Adzooma Review – Advertisement Platform and Marketplace

Read further to learn more about Adzooma, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Adzooma is a smart AI-powered platform designed to help you manage, optimize and automate your online advertising. By inspecting over 240 metrics across your Google, Facebook and Microsoft campaigns, you can make improvements with just a few clicks.

In partnership with Google, Facebook and Microsoft, the idea is that you can save time and optimize your online advertising, giving you a better return on investment and the opportunity to focus on something else.

Adzooma specifications

Adzooma “Plus” plan costs you €69 per month. You can save more by subscribing the yearly plan.

Adzooma pricing plans

Be careful, Adzooma has two different systems. One is a platform to manage and automate your advertising and the other is a marketplace to find marketing agencies or SEO agencies.

The most amazing thing about Adzooma is that it is possible to use their advertising platform 100% free of charge, there are really no extra costs to worry about! This may seem suspicious, but to reassure you, Adzooma explains why they offer their platform for free:

It’s our mission to make online advertising more accessible to everyone, hence we decided to provide our full platform 100% free of charge for everyone. This was possible because of the success of Adzooma Marketplace, the place we can connect our users with the services they need. Adzooma

The different packages for adding your ad to the Adzooma Marketplace are simple and straightforward. The only difference is in the number of categories where you want your agency to appear.

Boost your exposure

Once your ad is published on the Adzooma Marketplace, you will have the opportunity to boost its display and click-through rates through various ways of promotion.

Adzooma is free, but you can still win £ 20 with Amazon gift cards. All you have to do is promote Adzooma to your friends by sharing a referral link. Once they sign up for free, you and your friends will receive an Amazon gift card for £ 20!

The more friends you refer, the more you’ll earn. There’s no limit. As long as they sign up and have active ad spend in their account, you’ll both get paid. Adzooma

Just make sure to share your referral code to get the reward.

The key qualities and benefits of Adzooma can be summarized in a few lines:

• Reduce wasted expenses by adopting best practices.
• Save time by automating tedious tasks.
• Improve performance with custom optimizations.
• Prioritize important data with white-label reports with a single click.

Adzooma Awards

Thanks to the multiple awards won by Adzooma, you have the proof that you will use the best solution to manage your advertising campaigns. What’s crazy is that it’s totally free to use!

The Adzooma platform is a management system for your advertising systems. It lets you consolidate your Facebook, Google and Bing campaigns in one place to manage everything from the same dashboard. It will mainly save time and money with guidance, analysis and automation systems.

When you start advertising online, you usually use Facebook, Google and Bing at the same time. This creates 3 different dashboards to create ads and check the results. If you have experienced or are currently experiencing this situation, you can imagine managing everything in one place.

Adzooma Management gives you the data and tools you need to manage all of your campaigns and advertising from a single screen.

Adzooma

You will be able to :

• Save your time
• Edit and publish mass changes
• Build entire campaigns from scratch
• Track your performance

Create entire campaigns or add creatives at a glance

Create entire Google and Microsoft campaigns, or easily add ad groups, keywords, and ads to existing campaigns with Adzoomas Campaign Builder. It no longer means logging in to Google, Microsoft or Facebook and spending hours trying to navigate through their software.

Track and compare campaign performance

Track how your campaigns have performed over time and what impact you have made. You can see the key metrics for your impressions, clicks, conversions and costs, the performance chart visually tracks your results and compares them to the previous period.

Opportunities are at the heart of Adzooma. They are personalized recommendations for your campaigns, made by tracking and analyzing your accounts. Click “Opportunities” on the platform to see all the suggested opportunities and decide which ones to run. It only takes one click to apply.

The opportunities are showing up to you based on your account and data. Some examples you might get are:

REPLACE UNDERPERFORMING ADVERTS

Adzooma identifies campaigns with lower-than-average CTR or ROI rates, giving you the opportunity to replace them. This will stop this ongoing campaign from eating up your budget and give the other campaigns a chance to give better results.

ADD NEW KEYWORDS

They research the best performing keywords in the last 30 days in relation to your targeted keywords and identify new keywords that lead to increased clicks. For example, if you bid on the keyword “smartphone”, then they may suggest “folding smartphone” if it improves performance.

PAUSE NON-CONVERTING KEYWORDS

If there are keywords in your campaign that are getting clicks, but that are not causing the conversion of customers, you can stop them. This way, you can focus your budget on the keywords being converted.

ENABLE AD SCHEDULING

If your campaigns are running around the clock, you may have the opportunity to limit this to the time your customers are most likely to search. You will be able to choose exactly when you want your ads to appear.

Helpful assistant

Opportunities are your virtual assistant that will be there when needed. It will only show if something has triggered them. Essentially, the less you see, the better optimized your accounts are.

It’s really easy to set up the automation rules knowing that your account can be auto-verified 24/7. You will definitely save a lot of time without having to manually check and update your accounts every day.

Adzooma Automation is the virtual PPC assistant you’ve always wanted.

Adzooma

It’s powered by a simple rule-based system. If an event happens, it will take a certain action based on your rules.

These events can result from low click-through rates, a series of clicks or budget costs, low-conversion campaigns, and much more. Whatever you need, just set the rule, tell Adzooma what action you want to take and put it into action.

Automation Templates

Each of these templates has been chosen by experts as a rule for setting up and optimizing their campaigns. These are rules that have withstood the test and shown results in optimizing campaigns.

Also, you can customize these rules. Use these templates as a starting point and edit them to fit your needs.

Choose from one of the templates, such as:

• Pause Non-Converting Keywords: You can top bidding on keywords that are not giving conversions.
• Low CTR Ad Groups: You can set your minimum CTR rate and get alerted when a running campaign hits it.
• Low Campaign Conversion Rate: When your conversion rate is low but spend is high, you can protect your ROI by turning off the campaign. 
• Pause Poor Performing Ads: Prevent wasted money on ads that are getting clicks without conversions.
• Campaign Budget Underspend: Get alerted when your spending is lower than your pre-set amount.
• Improve Poor Performing Keywords: Get notified when there are keywords with a poor quality score and CTR.

Adzooma’s reporting feature covers a lot of metrics when it comes to PPC reports. 

You get access to six pre-built reports that can be generated with one click, and you can create your own custom white-label reports to be sent to your customers. Yes, with Adzooma you can create and customize your own reports in minutes. It’s easy to do and it updates automatically whenever you need it.

You can choose to generate 6 different reports according to several specific metrics, which are detailed below.

Performance Report

The performance report is the easiest and most actionable PPC summary you will ever get. Analyze and break down every area of your account, from setup issues to usage of type, keywords for individual ads, and budget.

You will get an overall score out of 100 and clear insights into what areas need your attention.

Funnel Performance Report

Get key data such as total consumption, impressions generated, clickthrough rates, conversion rates, and cost-per-acquisition (CPA) for each funnel/page, and compare them over time. Also discover where customers leave your website and improve the customer experience adequately.

Device Report

Take a moment to see the results of your campaigns on desktop, mobile and tablet. Examine important calculations, compare them side by side, and adjust budgets by the unit.

Best & Worst Performers Report

Instantly find the best-performing and least-performing campaigns and keywords in this report. Find out what works well with your customers, and identify which campaigns need your attention.

Cross Channel Report

Compare the performance of your accounts on the different advertising platforms. Find out which platform offers you the best performance on specific campaigns, and make strategic decisions at the platform level.

KPI Trend Report

Measure your campaigns against your key figures to track your progress and overall campaign performance. With key metrics such as spend, delivery rate, CTR, conversion rate, CPA (cost-per-acquisition) and ROAS (ROI), you can directly measure your success against your goals.

If you did not already know, the Adzooma Marketplace is designed to connect digital organizations with potential search engine services. It is separate from the optimization platform, but because the platform has 50,000 registered users, thousands of digital marketers are constantly browsing the market.

This is where businesses and agencies come together to find their perfect partner, with experts in SEO, PR, Website Design, CRO, Ecommerce, PPC and more.
The type of services currently offered include:

• A/B Testing
• Affiliate Marketing
• Amazon Marketing
• Content Marketing
• CRO
• Digital PR
• E-Commerce
• Email Marketing
• Marketing Strategy
• PPC
• Promotion Design
• SEO
• Social Media
• UI/UX
• Video Production
• Web Analytics
• Website Design
• Website Development
• Website Hosting

In addition to putting your agency at the center, you can also:

• Apply to become a writer on the Adzooma blog and show your expertise to your readers, email subscribers and followers on social media.
• Get your list of industry-leading web traffic, high-performance PPC campaigns and Adzooma data reporting

Enterprise solution

The Adzooma software is not only limited to people, it also offers a business solution. It’s easy to see why integrating complete campaign builders, API integration, and customer management tools with white label reports would be ideal for larger businesses.

Agency solution

If you are an office that spends a lot on PPC each month and has multiple account managers, the Adzooma office offer may suit your needs. You get additional features like Adzooma Teams, which means you can add up to 10 individual users to a single account.

Unite your team and achieve better results
Invite team members and create accounts for them to work on. Avoid duplication of work while making sure each team member is focused on his or her own goals. Give just the right permissions to control who sees what and helps avoid potential human error.

Create new client campaigns faster
All you need is the customer’s name, website and phone number. Adzooma will create custom campaigns for Google and Microsoft for them.

Adzooma Review – Advertisement Platform and Marketplace

• 1Quick Overview
• 2Pricing
• 3Features
• 4Adzooma Platform
• 5Management Features
• 6Opportunities Features
• 7Automation Features
• 8Report Features
• 9Adzooma Marketplace
• 10FAQ

Visit Adzooma