Benchmark Email Review, Pricing, Features with Pros and Cons

In this Benchmark Email review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.2/10 (Expert Score)
Product is rated as #11 in category Email marketing
9.2Expert Score
The Quickest Way to Grow

Unlock the power of seamless email marketing with Benchmark Email’s user-friendly interface, drag-and-drop design capabilities, and responsive templates. Whether you’re a small business or a large enterprise, Benchmark Email makes it incredibly easy to create visually stunning emails, automate your campaigns, and track your success—all while ensuring your messages look impeccable on any device. Elevate your marketing game with a platform that’s as versatile as it is effective.

Customer support
Value for money
Ease of use
  • Easy to navigate
  • Responsive Design
  • Drag-and-Drop Email Creation
  • Delivery Concerns
  • Editor Issues
  • Lack of Innovation

Dive into the world of Benchmark Email, the email marketing platform that’s redefining how businesses engage with their audience.

From its user-friendly interface to its powerful automation features, discover why Benchmark Email could be the game-changer your marketing strategy has been waiting for.

Read further to learn more about Benchmark Email, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.


What is Benchmark Email?

Benchmark Email is an email marketing platform designed to help businesses grow their customer base and engage with their audience.

The software offers a range of features including AI-powered tools for content creation and deliverability, marketing automation, landing pages, and reporting.

Benchmark Email dashboard

It also provides various templates for different occasions and industries, from eCommerce to non-profits. Benchmark Email aims to simplify the email marketing process by offering mobile-responsive emails, easy-to-use forms for lead generation, and integrations with popular sales and marketing tools.

The platform also focuses on personalized communication through email automation and offers robust analytics to measure and optimize campaign performance.

Benchmark Email specifications

FeaturesA/B Testing / Build Lists and Collect Data / Customizable Template / Drag-and-Drop Builder / Ecommerce / Email Marketing Automation / Email Marketing Campaign / Email Marketing and Lead Management / Email marketing / HTML Editor / Image Editing / Inbox Checker / Integrations / Landing Page Builder / Lead Generation Automation / Marketing CRM / Marketing automation / Multiple Email Templates / RSS Emails / Smart Content Suggestions
Best suited forIndividuals, Freelancers, Small businesses, Mid size businesses, Large enterprises
Website languagesChinese / Deutsch / English / French / Italian / Japanese / Portuguese
Website URLVisit official website
Support linkSupport page
Live chatNo
Company addressSt Louis, MO 63127, USA
Year founded2004


Benchmark Email pricing: How much does Benchmark Email cost?

Explore Benchmark Email’s flexible pricing options tailored to fit every marketing need and budget.

With plans ranging from $9.99, for 500 contacts, to $1200 per month for +200k contacts, there’s a perfect fit for everyone—from those just getting started to businesses focused on optimizing growth!

Pricing rangeFrom $9.99 to $1200 per month
Pricing typesMonthly subscription
Free planYes
Free trialYes, 30 days
Money back guaranteeNo
Pricing page linkSee plans

Benchmark Email pricing plans


Free Plan:

    • Cost: $0/mo.
    • Emails: 3,500 emails/mo.
    • Features: Design emails, capture new subscribers, segment lists, and track email performance.

Lite Plan:

    • Cost: $9.99/mo. (Annual payment option at $8/mo.) for 500 contacts
    • Emails: 3,500 emails/mo.
    • Features: Everything in Free, plus remove Benchmark branding, schedule emails, and publish landing pages.

Pro Plan (Best Value):

    • Cost: $15/mo. (Annual payment option at $13/mo.) for 500 contacts
    • Emails: 7,500 emails/mo.
    • Features: Everything in Lite, plus automate customer journeys, A/B test email content, and gather feedback with surveys & polls.

Enterprise Plan:

    • Cost: Starting at 25,000 contacts
    • Emails: Unlimited emails/mo.
    • Features: Everything in Pro, plus protect your reputation with a dedicated IP and quick launch with managed account set-up.

Each plan comes with its own set of features tailored to meet different needs, from basic email design to advanced automation and analytics.


Benchmark Email features: What can you do with it?

From intuitive drag-and-drop builders and AI-powered content creation to robust analytics and extensive integrations, the platform aims to cater to various needs.

Whether you’re focused on eCommerce, B2B relationships, or lead generation, Benchmark Email provides specialized tools to help you engage your audience effectively and achieve measurable results.

Email Marketing

Benchmark Email marketing

Drag & Drop Builder

The Drag & Drop Builder in Benchmark Email allows you to easily create visually appealing emails.

You can drag and drop feature blocks and images into the email template, making the process of email creation quick and straightforward. This feature is designed for users who want to build beautiful emails without the need for coding.

HTML Editor

For those who prefer a more customizable approach, Benchmark Email offers an HTML Editor. This feature is particularly useful for users proficient in HTML email coding. The editor provides a live preview as you input each line of code, making it easier to see the changes in real-time.

RSS Emails

The RSS Emails feature is designed for users who want to automate the process of updating their subscribers.

Whenever you update your blog or any RSS feed, this feature will automatically send an email to your subscriber list. It’s a set-it-and-forget-it solution for keeping your audience engaged with fresh content.

Smart Content

Benchmark Email smart content

Smart Content is an AI-powered writing tool designed to help you overcome writer’s block and generate fresh content ideas.

Whether you’re looking for a new angle on an old subject or entirely new content, this feature aims to keep your email content fresh without consuming too much of your time or creative resources.

Smart Sending

Benchmark Email smart sending

Smart Sending utilizes built-in machine learning technology to optimize email deliverability. The feature focuses on sending emails at the right time to engaged contacts, thereby improving your reputation with inbox providers.

This ensures that more of your emails actually reach the inbox rather than getting filtered out.

Pre-Built Email Templates For Any Occasion

Benchmark Email offers a variety of pre-built email templates designed to suit different messages and occasions. Whether you’re sending out holiday greetings, promotional offers, or newsletters, there’s a template available to make the process easier and more efficient.

Customize Your Colors

Benchmark Email colors

This feature allows you to easily change the color schemes of your email templates. With just a single click, you can alter the look and feel of your emails to better align with your brand or the message you’re trying to convey.

Photo Editing

Benchmark Email image editor

Benchmark Email provides an in-built photo editing tool that eliminates the need for external software like Photoshop. You can enhance your images directly within the email editor by adjusting colors, adding effects and stickers, or overlaying text with various font options.

A/B Testing

Benchmark Email A B Testing

The A/B Testing feature enables you to optimize various elements of your email campaigns. Whether it’s the subject line, content, or delivery time, this feature allows you to run tests to determine what resonates most with your audience.

The aim is to make data-backed decisions to improve the effectiveness of your email marketing strategy.

Inbox Checker

Benchmark Email inbox checker

Powered by Litmus, the Inbox Checker feature allows you to preview how your email will appear in different email environments before you send it. This ensures that all images render correctly and that there are no issues with the layout, providing an additional layer of quality assurance.


Benchmark Email offers extensive integration capabilities, allowing you to connect with over 1500 services. This feature aims to streamline your workflow by integrating with various platforms, from eCommerce to CRM and social media.

  • Shopify: Automatically add customers to your mailing list when they make a purchase through Shopify.
  • Google Sheets: If you’re tracking contacts in Google Sheets, you can easily integrate them into a Benchmark email list.
  • Zapier: Allows integration with 1500+ web services like Gmail, Evernote, Facebook, and Google Docs.
  • Zoho: Integrate your Zoho contacts to send them professional newsletters via Benchmark Email.
  • Slack: Add Slack contacts to your Benchmark Email lists to continue conversations in the inbox.
  • PipelineDeals: Turn cold leads into hot deals by integrating PipelineDeals with Benchmark Email.
  • Email Heatmaps: Create heatmaps to analyze and compare click results from your email campaigns.
  • Groove: Add Groove contacts to your Benchmark Email lists to maintain customer engagement.
  • Stripo: Create email templates in Stripo and send them to your list from your Benchmark Email account.
  • Jotform: Engage leads collected through Jotform using Benchmark Email’s marketing automation tools.
  • LiveChat: Grow your contact list when customers and leads interact with you via LiveChat.
  • Acuity Scheduling: Add Acuity Scheduling contacts to your Benchmark Email lists to convert meetings into customers.
  • Contactually CRM: Integrate Contactually CRM contacts into your Benchmark Email lists.
  • Recurly: Add Recurly contacts to your Benchmark Email lists to maintain customer relationships.
  • LinkedIn: Share your recent LinkedIn posts with your Benchmark Email subscribers.
  • ViralSweep: Add contacts from your ViralSweep contests to your Benchmark Email lists.
  • Wishpond: Integrate Wishpond contacts into your Benchmark Email lists.
  • SurveyMonkey: Send SurveyMonkey surveys to your Benchmark Email lists through template integration.
  • vCita: Add vCita contacts to your Benchmark Email lists.
  • Wistia: Integrate Wistia subscribers into your Benchmark Email lists.
  • Google Contacts: Add your Google Contacts to your Benchmark Email lists.
  • YesInsights: Integrate YesInsights contacts into your Benchmark Email lists.
  • Cratejoy: Add Cratejoy contacts to your Benchmark Email lists.
  • Freshdesk: Integrate Freshdesk contacts into your Benchmark Email lists.
  • Smartsheet: Add Smartsheet contacts to your Benchmark Email lists.
  • FreshBooks: Import your FreshBooks contacts into your Benchmark account.
  • eBay: Promote eBay items through template integration.
  • Privy: Add Privy contacts to your Benchmark Email lists.
  • Kickbox: Improve list quality with Kickbox email verification.
  • WooCommerce: Integrate WooCommerce contacts into your Benchmark Email lists.
  • Twitter: Turn subscribers into Twitter followers and share your recent tweets.
  • Loja Integrada: Add Loja Integrada contacts to your Benchmark Email lists.
  • Getsitecontrol: Integrate contacts from Getsitecontrol popups and forms into Benchmark Email.
  • Wufoo: Connect Wufoo forms to grow your Benchmark Email contact lists.
  • QuickEmailVerification: Add QuickEmailVerification contacts to your Benchmark Email lists.

Marketing Automation

Benchmark Email marketing automation

BenchmarkONE, a Polaris Software company, enhances Benchmark Email’s capabilities by focusing on marketing automation. It aims to standardize customer journeys and automate workflows, thus elevating your email marketing strategies. This feature is particularly useful for businesses looking to scale and automate their marketing efforts.

Stay Relevant with Campaigns

Automated drip campaigns allow you to send targeted and timely emails to your leads over time. The goal is to add value to the customer and shorten their path to conversion.

Give Hot Leads Priority

BenchmarkONE alerts you when prospects exhibit buying behavior, such as reaching a tag score, clicking a specific link, or visiting a conversion page on your website. This feature helps you focus your efforts on hot leads rather than wasting time on cold ones.

Know Where to Invest

BenchmarkONE provides reporting features that show you which channels are most effective in generating leads and customers. This enables you to make data-driven decisions on where to allocate resources for maximum ROI.

Marketing CRM

BenchmarkONE serves as a relationship marketing platform that complements Benchmark Email, focusing on turning leads into customers. It is particularly geared towards B2B marketing and offers a comprehensive suite of tools to measure marketing efforts across various channels.

Benchmark Email marketing crm
  • Leverage Real-Time Signals: This feature allows you to track your contacts’ website activity in real-time. It can trigger personalized campaigns and send hot lead alerts to your sales team based on user behavior on your website.
  • Social Signals: CRM contacts are enriched with social media pictures and profile links, providing you with additional context to build customer-centric relationships.
  • Manage Your Day: Automated task creation and notifications help you manage your daily activities efficiently. Knowing what needs to be done allows you to prioritize your tasks effectively.
  • Track Deals: The deal pipeline feature enables you to measure the effectiveness of your sales process and identify your best sales channels.
  • Keep Tabs on Inbox Conversations: Integration with your email client allows you to track correspondence with prospects and customers directly within contact profiles, providing valuable context for future interactions.
  • Filter and Segment: Tagging and lead scoring functionalities enable you to create dynamic lists based on your contacts’ interests and buying readiness, allowing for more targeted outreach.
  • Capture More Leads: You can import existing connections into BenchmarkONE and dynamically collect new contacts through online forms and integrations with other tools.
  • Automate Outreach: Built-in marketing automation ensures that follow-up emails are sent out, so even on busy days, your message reaches the right person at the right time.

Landing Pages

Benchmark Email landing pages

Benchmark Email’s Landing Pages feature is designed to attract more leads and subscribers. It offers a range of tools to create, design, and optimize landing pages for your marketing campaigns.

  • Drag and Drop: This feature allows you to create branded landing pages quickly and easily using a drag-and-drop builder. No coding skills are required, making it accessible for users of all levels.
  • Design with Templates: Benchmark Email provides basic landing page template layouts that are proven to convert. These templates take the guesswork out of design, allowing you to focus on content and messaging.
  • Grow Your List: You can embed Benchmark forms within your landing pages to seamlessly add new contacts to your email lists. This integration helps in growing your subscriber base.
  • Integrate Campaigns: This feature enables you to tie your landing pages to your marketing campaigns, emails, and automations. This creates a streamlined user journey, enhancing the overall user experience.
  • Brand Your Link: You have the option to publish your landing pages to your own subdomain, ensuring consistent branding across all user touchpoints.
  • Track Your Goals: Benchmark Email allows you to measure the ROI of your campaigns through landing page goals. Metrics like page engagement and new subscribers can be tracked to assess performance.

Lead Generation

Benchmark Email lead generation

The Lead Generation feature in Benchmark Email focuses on using various tools like forms, landing pages, automations, surveys, and polls to build a loyal and engaged audience. It aims to simplify the process of capturing leads and growing your email list.

List Building

This feature allows you to design the user experience for your site visitors with popup and embeddable signup forms. The goal is to connect with potential subscribers at the exact moment they are inclined to join your list.

Put Your Signup Form on Your Website

Benchmark Email enables you to create custom signup forms that can be placed on your website, blog, or social networks. This feature is designed to capture new contacts and grow your email list effectively.

Email Marketing for eCommerce

Benchmark Email ecommerce

Simple Drag & Drop eCommerce Block: This feature is tailored for eCommerce businesses and focuses on product promotion within emails and newsletters.

It comes with an intuitive email builder and aims for world-class deliverability. The drag-and-drop eCommerce block makes it easy to highlight your products, aiming to create emails that not only engage but also drive sales.


Benchmark Email review: Why you should use it?

Benchmark Email is a versatile email marketing platform that caters to a wide range of users, from small businesses to non-profits and even individual marketers.

It offers a user-friendly interface, a drag-and-drop email creation tool, and the ability to send responsive emails that look good on various devices.

The platform also provides robust reporting features to help you track your campaign’s performance. Whether you’re distributing monthly newsletters, automating your email marketing, or sending out promotional offers, Benchmark Email aims to make the process as straightforward and effective as possible.

Pros and Cons


  • User-Friendly Interface: The platform is easy to navigate, making it accessible even for those who are new to email marketing.
  • Drag-and-Drop Email Creation: This feature allows for flexible design options, enabling you to create visually appealing emails without the need for coding skills.
  • Responsive Design: Emails sent through Benchmark are optimized for various devices, ensuring that your message looks good whether it’s viewed on a desktop, tablet, or smartphone.


  • Editor Issues: Some users have reported glitches in the email editor, which can make precise formatting a challenge.
  • Lack of Innovation: The platform has seen few notable updates in recent years, which may be a concern for those looking for cutting-edge features.
  • Delivery Concerns: There have been reports of emails being caught by spam filters, which could impact the effectiveness of your campaigns.


Frequently Asked Questions

Benchmark Email Review, Pricing, Features with Pros and Cons
Benchmark Email Review, Pricing, Features with Pros and Cons

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