Brand24 is one such social media monitoring tool that is the best friend of digital marketers and businesses in offering an intuitive overview of the performance of posts, pages, products, and other services you are selling.
Customer support
9
Value for money
9
Ease of use
9
Features
9
Pros
Provides an easy-to-use interface
Discover new options for link building
Monitor online discussions
Analyze the success of your marketing strategies
Discover your most influential brand ambassadors
Determine your brand's awareness and sentiment
Notifies the user of the presence of mentions
Manage your internet reputation and uncover problems before they become serious
With businesses gravitating towards social media, competition is expected to skyrocket in almost every niche imaginable. With the rising competition, it is necessary to ace up your marketing strategy to create a buzz around your brand. To do so, you will first need to understand the performance of how exactly your product or services are being perceived so that you will need a comprehensive monitoring tool.
The field of social media marketing is vast. Every day there are new tools and concepts, and it can be hard to keep up with the trends. One intuitive yet innovative strategy that is the secret behind successful marketing strategies is social media monitoring and listening.
Monitoring and making pivotal marketing decisions is not everyone’s piece of cake. The numbers and visuals usually tend to confuse some. However, there are a plethora of social media monitoring tools that offer the metrics in a simple, understandable manner neatly segregated, making it easier for you to search, view, and understand.
Therefore, the day you had to rely on a marketer to create a winning social media marketing strategy is long gone. Even though major social media platforms offer analytics functions as part of the program, they are just insufficient. For this reason, you require a reputable and sophisticated social media listening and monitoring technology that also offers you the reputation of your services.
Brand24’s affordable pricing and user-friendly interface are lauded by many. For beginners who are grasping at the ends, confused about monitoring, listening, and analytics, Brand24 might be the perfect fit for you.
Read further to learn more about Brand24, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.
Click on “open” if you want to see exactly what we will talk about in the rest of this article.
Brand24 is a comprehensive social media monitoring and listening tool that also comes with other efficient analytics tools.
As a social media monitoring tool, the platform crawls on the internet for the mention of your brand name and services. Commonly, podcasts, blogs, and social media mentions are tracked down by this platform. This process assists business owners in understanding the perception of others, the audience, and competitors over your product.
You will be able to see the context in which your company name was referenced and comprehend that context using the information gathered. If it is favorable, you can keep running your marketing campaign; if it is unfavorable, you should probably focus on making some adjustments.
Typically, Brand24 monitors and collects mentions that include and are presented as hashtags, brand names, keywords, or the names of your competitors.
Though social media monitoring is the concept behind Brand24, the application is not solely designed to be a monitoring and listening tool. Brand24 is a comprehensive marketing tool that provides insightful data about a brand’s reputation as well as the efficacy of ongoing marketing campaigns as it is loaded with numerous different tools and integrations. With this tool, businesses can create effective marketing strategies to excel the brand’s reputation.
Brand24 offers a 14-day free trial, followed by four different types of premium plans, each with its features and constraints. Each plan is designed to benefit individuals and new businesses, and it is offered monthly and yearly options, making it more straightforward for companies to choose a plan. The cost of Brand24 ranges from $59 to $299.
With the 14-day free trial, users have the chance to try out every functionality available on the platform. Afterwards, you have four choices. The most basic is the Individual plan, which starts at $59 and is ideal for small business owners. It allows you to track up to 2k mentions of up to 3 keywords monthly. The Team package, designed for entrepreneurs, starts at $99 and enables you to monitor up to 5k mentions of up to 7 keywords per month.
The Pro and Enterprise plans are better suited for businesses with extensive budgets and have real-time update features. The capability to monitor newsletters generate PDF reports, access AI-generated sentiment analysis, and many more features are additional advantages of the two costlier plans.
You may access everything on the Pro plan, podcast monitoring, and more with the Enterprise plan. Starting at $179 per month, the Pro plan enables you to monitor up to 25k mentions of up to 12 keywords each month. The full Enterprise subscription, with a starting price of $299, lets you track up to 100k mentions of up to 25 keywords.
Brand24 is an eminent social listening and monitoring platform that tracks and reports the online reputation of a business or a brand. The platform is renowned for being brimming with a ton of features that can improve brands’ social media presence.
Mentions Dashboard
When you join the platform, as the setup procedure you will be prompted to enter the brand, competitor, or hashtags you wish to track. After you enter them, you will be brought to a comprehensive and interactive dashboard that displays the number of mentions.
Discussion Volume Chart
The mentions of the specified keywords are shown on the Discussion Volume Chart. The graph’s lines demonstrate how your tracked keyword’s frequency of mentions, as well as your social media and non-social reach, have changed over time. You can move your cursor over the graphs to see the numbers.
Sentiment Analysis
The sentiment analysis feature is one of the highlights of Brand24. Brands will be able to view mentions of the tracked keywords in negative and positive categories using AI-generated sentiment analysis. The sentiment lines on the graph let you see how many times a brand has been referenced positively in green lines and negatively in red lines.
Mentions Feed
The mentions feed, located below the chart, shows a list of all brand mentions from social media platforms and context information. You will access every Tweet, Facebook post, blog excerpt, news item, video, and online conversation that mentions your brand.
Metrics including the sharer’s Influencer Score, brand sentiment, the number of likes and shares the article received, and the follower count of the sharer are displayed next to each item in the feed. Additionally, you can see the place, date, and time that the post was made.
Mention Analytics
The Brand24 program also comes with a social media monitoring tool where you can go into the data and get a multitude of indicators to assess your marketing efforts. You can view a list of KPIs on your right, including total mentions, expected social and non-social reach, social media interactions, user-generated content, likes, AVE value, and more.
There is a presence score tab that shows the development of your brand. This feature provides an overview of your customer satisfaction, overall web presence, and social media reach across various social media networks. It also serves as a good gauge of brand recognition. A higher Presence Score denotes a more substantial online presence. The majority of brands will have a presence score of 20 or less.
Influencer Discovery
The influencer discovery tool, which, as you might assume, is a tool that enables you to locate and connect with influencers of your niche, is another unique feature of Brand24. This tool can look for well-known influencers and find joint venture prospects.
Alerts
Marketers can set up alerts, which are particular triggers, to notify customers through email or in-app notifications when a predetermined activity reaches a specified level. For instance, you can set a goal for counting the number of negative mentions, and if it reaches the max level, you’ll get a notification that the event has occurred.
Reporting
You may quickly and easily generate stunning, simple-to-understand reports in the Reports area that feature all your mentions data, which you can then distribute to your clients. You can look through the reporting area, choose the items you want to include in your report, and select the reporting mode. To obtain your PDF, click Generate report after that.
Conclusion
Brand24 review: Why you should use it?
Brand24 is a thorough social media management and listening platform that provides brands and companies with a wide range of capabilities. Brands can incorporate improvements to further advance their marketing plans with the relevant tools for tracking online mentions across various social networks and news sites.
With Brand24, brands can obtain a sense of their online reputation across numerous social media profiles such as Instagram, Twitter, and others. A mobile app version is also available for Android and Apple users to monitor mentions on the go.
However, Brand24 can not hold a candle to other prominent social media analytics platforms like Sprout Social and Buffer. This is because, unlike other tools, Brand24’s features are primarily focused on monitoring and listening, and it lacks notable statistics and performance-enhancing elements that other platforms provide.
