Buzzsumo Review – The Best Content Marketing Platform

In this Buzzsumo review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
8.8/10 (Expert Score)
Product is rated as #3 in category Content Marketing Platform
8.8Expert Score
The Best Content Marketing Platform

Buzzsumo is a cloud-based app so it doesn’t take up any space on the PC since you don’t have to install it. It is user-friendly and has an easy-to-use Chrome extension. It helps you discover and predict viral trends over the internet and keywords. It also helps you discover the hottest and latest blogs, and articles.

Buzzsumo research content helps you to create content that is loved by content marketers & readers. It is one of the go-to platforms for influencer marketing since it helps you to find any influencers over the social network and also monitor them. The content search and content analyzer of Buzzsumo is its winning feature.

Customer support
Value for money
Ease of use
  • Free Plan
  • Free Trial
  • Easy to use
  • Is Cloud-based
  • Expensive
  • Sometimes irrelevant content shows up
  • No Instagram insight

We all know that content writing and marketing are one of the hardest jobs. There are a lot of things to be taken into consideration, some of them being, finding the right topic and keyword, predicting what topic will be trending next over the internet, knowing what the audience wants, finding influencers and authors to collaborate with, insight into the competitors content and strategies and the list goes on.

But what if I tell you that there is a sure-shot solution to all of these problems and it is all solved by only one app? Its name is Buzzsumo.

Read further to learn more about Buzzsumo, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Quick Overview

What is Buzzsumo?

Buzzsumo is a cloud-based content marketing tool that helps you deliver and discover the best and most engaging content, suggest appropriate keywords through analysis, predict future trends, and help you research content and find influencers. Along with finding influencers you can even monitor them and the social engagement of your content with the help of Buzzsumo.

It is a factory of ideas and it crawls all of the internet to give you insight into the popular trends and contents. It also gives you insight into the content of competitors and the strategies used by them to make it successful.

Buzzsumo specifications

FeaturesAPI / Backlink checker / Chrome extension / Content creation / Keyword research
Best suited forFreelancers, Small businesses, Mid size businesses
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatYes
Company addressBrighton, East Sussex, United Kingdom
Year founded2014


Buzzsumo pricing: How much does Buzzsumo cost?

There are 4 different plans offered by Buzzsumo namely; Free, Pro, Plus, and Large Plan. It starts free and costs $99, $179, and $299 respectively. It gives you a 20% discount if you choose to pay yearly.

Pricing rangeFrom $99 to $299 per month
Pricing typesAnnual subscription / Monthly subscription
Free planYes
Free trialYes, 30 days
Money back guaranteeNo
Pricing page linkSee plans

Buzzsumo pricing plans


Free ($0 monthly):

  • 10 searches/month
  • 1 year of data
  • 1 user
  • 1 project
  • 1 custom feed
  • Content Ideas Generator
  • Content Analysis Reports
  • Domain Reports
  • Influencer Searches
  • Backlinks
  • Journalists Profiles

  Pro ($99 monthly or $948 annually):

  • Unlimited searches/month
  • 1 year of data
  • 5 users
  • 5 alerts
  • 50 exports/month
  • Unlimited projects and items
  • 10 custom feeds
  • Content Ideas Generator
  • Content Analysis Reports
  • Domain Reports
  • Influencer Searches
  • Backlinks
  • Journalists Profiles

  Plus ($179 monthly or $1668 annually):

  • Unlimited searches/month
  • 1 year of data
  • 10 users
  • 10 alerts
  • 150 exports/month
  • Unlimited projects and items
  • 20 custom feeds
  • Content Ideas Generator
  • Content Analysis Reports
  • Domain Reports
  • Influencer Searches
  • Backlinks
  • Journalists Profiles
  • Question Analyzer

  Large ($299 monthly or $2868 annually):

  • Unlimited searches/month
  • 2 years of data
  • 15 users
  • 30 alerts
  • 300 exports/month
  • Unlimited projects and items
  • 50 custom feeds
  • Content Ideas Generator
  • Content Analysis Reports
  • Domain Reports
  • Influencer Searches
  • Backlinks
  • Journalists Profiles
  • Question Analyzer
  • Youtube Analyzer
  • Top Author Search
  • Facebook Page Analyzer
  • Facebook Pages


Buzzsumo features: What can you do with it?

Let us see what Buzzsumo has to offer us in terms of its features below:

Content Delivery

Content Ideas Generator

Content Ideas Generator Buzzsumo

Buzzsumo features a content ideas generator according to the trend, SEO and questions asked on the forums. It also provides you with distribution tips about where to share your ideas for the most engagement. Therefore, it is really helpful to generate new content ideas which are relevant and has potential.

Keyword Tool

Keyword Tool of Buzzsumo

It has a keyword tool that suggests thousands of relevant keywords. It informs about the monthly search volume of the keyword, its Cost Per Click, and search trends and gives you full insight to create comprehensive content. Placing the right keyword is crucial to get attraction from the audience and for the discovery of the content.


Trends Tool of Buzzsumo

With Buzzsumo, you can access real-time views of viral trends of any topic, domain, or location. It also helps you predict any emerging viral hits. Thus, using Buzzsumo you can create the next viral content which will be very helpful to get new audiences and for the marketing of your business. Knowing which content has received the most social engagement helps you create stronger content that has a better chance of exposure.


Buzzsumo Topics

Buzzsumo considers itself a factory of ideas, so you will never run out of ideas. It gives you related topics alongside real content examples, finds high traffic topics and keywords which help you to dig deeper into any topics and make a unique content out of it.


Questions in Buzzsumo

Buzzsumo can give you search results from millions of forum posts, Amazon, Reddit, Quora, and Q&A sites. It can give you insight into the queries of the customers and you can adapt according to the market’s needs.

Content Research

Data Powered Content

Data Powered Content Buzzsumo

Buzzsumo crawls the web and social media feeds and brings you the most popular content in any niche. You can compare the trends of the content and also filter by content type and niche for your ease. Moreover, to find your competitor’s top content you can search by domain on Buzzsumo. It can not only give you the latest topics and keywords but also engagement insight from Facebook, Twitter, Pinterest, and Reddit.


Backlinks in Buzzsumo

Knowing what the viewers are sharing on their own or some other website helps you understand the audience preferences. You will get instant alerts whenever new links are created in real-time. Furthermore, you can export the data into Excel for your research and analytics purposes.

Find Influencers

Twitter Influencers Tool

Twitter Influencers Tool Buzzsumo

Buzzsumo scans the entire twitter for influencers before you decide and provides you with the content they share. It also analyzes the winning strategies that are being used by the competitors and gives you meaningful metrics. The provides you with the list of top sharers and average retweets. It helps you to find influential people to promote your own content in a quick and easy way.

Author Tool

Author Tool Buzzsumo

Buzzsumo provides you with information about the most engaged and popular authors and gives an option to filter them by niche, size, and language. Furthermore, it informs you about the domain where you can discover the most successful authors. You can find relevant influencers in your space with a simple topic search with its tool.

Facebook Pages Tool

Facebook Pages Tool Buzzsumo

It gives you information about the popular Facebook pages and analyzes their strategies. You can also discover new Facebook pages and analyze up to 10 of them at a time. You can find influencers on Facebook by typing your focus keyword into it and it will give you a list of top influencers sorted by relevance.



Keywords Buzzsumo

You can monitor if your brand name is mentioned somewhere over the internet so that you can respond at the right moment. Buzzsumo monitors niche, competitors, and customer feedback for you.

Authors & Outlets

Authors and Outlets Buzzsumo

Buzzsumo helps you create alerts for influencers, bloggers, and journalists so that you can be the first to engage with their content. It can also get your industry news delivered to your inbox.


Backlinks of Buzzsumo

It notifies you with every new link so you can update reports, monitor mentions, and build relationships with them to turn them into collaborators. All of it helps you to monitor your growth and optimize your strategy. In fact, backlinks help your site to be visible on the first page of the google search results.

Chrome Extension

Extension of Buzzsumo

You can analyze the metrics of any website with Buzzsumo and examine any content over the internet. Furthermore, you can bookmark those contents and these features help you save a lot of time for content research. It can be installed over the google chrome browser and can be seen in the top right corner of the browser.


API Buzzsumo

Buzzsumo can create or delete alerts in your account and fetch that information, e.g. a list of your recent brand mentions. It can also fetch all of the articles saved to a project.


Buzzsumo review: Why you should use it?

Buzzsumo with its data-powered content provides you with popular content in any niche and helps you research content by giving you insight into what the viewers are loving and what will be the next trend over the internet. It provides you with relevant keywords for your content, helps you find the perfect influencer on Facebook, and Twitter, and monitors them as well.

With Buzzsumo you can keep an eye out for the trend in keywords and gives you an alert if anyone shares your content. Moreover, it can give you some insight by analyzing your competitor’s content and strategies, and it is easy to use due to its chrome extension. All of us can agree that it is very helpful for content marketers.


Frequently Asked Questions

What can you do with BuzzSumo?

Buzzsumo is a cloud-based content marketing app that helps you generate content ideas, find influencers over the social networking sites, predict future trends and provide you queries from millions of forum posts, Amazon, Reddit, Quora, and Q&A sites.

How do I use BuzzSumo for free?

To use Buzzsumo for free, you can sign up for its free plan. Moreover, you can also try out its Pro, Plus, and Large plans for free for 30 days, and thereafter you will be charged $99, $179, and $299 monthly respectively.

Buzzsumo Review – The Best Content Marketing Platform
Buzzsumo Review – The Best Content Marketing Platform

Buzzsumo Review by Ciroapp
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8.8 / 10