing: How much does cost?

Discover the ideal pricing plan for your content repurposing needs with Automata. Opt for the Light Repurposer plan at $3 per credit for occasional use or go all-in with the Power Repurposer plan at $49 per month for more frequent content transformation.

With options to suit both light and heavy users, Automata offers a cost-effective way to maximize your content’s reach and impact. Find the perfect balance between quality and affordability!

Pricing rangeFrom $49 per month
Pricing typesMonthly subscription
Free planNo
Free trialYes
Money back guaranteeNo
Pricing page linkSee plans pricing plans


Pay-as-you-go : Light Repurposer

    • Cost: $3/credit
    • Ideal for those who repurpose content occasionally.
    • Pay only for what you use.
    • Features include platform-specific writing styles, 15+ content output types, content repurposing templates, and the ability to repurpose 1hr+ YouTube videos.
    • Parallel content creation is also supported.

Subscription Plan : Power Repurposer

    • Cost: $49/month
    • Best for those who repurpose a lot of content.
    • Monthly and annual subscription options available with a 35% savings on the annual plan.
    • Comes with 50 credits per month and additional credits at $0.65 each.
    • Features include everything in the Light Repurposer plan plus content repurposing on AutoPilot and custom writing style & content analysis.

Both plans allow you to repurpose two YouTube videos or webpages for free as a trial.

Features features: What can you do with it?

In today’s fast-paced digital landscape, content repurposing is not just an option; it’s a necessity. offers a robust suite of features designed to automate and streamline the content repurposing process.

From transforming blogs into social media posts to converting YouTube videos into multiple content formats, the platform provides a comprehensive solution for maximizing the reach and lifespan of your content.

Automatically Repurpose Content repurpose

The Autopilot feature is designed to make your content strategy as hands-free as possible. Once you’ve set it up, it continuously monitors your YouTube channel or blog feed. The moment you publish a new video or blog post,’s repurposing engine kicks in.

It automatically transforms your newly published content into various other formats, such as blog posts, social media updates, or newsletters. This immediate action ensures that you can maximize the reach and impact of every piece of content you create, without having to manually initiate the repurposing process each time.

Start monitoring a YouTube channel or RSS feed monitoring

This feature is all about immediacy and responsiveness. As soon as you configure it, starts tracking any new videos you upload to your YouTube channel. For blogs or other types of websites, the software begins monitoring your RSS feed within two business days.

This ensures that the system is always up-to-date with your latest content, ready to initiate the repurposing process. It’s a proactive approach to content management, ensuring that you’re always ahead of the curve in terms of distributing and repurposing your content.

Create multiple types of content automatically create

This feature amplifies your content distribution efforts by enabling you to automatically generate multiple types of content based on your original feed.

For example, if you publish a new video, can be configured to automatically create a blog post, a Twitter thread, and a newsletter, all derived from that single video. This not only saves time but also ensures that your content is consistently distributed across various platforms, increasing its reach and impact.

Zero-effort content repurposing zero effort

Leveraging advanced AI technology similar to ChatGPT, this feature takes the hassle out of content repurposing. Once you’ve set your preferences, does all the heavy lifting. It automatically scans your new content and repurposes it into the formats you’ve selected.

This means you can maintain a diverse and dynamic content strategy without having to invest additional time or resources into manual repurposing. It’s an efficient way to keep your content fresh and engaging across multiple channels.

Marketing Knowledge Base knowledge base

This feature is a game-changer for content marketers who want to make data-driven decisions. By auditing all of your content marketing channels, builds a searchable database that its AI engine can access.

This means that every piece of content you create is grounded in the collective intelligence of your past and present marketing efforts. It’s like having a virtual marketing assistant that knows your brand inside and out, ready to generate content that aligns perfectly with your overall strategy.

Single semantic search engine search engine

Imagine being able to search through all your marketing content across various platforms like Twitter, LinkedIn, blogs, product pages, e-books, videos, podcasts, and case studies, all from a single interface.

This feature makes it possible. It aggregates all your content into a semantic search engine, allowing you to quickly find and repurpose content. Whether you’re looking for a specific tweet or an old podcast episode, it’s all readily accessible.

Uncover old content to repurpose in a Snap uncover

This feature is particularly useful for marketers who have a wealth of content but aren’t sure how to leverage it effectively. With this feature, you can breathe new life into old content. Find an old post or video from years ago and transform it into new social content or a newsletter.

It’s like having a treasure trove of content at your fingertips, ready to be transformed and re-shared. Additionally, it’s an efficient way to keep your content fresh and engaging, without always having to start from scratch.

Multi-source content repurposing multi source

This feature takes content repurposing to the next level by allowing you to combine multiple pieces of existing content into a single, coherent new piece.

Imagine being able to repurpose 20+ pieces of content into a comprehensive guide or a detailed blog post. It’s a revolutionary approach to content creation that maximizes the value of your existing assets.

Content Repurposing Templates repurpose templates

This feature offers a streamlined way to repurpose your existing content into various formats suitable for social media, email, and your website. It comes with pre-built content repurposing templates that make the process incredibly straightforward.

All you need to do is upload the content you want to repurpose, select a template, run the operation, and review the results. It’s designed to save you time and effort, allowing you to focus more on strategy and less on the nitty-gritty of content creation.

Automatically turn a Blog into Social Posts or Email Marketing Content

This feature is all about automation and efficiency. Once you upload a blog post, you can automatically transform it into social media posts or email marketing content. uses AI to ensure that the repurposed content retains the essence and quality of the original, making it a valuable addition to your marketing arsenal. It’s a quick and efficient way to extend the reach of your blog content to other platforms.

What can you repurpose? to repurpose is highly versatile in terms of the types of content it can handle. If the content is text-based or available on YouTube, it can be repurposed. This includes blogs, articles, case studies, and any text that is publicly accessible via a link.

It also includes any public video on YouTube, as well as PDFs that are accessible by a link. You even have the option to copy and paste any content to be repurposed, offering maximum flexibility.

Available templates for content repurposing templates offers a variety of templates to suit different repurposing needs. Some of the most popular ones include:

  • Blog to Social: This template allows you to convert a blog post into multiple types of native social content. It’s perfect for extending the reach of your blog posts to platforms like Twitter, Facebook, and LinkedIn.
  • Content Distribution: This template is designed to help you efficiently distribute your document over email, on social media, and on your website. It’s a comprehensive solution for maximizing the reach of a single piece of content.
  • Blog to Email: If you’ve written a blog post that you think would make a great email newsletter or roundup, this template is for you. It converts your blog post into a format suitable for email distribution, allowing you to engage your email subscribers with valuable content.

Conclusion review: Why you should use it? offers a comprehensive solution for content marketing professionals, allowing you to manage, repurpose, and distribute your content across various channels. With its AI-powered engine, the software audits your existing content and creates a searchable database that can be accessed for future projects.

It supports multi-source content repurposing, enabling you to create new content pieces by combining existing ones.

Additionally, offers pre-built templates for quick content transformation, making it easier to convert blogs, videos, and PDFs into different formats suitable for social media, email marketing, and your website.


  • AI-Powered Engine: Automata’s AI engine audits all your existing content and creates a searchable database, making it easier to find and repurpose old content.
  • Multi-Source Content Repurposing: The software can automatically select and combine multiple pieces of existing content to create a new, coherent piece, saving you time and effort.
  • Semantic Search Engine: Automata offers a powerful search engine that allows you to search through all your content across various platforms like Twitter, LinkedIn, blogs, and more.
  • Content Repurposing Templates: Pre-built templates are available for quickly transforming your existing blogs, videos, and PDFs into new content formats.


  • Learning Curve: The plethora of features might be overwhelming for new users, requiring a learning curve to fully utilize the software.
  • Cost: While offers robust features, the pricing might be on the higher side for small businesses or individual users.

By integrating Automata into your content marketing strategy, you not only save time but also enhance the quality and reach of your content. The software’s AI-powered features and multi-source content repurposing capabilities make it a valuable asset for any content marketer.


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