Sellerly Review – Amazon analytics tool

Learn more about Sellerly in our Sellerly review, we mainly talk about Sellerly's features and pricing. So you can make up your mind before you subscribe to their offer.
8.9/10 (Expert Score)
Product is rated as #2 in category Amazon Marketing
8.9Expert Score
Sellerly, an Amazing tool for Amazon sellers

If you’ve been looking for a way to review your Amazon performance, you’ve come to the right place. The Sellerly app is a tool that will analyze your Amazon data and help you make more informed decisions about your Amazon business going forward.

Customer support
Value for money
Ease of use
  • Free features
  • A complete Amazon analytics tool
  • Cheap pricing
  • Made by Semrush, the most leading SEO software
  • None

Amazon is one of the largest e-commerce platforms worldwide with over 2.4 million active sellers from all around the globe. It is an amazing business solution for sellers of all levels, but it is also a highly competitive market with its own rating system. It is just as easy to climb up the top as to fall down to its bottom. To prevent the latest, there are quite a few useful tools that can help your business thrive and boost sales on Amazon. One of those tools is Sellerly.

970x250 paid display Sellerly

What is Sellerly?

Sellerly is the leading marketing application that is designed specifically for Amazon merchants. It was created by SEMrush back in 2008, which means it has been helping online businesses grow for over 12 years now. First available as a free split testing tool, Sellerly is a multifunctional Amazon marketing tool with approximately 7 million users nowadays.  If you want to know more about Semrush, you can read our Semrush review.

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Sellerly provides a number of analytical tools for in-depth Amazon market analysis and listing improvement. It has four main features:

  • Listing Protection
  • Traffic Insights
  • Split Testing
  • Listing Quality Check

We are going to describe all these Sellerly features in details and see what advantages they have.  

Sellerly features

What can you do with Sellerly?

Sellerly is known as a user-friendly application for Amazon sellers of various experience. It has a simple, appealing design with light color scheme and an almost intuitive navigation system. Behind this simplistic interface is however a powerful and sophisticated instrument. Sellerly provides a plethora of data for comparative analysis of Amazon listings as well as important insights to create winning ones.

Listing Protection

Listing Protection tool is one of the oldest Sellerly features that became available soon after Split Testing. Listing Protection allows you to track all the key changes on Amazon listings and Amazon ranking. You can add as many Amazon listings as you need to monitor your own or competitors’ listings.  

All you have to do is to add product page’s URL, ASIN, keywords, or seller’s name to start tracking the changes. If you want to get automated notifications about changes in prices and listing content, use URL or ASIN. If you wish to monitor buy boxes, keywords positions, or listing suppression, add keywords or seller’s name to stay alert of any sudden alterations. Then, click on ‘Monitor’ button and tune notification options to start. In a few simple moves, you can set the tool to always keep an eye on any changes on Amazon listings and ranking.  

Sellerly provides two notification options – via email address or a phone number. You can set and change the preferred ways of communication anytime.

It is a simple Sellerly instrument that provides instant alerts on unexpected market adjustments. It may not seem like much, but it makes a great job at tracking essential data that can affect the performance of your listings. With Listing Protection, you may never miss a sale again and take immediate actions in case of undesirable changes.

Traffic Insights report

Traffic Insights is a new Sellerly feature that was introduced recently and is now under beta testing. It is a tool to track your traffic and evaluate different tactics to boost sales. It can work with up to three product listings at a time.  

Traffic Insights features traffic channels analysis and comparison. You can add any three listings by entering their URLs or ASINs. After that, the engine will collect all the available data about traffic channels and show a full report consisting of a few insightful graphs and tables to compare the entered listings. There are five tabs with different data you can track:

  • Overview
  • Google Organics
  • Referrals
  • PLA
  • Display Ads

In Overview tab, you can see general information on traffic channels. It shows overall trends and basic data on the four other categories. There is Total Reach Trend, Organic Search Traffic, Referral Domains, PLA Keywords, and Display Publishers graphs and an overall Reach by Channel table. Total Reach Trend is a specific Sellerly metric that shows the peak performance of the listings.

Google Organics tab shows information on reach, traffic, and keywords trends for Google in particular. The Reach Trend shows the approximation of the number of potential customers that search for listed keywords on Google. Traffic provides estimated organic traffic that visits the listings through Google keywords search. Position shows the position of keywords in Google search results. The Competition Trend offers information on Amazon listings in Top-100 search results. Traffic Insights also provides data on other parameters such as geography and device type of Google searches.

Referrals tab features Referring Domain, Reach, and Backlink trends from third websites. With this tool, you can see traffic from external sites. You can look up in-depth details for every domain. PLA tab includes a summary table, graphs for Reach, Ads, and Keywords trends, and a table with detailed data such as position, Google Geo, and device type.  

Traffic Insights is a helpful new feature of Sellerly that can provide important detailed information on traffic from third parties. With this tool, you can analyze the potential reach of every product and decide on external marketing options. 

Listing Quality Check

Listing Quality Check is another new Sellerly feature. The beta testing was finished recently, and Listing Quality Check is now a permanent, fully functional Sellerly instrument. It analyzes your listings and suggest improvements to enhance their quality. It looks up for any information incompleteness, Amazon Guidelines fit, and listing content errors.  

To start, you just need to enter the listing’s URL or ASIN. Sellerly will then show the full report on the quality of your listing including correspondence to Amazon requirements, style guides, and best practices. It conducts a number of automated quality checks and provides an overall Listing Quality Score based on the ratio of successful and failed checks.  

In details, you can see what advantages and disadvantages your Amazon listings have. Listing Quality Check shows full information on both successful and unsuccessful checks, so you may look up, which parts performed well and what you can change to improve the overall performance of your listings. You can use different tabs to navigate easily and figure out what kind of errors is most common in your Amazon listing. The tool also offers detailed suggestions with brief instruction to enhance the performance. Listing Quality Check assess multiply listing parameters to check the compliance with Amazon Guidelines. It even includes errors such as punctuation, image quality, and description length.

If you change anything in your Amazon listings, you can run the Listing Quality Change instrument again to see if the errors were fixed. The tool repeats the quality assessment and responds to changes immediately.

Split Testing

Split Testing is the original Sellerly feature that followed along its whole history. It is the tool Sellerly users enjoyed for more than twelve years and has proven its usefulness and functionality. Split Testing helps sellers to optimize their listings and improve their performance.

Unlike other Sellerly features, Split Testing requires synchronization with your Amazon seller account. For this, you should enter your Amazon Seller ID and MWS details. This information can be found in your Amazon MWS dashboard. After the quick setting, you can use the tool to split test listing description, image, price, and title. Please note that it is advised to run only one test at a time.  

First, you should set the duration of the test. It can be any number of days between 1 and 30. Then, you can set desired test parameter – listing description, main image, title, or price. After these two simple steps, you can start the test and monitor its real-time results. If you see any negative dynamics, you can stop the test at any time.

The Split Testing tool will notify you once the test is finished after the selected number of days. Sellerly will compare the results of the test samples and show you the winner. You can directly change the listing parameter in Sellerly.  

There is no limit on the number of split tests, so you can experiment with different parameters and options to see the best suiting ones. With this tool, you can easily set and compare parameters and see their performance on any stage of testing. This can positively affect your sales and Amazon ranking, once you define what parameters work the best.  

Sellerly pricing

How much does Sellerly cost?

Sellerly pricing

Sellerly has two subscription options. Either you can use a free version with limited functionality or a paid one with all Sellerly features available.  

The free subscription plan includes ASIN external traffic overview, Listing Quality Check for Basic Amazon Requirements for multiple ASINs, and the Split Testing function. There are no limits of the number of tests and listings. The free subscription does not provide access to any of the Listing Protection features and limits functionality of other tools. It can be suitable for new users that still consider the paid subscription or the sellers that are mostly interested in A/B testing tool.

The paid subscription features an unlimited use of all Sellerly instruments. Additionally, to all the functions of the free subscription plan, the paid one provides detailed analytical data such as Google Organics, PLA, and all the features of the Listing Quality Check instrument. Listing Protection is also fully available for paid subscription users. This suite will fit the needs of Amazon sellers of any level. It can provide important insights into external traffic and listing performance, in-depth analytics, and helpful suggestions to enhance your listings. It costs $50 per month and has a 7-day trial. If you want to cancel the subscription, it might cause a little inconvenience – you have to email the Technical Support to stop the recurring payments.


Should you use Sellerly
for your Amazon business?

Overall, it is a powerful, but straightforward and practical instrument every Amazon seller could enjoy. It has a high data accuracy, detailed information on multiple parameters including more advanced implicit data, easy-to-follow improvement suggestions, and appealing interface with great navigation. Sellerly also comes at affordable price and even has free subscription option.

Sellerly is one of the best analytical tools for Amazon sellers. It is not only one of the earliest instruments of its kind, but also the most successful in long run. It features four great tools that can be useful for both new sellers and professional merchants with experience in e-commerce and marketing.  


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