ActiveCampaign Review – Email Marketing

9.1/10 (Expert Score)
Product is rated as #3 in category Digital Marketing
9.1 Total Score
One of the best Email Marketing tools

ActiveCampaign is a powerful all-in-one marketing tool that offers a competitive budget with all its automation features. We think ActiveCampaign should look good if you have a large company that is content ready and needs automation solutions and good CRM.

Customer support
9
Ease to use
9.5
Features
9.5
Value for money
8.5
PROS
  • Many integrations
  • All in one tool
  • Easy to use
  • Multilingual
CONS
  • Can be expensive

ActiveCampaign is one of the leading email marketing software vendors that allows users to automate and accelerate their sales campaigns. Note that ActiveCampaign is not just a simple email provider, it strives to provide a holistic approach to the entire process of creating email leads through its features. ActiveCampaign features discussed in more detail below include email, marketing automation, CRM, messaging, and machine learning.

This review will describe the tool features, pricing, and pros & cons. If you want to try ActiveCampaign, you get 14 days of free access.

ActiveCampaign features

What does ActiveCampaign offer?

Create newsletters, campaigns and automate your emails

Email Marketing tool
Email marketing features

ActiveCampaign offers one of the best email marketing tools. You can edit newsletter emails, create campaigns, and connect with your customers. The software provides several templates that allow you to create your content for personalization purposes.
In addition to a simple mailing campaign, ActiveCampaign also has the task of creating several conditions for activating email, for example after someone has purchased your product, or sending emails to a specific audience, depending on the segment and conditions used.

It also has other features like:

  • auto-reply to your greeting email
  • funnel
  • scheduled emails
  • AB testing

Drag and drop automation system

Marketing automation

Because companies have different marketing needs, ActiveCampaign recognizes that it is impossible to develop a “one size fits all” approach to automation. Instead, it allows marketers to thoroughly tailor their automation process to achieve certain of their goals.

And guess what? The whole process is as easy as clicking, dragging and dropping various automation rules until you have the last workflow. You can create complex workflows with peace of mind because all elements of automation are customizable.

For example, you can customize the system to keep certain emails until certain results are achieved. You can also use ActiveCampaign to better configure automation logic by defining the entire workflow under certain conditions. ActiveCampaign allows you to specify the action when you specify the applicable condition. For example, send an email 2 days after a potential customer opened email 1, or send an email 3 if a potential customer didn’t open the email after three days.

If you are planning to automate your business, ActiveCampaign can be the ideal tool for putting everything together on one platform. If you already have all your automation content, you can paste the content into your email marketing template and integrate it into your automation workflow.

Its intelligent automation feature will surely lead your potential customers to a better experience of your business. With automation feature, they can offer each of you the ability to evaluate leads, track events, show and categorize according to your goal.

Now that all the content is ready, you can start your campaign with automation on the platform. ActiveCampaign simplifies your life by offering one of the most powerful marketing automation tools on the market.

Improve your relationship with your customers

Sales & CRM Automation

Personalization is the foundation of customer relationship management. Most marketers will tell you that personalization is effective in building relationships with your potential customers. However, personalization and subsequent segmentation rely heavily on personal information that is rarely fully provided by customers.

Fortunately, ActiveCampaign will do the dirty work for you. With CRM, you use information about your social data and the behavior of your potential customers, including their age, interests, location, social flow, past site interactions and activities. This data is useful, especially if you are tuning your complicated automation workflow.

Experts often advise new entrepreneurs to consider any key indicator. Generally, only a small number of them convert and become repeat customers at some point. And they can be clearly identified in the funnel when you look at the complex details. ActiveCampaign makes this a breeze with the automatic leadscoring feature. This feature allows you to base your leads based on their conversions.

Send SMS and use a chatbot

Other Marketing Solutions
Active campaign messaging tools

In addition to personalized email marketing, ActiveCampaign also offers other marketing automation solutions, Send personalized SMS, and offer you the interest of your Facebook audience, which can be customized to plan your workflow automation work and send a message to your client when they visit your site.

The software also has a chatbot feature to respond to people who visit your website. Therefore, it is necessary to configure the automatic messages that are sent based on the various questions asked.

Improve your marketing with the Machine Learning feature

Machine Learning

If you have already started several campaigns, you probably have enough data to process and analyze them. However, if your business is already large and you are looking to target complex and different people, ActiveCampaign may be the solution you should try when building your own learning machine.

The machine learning feature can advise the probability of profit and predictive sending. Chances of winning can help you and your team focus on the prospects that are most likely to convert or close the bids the most.

ActiveCampaign Pricing

How much does ActiveCampaign cost?

Monthly pricingYearly pricing
Monthly pricing of ActiveCampaign
Yearly pricing of ActiveCampaign

Note that ActiveCampaign has a very comprehensive list of features and so we expected high prices. But surprisingly, they have made their overall strategy quite competitive, with a relatively inexpensive plan for all business categories.

ActiveCampaign is available in four main plans, each with different values: Lite, Plus, Professional and Enterprise. Therefore, the price also varies depending on the number of contacts in the database.

We advise you to pay annually because there is a big difference in price, especially on the lite offer.

However, keep in mind that you may be able to try this service for free for 14 days and no credit-card required.

Pros & Cons

Pros & Cons of using ActiveCampaign

ActiveCampaign is one of the best marketing tools to consider if you are seriously considering automating your marketing. This tool can help you if you need an integrated sales and marketing platform for your business. Your built-in CRM can collect all of your email marketing data and allow your sales team to take a different approach to lead tracking based on the lead scoring and social data available in the CRM. This powerful email marketing tool can certainly provide your customers with the best possible experience through the email marketing automation feature, personalized chat for website visitors, text messages, and much more.

However, we don’t recommend it if you are just looking for simple automation or a simple tool for your email marketing. We know ActiveCampaign is still easy to use drag and drop tool, but we advise you to use Sendinblue its a bit better for customizing email marketing when you log into the platform.

ActiveCampaign is one of the advanced tools for your automation needs and it takes time to familiarize yourself with the tool’s interface due to the complexity of the features it offers. If you’re a beginner, we think you might want to check out other budgeting tools like SendinBlue with their simple interface and free plan. ActiveCampaign only gives you the 14-day free trial, and frankly, that may not be enough to verify that the tool works for your business.

Start at $15/month Try ActiveCampaign

If you need advice, do not hesitate to contact us via our live chat, we will gladly advise you.

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