BigCommerce Review, Pricing, Features with Pros and Cons

In this BigCommerce review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.3/10 (Expert Score)
Product is rated as #8 in category Ecommerce
9.3Expert Score
Enterprise ecommerce, simplified.

Unlock the full potential of your online business with BigCommerce, a platform where limitless product listings meet cutting-edge SEO capabilities, all wrapped in a mobile-responsive design. Revel in the freedom of no transaction fees, revel in the assurance of 24/7 support, and harness the power of a global reach with multi-currency support. BigCommerce is your all-access pass to a thriving e-commerce empire, where scalability and security aren’t just features—they’re promises.

Customer support
8.9
Value for money
9.3
Ease of use
9.4
Features
9.6
Pros
  • No transaction fees
  • Features automatic integration
  • 24/7 customer support
  • Scalable
Cons
  • Limited free theme options
  • Learning curve

Embarking on an e-commerce adventure or looking to elevate your online store? BigCommerce stands out as a beacon in the digital marketplace, offering a treasure trove of features that cater to the ambitious storefront owner.

From seamless multi-channel integration to robust analytics that decipher the code of customer behavior, this platform is engineered to amplify your online presence.

Dive into the world of BigCommerce, where every tool and service is crafted to ensure your store not only thrives but also transcends the ordinary in the bustling bazaar of the internet.

Read further to learn more about BigCommerce, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Overview

What is BigCommerce?

BigCommerce is an acclaimed ecommerce platform recognized by leading analysts as a versatile and reliable solution for both B2C and B2B commerce.

Positioned as a Challenger in the Gartner® Magic Quadrant™ for Digital Commerce, it offers a modern SaaS (Software as a Service) approach that emphasizes flexibility, scalability, and speed.

The platform is designed to accommodate the global shift to online purchasing, providing essential back-office integrations without proprietary blockers. BigCommerce’s Open SaaS solution allows for extensive customization, enabling businesses to adapt the platform to their specific needs rather than the other way around.

It supports a composable architecture and headless commerce integrations, ensuring a seamless user experience with features like frictionless checkout options and abandoned cart recovery.

With a 99.99% uptime record, robust security certifications, and actionable insights for data-driven decision-making, BigCommerce positions itself as a leader in the ecommerce space, offering a lower total cost of ownership for brands.

BigCommerce cover

BigCommerce specifications

FeaturesCoupons, discount rules, and gift cards / Cross-Channel Ecommerce / Faceted search (Product filtering) / Headless Commerce / Integrated B2B Functionality / Marketplace / Mobile Optimization / Real-time preview / Recover Abandoned Carts / Single page checkout / Storefront Design
Best suited forIndividuals, Freelancers, Small businesses, Mid size businesses, Large enterprises
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company addressAustin, Texas
Year founded2009

Pricing

BigCommerce pricing: How much does BigCommerce cost?

Navigate the BigCommerce pricing landscape, where affordability meets enterprise-grade functionality. With plans ranging from a budget-friendly $39 to a comprehensive custom-priced enterprise solution, there’s a tier for every trader’s treasure chest.

This section lays out the treasure map to your ideal plan, helping you balance the scales of cost and capability, ensuring you pay for nothing less than what your burgeoning business demands.

Pricing rangeFrom $39 to $399 per month
Pricing typesAnnual subscription / Monthly subscription
Free planNo
Free trialYes, 15 days
Money back guaranteeNo
Pricing page linkSee plans

BigCommerce pricing plans

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  • Standard Plan: Priced at $39 per month when billed annually, this plan is designed for new ecommerce businesses. It includes no additional transaction fees, unlimited products, file storage, and bandwidth, as well as a suite of essential features like a responsive website, single-page checkout, and various payment gateway integrations.
  • Plus Plan: At $105per month with annual billing, the Plus plan builds on the Standard offering by increasing the annual online sales limit and adding marketing tools like customer segmentation and abandoned cart saver to help grow your business.
  • Pro Plan: The Pro plan is aimed at scaling businesses with a price of $399 per month on annual billing. It supports higher online sales volumes and includes advanced features such as faceted search (product filtering) and Google customer reviews.
  • Enterprise Plan: This plan is tailored for high-volume businesses and offers custom pricing. It includes all the features of the Pro plan plus additional capabilities like unlimited API calls, price lists, and custom facets for product filtering. It also provides express routing, priority support, and strategic account management.

Each plan comes with 24/7 support and integration with leading payment gateways. Special credit card rates via PayPal powered by Braintree are also available, starting at 2.59% + $0.49 per transaction for the Standard plan, with more favorable rates for higher-tier plans.

Features

BigCommerce features: What can you do with it?

Step into the realm of BigCommerce features, a meticulously crafted suite designed to empower, engage, and convert. Here, every click leads to innovation, and every tool is a stepping stone towards the pinnacle of e-commerce excellence.

From the intuitive storefront editor to advanced analytics, these features are the building blocks of your online success story, waiting to be unleashed.

BigCommerce features

Storefront Design

BigCommerce’s storefront design capabilities are centered around user empowerment and ease of use. The Page Builder Visual Editor is a standout feature that allows users to construct and modify their site pages with a simple drag-and-drop interface, which is intuitive even for those without any coding skills.

This tool is particularly useful for quick updates or page additions, ensuring that merchants can respond rapidly to market trends or promotional needs.

The visual editor also includes a variety of templates and customizable elements to help create a professional-looking site that can be aligned with the brand’s visual identity.

Theme Customization

The theme customization feature of BigCommerce offers a diverse selection of themes that can be tailored to fit any brand’s style and functional requirements. These themes are designed to be fully customizable, with access to the underlying HTML, CSS, and JavaScript.

This access allows for deep customization, enabling merchants to fine-tune the design and user experience of their sites. Whether it’s adjusting the color scheme, layout, or adding custom functionality, the theme customization feature provides a solid foundation for building a unique and engaging online store.

Checkout Customization

Checkout customization with BigCommerce is comprehensive, providing merchants with the tools to create a checkout experience that can lead to increased conversions.

Through the use of a server-to-server checkout API and SDK, merchants can design a checkout process that is streamlined and tailored to their customers’ needs.

This could involve customizing the flow of the checkout process, adding or removing certain fields, or integrating special offers and assurances that can help reduce cart abandonment and enhance the customer’s sense of security and trust during the purchase process.

Mobile Optimization

Mobile optimization is a critical feature in BigCommerce’s suite, ensuring that every aspect of an online store is responsive and provides a seamless experience on smartphones and tablets.

This optimization extends across all themes, guaranteeing that a site’s navigation, product pages, and checkout are easily navigable on a small screen and touch interfaces.

With more consumers using mobile devices to shop online, this feature is essential for reaching a wider audience and catering to the modern shopper’s preferences.

Preview Before Publishing

The Preview Before Publishing feature is a development tool that allows for safe testing and experimentation. Using the Stencil CLI tool, developers and merchants can make changes in a local environment, which can then be tested thoroughly before going live.

This process is crucial for maintaining a professional online presence, as it prevents potential errors or issues from affecting the live site. It also allows for continuous improvement of the site, as changes can be developed and reviewed in detail before they are seen by customers.

Storefront Conversion

BigCommerce’s storefront conversion features are designed to turn visitors into buyers by offering a suite of tools that enhance the shopping experience.

The Coupons & Discounts functionality is particularly robust, allowing merchants to create a wide array of promotions without the need for complex scripting. This can include percentage discounts, shipping discounts, buy-one-get-one offers, and more, all of which can be easily managed within the platform.

The Site Speed feature ensures that the online store loads quickly for customers around the world. BigCommerce leverages the Google Cloud Platform and integrates with Cloudflare’s global network to deliver content rapidly, which is crucial since site speed is a key factor in customer satisfaction and SEO rankings.

Merchandising tools in BigCommerce are intuitive, with drag-and-drop functionality that simplifies the process of organizing products and categories. Custom product recommendations can be set up to enhance cross-selling and upselling opportunities, and headless commerce APIs allow for further customization and integration with other systems.

The integration of Digital Wallets makes the checkout process faster and more secure for customers. BigCommerce supports a variety of digital payment methods, including Apple Pay, Amazon Pay, and PayPal One Touch, among others. This variety caters to customer preferences and can help reduce friction at checkout, leading to higher conversion rates.

For SEO, BigCommerce provides a range of features to help stores rank higher in search engine results. This includes customizable, SEO-friendly URLs, as well as tools for editing Metadata and robots.txt files directly within the platform. These features are designed to improve organic reach and drive more traffic to the store.

Lastly, Faceted Search is a powerful feature for enhancing the customer experience on a BigCommerce site. Built on Elasticsearch, it allows for refined searching through the use of custom fields, making it easier for customers to find the products they’re looking for.

BigCommerce also offers integration with third-party tools to further enhance search capabilities.

BigCommerce headless commerce

Headless Commerce

BigCommerce’s Headless Commerce capabilities allow for a separation between the frontend presentation layer and the backend ecommerce functionality. This decoupling enables brands to use their preferred content management systems while still leveraging BigCommerce’s robust ecommerce engine.

BigCommerce for WordPress is a seamless integration that connects a WordPress site with BigCommerce’s ecommerce services. This is ideal for brands that have a strong editorial focus or content-rich sites, allowing them to manage content through WordPress while BigCommerce handles the commerce aspects.

The Acquia Digital Experience Integration combines BigCommerce with Acquia’s enterprise content management system. This integration is designed for businesses that require a sophisticated content management solution alongside their ecommerce operations, providing a unified platform for content and commerce.

For those who prefer modern JavaScript frameworks like React.js or Vue.js, BigCommerce offers a headless approach that allows developers to create custom storefronts.

While developers can fully control the site’s frontend for a tailored user experience, BigCommerce manages the backend processes, including the administration and checkout, to deliver a cohesive app-like experience.

The Channels Toolkit within BigCommerce simplifies the discovery, testing, and implementation of headless solutions. This toolkit is designed to save developers time and resources by providing easy access to headless options directly from the BigCommerce control panel.

B2B

BigCommerce’s B2B features are tailored to meet the complex needs of business-to-business transactions, providing a suite of tools that facilitate a streamlined and efficient purchasing process for wholesale customers.

  • Customer Groups allow merchants to segment their customers based on various criteria, enabling personalized pricing, product access, and promotions. This segmentation is done without the need for a separate site, simplifying the management of B2B operations.
  • Price Lists offer the ability to set custom pricing at the SKU level for different customer groups, providing a B2C-level shopping experience for B2B customers. This feature allows for a personalized approach to pricing, which can be a significant factor in closing B2B sales.
  • Bulk Pricing gives merchants the flexibility to manage and offer discounts for large quantity purchases. This customization can be applied down to the SKU level for individual customers or groups, allowing for strategic pricing that can incentivize larger orders.
  • Purchase Orders are a critical component of B2B transactions, and BigCommerce supports this through its tech partners, offering approved customers the option to pay by purchase order, which can be a preferred payment method for many businesses.
  • Punch Out capabilities enable integration with ERP systems, allowing for a seamless procurement process. BigCommerce can be customized to work with a company’s existing punch out system, or merchants can use solutions like PunchOut2Go.
  • Quote Management is streamlined with BigCommerce’s native CSR generated quote management and compatibility with third-party tools such as B2B Ninja, which can enhance the quoting process and improve sales efficiency.
  • B2B Payment options on BigCommerce are extensive, offering a broad spectrum of flexible payment methods and credit authorization to meet the diverse needs of B2B customers.
  • Advanced Search powered by Elasticsearch provides a powerful search tool within the store, and integration with top-tier solutions is available for handling complex search criteria, which is often a requirement in B2B ecommerce.
  • APIs are touted as some of the industry’s fastest, allowing for the automatic synchronization of data from third-party systems like ERPs into the BigCommerce platform, ensuring that all business operations are seamlessly connected.

Cross-Channel Ecommerce

BigCommerce cross channel ecommerce

Multi-Storefront capabilities in BigCommerce enable merchants to create and manage multiple unique storefronts from a single dashboard. This feature is particularly useful for businesses that operate multiple brands, cater to different customer segments, or sell in various regions, as it streamlines operations and centralizes control.

Integration with major Marketplaces like eBay, Amazon, and Google Shopping allows BigCommerce users to sell where their customers are already shopping. This expands the reach of the business and simplifies the management of listings and sales across different platforms.

Social Commerce is another area where BigCommerce provides tools for expansion. By integrating with social platforms such as Facebook, Pinterest, and Instagram, merchants can tap into social channels to capture more customers and leverage the power of social media for ecommerce growth.

For businesses that operate both online and offline, BigCommerce offers integration with native POS systems. This feature ensures that in-store sales are automatically updated in the BigCommerce system, creating a seamless omnichannel experience. Integrations with systems like Teamwork Commerce help to unify sales channels and inventory management.

International

BigCommerce’s international features are designed to support global ecommerce operations, providing tools to accommodate shoppers from different countries.

  • Multi-Currency support is a key feature, enabling transactions in over 100+ currencies and offering local payment methods through the gateway of choice, which is essential for catering to a global customer base.
  • Multi-Language capabilities allow for the localization of the BigCommerce frontend in any language. This is facilitated through apps and APIs that integrate with third-party translation services, making it easier to reach non-English speaking customers.
  • Cross-Border Fulfillment is supported natively through integration with ShipperHQ, which provides accurate quoting for cross-border shipping, a crucial aspect of international sales.
  • Global CDN ensures that the site loads quickly for users around the world, which is vital for maintaining a positive user experience and reducing bounce rates for international visitors.

Lastly, BigCommerce’s Offices Around the World, including in the UK, AU, and US, underscore the company’s commitment to providing support and services on a global scale, ensuring that merchants can receive assistance regardless of their location.

Core Commerce Features

BigCommerce core commerce features

BigCommerce’s Scalable Catalog feature allows for comprehensive management of a merchant’s product catalog directly within the control panel. For those who prefer to integrate with external systems, the Catalog API provides the necessary flexibility, ensuring that even the largest catalogs can be managed efficiently.

Shipping solutions within BigCommerce are designed to be competitive and versatile, offering industry-leading rates and a wide range of partners to address specific shipping and fulfillment needs. This allows merchants to optimize their shipping strategies for cost-effectiveness and customer satisfaction.

Tax compliance is simplified with BigCommerce’s integration with Avalara Avatax, which automates sales tax calculations. Merchants can also utilize custom tax tables if they prefer to manage taxes manually or have unique requirements.

A Staging Environment is available through the Stencil CLI tool, which provides a local environment for development, testing, and implementing changes without affecting the live site, ensuring a smooth rollout of new features or updates.

Vaulting is a security feature that BigCommerce provides natively, allowing for the secure storage of credit card information across multiple gateways. This is crucial for repeat customers who expect a quick and secure checkout process.

For post-purchase customer service, BigCommerce enables Refunds & Returns directly through the customer’s account, streamlining the process and enhancing the overall customer experience.

Customer Groups can be defined and managed to create segmented site experiences, including custom pricing, which is particularly useful for B2B transactions or offering loyalty programs.

Reporting & Analytics are critical for driving business decisions, and BigCommerce’s Analytics Dashboard delivers real-time metrics on orders, customer data, marketing effectiveness, and more, providing merchants with actionable insights.

SSO (Single Sign-On) capabilities are supported through BigCommerce’s customer login API, allowing for custom SSO solutions or integration with partner solutions like LoginRadius or Okta, simplifying the login process for users.

Reliability & Security

BigCommerce security

BigCommerce’s World-Class Uptime is a testament to its reliable infrastructure, boasting a High Availability (HA) setup that ensures 99.99% uptime. This level of reliability is crucial for merchants to maintain continuous operations and provide a consistent shopping experience for customers.

The platform’s Certified Secure status reflects its commitment to security, with ISO/IEC 27001:2013 certification and PCI DSS 3.1, Level 1 compliance. These certifications indicate that BigCommerce adheres to stringent security standards for data protection, which is essential for building trust with customers.

Backup and Restore capabilities further enhance the platform’s reliability. With multiple data centers and an additional backup center in a separate location, BigCommerce ensures that merchant data is safeguarded against potential failures and can be restored quickly if necessary.

Ecommerce Expertise

BigCommerce ecommerce

BigCommerce’s Services are designed to help merchants launch and scale their online stores efficiently. In-house experts are available to provide insights and support tailored to the merchant’s specific business needs, KPIs, and goals.

The platform’s Support structure offers 24/7 technical assistance, complemented by a range of specialized services including Account Management, Solution Architecting, Technical Account Management, and Implementation Project Management. Additionally, BigCommerce provides in-house Catalog Transfer Services for merchants migrating their stores.

For self-service resources, BigCommerce’s Documentation offers comprehensive guides and articles that cover a wide range of topics, helping merchants to find answers and learn how to make the most of the platform’s features.

Through its APIs, BigCommerce allows for seamless integration with a merchant’s existing tech ecosystem, enabling superior data orchestration and synchronization across various systems.

Lastly, the Ecosystem of apps available to BigCommerce merchants includes hundreds of options to extend the functionality of their stores. These apps, along with the APIs, facilitate the integration of additional services and tools, ensuring that merchants can create a customized and scalable ecommerce solution.

Conclusion

BigCommerce review: Why you should use it?

BigCommerce is a robust e-commerce platform that offers a comprehensive set of tools for businesses to create, manage, and scale their online stores. It’s a suitable choice for a variety of business sizes, providing a wide range of customizable templates, integration with multiple payment gateways, and advanced marketing tools.

The platform is known for its ease of use, with a user-friendly interface that allows for quick setup and management of online stores without the need for extensive technical knowledge. BigCommerce also stands out for its ability to integrate with various third-party applications and services, enhancing its functionality.

Pros:

  • Offers unlimited products, file storage, bandwidth, and staff accounts.
  • Features automatic integration with multiple sales channels.
  • Scalable with strong features that grow with higher-level plans.
  • No transaction fees, only processing fees from the chosen payment gateway.
  • Provides 24/7 customer support.

Cons:

  • Limited free theme options available.
  • Some users experience a learning curve when starting out.

FAQ

Frequently Asked Questions

BigCommerce Review, Pricing, Features with Pros and Cons
BigCommerce Review, Pricing, Features with Pros and Cons

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